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CAMBRIDGE HANDBOOKS IN ANTHROPOLOGY
THE CAMBRIDGE HANDBOOK FOR THE
Anthropology
ro) im at) (os)
Edited by James Laidlaw19
Values
Julian Sommerschuh and Joel Robbins
Introduction
In parallel to the emergence of an anthropology of ethics and morality over
the past fifteen years, there has also been a smaller but growing interest in
the study of values. The concept of values ~ defined as cultural conceptions
of the good or desirable ~ once occupied a central place in anthropology
and neighbouring social sciences (Kluckhohn 1951; Firth 1953; Albert and
Vogt 1966; Barth 1966). But interest waned during the final decades of the
twentieth century and was upheld in anthropology only by a small group
of scholars centred around Louis Dumont in Paris, and Nancy Munn and
Terence Turner in Chicago (Dumont 1980; Munn 1986; Turner 1979), Since
the early 2000s, however, the concept has gained renewed attention and
there is now emerging a self-conscious anthropology of values (Graeber
2001, 2013; Robbins 1994, 2004, 2012, 2018a, 2018b; Otto and Willerslev
2013a, 2013b; Iteanu and Moya 2015; Hickel and Haynes 2018; see Robbins
and Sommerschuh 2016 for an overview).
What is the relation between the anthropology of values and the anthro-
pology of ethics? One thing that renders their relationship close is that the
two fields are commonly understood as parts of a broader intellectual move-
ment which takes issue with many other anthropologists’ almost exclusive
focus on the ‘harsh sides of social life’ (Ortner 2016). Suggesting that there is
more to human experience than struggles over power, domination, and
suffering, those interested in values and ethics have been important voices
in the development of an ‘anthropology of the good’ (Robbins 2013a). And
yet, despite this similarity and other clear affinities and overlaps, the anthro-
pologies of ethics and values are not coterminous. On the side of the study of
values, many of those interested in this approach have not understood their
work as being primarily concerned with ethics. Studies here have examined
topics such as politics (Haynes 2018; Iteanu 2013; Robbins 2013c), economics
(Graeber 2001; Haynes 2017; Sommerschuh 2022), and social organization486
JULIAN SOMMERSCHUH AND JOEL ROBBINS
(Smedal 2016), without foregrounding the ethical dimension of these phe-
nomena. The anthropology of values, then, even as it has one foot firmly
planted in the anthropology of ethics, also has a life that extends beyond the
confines of this currently influential field. And on the side of the anthropol-
ogy of ethics, even a quick glance at its now large body of literature quickly
reveals that the study of values has only been one frame among others ~and
a rather minor and undeveloped one when compared to approaches derived
from virtue ethics (Mahmood 2005; Faubion 2011; Laidlaw 2014), ordinary
language philosophy (Lambek 2010; Das 2012), and Heideggerian thought
(Zigon 2007), which dominate the field. Indeed, some have even questioned
whether the concept of values is of any use for those studying ethics (e.g. Das
2012: 134). Those who describe their approach as being about ‘everyday’ or
‘ordinary’ ethics, in particular, have argued that ethical life proceeds without
reference to overarching conceptions of value or the good, and that, as
Hayder AlMohammad (in Venkatesan 2015: 446) puts it, ‘not much hinges
on “the GOOD” in terms of helping us get closer to the struggles for life, well-
being, and voice, which we would like to consider as being “ethical” in some
form or another’. Those interested in virtues and selfformation have been
mutch less dismissive of values, taking them as that ‘in the light’ of which
people shape themselves (Laidlaw 2017: 179), But while many ethnographies
from this camp make reference to values and use the term as part of their
‘descriptive prose’ (Barth 1993: 31), the topic is seldom the focus of sustained
theoretical elaboration (though see Laidlaw 2014, and from outside the
virtue-ethical tradition, Keane 2016, for partial exceptions to the general
neglect of value-ethical approaches).
Against this background, those working on the anthropology of values
who are also interested in ethics are faced with the choice between clarify-
ing how and with what analytical gain the concept of values could be
integrated into other existing frames for studying ethics, or instead push-
ing forward with the development of a distinctly value-theoretical
approach to ethics. In this chapter we would like to contribute to the latter
task. We do so because we think that approaching ethics through the
frame of value is a promising way to deal with a key problematic in the
anthropology of ethics. James Laidlaw has recently articulated this prob-
lematic clearly when he noted that
an anthropology of ethics, if it is to be of any interest whatsoever,
necessarily requires a conception of the ethical that recognizes the
historical and cultural variety of forms of ethical life, and recognizes
also the variety of ideals and values and conceptions of human
flourishing that have animated them. And for this, it is surely neces-
sary that we do not assume that we already know what ethics looks
like, or that only values we share and forms of life we approve are
‘ethical’
(Laidlaw 2017: 180)Values
487
In other words, what Laidlaw calls for here is a conceptualization of the
ethical which can be applied cross-culturally. Laidlaw suggests that some
of the extant approaches in the anthropology of ethics are less well suited
to this than others. He worries, for example, that what he reads as Jarrett
Zigon’s (2014) definition of ethics as being concerned with maintaining or
restoring a state of existential comfort is deficient since it is built around
a substantive notion of the good life, which is unlikely to be shared by
people everywhere (a reading that Zigon contests (2018: 147)). Conversely.
Laidlaw argues that ‘a focus on processes of reflection and self-formation’
does not ‘preemptively commit us exclusively to our already-favoured
vision of the good life’, since ‘these processes might be deployed in diverse
ways and towards ... divergent ends’ (Laidlaw 2017: 180).
There can be no doubt that Laidlaw’s conceptualization of the ethical
allows for the compelling analysis of ethical life in diverse places ~ as is
testified by numerous ethnographies inspired by the kind of approach he
advocates. Yet, there have also been voices urging recognition that reflec-
tion and self formation may not everywhere be equally important facets of
ethical practice. For example, Piliavsky and Sbriccoli (2016), writing about
the ‘rule of toughs’ in northern India, have pointed to a relative absence of
concern with virtue and selfformation among them. What matters to
those they work with, and what forms the basis of their ethical judge-
ments, is not how morally ‘good’ an act or a person is or aspires to be but
how effective they are in achieving a given end. Similarly, writing about
the Tubu of northern Chad, Judith Scheele (2015: 35) notes that Tubu ‘are
not given to much soul-searching or personal discipline’, and that in their
case moral judgement rather concerns how well people manage to defy
cultural norms in clever, original, and humorous ways,
‘The observation that in some places reflection and ethi
may be less important to ethical life than in others obviously does not
invalidate an approach that focusses on these phenomena. Indeed, pro-
ponents of this approach might well claim that some measure of reflection
and self-formation must also be involved where people strive for effective-
ness or the clever defiance of cultural norms. But voices like those of
Scheele or Piliavsky and Sbriccoli at least invite us to keep looking for
further possibilities of conceptualizing the ethical in a way that compre-
hends as diverse a range of societies as possible. If we think that the
concept of values is well suited to this end, it is because we take values
to be a universal phenomenon ~ all people have conceptions of what is
good, important, and desirable in life - while at the same time these
conceptions are subject to tremendous variation in content and structure
in relation to one another. Hence, if we find a way of thinking about ethics
by way of values, we would likely have an approach that could be very
broadly applied across cultures.
What might a value-theoretical conceptualization of ethics look like? In
this chapter we suggest two possible ways of answering this question.
(i self-formation488
JULIAN SOMMERSCHUH AND JOEL ROBBINS
‘The first draws on a distinction between moral values, on the one hand,
and other types of values, such as aesthetic, intellectual, or economic
values, on the other. Offering what could be called a ‘narrow’ conception
of ethics, the first approach defines ethics as having to do with (realizing or
violating, questioning or affirming) moral values. The second approach
offers a broader conceptualization of the ethical as having to do with
people's efforts at relating in appropriate ways to the different kinds of
values, both moral and non-moral, that they recognize. Valuing things
appropriately, we suggest, is always an ethical matter ~ and hence one
way of defining the matter of ethics. In what follows, we introduce these
two approaches in turn and offer examples of the sorts of ethnographic
analyses that each of them makes possible.
Some Background on Values
‘The concept of value originated in eighteenth-century economics to refer
to the worth of items traded in the market economy. Late-nineteenth-
century German philosophers arguing for the importance of a more than
simply scientific materialist understanding of the world expanded the
term to group together all the forms of relative importance and signifi-
cance human beings experience in the world. It was this expanded form of
the now pluralized notion of ‘values’ that founding social theorists such as
Weber (1946) and Durkheim (1974) engaged, and through their work and
that of others it entered the twentieth-century social sciences
(Schnidelbach 1984: 161-91; Joas 2000: 20; Robbins 2015a). For anthropol-
ogy, Clyde Kluckhohn (1951) provided an important definition of the
notion of values which remains influential to this day. According to this
definition, values are conceptions of the ‘desirable’. The notion of the
desirable refers to the fact that while people have all kinds of desires,
they also have the ability to evaluate these desires in a second-order way,
and when they do, they find that only some of their desires are ones they
think it is good to have and good to act on (Frankfurt 1999). It is
these second-order desires ~ the things they want to want ~ that people
treat as desirable and that we will, following Kluckhohn, call values.
A moment's reflection is enough to recognize the diversity of human
values. While in many parts of Africa people value hierarchical relation-
ships (Hickel and Haynes 2018), in many Western societies equality is an
important value and hierarchy is regarded as an evil (Iteanu 2013). While
for some Christians prosperity and worldly success is a high-level value
(Maxwell 1998), others regard wealth with suspicion and instead value
humility (Cherry 2011). In some places, people see it as desirable that
individuals be granted as much autonomy as possible and also be allowed
to keep to themselves (Stasch 2009), but elsewhere being on one’s own is
a disvalue and positive value is placed on constantly engaging others inValues
489
interaction (Freeman 2015: 161). Of course, the existence of multiple
values is not only true cross-culturally. Any given culture or social group
also recognizes a variety of values.
Along with their multiplicity in any given social formation and across
cultures, a second key point about values concerns their hierarchical
arrangement. Someone may value friendship and family relations, profes-
sional success, being a good colleague, playing the piano, protecting the
environment, and giving to charity ~ but this does not mean that all of,
these things are equally important to them. They may, for instance, value
friendship more highly than professional success, and this may motivate
them to decline a job offer which they think would endanger existing
friendships. In other words, and as Robbins has laid out in detail else-
where, values tend to be ranked ‘into hierarchies of better and worse or
more and less desirable’ (2012: 120).
And not only are values themselves ranked hierarchically, but so are the
practices linked to their realization. For example, in the field of charity,
direct handouts to the needy were for some time seen as less good than
supposedly more ‘sustainable’ forms of help (Scherz 2017). This was based
on the view that the value of improving other people’s lives is better
realized by, as the slogan has it, teaching people to catch fish rather than
giving them any. This is now changing again, and there is considerable
support for the idea of unconditional cash transfers, with a number of
governments in Africa and elsewhere having introduced ‘give a man a fish’
systems (Ferguson 2015). Practices linked to realizing a given value, then,
are ranked vis--vis one another depending on the extent to which they are
thought to contribute to realizing that value. And this ranking may change
over time, as the effectiveness of different practices is reassessed
(Sommerschuh 2022).
Thanks to the work of Louis Dumont (1980, 1986, 1994) and those
coming after him, the anthropology of values today features sophisticated
methods for discerning and comparing different cultures’ value hierarch-
ies, We will not review these methods here (for summaries, see Robbins
and Siikala 2014: 123-7; Rio and Smedal 2009), but will only mention one
key finding that has turned out to be relevant for discussing the relation
between values and ethics, and to which we shall occasionally return in
the course of this chapter. This is the finding that values are sometimes
related harmoniously and sometimes in a way that leads to irreconcilable
conflicts between them. These two configurations may be known as ‘mon-
ism’ and ‘pluralism’, respectively (Robbins 2013b; Chang 1997; Stocker
1990). Monism can either be a matter of the ranks between values being
clear such that no two values are ever considered of equal importance in
the same context, or of values working together, such that realizing one
value helps to realize another, usually a higher one, or at least does not
conflict with the project of realizing higher values. So you can strive to be
healthy and to livea long life, or to become an excellent football player and490
JULIAN SOMMERSCHUH AND JOEL ROBBINS
to gain fame, or to be charitable and to be saved by God - and in each case
there is no necessary conflict or tension between these pursuits. However,
if you found it equally desirable to become a famous football player and to
lead a healthy, long life, you might face a value conflict, since achieving
the former may require sacrificing the latter.
Robbins (2007) has argued that whether values are arranged in
a pluralist or monist way within a given social formation or domain
influences the form that ethical life takes for its members. Where people
are unsure which of two conflicting values to prioritize, as in the pluralist
case, ethical life is marked by constant reflection and deliberation and
a sense of having to make hard choices. Contrarily, where a social domain
is pervasively structured by a single value, as in the monist case, ethical life
takes a more habitual, routinized form. This is not to say that there will be
no reflection at all in monist contexts: people may still reflect on the best
ways of realizing the value at stake, or may reflectively evaluate their own
conduct in relation to it. Overall, however, there will be less of an absolute
ethical requirement for reflection and deliberation, as people are clear
about which value they wish to realize, and as doing so does not come at
the expense of realizing other values they care about.
Affording the opportunity to attend to how different types of value
relations entail different modes of ethical life is one example of the kind
of contribution value theory can make to the study of ethics. It may well be
that there are other types of value relations, beyond the monismpluralism
distinction, which could usefully be studied in terms of their ethics-related
consequences (e.g., an ethical reading of Dumont'’s (1980) notion of encom-
passment would be an interesting project for another occasion). Here,
however, we take a different tack. Observing that axiology, or the philo-
sophical study of value, has long distinguished not only different types of
value relations but also different types of values, the next section asks
what this might mean for talking about the relation between values and
ethics.
Values, Moral and Non-Moral
Philosophers interested in values have commonly suggested that not all
values are moral ones. Susan Wolf offers one influential articulation of this
point. In her well-known 1982 article ‘Moral Saints’ (collected in her 2015
book The Variety of Values), Wolf proposes a distinction between ‘moral’ and
‘non-moral' values. Acknowledging that just how to draw the dividing line
between these two kinds of values is difficult to determine (2015: 2), Wolf,
offers the following tentative definition of moral values:
Itake morality to be centrally concerned with a commitment to treat-
ing all people (or, on alternative views, all sentient or all rationalValues
491
beings) as deserving of concern and respect. Justice and benevolence
are paradigm moral values; honesty, generosity, and kindness are
paradigm moral virtues. In contrast, I take aesthetic and intellectual
values, as well as the value to an individual of a particular relationship
or person to whom she bears a personal kind of love, to be nonmoral
values.
(2015: 2)
In Wolf's terms, then, some of the values that we mentioned in passing in
the previous section would count as moral values (e.g. charitableness or
respecting other people’s right to be alone), while others would count as
non-moral (e.g. musical excellence or economic success).
Now, definitions of the term ‘moral’ are a notoriously difficult subject,
in philosophy no less than in anthropology (cf. Wong 2014; Laidlaw 2014:
110-14; Keane 2016: 17f). But if one wants to distinguish moral from.
non-moral values, as we are arguing it is useful to do from the point of
view of anthropological theory and ethnographic analysis, one needs to.
work with some definition of moral values. We have found Wolf's defin-
ion helpful for laying out our argument for the usefulness of this
distinction in what follows. But our purpose here is not to promote this
definition over others. Our goal is to indicate the usefulness of distin-
guishing between moral and non-moral values along whatever lines it
might make sense to do so. This is our way of saying we hope readers will
not get too stuck on the validity of this definition of moral values and will
instead keep reading through the argument about value ethics we are
using it to construct.
Before mobilizing Wolf's distinction between moral and non-moral
values for ethnographic analysis, two further aspects of it are worth
pointing out. First, the distinction between moral and non-moral values
is descriptive, not normative; that is, philosophically or anthropologically
speaking, no value judgement is attached to saying that charitableness is
a moral value and economic success is not (though as we will see, they can
be ranked differently vis-d-vis one another in various cultural formations).
Second, from an anthropological point of view it is clear that there is cross-
cultural variation in what counts as treating others ‘as deserving of con-
cern and respect’. To take up the above example, while in some places
granting others as much space to themselves as possible is understood as
respectful, elsewhere this counts as neglect and respecting others takes
the form of constantly engaging them in interaction. Nothing in Wolf's
account suggests that she would disagree with this point. Indeed, one
could go a step further and suggest that ‘with concern and respect’ is just.
one culturally specific, substantive answer to the general question of how
people ought to treat each other. The formal core of Wolfs definition
would then be that moral values concern proper ways of relating to
other people, whereas non-moral values concern our relation to other492
JULIAN SOMMERSCHUH AND JOEL ROBBINS
good, true, or beautiful things in the world. Itis with this formal reading of
Wolf's definition that we would like to work in the following.
These points in place, if we think of moral values as those conceptions of
the desirable that are concerned with the ways people ought to treat each
other, then we have a definition that can be applied cross-culturally
because, thus defined, moral values exist everywhere. This follows from
our constitution as social beings which means that we can never entirely
do without other people, so that other-orientated values will exist in every
society, even though they may be subordinate to individualist or other
values in some place or contexts (cf. Dumont 1994: 8-15; Robbins 2015b:
173f).
Putting this distinction between moral and non-moral values to use in
our project of conceptualizing ethics through the lens of values, we can
begin by suggesting that from this point of view, one is dealing with ethics
ina narrow sense wherever people are relating positively or negatively to
moral values ~ be that through reflection, on the basis of cultivated dis
positions, or in some other way. This does not mean that this is all there is
to ethics. Claiming this would go against the grain of much work in the
anthropology of ethics, which has precisely sought to broaden our under-
standing of the ethical (cf. Laidlaw 2014: 114). Next we will therefore offer
a broader conceptualization of the ethical to complement the narrower
one we are using here. But we wish to stay with the narrower one for
a moment because, in the context of our discussion of moral values as only
one among a number of kinds of values, it opens up a line of anthropo-
logical inquiry concerning the place that moral values ~ and the ethical
concern relating to them ~ occupy in the value hierarchies of different
societies.!
The Position of Moral Values
Wolfs aim in distinguishing moral and non-moral values was to argue
against the view (advocated on her reading by deontological and conse-
quentialist schools of moral philosophy) that moral values should always
be given precedence over non-moral ones (for a related view, see Williams
2011 [1985)). There is more to life than morality, Wolf argues, and there is
no compelling reason why taking an interest in fine cuisine or practising
the cello should be less worthy pursuits than giving to charity or partici-
pating in a protest march (2015). Looked at ethnographically, Wolf can be
seen as pointing to a question all societies face: what place should moral
"fs. farther reason why it ight be useful to retain a narrower conception of ethics or morality, one may’ ote that
‘among ahicsophers interested engaging with the anthropology of ethics thete has lately been concem over too
broad defritons of morality Thus, Michael Klenk notes thatthe tical tums approach to defining mara i Very
broad anche suggest thatantroaclogiss’deintons may erronthe ide ofbeing tooindusie astheydo nately
allo a ditncton between mara considerations and oer normative cansderatiens such a prudential, epistemic or
aesthetic ones’ (Klenk 2013: 12; see also Wong 2014: 348),Values
493
values be accorded in their value hierarchies? It turns out that answers to
this question differ significantly between societies and over time.
An interesting place to start is Judith Scheele’ (2015) discussion of the
Tubu of northern Chad, already mentioned earlier. This isa case in which
non-moral values are at the top of a people’s value hierarchy. The Tubu
have long been described in terms of disorder, total ruthlessness,
extreme individualism, and a general disrespect for social norms. Such
descriptions were advanced by early travellers and the French colonial
authorities, But they have also been endorsed in academic literatur
indeed, Tubu themselves proudly identify as immoral (33-5). And far
from being a mere discourse, Scheele makes clear that life in the Tubu
town of Faya, where she carried out her research, in fact has a very
anarchic and disordered feel ~ this is a place where, to offer but a few
examples, kin steal from each other, divorce is common, 99 per cent of,
taxes go unpaid, and children ‘dig holes in the street at night, so that
unwary drivers crash into them in the morning ~ and all this “under their
parents’ complicit eye” (39). While both colonial authorities and earlier
anthropologists attributed Tubu ‘anarchy’ to the absence of strong polit-
ical structures, Scheele makes clear that at least today this can hardly be
the main explanation, since the Chadian government is now very present
in the town of Faya. Against this background, she suggests that Tubu
anarchy is better understood as being a realization of high-anked Tubu
values; that is, as something Tubu find good and desirable, rather than it
being simply an effect of particular material or political conditions.
According to Scheele, the two central Tubu values are disorder and
autonomy (or anarchy) (35).
Crucially for the purpose of our discussion, Scheele’s account reveals
that, next to these non-moral values Tubu also recognize moral values,
such as showing hospitality to guests, not stealing by stealth, or, for
women, modesty and subservience to husbands. The existence of such
moral values is revealed, among other ways, by the fact that when discuss-
ing local events Tubu often make judgements based on these values. So, of
aman who breaks through the roof of his sister’s house to steal from her it
is said that ‘this is not the way a brother ought to behave’ (38). With regard
to a woman given to drink and frequently changing ‘boyfriends’, people
say thata woman drinking publicly is ‘very bad’ (40). Similarly, concerning
a wife whose refusal to cook means that her husband needs to eat at
a restaurant every day, people agree that her conduct is not right and not
to be emulated (39). Yet even as people make such moral evaluations, they
are not what really matters locally. This is evidenced by the fact that when
commenting on a particular case, people often begin in moral terms but
then quickly move on to highlighting the hilarious or creative sides of,
a certain offence, or how daringly or cleverly someone acted. This reveals
an underlying value hierarchy in which moral values are subordinated to
non-moral values, and where actions are primarily evaluated in terms of,494
JULIAN SOMMERSCHUH AND JOEL ROBBINS
how successfully they realize the value of disorder or how strongly they
manage to express a person’s capacity to defy cultural norms.
At the opposite extreme of the scale we find cases where moral values
are paramount, pushing for the subordination of all other values. Here, we
may think of the piety movements that have been described so vividly in
recent contributions to the anthropology of ethics. Thus, the women
studied by Saba Mahmood (2005) strive to become, in Wolt’s (2015)
terms, ‘moral saints’, trying as frequently as possible to embody moral
virtues of modesty, humility, chastity, charity, and so forth, In these
movements, all other possible values, such as worldly enjoyments, are
denigrated and there is a veritable mortification of the flesh. We may
also think of Omri Flisha’s (2011) work on moral ambition among US
Evangelicals. He describes how some people he worked with felt that
their churches should engage in greater social outreach, which they saw
as an antidote to consumerism and an exclusive focus on the values of
work and family. These people were making reference to Christian moral
values of unconditional benevolence, helping the poor, and so on. In these
cases moral values subordinate other values.
The position of moral vis-a-vis other values is not fixed but can change
over time. Shifting relations between moral and aesthetic values offer
a good example. Writing on this topic, Max Weber (1946: 341-3) sketched
a shift from earlier times when art was intimately connected with and
subservient to religious morality, to the ‘modern’ situation where moral
and aesthetic values oppose each other. The increasing rationalization of
life, Weber suggests, made of art ‘a cosmos of more and more consciously
grasped independent values which exist in their own right’ (1946: 342). In
this situation, artists and those who appreciate art perceive ‘the ethical
norm as such ...as a coercion of their genuine creativeness and innermost
selves’ (1946: 342) — a perception which, of course, has been given rich
expression in the lives and works of many artists. Indeed, aesthetic values
can not only become independent of and draw level with moral ones.
Weber also points to the possibility that they can push for the subordin-
ation of moral values:
the refusal of modern men to assume responsibility for moral judg-
ments tends to transform judgments of moral intent into judgments of
taste (‘in poor taste’ instead of ‘reprehensible’). The inaccessibility of
appeal from esthetic judgments excludes discussion. This shift from
the moral to the esthetic evaluation of conduct is a common charac-
teristic of intellectualist epochs; it results partly from subjectivist
needs and partly from the fear of appearing narrow-minded in
a traditionalist and Philistine way.
(1946: 342)
If Weber here suggests the rise of aesthetic values over moral ones,
recent years have been marked by a move in the opposite direction.Values
495
We are all familiar with current debates concerning the extent to which an
artist’s moral character andjor the moral content of their art ought to be
taken into account when assessing and relating to their work. Although
the debate is multivocal, there seems to be a strong current moving away
from earlier generations’ assumptions about the moral impunity of art and
the legitimacy of being a bad person if one is a great artist — or, indeed, the
moral obligation for bad people to become great artists in order to com-
pensate humanity for the evil they would do, as Hemingway's third wif
Martha Gellhorn, suggested (cf. Dederer 2017 and Williams 1981: ch. 2, on
Gauguin). If Wolf wrote several years ago that what matters in the assess-
ment of.a novel is not the moral message it might contain but its aesthetic
quality (2015: 2), there now appears to be a rising sense that the more
important question is whether the artist, the means of production, the
subject, the message, or the possible consequences on the audience of,
a work of art are morally reproachable or not (see also Stecker 2005:
139-44),
‘Whaat could be described as an increasing moralization of the aesthetic
sphere can also be observed in other domains of life, for instance in that of
consumption. Similarly, as Julian Bourg (2007) suggests for the case of
France (and as also seems to apply for other Western societies), the past
few decades have been marked by a rise of ‘ethics’ and a decline of ‘polit-
ics’, meaning that collective issues that would have formerly been
addressed on a structural level are now framed as matters of - and matters
to be dealt with through ~ individual morality.
In this section we have argued that not all values are moral values, and
we have noted that the place that moral values occupy in the value
hierarchies of different societies varies. In some places moral values
occupy a high position and shape people's activities extensively and in
various domains of life (see also Laidlaw 2002: 319), Elsewhere, moral
considerations play a more minor role and are easily supplanted by other
considerations and pursuits. This finding opens up space for further ethno-
graphic inquiry into the position moral values occupy in different value
hierarchies and how and for what reasons their relative positions change
over time.
A Broader View: The Ethics of Valuing Things Appropriately
In this section we argue that even as not all values are moral values,
valuing any kind of thing or state of affairs appropriately, such that one
does not promote a lower-valued thing or state of affairs above a more
highly valued one in contexts where both are relevant, is always an ethical
matter — irrespective of the type of values involved. This claim opens on to
a broader conceptualization of the ethical than we deployed earlier. It
suggests that we are dealing with ethical matters not only when people496
JULIAN SOMMERSCHUH AND JOEL ROBBINS
are relating to moral values but also whenever they are relating to any sort
of value. In this section we will first lay out what motivates this conceptu-
alization of the ethical and what exactly is meant by it, and then we will
offer examples of some of the kinds of ethnographic analyses that can be
carried out on its basis.
Philosophical Foundations
From its inception, the anthropology of ethics has been in close dialogue
with moral philosophy. While some strands of moral philosophy, notably
deontological and consequentialist approaches, have been found less con-
genial to the anthropological project, others, such as virtue ethics, have
offered rich inspiration for ethnographic research and theoretical analysis
(cf. Laidlaw 2014: 48). One branch of moral philosophy that has hardly
been considered so far, however, is that of ‘value ethics’. If we wish to
devise a value-centred approach to ethics, this is a rich theoretical seam to
mine.
In the twentieth century, the most prominent exponent of a value-ethical
approach was the phenomenologist Max Scheler. Scheler conceived his
theory primarily as a rejection of Kantianism and of deontological
approaches more generally, while sharing with Kant the rejection of utilitar-
ianism (Joas 2000: 92), Contra such ‘formal’ and ‘imperativistic’ ethics ~ that
is, ethics concerned with rationally deriving obligations from abstract prin-
ciples Scheler posited a ‘material value-ethics’ (Scheler1973; see also Spader
2002; Joas 2000: ch. 6), in which our emotional responses to what we perceive
as good and bad play a central role.
At the heart of Scheler’s approach are two assumptions. One concerns
‘human perception and suggests that to perceive things is to perceive them
as having a specific value (Scheler (1973: 197) speaks of ‘value-ception’). To
perceive a tree or a painting, for instance, is not simply to see something
green or of such and such composition — but is to see something beautiful
or ugly. ‘We “see” the beauty of a painting just as we “see” its colors. The
grasping of value is our most original and primordial relation to the world’
(Davis and Steinbock 2019). And not only do we grasp value; we also grasp
rankings between values, such that some things appear to us as more
beautiful or noble or good than others. Scheler’s second assumption is
that values and the rank ordering among them are objective phenomena.
For instance, he suggests that values associated with the holy objectively
rank above values associated with utility or pleasure (Davis and Steinbock
2019), Taken together, these two assumptions yield an approach to ethics
in which the perception of values and the ranking between them is the
source of ethical obligation: ‘Claiming that there is an objective order of
values... necessarily entails that the higher values “ought” to be preferred
to the lower. We ought to act in sucha manner that promotes the higher orValues
497
positive values’ (Davis and Steinbock 2019). Conversely, it would be ethic-
ally wrong to perceive a rank ordering between two values and to none-
theless give precedence to the lower-ranking one —to eat ice cream rather
than to care for one’s health is to wrongly promote values of pleasure over
those of what Scheler calls ‘vitality’; to destroy an historical building to
build a shopping mail is to wrongly promote utility or pecuniary values
over cultural ones.
In Scheler, then, we find a conception of the ethical as being a matter of
valuing things appropriately (Blosser 1987}. To be sure, there are aspects of
Scheler’s approach which anthropologists will find hard to digest, notably
his conception of an objective ordering of value. (Although it should be
noted that Scheler openly acknowledges cultural diversity, conceiving of
differences in the value systems of different societies as based on the
different vantage points from which they view the really existing set of
ranked objective values (Scheler 1973; Joas 2000: 95),) What matters for
our concerns in this chapter, however, is the perspective on ethical life
that Scheler’s ideas open up and the ways they can be transformed into an
ethnographic research programme. With Scheler, one would study ethics
by looking at people’s evaluative experiences and the acts that follow from
these: one would ask which values people recognize and how they rank
these; one would study their attempts to give due weight to different
values depending on their rank; and one would consider how people
judge themselves and others in terms of their success or failure at valuing
things appropriately. Importantly, such a view does not assume that
people already know what the correct value hierarchy looks like and
what valuing things appropriately would mean in any given case. While
in some places or in some domains of social life this may well be the case —
with valuing things appropriately taking the form of routine action based
on ‘common sense’ - there are also situations in which people are engaged
in attempts to figure out, personally or collectively, what the correct value
hierarchy is or what it would mean to value a given thing appropriately (cf.
Robbins 2007).
Before offering examples of how to analyse ethnography from a value-
ethics perspective, it is helpful to consider an additional point made by
a second philosopher who works in this tradition: Elizabeth Anderson.’
Valuing things appropriately, Anderson suggests, is not only a matter of
giving proper weight to differently ranked values ~ that is, it is not only
about low much one values something ~ but also about how one values it
> Asweread Scheer (1975) on this pont his claim i that regardless of what part the valve hierarchy a given culture
‘eads peaple to attend to, morality wil alaays est o valuing the things one sled to understand as vauablein
appropriate ways which ito sayin accord wth their enkrelaiveto other valued things. this Sense, theraskof ethical
life similar everywhere, though Scheler does leave rom to suggest that some citureslead people to perceive higher
reaches ofthe abjecive value hierarchy than are allowed by others, a projet to which we do net subsorbe,
® Although rota phenomenclogis, Anderson (1993:5) he Scheler and his teacher Huser is influenced by the
‘ineteent-century German philosopher Franz Brentano (whose most important bookea vekiesisSrenano (1963),498
JULIAN SOMMERSCHUH AND JOEL ROBBINS
(1993: xiii); itis about the right ‘mode of valuation’ (1993: 6). Taking issue
with economistic theories that asstime that pleasure or desire is the only
(relevant) form in which people respond to things they value, Anderson
points out that there are actually multiple ways of valuing something -
such as love, admiration, respect, awe, affection, or use. Based on this
observation, she advances the normative claim that different things
ought to be valued differently. Specifically, she is concerned with the
question of the ethical limits of market valuation, arguing that the envir-
onment or women’s reproductive powers are not properly valued accord-
ing to a market logic, but demand to be valued differently (xiii).
There is no need here to examine in detail how Anderson justifies her
Claim that different things need to be valued differently and that doing so
is morally significant. The important thing to note is that she understands
her theory not as a deductive one but as being grounded in how real people
actually value things. She opposes philosophers who think that to ‘reach
sound ethical judgments, we ... require an entirely new mode of ethical
justification, independent of the historical and social contingencies in
which common-sense evaluative reasoning is mired’ (13). Instead, she
seeks to ‘vindicate [the] pluralism of ordinary evaluative thought and to
develop some ofits practical and theoretical implications’ (1).’This interest
in diversity makes Anderson an apt dialogue partner for anthropologists.
Turned into a programme for ethnographic research, her theory would
invite us to study the different modes of valuation that matter for a given
group of people, and their ideas about the things to which each of these
different modes is properly applied. Similarly, Anderson makes clear that
valuing things appropriately is never merely a matter of perception but
always a matter of action, of giving expression to and thus communicating
one’s regard for the object's importance (1993: 11). This means that study-
ing what are locally deemed appropriate ways of expressing diferent
modes of valuation is another avenue for ethnographic research. Finally,
echoing a point already made in our discussion of Scheler, it is important
to note that Anderson does not assume that it is always clear to people
what it would mean to value something appropriately. Rather, ‘{t)he
respects in which anything is properly valued, and the ways and circum-
stances in which it makes sense to value it, remain problems’ (15); and one
can therefore study how ‘people interpret and justify their valuations by
exchanging reasons for them with the aim of reaching a common point of
view from which others can achieve and reflectively endorse one another's
valuations’ (3).*
“Ths pespecive asa prnides a goad way for studying ethical change So, for example, among Aa people in southem
Ethiopia, ene important medeof valuation has tadtionally been that of fea? (bash), with a fearful attitude beng
shown towards partcular places, things, and hierrchcally superior people, nthe course of conversion 1 Christin,
the impertance of fear ae a vay of alin things has been much resticted, being now lag ited to God.
CCorwersely, "ove! (salma) has become a mare important made of vakaon (Sorsmerschuh 2019: 71-81),Values
499
Drawing on Scheler and Anderson, we have done two things: we have
argued that it is possible to define the ethical in terms of people's efforts to
value things appropriately; and we have pointed to ways in which this
perspective might be operationalized (namely, by looking both at people’s
attempts to figure out value hierarchies and their attempts to figure out
the right modes of valuation for different things). In the following section
we go on to offer examples of the sorts of ethnographic analysis that could
be carried out on this basis.
Ethnographic Examples
Paul Bohannan’s (1955, 1959) classic work on spheres of exchange among
the Tiv of central Nigeria provides an excellent example of how valuing
things appropriately is, in people’s own perception, an ethical matter.
Bohannan’s discussion picks up from the observation that Tiv ideology
distinguishes three categories of items of exchange (1955: 60-2). The first
category includes locally produced foodstuffs, household wares, and
small-stock; the second one includes cattle, brass rods, white cotton
cloth, and slaves; the third consists of rights over people (other than
slaves), especially wives and children. Each of these categories of
exchangeable items is associated with particular values, which
Bohannan glosses as ‘subsistence’, ‘prestige’, and ‘kinship’. And these
values and their associated goods, in turn, are ranked hierarchically,
such that prestige ranks above subsistence and kinship ranks above
prestige.
Bohannan’s key observation is that while Tiv both exchange goods for
other goods in the same category and exchange goods from one category
for goods from another category, these two types of exchanges (Bohannan,
speaks of ‘conveyance’ and ‘conversion’) have different ‘moral’ (or, as we
would say, ‘ethical’) qualities. While exchanges within a category are
‘morally neutral’ and ‘excite no moral judgment’, exchanges between
categories ‘do excite a moral reaction’ (1959: 496). Bohannan offers
a number of examples. A man who has accumulated a lot of wealth in
the first category (say, grain) but fails to convert this into prestige goods
(say, cattle) is met with reprobation and considered to have a deficient
character (1959: 498). Conversely, someone who consistently manages to
achieve upward conversions, transforming subsistence wealth into pres-
tige goods, and then using prestige goods to obtain dependents is praised
and highly respected. Third, someone being required to accept
a downward conversion (for instance, giving away a brass rod to obtain
food) will justify this act by making reference to higher-level values, like
helping kinsmen (1959: 496), so as to avoid ethical critique.
Bohannan’s case resonates with Scheler’s value ethics: Tiv perceive their
world as a hierarchically structured universe, in which kinship is ranked500
JULIAN SOMMERSCHUH AND JOEL ROBBINS
higher than prestige and prestige is ranked higher than subsistence; and
this rank ordering, in turn, is perceived to come with an ethical command
to give precedence toa higher-ranking value whenever possible (1955: 64).
In light of the definition provided in the previous discussion of the diver-
sity of values, the values at stake here are non-moral values. But giving
them their due weight is experienced as ethically significant, such that, for
instance, transforming agricultural produce into cattle or brass rods is not
simply an ‘economic’ act but an ethical one (see Munn 1986 for similar
ideas in Gawa about the desirable nature of upward conversions of food-
stuff into items that bring fame)
If the Tiv case vindicates Scheler’s notion that the perception of value
hierarchies entails an ethical ‘ought’, a second piece of West African
ethnography helps support Anderson’s point that ethical concern attaches
not only to giving different values their due weight but also to adopting the
right ‘mode of valuation’ towards a given value. This is Girish Daswani's
(2016) recent work on how Pentecostal prophets and pastors in Accra,
Ghana relate to the value of prosperity (see also Lauterbach 2017).
Prosperity (yeadea) is a key value for Pentecostals in Accra. To be prosperous
means both to accumulate financial riches and to ‘live well’, which includes
having good health and a marriage and children. Prosperity in our terms,
then, is a non-moral value. However, as Daswani notes, the way in which
prophets relate to the value of prosperity is subject to intense ethical evali-
ation. One place where this becomes evident is in a distinction lay
Pentecostals in Accra draw between the ‘rich’ (sikani) and the ‘wealthy’
(ahayeni), One of Daswani's interlocutors, a man called Prince, spells out the
difference:
Prince said that the sikani problematically derive personal satisfaction
and enjoyment from public recognition and fame ... Ahoyeni, on the
other hand, are usually kind and charitable people who do not seek
the public spotlight .... Truly wealthy people do not see themselves as
the ‘owners’ of wealth, but rather as its ‘custodians’
(2016: 109)
Daswani leaves no doubt that what is at issue here is not the value of wealth
per se. Contrary to other Christians who do not recognize wealth as an end
in itself but see it as being without intrinsic value or even as negatively
valued, these Pentecostals do see prosperity as an unmitigated good. What
is at issue for them is not the question whether prosperity is desirable.
Instead, the issue here is that of valuing wealth appropriately; that is, of
relating to this value in the right way. Now, to some extent, this is a matter
of how much weight to give to this value in relation to other values. As
becomes clear from Daswani’s analysis, parts of the critique that lay
Pentecostals level against ‘rich’ pastors is that they fail to redistribute
wealth among their followers in order thereby to realize the further
value of care or patronage. But also subject to evaluation is the attitudeValues
501
with which pastors relate to the fact of being wealthy, and how they give
expression to this attitude. As Prince puts it, one should not derive enjoy-
ment from one’s wealth and the prestige that it affords. Or, in Anderson’s
terms, the right mode of valuation here is not ‘pleasure’, Rather, to count
as ethically good, the prosperous person needs to relate to their wealth
with humility and a sense of detachment. Thus, even though the value at
stake is not a moral value, one’s relation to it is ethically charged.
Asimilar point can be made by returning to Scheele’s (2015) account of
the Tubu. After noting how conformity to moral values was not the key
concern of Tubu, and how other values like disorder and autonomy were
more important, and how easily and frequently Tubu transgress social
norms, Scheele moves on to suggest that this
does not mean that there are no moral [or in our terms ‘ethical’]
judgments. People mostly agree on what it means to be a good
person ... one ought to be strong, assertive, independent, fearless,
versatile, have many social connections, be rich, generous, clever
One ought to be different and memorable, and one way of doing this is
precisely to break rather than follow any social ‘rule’ that one might
abstract from the general gossip.
(2015: 40)
Crucially, however, there is also a wrong way of breaking rules; and this is
met with laughter and leads to shame. Scheele offers as an example the case
of a young, relatively inconspicuous man, who picked a fight with an ex-
soldier whom he used to hang out with. The young man was wounded and
had to be taken to hospital. While there initially was a sense that he had
acted in a brave and praise-worthy manner, local commentators (including
his kin) soon rather emphasized his stupidity in hanging out with the wrong
people and laughed about him. As Scheele comments, ‘Where laughter is
the strongest social sanction, this means that people tread a thin line:
outrageous actions might spark admiration, but they might also be simply
defined as ludicrous... itis not given to everybody to offend social etiquette
in just the right way, fitting in with the local sense of aesthetics’ (2015: 40).
Asa consequence, ‘[much effort goes into being “anarchic”, in just the right
way’ (2015: 34). In other words, what is ethically at stake here is relating to
the values of disorder and autonomy in the right way. There is ethical
judgement, but it concerns not whether people realize or violate moral
values but whether they give proper expression to non-moral ones.
Conclusion
Our aim in this chapter has been to sketch some aspects of what a value-
theoretical approach to the study of ethics might look like. Such an
approach could potentially stand side by side with other approaches,502
JULIAN SOMMERSCHUH AND JOEL ROBBINS
such as the one derived from conversations with virtue ethics, the work of
the late Foucault, ordinary language philosophy. or Heidegger. In sketch-
ing a values approach to the study of ethics, we have worked with an
understanding of values as cultural conceptions of the good. We have
explained how such values structure cultures and provide people with
a sense of what is worth striving towards. Within such a framework, the
ethical can be located in a two-fold way. In what we have called the
‘narrow’ conception, ethics is to do with moral values. For the purposes
of this chapter, we have defined those values as ‘moral’ which concern
proper ways of relating to other people. Such values include, for example,
respect, compassion, justice, kindness, and care. Which particular moral
values are recognized and emphasized differs across cultures and can thus
be studied comparatively; their common denominator is that they all
concern the right ways of relating to others. At the same time, moral values
in general can be ranked as more or less important in relation to non-
moral values, and variation in such ranking and its effect on social life is
another important topic of cross-cultural investigation, Secondly, offering
a broader conception of the ethical, we have suggested that there is an
ethical dimension to any kind of values-orientated action. We have
explained that valuing things appropriately — both in taking the right
evaluative stance towards specific goods and giving the right weight to
different values by recognizing the correct hierarchy between them ~ is
a matter of ethical evaluation. Employed on their own or in combination,
the narrow and the broad conception of ethics afford a genuine value-
theoretical approach to studying human efforts at living in light of the
good.
We hope that the value-theoretical approach to the anthropology of
ethics that we have begun to lay out here might be appealing on its own
terms on the basis of the kinds of ethnographic analyses it affords. At the
same time, we would like to close by noting that the two-fold way in which
we have considered the relations of values and ethics provides for a novel
approach to one of the trickier issues in the contemporary anthropology of
ethics. On the one hand, there are those who argue that the ethical is an
aspect of all social action (e.g. Lambek 2010). On the other, there are those
who in various ways think that some situations and actions are ethically or
morally marked in ways that set them off from others, such thatat the very
least there is more than one kind of experience that falls within the ambit
of the anthropology of ethics (e.g. in different ways, Robbins 2007; Zigon
2007). The presently unsettled state of the anthropology of ethics around
this matter suggests that perhaps both capture some element of reality.
Our conceptualization of a value-centred anthropology of ethics supports
this kind of claim. It does so by suggesting both that there are specifically
moral values, the engagement of which leads to a kind of ethical experi-
ence that is different from that which attends the engagement with non-
moral values, and that engagements with any kinds of values raiseValues
503
omnipresent ethical issues about valuing them appropriately and in the
right way. By allowing for the recognition of these two facets of ethical
experience — one constant, the other marked ~ a value-centric anthropol-
ogy of ethics is able to relate to many of the diverse developments that
characterize the anthropology of ethics today.
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