OPTIMIZING YOUR
UPWORK PROFILE
A COMPREHENSIVE GUIDE
UNDERSTAND YOUR NICHE
Research on Upwork for your
niche keywords
Find 1 Main keyword and 3 micro
keywords.
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UNDERSTAND YOUR NICHE
Example: you are a WordPress
developer and you are
offering services like:
Front-End Development
Speed Optimization
Malware removal etc.
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UNDERSTAND YOUR NICHE
Search for each service on Upwork
and grab your 3 services keywords
P.S: You can't be an authority in all
services as a WordPress developer
so choose those services where
you are the best and can provide
quality work in those.
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UNDERSTAND YOUR NICHE
Got your 4 keywords now let's
tailor your profile!
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CHOOSING THE RIGHT PROFILE
PICTURE
Before we jump to the next
make sure you choose the right
profile picture.
Use a headshot with a smiling face
and a plain background
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CHOOSING THE RIGHT PROFILE
PICTURE
Surely I will give a check on second
one first, if i am the client.
CRAFTING A COMPELLING TITLE
Your job title needs to tell client
who you are and what you can
offer them.
WordPress developer, Web
developer, Graphic designer
Expert WordPress Developer with
Specialization in SEO and Speed
Optimization
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CRAFTING A COMPELLING TITLE
Make Sure you include your main
keyword in your job title once.
P.S: Dont do keyword stuffing.
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WRITING AN OUTSTANDING
OVERVIEW
That's the main thing where most
people fail to grab clients even if
they land on your profile.
Stop doing formal introductions.
the client already sees your name
with your profile picture.
Clients don't care if you did a
Ph.D. in computer science they
only care about their problem if
you can provide the solution.
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WRITING AN OUTSTANDING
OVERVIEW
Trigger Client pain point in first 2
lines. because they see the first 2
lines while choosing a freelancer.
Repeat your main keywords at
least 3 times in the whole
overview. ad micro keywords 1
time.
List your services in bullets with
emojis to make them prominent.
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A CLIENT REVIEW OR INTRO
VIDEO
Video testimonials from previous
clients with a good thumbnail
always make authority.
If you do not have a client
testimonial create a portfolio
video by showcasing your best
work.
Add your main keyword in video
title and in thumbnail
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DISPLAYING YOUR PORTFOLIO
Always add a concise portfolio
when you complete a job add
screenshots or a video depending
on your niche.
Explain in detail what was the
problem of the client and how
effectively you solved it.
Add your main keyword and any
micro keyword in the portfolio
title and overview.
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ADD YOUR RELEVANT KEYWORDS
IN SKILLS
Add skills depending on your
niche make sure you have your
main keyword and 3 micro
keywords in there.
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OPTIMIZE PROJECT CATALOGES
Repeat your main keyword or
micro keyword in the project
catalog title and overview.
Create at least 4 project catalogs.
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FILLING OUT THE EMPLOYMENT
HISTORY, EDUCATION AND
CERTIFICATION SECTIONS
Use these sections to show your
work history and make sure you
repeat your 4 keywords in each
once
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COLLECTING AND GIVING
TESTIMONIALS
Refer your old clients to give
testimonials. and again repeat
your main and micro keywords in
there.
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