A Summer Training Report submitted to ISME,

BANGALORE in partial fulfillment of the requirements for

the award of the

POST GRADUATE DIPLOMA IN MANAGEMENT

Submitted by

GUNASEELAN R

(2211121)

Under the guidance of

Faculty guide (Prof. Ramesh
Kumar)
Industry guide (Ajay Kumar)

International School of Management

Excellence
Sy. No. 88, Chembanahalli,
Near Dommasandra Circle,
Sarjapur Road,
Bangalore-562125
(June-2023)
 CERTIFICATE

This is to certify that the Summer Training Report entitled “Sales and Analyst Intern” in
partial fulfilment of the requirements for the award of the Post Graduate Diploma in
Management, is a record of original training undergone by GUNASEELAN R (2211121)
during the year 2022- 2024 of his/her study at the International School of Management
Excellence, Bangalore Under my supervision and the report has not formed the basis for the
award of any Degree/Fellowship or another similar title to any candidate of any University.

Place: Bangalore Signature of Guide

Date: Prof. Ramesh Kumar

Dr. Shampa Nandi

HOD -PGDM
 Work Completion Certificate

To whom it may concern

This is to certify that Gunaseelan R Student of ISME Banglore has successfully completed
Summer Internship Project with us Jiyonwall at Noida, Uttar Pradesh. work done under my
supervision And Summer internship project completed on 24.06.2023 successfully.

Thanking you and assuring you for our best services always.

Name of Work/Project: Summer internship Project

Work Period: 24.04.2023 to 24.06.2023

Regards,

Ajay Kumar
Manager, Jiyonwall
 DECLARATION

I GUNASEELAN R, hereby declare that the Summer Training Report, entitled “Sales
and Analyst Intern”, submitted to the International School of Management
Excellence, Bangalore, in partial fulfilment of the requirements for the award of the
Post Graduate Diploma in Management is a record of original training undergone by
me during the period April 24th - June 24th, 2023, Under the supervision and
guidance of Prof. Ramesh Kumar, International School of Management Excellence,
Bangalore and it has not formed the basis for the award of any Degree/Fellowship or
another similar title to any candidate of any University.

Place: Bangalore Signature of the Student

Date: GUNASEELAN R
 ACKNOWLEDGEMENT

I am extremely thankful for his invaluable support and guidance in the completion of this
project. I wish to thank Mr. Nitin Garg, Director, ISME Bangalore, for enabling this endeavour.
I wish to express my profound gratitude to our Dean Dr. Rony G Kurien for his kind permission
to take up this project work. I express my heartfelt thanks to our Sowmya prasad, COC-
Placement, and his team at ISME, Bangalore who provided all facilities for carrying out this
project.

I immensely thank our Project Guide, Prof. Ramesh Kumar, for his valuable suggestions and
for guiding me throughout the work.

GUNASEELAN R
 Table of Contents
Contents
CHAPTER-1..............................................................................................................1
INTRODUCTION.....................................................................................................1
1.1An Introduction of the Internship..................................................................1
1.2Relevance to the topic...................................................................................1
1.3Theoretical background.................................................................................2
CHAPTER-2..............................................................................................................4
Company Profile:.......................................................................................................4
2.1 Introduction to company:.............................................................................4
2.2Area of Operation:........................................................................................5
2.3.Nature of the Organization and its business................................................5
2.5.Size of the organization:..............................................................................9
2.6Organization structure of the company:.....................................................10
FITNESS INDUSTRY...............................................................................10
CHAPTER -3...........................................................................................................13
WORK ASSIGNED.................................................................................................13
3.1Process followed and Methodology Used.................................................14
3.2Results Achieved.......................................................................................15
Chapter – 4..............................................................................................................16
Learning and Conclusion.........................................................................................16
4.1Learning from the training Program:.........................................................16
4.2Conclusion:................................................................................................16
Chapter – 5..............................................................................................................17
5.1 Bibliography............................................................................................17
 CHAPTER-1

INTRODUCTION

1.1 An Introduction of the Internship

An internship in sales is an excellent opportunity for individuals looking to gain hands-on

experience in the field of sales and marketing. As a sales intern, I have the chance to work
alongside seasoned professionals, learn from them, and apply my knowledge in a real-world
setting.

During my internship, I have involved in a range of sales activities such as conducting market
research, identifying potential customers, developing sales strategies, and closing deals. Am also
have the chance to developed my communication, negotiation, and problem-solving skills, all of
which are essential for a successful career in sales.

This internship has providing me with valuable insights into the world of sales, allowing me to
gain a deep understanding of the industry and the challenges faced by sales professionals.

1.2 Relevance to the topic

My domain is Analytics but the task-1 is sales, so topics below are relevance to sales.

Sales Strategy: Developing a sales strategy involves identifying target customers, determining
sales objectives, and creating a plan for achieving those objectives. Understanding the sales
strategy is crucial to a sales internship because it helps you understand the big picture and how
your day-to-day work contributes to achieving sales goals.

Customer Relationship Management (CRM): CRM refers to the processes and technologies used
to manage customer interactions and relationships. Sales interns may be involved in entering

1
customer data into the CRM system, tracking customer interactions, and analyzing data to improve
customer relationships.

Product Knowledge: Understanding the product or service being sold is essential for a successful
sales internship. Sales interns should be knowledgeable about the features and benefits of the
products, as well as any competitive advantages.

Sales Techniques: Sales techniques refer to the methods used to persuade potential customers to
purchase a product or service. Sales interns may be trained in various sales techniques, including
consultative selling, relationship selling, and value-based selling.

Market Research: Market research involves gathering and analyzing information about potential
customers, competitors, and market trends. Sales interns may be involved in conducting market
research to identify new sales opportunities and improve the effectiveness of the sales strategy.

Negotiation Skills: Negotiation skills are essential for a successful sales internship. Sales interns
may be involved in negotiating deals with customers or suppliers, and they should be
comfortable with the negotiation process and strategies.

Communication Skills: Communication skills are essential in sales. Sales interns should be
comfortable communicating with potential customers, colleagues, and superiors. This includes
listening actively, presenting persuasively, and asking relevant questions.

1.3 Theoretical background

Sales Forecasting: Sales forecasting involves predicting future sales performance based on
historical data and current trends. Sales interns may be involved in creating sales forecasts to
help the sales team plan and allocate resources.

Sales Territory Management: Sales territory management involves dividing sales territories
among salespeople and managing their activities within those territories. Sales interns may be
involved in helping to manage sales territories by conducting market research, identifying
potential customers, and providing support to salespeople.

2
Sales Management: Sales management involves overseeing the sales team and ensuring that
sales goals are met. Sales interns may be involved in assisting with sales management tasks such
as tracking sales performance, identifying areas for improvement, and developing sales
strategies.

Cold calling: - Cold calling is a form of sales solicitation from businesses to customers who’ve
never interacted with the salesperson making the call. It generally refers to phone-based
conversations (hence cold calling) but technically covers in-person door-to-door interactions,
too.

Sales pitch: - A well-crafted sales pitch can get your prospect excited about the opportunity
you’re offering and encourage them to take the next steps with you.

Social media connect: - social media connect means using social media platforms like Facebook
and other social media website to promote your brand and sell your product or service.

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 CHAPTER-2

Company Profile:

2.1 Introduction to company:

Jiyonwall is an online Yoga Platform Where they provide the best Yoga Experienced Teacher
for the Customers. They provide Online Sessions between a Teacher and Customers. Here
Customers can discover and experience the nuances of Yoga. They teach various styles of
Yogalike power yoga, Hatha Yoga, ashtanga yoga, advanced Yoga. Jiyonwall provides Expert
teachers to guide Customers through yoga basics, core strengthening techniques, Right yoga
posture, Vinyasa sequences, restorative asanas, or other focused practices. The challenges are
available in Levels from beginner to advanced Improve your balance, strength and flexibility.

4
 Mission of the company:

Their mission is to provide genuine and best yoga teacher to create health awareness aim to
become India largest online yoga platform with the help of collaboration between great
Teacher and Customers we have dream vision to see everyone healthy in holistic manner.

Vision of the company:

Dream vision of jiyonwall is to see every one healthy in holistic manner.

2.2Area of Operation:
Jiyonwall operates their business in Multinational level through by online.

2.3. Nature of the Organization and its business.

Jiyonwall is an online Yoga Platform Where they provide the best Yoga Experienced Teacher
for the Customers. They provide Online Sessions between a Teacher and Customers. Here
Customers can discover and experience the nuances of Yoga.

2.4. Service profile:

Jiyonwall offer work from home virtual service & live yoga

classes. Jiyonwall have different type yoga classes like: -

BEGINNERS YOGA at Rs 899 and 7 Yoga Classes.

Beginner yoga classes cater to beginners with limited flexibility and strength, focusing on
basic poses, breathing exercises, and relaxation techniques. Here are some of the benefits of
beginner yoga:

 Improved flexibility: Yoga can help to improve flexibility by stretching the muscles
and joints. This can help to reduce pain and improve range of motion.
 Increased strength: Yoga can also help to increase strength by engaging the muscles in
a variety of ways. This can help to improve posture and reduce the risk of injury.

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is also a spiritual practice, helping practitioners connect with their inner selves and
the divine.Here are some of the benefits of Ashtanga yoga:

 Improved flexibility: Ashtanga yoga can help to improve flexibility by stretching

the muscles and joints. This can help to reduce pain and improve range of motion.
 Increased strength: Ashtanga yoga can also help to increase strength by engaging
the muscles in a variety of ways. This can help to improve posture and reduce the risk
of injury.
 Improved balance: Ashtanga yoga can help to improve balance by challenging the body
to maintain various postures. This can help to reduce the risk of falls, especially as
people age.
 Reduced stress: Ashtanga yoga can help to reduce stress by promoting relaxation and
mindfulness. This can be helpful for people who are struggling with anxiety,
depression, or other mental health conditions.
 Improved sleep: Ashtanga yoga can help to improve sleep by promoting relaxation and
reducing stress. This can be helpful for people who have trouble falling asleep or
staying asleep.
 Enhanced spiritual awareness: Ashtanga yoga can help to promote spiritual
awareness by helping practitioners to connect with their inner selves and the divine.

Here are some of the challenges of Ashtanga yoga:

 It can be physically demanding: Ashtanga yoga is a vigorous practice that can

be challenging for beginners.
 It is important to find a qualified instructor: Ashtanga yoga is a complex practice
that should be taught by a qualified instructor.
 It can be repetitive: The Ashtanga practice is a set sequence of postures that are
repeated each time you practice. This can be repetitive for some people.
 It can be demanding on your time: Ashtanga yoga classes typically last for 90 minutes
or more. This can be a lot of time to commit to if you are short on time.

INTERMEDIATE HATHA YOGA at Rs 2999 and 28 Yoga Classes.

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Intermediate hatha yoga is a challenging level for experienced practitioners seeking a
more vigorous practice. It involves postures linked by breath, requiring strength,
flexibility, and balance. Classes may include breathing exercises and meditation.

Here are some of the benefits of intermediate hatha yoga:

 Improved flexibility: Intermediate hatha yoga can help to improve flexibility by

stretching the muscles and joints even further than beginner yoga. This can help to
reduce pain and improve range of motion.
 Increased strength: Intermediate hatha yoga can also help to increase strength by
engaging the muscles in a more challenging way. This can help to improve posture
and reduce the risk of injury.
 Improved balance: Intermediate hatha yoga can help to improve balance by
challenging the body to maintain various postures for longer periods of time. This can
help to reduce the risk of falls, especially as people age.
 Reduced stress: Intermediate hatha yoga can help to reduce stress by promoting
relaxation and mindfulness. This can be helpful for people who are struggling
with anxiety, depression, or other mental health conditions.
 Improved sleep: Intermediate hatha yoga can help to improve sleep by promoting
relaxation and reducing stress. This can be helpful for people who have trouble
falling asleep or staying asleep.

Here are some of the challenges of intermediate hatha yoga:

 It can be physically demanding: Intermediate hatha yoga is a more vigorous

practice than beginner yoga and can be challenging for people who are not used to it.
 It is important to find a qualified instructor: Intermediate hatha yoga is a
complex practice that should be taught by a qualified instructor.
 It can be repetitive: Intermediate hatha yoga classes typically involve a set sequence
of postures that are repeated each time you practice. This can be repetitive for some
people.
 It can be demanding on your time: Intermediate hatha yoga classes typically last for
60 minutes or more. This can be a lot of time to commit to if you are short on time.

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Overall, intermediate hatha yoga is a challenging but rewarding practice that can offer many
benefits for both your physical and mental health

ADVANCE YOGA at Rs 4999 and 35 Yoga Classes.

Advanced yoga is a demanding practice for those with a strong foundation, requiring more
challenging postures, strength, flexibility, and balance, as well as vigorous breathing exercises
and meditation.Here are some of the benefits of advanced yoga:

 Improved flexibility: Advanced yoga can help to improve flexibility by stretching the
muscles and joints even further than intermediate yoga. This can help to reduce pain
and improve range of motion.
 Increased strength: Advanced yoga can also help to increase strength by engaging the
muscles in a more challenging way. This can help to improve posture and reduce the
risk of injury.
 Improved balance: Advanced yoga can help to improve balance by challenging the
body to maintain various postures for longer periods of time. This can help to reduce the
risk of falls, especially as people age.
 Reduced stress: Advanced yoga can help to reduce stress by promoting relaxation and
mindfulness. This can be helpful for people who are struggling with anxiety,
depression, or other mental health conditions.
 Improved sleep: Advanced yoga can help to improve sleep by promoting relaxation
and reducing stress. This can be helpful for people who have trouble falling asleep or
staying asleep.

2.5. Size of the organization:

 The size of the organization of Jiyonwall is not publicly available information.
However, based on the information that is available online, it appears that Jiyonwall is a
small organization with a team of less than 10 people.

 Manpower - 250 online Instructors

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2.6 Organization structure of the company:

Jiyonwall is following hierarchical organizational structure refers to the delegation of authority

using a pyramid model, with the most authoritative professionals at the top and general
employees at the bottom. Understanding this type of structure can help a company determine
whether implementing a hierarchy would help it achieve its goals.

Industry Profile:

FITNESS INDUSTRY

a) Brief profile of the fitness industry:

Companies in this industry operate fitness and recreational sports facilities that offer fitness
equipment, exercise classes, swimming pools, and fitness instruction services. Major
companies include Equinox Group, Gold's Gym, LA Fitness, Life Time Fitness, Planet
Fitness, and 24-Hour Fitness (all based in the US), along with Fitness First and Virgin
Active (both based in the UK), Konami Sports Club (Japan), and McFit (Germany).
Worldwide,

10
 fitness centers are valued at about $90 billion, according to Zippia. There are more than
200,000 health and fitness clubs worldwide. The US, Germany, and the UK have the
highest number of fitness club memberships. The US industry includes about 37,000 fitness
and recreation center establishments (single-location companies and units of multi-location
companies) with combined annual revenue of about $35 billion.

b) Competitor’s information:
Jiyonwall Competitor is Cult. Fit

At Cult, customer make fitness fun and easy. They have best-in-class trainers & offer group
workouts ranging from yoga to Boxing. Their workouts can be done both at a cult center
and at home with the help of do it yourself (DIY) workout videos. Cult. Fit uses the best in
technology to give you a world-class experience.

c) Present industry status:

The market value of the global fitness industry is over $87 billion. The US fitness industry
revenue in 2021 was $33.25 billion.

d) Future prospects of the industry:

According to the Statista report, the revenue in the Digital Fitness and Well-Being segment is
projected to reach US$10.12 billion by 2023, with an annual growth rate (CAGR 2023-2027) of
21.59%. This projected growth is expected to result in a market volume of US$22.12 billion by
2027.

 Growing Health Consciousness: The global trend towards better lives and a higher
appreciation of the significance of physical well-being is expected to continue. People
are taking more initiative to maintain their health, which has raised demand for fitness
centres, wellness initiatives, and health-related goods and services.
 Remote and virtual fitness: The COVID-19 pandemic has increased interest in
remote and virtual fitness choices, including online exercise classes, virtual personal
training

11
 sessions, and fitness apps. Since they provide a wider audience greater simplicity,
flexibility, and accessibility, these trends are anticipated to continue. Hybrid business
models that combine real-world and online interactions might become more
common.
 Personalization and customization: As technology advances, the market will
increasingly offer customised and bespoke solutions. It is more common to find
wellness programmes, nutrition suggestions, and exercise routines tailored to a person's
specific needs, preferences, and genetic make-up. Personalization will rely primarily on
data- driven insights and artificial intelligence.
 Corporate Wellness Programmes: Employers recognise the importance of employee
well-being and its impact on productivity and healthcare expenses. In the coming
years, corporate wellness programmes will expand, providing incentives for
employees to engage in healthy behaviours, providing access to fitness facilities or
subsidising gym subscriptions, and promoting work-life balance.

12
 CHAPTER -3

WORK ASSIGNED

Prospecting and Lead Generation: One of my main duties as an intern at Jiyonwall was
to support the prospecting and lead creation process. This involves gathering pertinent data for
further outreach and performing market research to find potential customer.

Sales Support: By helping to create sales materials, such as brochures, presentations,

and product information, this made it possible to track leads effectively and ensured that
communication within the sales staff ran smoothly.

Customer Outreach and Follow-up: During the internship, I actively participated in

customer outreach activities, which involved making cold calls and sending follow-up emails to
potential customers. I engaged in informative conversations, addressing their queries about life
insurance products, and highlighting the benefits and features. I developed strong
Communication skills and learned to tailor my approach based on the unique needs and
concerns of each potential customer.

Sales Meetings and Presentations: I had the opportunity to attend sales meetings and
presentations led by experienced sales professionals. These sessions provided valuable
insights into effective sales techniques, customer relationship management, and understanding
the diverse range of fitness product offered by jiyonwall. I actively participated in discussions
and absorbed knowledge on how to effectively communicate the value proposition to clients.

13
Shadowing and Observational Learning: Throughout the internship, I shadowed
experienced sales representatives during client meetings and observed their interactions.
This allowed me to gain first-hand exposure to the practical aspects of selling companies
products, including building rapport, overcoming objections, and closing deals. This
observational learning experience was instrumental in enhancing my understanding of the
sales process.

3.1 Process followed and Methodology Used

By following these process and methodology, I ware able to effectively execute my assigned work
during the fitness product sales internship at Jiyonwall.

Training and Orientation: I went through extensive training and orientation meetings with
JIYONWALL before I started my internship. I became acquainted with the company's policies,
sales strategies, goods, and services throughout these sessions. I had a strong basis to
comprehend the procedures and methods used in the sales department thanks to this initial
training.

Mentorship and Guidance: Throughout my internship, I had the privilege of being

assigned a mentor who provided ongoing guidance and support. My mentor helped me
understand the nuances of fitness products sales, offered feedback on my performance, and
shared valuable insights gained from their own experience. This mentorship played a crucial
role in shaping my approach and improving my sales skills.

Target Setting: I extensively collaborated with my boss to set attainable objectives. I was able
to give my efforts a clear direction and purpose in my everyday actions by coordinating them
with the organizational goals. This allowed me to track my progress throughout the internship,
effectively manage resources, and priorities responsibilities.

Collaboration and Teamwork: Collaboration with colleagues was an essential aspect of

achieving the assigned work. I actively participated in team meetings, brainstorming sessions,

14
and group projects. By collaborating and sharing ideas, we fostered an environment of collective
learning and leveraged each other's strengths to enhance overall productivity.

Continuous Learning and Improvement: I developed a growth mentality and actively

looked for chances to learn and develop. I routinely self-studied, looked into market trends, and
went to webinars and courses pertaining to the marketing of life insurance. Due to my
dedication to lifelong learning, I was able to improve my abilities and stay current with industry
trends.

Documentation and Reporting: Throughout the internship, I maintained detailed records

of my activities, including prospecting efforts, client interactions, and sales outcomes. This
documentation allowed for accurate reporting and analysis, enabling me to identify successful
strategies and areas that required improvement.

3.2 Results Achieved

My internship in fitness product sales at JIYONWALL gave me practical expertise in a variety
of sales-related areas. The methodologies used in conjunction with the process I followed—
which included prospecting and lead generation, sales support, customer outreach and follow-
up, sales meetings and presentations, and continuous learning—allowed me to produce notable
results and contribute to the overall success of the sales team.

15
 Chapter – 4

Learning and Conclusion

4.1 Learning from the training Program:

 Demonstrated an eagerness to learn and continuously improve, resulting in

enhanced performance and contribution to the sales team.
 Gained valuable insights into the sales process, including building rapport,
addressing objections, and delivering persuasive sales presentations.
 Acquired in-depth knowledge of company’s products, sales techniques, and
ethical practices.
 Improved presentation skills and confidence through observation and learning
from experienced professionals.
 Successfully engaged with a large number of potential customers, providing them
with comprehensive information about our life insurance policies.
 Developed high-quality sales materials that effectively showcased the features
and benefits of our life insurance products.

4.2 Conclusion:

The internship training journey was a memorable and best experience. The learnings were huge.
I have found out what my strengths and weaknesses are related to my work life; It helped me to
develop a reading and understanding of the various latest technology. The project indirectly
helps me to learn independently, discipline myself, be considerate/patience, self-trust, take
initiative, and have the ability to solve problems. Besides, my communicate on skills are
strengthening as well when communicating with others. I was able to gain practical skills, work
in a fantastic environment, and make connections that will last a life me. I could not be more
thankful. The work which I have worked on for sales will help me a lot to understand the
marketing strategy.

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 Chapter – 5

5.1 Bibliography

https://www.jiyon.in/?doing_wp_cron=1690169693.6814808845520019531250
https://www.jiyon.in/about-us/?doing_wp_cron=1690169774.1563549041748046875000
https://www.zaubacorp.com/company/JIYONWALL-OPC-PRIVATLIMITED/U92419DL2021OPC384533

17
 INTERNATIONAL SCHOOL OF MANAGEMENT
EXCELLENCE
SUMMER INTERNSHIP- (BATCH 2022-24)
INTERN ASSESSMENT FORM (EMPLOYER
ASSESSMENT)

Intern’s Name : Gunaseelan R

Name of Company : jiyonwall opc pvt ltd
Supervisor Name : Ajay Kumar
Correspondence address : C56/12 Noida sector 62

Email ID and Mobile No : [email protected] (9205221482

Intern’s Position or Assignment :

Duration of Internship : From 24/04 /2023 to 24 /06 / 2023
………………………………………………………………………………………………………………………....
(1) Please complete this evaluation form for Intern student of our institute to assist him/her in professional
development.
Please use the scale below to evaluate your intern’s performance in the following areas (Provide a Tick mark in appropriate
box):
1 2 3 4 5 6
Needs more Performing Acceptable Above Superior Not
training or below performance average performance observed
education expectations performance

18
 Sl. No. Criteria 1 2 3 4 5 6

1. General Workplace Performance: 3

1.1 Attendance 3
1.2 Punctuality 3
1.3 Appropriate dress 3
1.4 Attitude 3
1.5 Acceptance of Criticism 3
1.6 Asks appropriate Questions 3
1.7 Self-motivated 3
1.8 Practices Ethical Behavior 3
2. Specific Job Assignment 3
(2) Performance How
would 2.1 Sufficient knowledge to perform 3 you
tasks
assess the intern’s
2.2 Verbal communication skills 3
overall
2.3 Written communication skills 3
2.4 Analytical skills – analyses problems 3
and takes appropriate action
2.5 Uses technical skills required for the 3
position
2.6 Meets deadlines 3
2.7 Takes initiative to get a job done, 3
including overcoming obstacles
2.8 Sets priorities 3

performance?

□ Outstanding  Above average □ Satisfactory

□ Below average □ Unsatisfactory
(3) Major Strengths of Intern

(4) Area of Improvements

(5) Any other recommendation/comments

19
Thank you for your valuable feedback.
Signature of Supervisor with Company Seal.

20