Final Output
Final Output
Fish farming has taken the world by storm as a sustainable way of rearing
fish. Whether you’re raising ornamental fish or producing fish for the market,
you’ll need a memorable business name that hooks the attention of your
customers. The word “Streamline” refers to the nature of a freshwater fishery and
the efficiency of the business.
1
Mozambique tilapia was introduced into the Philippines from Thailand in
1950. It was not well accepted by consumers in the 1950s and 1960s due to its
dark colour, small size and poor image. In the early 1970s the introduction of Nile
tilapia (Oreochromis niloticus), a species light in colour, enhanced the image of
tilapia and boosted commercial production. In the late 1970s and early 1980s,
commercial tilapia production was advanced by the development of technologies
for the breeding of Nile tilapia in floating net enclosures and the production of
Nile tilapia in floating cages with feeding. (P ALANCA-TAN R. 2018. Aquaculture,
Poverty and Environment in the Philippines.)
Tilapia are among the easiest and most profitable fish to farm due to their
omnivorous diet, mode of reproduction, tolerance of high stocking density, and
rapid growth. In addition to earning profits, aquaculture can improve the
livelihoods and nutrition of the resource-poor rural people in the region.
Global tilapia production grew by 3.3 percent in 2020 to top 6 million tons
for the first time, despite the impact of Covid-19. The new data, based on the
GAA’s latest survey of tilapia producers from around the world, were presented
by Rabobank’s Gorjan Nikolik at the GOAL 2020 conference, which is taking
place virtually this week. They included a breakdown of the key tilapia producing
countries, providing provisional figures for 2019-2021. Tilapia is a very good
growth sector – it grew from around 3 million tons to over 6 million [since 2010] at
a growth rate of just above 7 percent. Expectation is for lower growth, but still
positive in 2020 and some more growth returning in 2021. (FLETCHER R. 2020.
Tilapia Production Figures Revealed).
2
and 1.4 meters depth. For starting, the farm will have 3000 pieces of fingerlings
that will increase 10% quarterly and 15% annually.
The tilapia will be fed a combination of organic feeds like algae and
duckweeds, synthetic food pellets like starter, grower and finisher floater. The 3
months old tilapia that will weights approximately 240 kilos will be harvested and
sold in Hindang public market and possibly distributed to the nearby
municipalities.
Tilapia production offers live and fresh tilapia that can be sold within the
local municipality and other markets. Due to the sudden rise of the price of
saltwater fish, tilapia is a good alternative to saltwater fish because it is very
affordable. Fast-growing tilapia is environment friendly and easy to grow for both
small and large-scale farmers. It is an affordable options for the masses specially
those who are from low income Households and can help them meet their dietary
requirements.
3
Figure 2: Location of the Project
Research Methods
Research Respondents
Sampling Technique
The survey is conducted via a pen and paper interview that takes 2 to 3
minutes to complete. This is done to random market goer because are the only
one who decide and buy there weekly groceries. The opinion will be benchmark
in gauging the size of the market demand.
4
Research Instruments
The instruments and tools utilized in this research and survey are cellular
phone used for documentation of both audio and visual observation. The pen and
paper survey utilized two pages of printed questionnaire and handful of sterile
and sanitized ball point pen.
Statistical Method
5
MARKET STUDY
Introduction
Demand for fish as a natural protein has become prominent over the last
decade. Tilapia is a very light in color and a very mild taste. The flesh is firm, and
says unchangeable in the preparation and cooking. The flesh has a medium fat
content, but has very high protein content. Unlimited health benefits of freshwater
fish such as strengthening heart and bone health, improving brain functions,
keeping weight in check.
For the business to prosper, it should be given time and effort. The
proponent of this business must have the desired creativity so as to be able to
provide quality product to its customers. The fulfillment of the needs and wants of
its customers or target market must be the key objective of the recommended
business. In every project, feasibility marketing aspect is well-thought-out the
most important since it requires inconspicuous analysis of the business total
demand and supply.
Objectives:
Description of Market
6
Market Segmentation
The information below is based from the data that was gathered from the
interview.
60% of household we interviewed said that they would like to buy tilapia
21% of them preferred to buy other goods rather than tilapia
14% is undecided
5% no idea
MARKET PERCEPTION
WANTED TO BUY TILAPIA
UNDECIDED
NO IDEA
7
64 % of people who wants to buy tilapia estimated the price of tilapia per kilo
47 % of them said that the estimate price of tilapia would be 100 – 199 pesos per
kilo.
17 % of them said that the estimate price of tilapia would be 200 above.
Study of Demand
Past Demand
40
%
60
%
Have already buy and tasted tilapia and are willing to buy
Haven't bought and consumed tilapia fish
The graph above shows the past demand for tilapia fish. Based on our
survey, out of the 4,994 total household of Hindang, 60% (2,996 households)
have already buy and tasted tilapia and are willing to buy if there is available fish.
8
Future Demand
21%
5%
19%
60% 14%
Have already buy and tasted tilapia and are willing to buy
The graph above shows the future demand for tilapia fish. Based on our
survey approximately 19% (949 households) Hindanganon are the potential
market. In which, out of the 19%, 5% of them haven’t tasted tilapia but willing to
buy while the remaining 14% have already tasted but uncertain of buying tilapia.
It is expected that there is a 32% growth in demand after we implemented our
marketing plan.
9
Study of Supply
Past Supply
(Yield in Kilograms)
3000
2500
2000
1500
1000
500
0
Binog Tilapia Farm
The graph above shows the Binog Tilapia Farm yield in kilogram from the
year 2017 to 2021. Binog Farm is a farm of tilapia and koi fish located at Tagbibi
Hindang, Leyte. On the average of fully grown tilapia, it weighs 200 grams. So, in
fully grown tilapia there are 5 pieces in one kilo. Binog Farm has 1200 pieces
tilapia for their starting in the year 2017 and eventually increase 500 pieces
tilapia every year. When the 1200 pieces of tilapia became fully grown after 3
months it weights approximately 240 kilos. Binog Tilapia Farm harvest tilapia with
a span of 3 months, therefore they harvest 4 times a year and they harvest 960
kilograms in the year 2017 fully grown matured tilapia annually. Binog Tilapia
Farm sells tilapia 160 pesos per kilo. Every harvest they can gain ₱38,400 out of
240 kilos and they can gain ₱153,600 annually [4 times a year].
10
Future Supply
(Yield in Kilograms)
6000
5000
4000
3000
2000
1000
0
Binog Tilapia Farm Streamline Tilapia Aquafarm
The graph above shows that their will be two tilapia farm that will exist in
the market which is the Binog Tilapia Farm and the Streamline Tilapia
Aquaculture. The Streamline Tilapia Aquafarm has 3000 pieces of tilapia in the
first quarter of the year which will increase 10% quarterly, a total of 2,784.6 kilos
in the year 2023. Assume that Binog farm will increase 500 pieces of tilapia every
year while STF will increase 10% quarterly and 15% annually.
Unsatisfied
Year Projected Demand Projected Supply Demand/Excess Supply
2023 7890 kg. 2784.6 kg. -5105.4 kg.
2024 8284.5 kg. 3202.29 kg. -5082.21 kg.
2025 8698.73 kg. 3682.63 kg. -5016.10 kg.
2026 9133.67 kg. 4235.03 kg. -4898.64 kg.
2027 9590.35 kg. 4870.28 kg. -4720.07 kg.
Table 1: Demand and Supply Analysis
11
The table above shows the demand and supply gap of tilapia in the year
2023-2027. The data that was gathered shows that their will be a 19% additional
to the 60% potential buyers of tilapia, a total of 79%. Out of the 4994 households
in Hindang 79% or 3945 households are the potential customers. The data that
was gathered also estimated that in every household consumes minimum of 2
kilos of tilapia. The will demand will increase 5% every year.
Market Share
In year 2027, Binog Farm will sell 4560 kilos of tilapia while Streamline
Aquafarm will sell 4870.28 kilos of tilapia, a total of 9430.28 kilos in Hindang,
Leyte. Binog Farm will have a share of 48% in the market and 52% share for the
Streamline Aquafarm. The data shows that Streamline Tilapia Aquafarm has
more percentage share than Binog Tilapia Farm in the market.
12
Costing
Direct Costing
Particular Cost
Tilapia ₱1.25 x 3000 fingerlings 3,750.00
Feeds 9,000.00
Fertilizer 250.00
TOTAL ₱13,000.00
Table 2: Total Direct Cost
Indirect Costing
Particular Cost
Labor cost: Caretaker
121.875/day (3hrs. work daily) x 90 days (3 21,937.50
months) x 2 workers
Labor Cost: Harvester
325/day (8hrs. work) x 1 day x 1,300.00
4 workers
Electricity (400/month x 3 months consumption) 1,200.00
Transportation 1,500.00
TOTAL ₱25,937.50
Table 3: Total Indirect Cost
Production Costing
Particular Cost
Total Direct Cost 13,000.00
Total Indirect Cost 25,937.50
TOTAL ₱38,937.50
Table 4: Total Product Cost
13
Estimated Pricing
Particular Cost
Product Cost / 600 kilo produce in harvest ₱107
30% mark up of 107 pesos ₱32
TOTAL ₱139/kilo
Table 5: Estimated Price/kilo
Projected Sales
14
Marketing Programs/Promotions
For the promotion of the product, we will use flyers (shows in figure 10), street
signages (shows in figure 11), and social media such as Facebook page (shows
in figure 12).
Streamline Tilapia
15
Figure 12: Streamline Tilapia Aquafarm
The focus is smaller scale, low input, and output aquaculture. For many of
the adopters of this kind of aquaculture, it is a secondary activity, providing a
supplement of incomes and a source of extra food.
Strengths Weaknesses
16
Opportunities Threats
17
TECHNICAL STUDY
Tilapia is a very light in color and a very mild taste. The flesh is firm, and
says unchangeable in the preparation and cooking. The flesh has a medium fat
content, but has very high protein content. Unlimited health benefits of freshwater
fish such as strengthening heart and bone health, improving brain functions,
keeping weight in check. Tilapia is a fast growth, firm and tasty flesh, resistance against
harsh conditions and ease production of fingerlings under captivity.
Site selection
Pond preparation
The size of each pond is 5 meters width, 4 meters length and 1.4 meters
depth. For starting, the farm will have 3000 pieces of fingerlings.
Pond fertilization
Apply fertilizer to the pond, since it is newly constructed. This will be done
one week before stocking. Apply chicken manure on the pond bottom with water
depth of about 6 centimeters at the rate of one kilo for every 10 square meters.
Fertilize the pond once a month to insure good production of algae.
18
Obtain your first supply of young tilapia from any reliable fishpond owner.
The supply of the fingerlings will be at Binog Tilapia Farm which is located at
Tagbibi Hindang, leyte.
Before stocking the pond with tilapia, be sure to drain it thoroughly and
remove the weeds and unwanted fish that may be present. Allow your pond to
dry up until it cracks before refilling with fresh, clean water. Fertilize the pond one
week before stocking. Allow the water in the pond to mix gradually with the water
in the fish container before putting the fish into the pond.
- Feed daily during morning (6:00 am) and afternoon (5:00 pm).
- Maintaining a water level depth of 1-1.5 meters.
- Plant “kangkong” and “gabi” at one portion to provide shade for the fish during
hot weather and to serve as growing media for natural fish food.
- Prevent seepages and leakages by patching them with muds. Clear the pond
dikes of weeds.
Harvesting
Harvest tilapia by using a dip net or a lift net. Lower the net down to the
bottom of the pond and spread a small amount of feed on the water just above
the net. Lift the net as fast as possible to prevent the escape of the tilapia. After
harvesting, stock the pond again.
19
Plant Layout
River
ROOM
POND 3 POND 2
Streamline Tilapia Aquafarm has an area of 400 square meters. There are
three (3) ponds, one (1) hatchery and one (1) stockroom which would be made in
concrete. The size of each pond is 5 meters width, 4 meters length and 1.4
meters depth.
20
Fixed Asset
The ponds are used for growing the tilapia, they hold and exchange water,
receive fertilizer or feeds, and allow for holding, receiving, and harvesting of fish.
The hatchery on the other hand is the facility where the tilapia is breed and
raised. Lastly, the stockroom is a place where the feeds, tools and warehouse
equipment are stored.
21
Bucket 2 64 128 2 64
Rope 2 165 330 1 330
Foam
Container 6 456 2,736 5 547.2
TOTAL 6,810 19,944 3,649.53
Table 10: Tools, Equipment, and Machineries Requirement
The table below shows the tools, machineries and equipment that are
going to be used in starting tilapia farming. Water pump is used in the ponds to
have stable running water for oxygen. Air pump is for the hatchery in order for
fingerlings to survive. Mesh wire is for the fence to keep other animals from
entering the farm and for security. These are some of the machineries needed in
our tilapia farming.
22
Rope
Plastic Bucket
Direct Material
23
Tilapia Fingerlings Feeds (Floater Pellets)
Fertilizer
Direct Labor
Overhead Cost
24
Transportation ₱1,500
Total ₱2,700
Table 13: Overhead Cost
Administrative Expense
Source of Prices
Pond culture systems are static and have no special means of water
treatment. The pond system relies mainly on internal processes, where solid
wastes settle at the bottom of the pond and accumulate over time (Yeo et al.,
2004). The microbes in the system act on the settled waste and convert it to less
toxic material. However, if the settled waste has accumulated over time, any
natural activities, such as erosion, can cause mixing of the highly nutritious pond
bottom and may lead to algal blooms. The only way of removing solid waste from
25
the pond culture is by desilting, which is done after two or more fish culture
rounds.
Cost
Fixed Asset ₱96,944.00
Direct Material ₱13,000.00
Direct Labor ₱23.237.50
Overhead Cost ₱2,700.00
TOTAL ₱135,881,50
Table 15: Total Project Cost
MANAGEMENT STUDY
Vision
Mission
Goals
26
Type of Business Organization
Organizational Structure
27
Owners
Elie Rose Capiones Marisol Tudio
Enrix Gabronino Nardito Baldo
Kobe Aberilla Jeremias Dekit III
Rhino Abedejos Ericson Abrantes
Janswaren Bañez Leslie Cavite
Renielle Companion Manuel Senita
Manager
2 Caretakers 4 Harvesters
Staffing Requirements
28
2 working in a fish and monitoring their growth
farm Assisting with farm layout
Fit enough to do and constructing nets
physical work Checking and looking after
equipment and fish
housing
Operating pumps and other
equipment
Testing and checking on
water quality
Removing dead and dying
fish
Restocking ponds with
juvenile fish
Part-time Physically fit Harvesting fish
Harvester 4 Sorting Fish
Packing for transportation
Table 16: Staffing Requirements
The full-time workers which are the caretakers and the part-time workers
like the harvesters are the only persons who will be compensated (refer to the
table 14 Labor Cost for their wages). Those working owners like the manager will
receive their compensation through their partnership drawings.
29
Job Receive Perform a
Announcement Applicant Background
Check
Onboard Interview
New Hire Candidates
The hiring process is just simple but to make sure that the employees are
effective, they will have a proper training and seminar to have additional
knowledge about the farm.
Legal Requirements
Head to the local government unit of the place you intend to operate your
business in. Secure a business or mayor’s permit.
30
After obtaining the necessary documents and permits, register the
business with the Bureau of Internal Revenue (BIR).
The hired employees will be register them with the necessary government
programs.
Additional requirement
For businesses that sell food products, register with the Bureau of Food
and Drugs (BFAD).
Organizational Policies
Avoid absenteeism
Employee Benefits
31
Is another government agency that requires monthly contributions from
the employee and the employers.
Code of Ethics
32
Project Schedule
2022 2023
Activities Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan
1.Conducting of
Feasibility Study
2.Accumulate funds
3.Process License
for Operation
4.Preparation of the
building of plant
5.Acquisition of
machineries
6.Hiring of Employees
7.Purchase raw
materials
8.Start of the
operation
Table 17: Gantt Chart
33
FINANCIAL STUDY
Major Assumptions
Cost
Fixed Asset 96,944.00
Direct Material 13,000.00
Direct Labor 23,237.50
Overhead Cost 2,700.00
TOTAL ₱135,881.50
Capitalization
34
Owners Invested Amount Share
Elie Rose Capiones 16,363.64 8.34
Marisol Tudio 16,363.64 8.34
Manuel Senita 16,363.64 8.34
Kobe Aberilla 16,363.64 8.34
Leslie Cavite 16,363.64 8.34
Enrix Gabronino 16,363.64 8.34
Jeremias Dekit III 16,363.64 8.34
Janswaren Bañez 16,363.64 8.34
Erikson Abrantes 16,363.64 8.34
Rhino Abedejos 16,363.64 8.34
Renielle Companion 16,363.64 8.34
Nardito Baldo The land of the farm 8.34
Total 180,000.00 100%
Table 19: Sharing of Profit and Loss
35
Statement of Cash Flow
Streamline Tilapia Aquafarm
For the year 2023
Cash Flows Quarter 1 Quarter 2 Quarter 3 Quarter 4
Equity 180,000.00 180,000.00 180,000.00 180,000.00
Sales 96,000.00 201,600.00 317,760.00 445,536.00
Total Cash Flows 276,000.00 381,600.00 497,760.00 625,536.00
Cash Out Flow
Fixed Asset 96,944.00 96,944.00 96,944.00 96,944.00
Cost of Product 13,000.00 27,296.64 43,024.70 60,325.57
Administrative
Expense 2,009.00 2,009.00 2,009.00 2,009.00
Salaries and Wages 23.237.50 46,475.00 69,712.50 92,950.00
Overheads 2,700.00 5,400.00 8,100.00 10,800.00
Employee Benefits 3,001.68 6,003.36 9,005.04 12,006.72
Business License 15,755.00 15,755.00 15,755.00 15,755.00
Contingency 2,490.00 5,229.10 8,242.06 11,556.31
Tax 0.00
Total Cash Out Flows 159,137.18 205.112.10 252,792.30 302,346.60
Net Cash Flow 116,862.82 176,487.90 244,967.70 323,189.40
Projected Balance Sheet
Streamline Tilapia Aquafarm
For the year 2023
Particular Quarter 1 Quarter 2 Quarter 3 Quarter 4
Asset
Cash 116,862.82 176,487.90 244,967.70 323,189.40
Fixed Asset 96,944.00 96,944.00 96,944.00 96,944.00
Less: Accumulated
Depreciation 2,566.55 5,133.10 7,699.65 10,266.20
Total Asset 211,240.27 268,298.80 334,212.05 409,867.20
Liabilities: 0.00 0.00 0.00 0.00
Owner's Equity
Capital 180,000.00 180,000.00 180,000.00 180,000.00
Add: Net Income 31,240.27 88,298.80 154,212.05 229,867.19
Owner's Equity Total 211,240.27 268,298.80 334,212.05 409,867.20
Total Liabilities
Owner's Equity 211,240.27 268,298.80 334,212.05 409,867.20
Check 0.00 0.00 0.00 0.00
Table 21: Projected Quarterly Cash Flow
Income Statements
Streamline Tilapia Aquafarm
36
Year 2023-2027
Particular Year 1 Year 2 Year 3 Year 4 Year 5
Sales 445,536.00 512,366.40 589,221.36 677,604.56 779,245.24
Less: Cost of Product 60,325.57 69,374.41 76,311.85 83,943.04 92,337.34
Gross Income 385,210.43 442,991.99 512,909.51 593,661.52 686,907.90
Less: Expenses
Administrative Expenses 2,009.00 2,069.27 2,131.35 2,195.29 2,261.15
Salaries and Wages 92.950.00 97,597.50 102,477.38 107,601.25 112,981.31
Overheads 10,800.00 10,800.00 10,800.00 10,800.00 10,800.00
Employee Benefits 12,006.72 12,006.72 12,006.72 12,006.72 12,006.72
Business License 15,755.00 3,200.00 3,200.00 3,200.00 3,200.00
Depreciation 10,266.20 10,266.20 10,266.20 10,266.20 10,266.20
Contingency 11,556.31 12,134.13 12,740.84 13,377.88 14,046.77
Total Expenses 155,343.23 148,073.82 153,622.49 159,447.34 165,562.15
Net Income Before Tax 229,867.20 294,918.17 359,287.02 434,214.18 521,345.75
Tax 0.00 10,876.98 23,805.35 41,060.14 62,918.26
Net Income After Tax 229,867.20 284,041.19 335,481.67 393,154.04 458,427.49
Statement of Cash Flow
Streamline Tilapia Aquafarm
Year 2023-2027
Cash Flows Year 1 Year 2 Year 3 Year 4 Year 5
317,496.7
Cash Beginning 0.00 323,189.40 9 363,244.66 466,664.90
180,000.0
Equity 0
445,536.0 589,221.3
Sales 0 512,366.40 6 677,604.56 779,245.24
625,536.0 906,718.1
Total Cash Flows 0 835,555.80 5 1,040,849.22 1,245,910.14
Cash Out Flow
Fixed Asset 96,944
Cost of Product 60,325.57 69,374.41 76,311.85 83,943.04 92,337.34
Administrative Expense 2,009.00 2,069.27 2,131.35 2,195.29 2,261.15
102,477.3
Salaries and Wages 92,950.00 97,597.50 8 107,601.25 112,981.31
Overheads 10,800.00 10,800.00 10,800.00 10,800.00 10,800.00
Employee Benefits 12,006.72 12,006.72 12,006.72 12,006.72 12,006.72
Business License 15,755.00 3,200.00 3,200.00 3,200.00 3,200.00
Contingency 11,556.31 12,134.13 12,740.84 13,377.88 14,046.77
Tax 0.00 10,876.98 23,805.35 41,060.14 62,918.26
300,000.0
Partnership Drawings 0.00 300,000.00 0 300,000.00 300,000.00
302,346.6 543,473.4
Total Cash Out Flows 0 518,059.01 9 574,184.32 610,551.55
Cash Ending 323,189.4 317,496.79 363,244.6 466,664.90 635,358.59
37
0 6
Table 23: Yearly Income Statements Projection
Balance Sheet
Streamline Tilapia Aquafarm
Year 2023-2027
Particular Year 1 Year 2 Year 3 Year 4 Year 5
Asset
466,664.9
Cash 323,189.40 317,496.79 363,244.66 0 635,358.59
Fixed Asset 96,944.00 96,944.00 96,944.00 96,944.00 96,944.00
Less: Accumulated
Depreciation 10,266.20 20,532.40 30,798.60 41,064.80 51,331.00
522,544.1
Total Asset 409,867.20 393,908.39 429,390.06 0 680,971.59
Liabilities 0.00 0.00 0.00 0.00 0.00
Owner's Equity
429,390.0
Owner's Equity Beginning 180,000.00 409,867.20 393,908.39 6 522,544.10
393,154.0
Add: Net Income 229,867.20 284,041.19 335,481.67 4 458,427.49
Less: Annual Partnership
300,000.0
Drawing 0.00 300,000.00 300,000.00 0 300,000.00
522,544.1
Owner's Equity Ending 409,867.20 393,908.39 429,390.06 0 680,971.59
Total Liabilities and
522,544.1
Owner's Equity 409,867.20 393,908.39 429,390.06 0 680,971.59
38
Return of Investment
Net Income
ROI = x 100
Investment
239,073.92
= x 100
180,000.00
=1.3281844 x100
= 132.82%
= ₱21,734.19
Conclusion
39
Annual partnership drawings will start at the second year of the operation
that was agreed to be ₱300,000.00. (Shown in table 24). This study concludes
that this business if profitable if the plan is thoroughly followed. With the
investors’ share of 8.34% and the partnership drawings that will annually start at
the second year agreed upon the amount of ₱300,000.00. They will get a shore
of profit for the amount of ₱25,000.00 each.
40
SOCIO-ECONOMIC STUDY
Introduction
Government
Society
Environment
41