Chemistry project

Market survey

Under the guidance of

MR. Amit Mahajan

Submitted by

Name -: Atif Ansari

Roll no. -.

THE LUCKNOW PUBLIC COLLEGIATE

SHARDA NAGAR

Batch -: 2023 - 2024

 Acknowledgement

I Saumya Rani declare that this

project is my original work and I would like to thank Mr.
for his whole hearted support and guidance for making it possible to complete this
project on time.
I would also like to thank my friends and family members without which the
project would not be completed before the timeline.

Saumya Rani
 executive summary

The global perfume market size was valued at USD 50.85 billion in
2022 and is expected to register a compound annual growth rate
(CAGR) of 5.9% from 2023 to 2030. The market growth is attributed to
the growing trend of personal grooming, coupled with increasing
demand for luxury and exotic fragrances. Moreover, increasing
consumer spending on premium and luxury fragrances due to the
high-income level, along with improving living standards, is driving
the global industry. In recent years, perfumes have evolved into a
significant business in the cosmetics and personal care industry.
Perfumes have emerged as an essential product driven by the growing
trend of personal care, forming a part of pride and confidence.
 content

introduction
profile
Bvlgari
gucci
chanel
dior
bibliography
conclusion
question
 introduction
Perfume is a mixture of fragrant essential oils or aroma compounds (fragrances),
fixatives and solvents, usually in liquid form, used to give the human body, animals,
food, objects, and living-spaces an agreeable scent.Perfumes can be defined as
substances that emit and diffuse a pleasant and fragrant odor. They consist of
manmade mixtures of aromatic chemicals and essential oils. The 1939 Nobel
Laureate for Chemistry, Leopold Ružička stated in 1945 that "right from the earliest
days of scientific chemistry up to the present time, perfumes have substantially
contributed to the development of organic chemistry as regards methods, systematic
classification, and theory."

Ancient texts and archaeological excavations show the use of perfumes in some of
the earliest human civilizations. Modern perfumery began in the late 19th century
with the commercial synthesis of aroma compounds such as vanillin or coumarin,
which allowed for the composition of perfumes with smells previously unattainable
solely from natural aromatics.
 introduction
The world's first-recorded chemist is considered to be a woman named Tapputi, a
perfume maker mentioned in a cuneiform tablet from the 2nd millennium BC in
Mesopotamia. She distilled flowers, oil, and calamus with other aromatics, then
filtered and put them back in the still several times.

objectives-:
1. To understand the perfume industry as a whole
2. To find out the customer preference.

3. To find out possibility of marketing a new

perfume company in market
4. To find out overall expected growth of
market
Profile .
 profile
product -: Perfumes
industry -: Beauty industry
Nature of product -: Customer speciality problem
range/ segments of product -: Miss. Dior perfumes
competing brands -:
×Bvlgari.
×Gucci.
× chanel
× Dior.
 Bvlgari
Bulgari is an Italian luxury fashion
house founded in 1884 and known
for its jewellery, watches,
fragrances, accessories, and leather
goods.

While the majority of design, production

and marketing is overseen and executed
by Bulgari, the company does, at times,
partner with other entities. For example,
Bulgari eyewear is produced through a
licensing agreement with Luxottica, and
Bulgari formed a joint venture with
Marriott International in 2001 to launch
its hotel brand, Bulgari Hotels & Resorts,
a collection of properties and resort
destinations around the world.
 Bvlgari

Currently part of the LVMH Group, Bulgari was

founded in the region of Epirus, Greece, in 1884
by the silversmith Sotirios Boulgaris as a single
jewellery shop that has, over the years, become an
international brand. The company has evolved
into a player in the luxury market, with an
established and growing network of stores.

Fragrances include Goldea, Splendida and

Omnia for women, BVLGARI Man, Aqua,
the Classics, and Blv Pour Homme for men,
whilst BVLGARI Le Gemme and Eau
Parfumée.
 Bvlgari
description-: Bulgari is most famous for
jewellery, watches, fragrances
, accessories, and leather goods.

global ambassador -:
Priyanka Chopra Jonas has since spent her
recent months focusing on her birthplace,
South Asia, as it faces the ongoing tragedy
of the second wave of COVID-19.
Partnering with non-profits to help India.
Her fundraiser exceeded a million-dollar
goal by tripling it. “India holds a special
place in our hearts at Bvlgari.

category-: Italian luxury fashion house

 Gucci
Gucci is an Italian high-end luxury fashion
house based in Florence, Italy.Its product lines
include handbags, ready-to-wear, footwear,
accessories, and home decoration; and it
licenses its name and branding to Coty, Inc.
for fragrance and cosmetics under the name
Gucci Beauty.

Gucci was founded in 1921 by Guccio Gucci

(1881–1953) in Florence, Tuscany. Under
the direction of Aldo Gucci (son of Guccio),
Gucci became a worldwide-known brand, an
icon of the Italian Dolce Vita period.
Following family feuds during the 1980s, the
Gucci family was entirely ousted from the
capital of the company by 1993. After this
crisis, the brand was revived with a
provocative 'Porno Chic' props. In 1999,
Gucci was acquired by the French
 Gucci
In 2019, Gucci operated 487 stores for
17,157 employees, and generated
€9.628 billion in sales (€8.2 billion in
2018). Marco Bizzarri is CEO of Gucci
since December 2014, and Alessandro
Michele was creative director from
January 2015 to November 23, 2022.
Gucci is a subsidiary of the French
luxury group Kering.

Gucci is expensive and very high-end.

It is one of the most popular and well-
known brands in the world. The brand
has managed to do this by using raw
materials of only the highest quality,
employing highly qualified workers,
outsourcing some production to other
countries, and promoting its product
through advertising.
 Gucci
Description-: Gucci is an Italian
luxury fashion house
a genuine global
reference for fashion
and accessories

global ambassador -:
“Before the reveal of the men's Fall
Winter 2023 fashion show, Global
Brand Ambassador Lu Han…
captured in Gucci.” Before the reveal
of the men's Fall Winter 2023 fashion
show, Global Brand Ambassador Lu
Han, Pierre Deladonchamps, and
Desmond Tan were captured in
Gucci.
 Chanel

chanel is a French luxury fashion house

founded in 1910 by Coco Chanel in
Paris. It is privately owned by the
Wertheimer family and has been
headquartered in London since 2018.

Chanel specializes in women's ready-to-

wear, luxury goods, and accessories and
licenses its name and branding to Luxottica
for eyewear.[4] Chanel is well known for its
No. 5 perfume and "Chanel Suit".Chanel is
credited for revolutionizing haute couture
and ready-to-wear by replacing structured,
corseted silhouettes with more functional
garments that women still found flattering.
 chanel
In 1924, Pierre Wertheimer founded
Parfums Chanel, to produce and sell
perfumes and cosmetics; the parfumerie
proved to be the most profitable
business division of the Chanel S.A.
corporation.Since its establishment,
parfumerie Chanel has employed four

Cosmetics are the most accessible Chanel

product, with counters in department stores
across the world, including Harrods,
Galeries Lafayette, Bergdorf Goodman,
Hudson's Bay, and David Jones, Wojooh,
Selfridges & Co,John Lewis, Boots as well
as its own beauty boutiques.
 Chanel

Description-:
high fashion clothing,
cosmetics, and fashion
accessories brand + company
based in Paris.

Global ambassador -:
South Korean singer and member of
NewJeans, Minji, has been roped in as
the global ambassador for French
luxury house Chanel across three
categories — beauty, fashion and
watches and jewellery, in February 2023.
 Dior
Christian Dior SE commonly known as Dior
(stylized DIOR), is a French multinational
luxury fashion house controlled and chaired by
French businessman Bernard Arnault, who
also heads LVMH. Dior holds 42.36% shares
and 59.01% of voting rights within LVMH.

The company was founded in 1946 by

French fashion designer Christian Dior, who
was originally from Normandy. This brand
sells only shoes and clothing that can only
be bought in Dior stores. Haute couture is
under the Christian Dior Couture division.
Delphine Arnault has been the CEO of
Christian Dior Couture since 2023
 Dior
The House of Dior was established on 16 December 1946at
30 Avenue Montaigne in Paris. However, the current Dior
corporation celebrates "1947" as the opening year. Dior was
financially backed by wealthy businessman Marcel
Boussac.Boussac had originally invited Dior to design for
Philippe et Gaston, but Dior refused, wishing to make a fresh
start under his own name rather than reviving an old
brand.he new couture house became a part of "a vertically
integrated textile business" already operated by Boussac. Its
capital was at 6 million and workforce at 80 employees.
The "Miss Dior Chérie" perfume and the "Dior Homme"
fragrance were released in 2005. Galliano released his "Dior
Christal" watches in which he combined steel and blue
sapphires to create a "creative and innovative collection."
Christian Dior S.A. then celebrated the 13th anniversary of
Dior Watches in 2005, and, in April of that year, its "Chiffre
Rouge" collection was recognized by the World Watches and
Jewelry Show in Basel, Switzerland. Also in the year, the
fashion house also celebrated the 100th anniversary of the
birthday of designer Christian Dior.An exhibition, "Christian
Dior: Man of the Century," was held in the Dior Museum in
Granville, Normandy.
 Dior
category-: Clothing, cosmetics, fashion
accessories, jewelry, perfumes,
spirits, watches, wines

global ambassador -:
Jisoo made an unforgettable debut as
Dior's official global ambassador,
sporting a cool ensemble that perfectly
represented the modern woman.