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History

McDonald's began in 1954 when Ray Kroc mortgaged his home and invested his life savings to become the exclusive distributor of a milkshake maker called the Multimixer. He was impressed by a McDonald's restaurant in California using eight of the machines and convinced the McDonald brothers to open multiple locations. Today, McDonald's has over 30,000 restaurants in 121 countries serving 47 million customers daily, though it represents less than 1% of the global population. McDonald's aims to be the best employer locally and deliver excellent customer service through innovation.

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70 views3 pages

History

McDonald's began in 1954 when Ray Kroc mortgaged his home and invested his life savings to become the exclusive distributor of a milkshake maker called the Multimixer. He was impressed by a McDonald's restaurant in California using eight of the machines and convinced the McDonald brothers to open multiple locations. Today, McDonald's has over 30,000 restaurants in 121 countries serving 47 million customers daily, though it represents less than 1% of the global population. McDonald's aims to be the best employer locally and deliver excellent customer service through innovation.

Uploaded by

kinnikinza
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

History and introduction of McDonalds: McDonald's has come a long way since Ray Kroc laid down the

foundation of the Company in 1954. Story goes that Ray Kroc mortgaged his home and invested his entire life savings to become the exclusive distributor of a five-spindled milk shake maker called the Multimixer. Hearing about the McDonald's hamburger stand in California running eight Multimixers at a time, he packed up his car and headed West. Ray Kroc pitched the idea of opening up several restaurants to the brothers Dick and Mac McDonald (hence the name), convinced that he could sell eight of his Multimixers to each and every one. McDonald's today is one of the largest and the best known global food service retailer with more than 30,000 restaurants in 121 countries serving 47 million customers each day. McDonalds serves less than one percent of the worlds population. McDonalds outstanding brand recognition, experienced management, high quality food, advanced operational systems and unique global infrastructure ensure a position that enables them to capitalize on global opportunities.

Human Resource Management Mission Statement: Don't worry about making money Love what you are doing and always put the customer firstAnd success will be yours! Visions Being the best means providing outstanding quality service and cleanliness so that the company makes every customer in every restaurant happy. To achieve this mission Macdonald's is focused on three worldwide strategies: 1 Be the best employer for the people in each community around the world.

2. Deliver optional excellence to the customers in each of the restaurants. 3. Achieve enduring profitable growth by expanding the brand and leveraging the strengths of McDonalds system through innovation and technology. Objective To satisfy the internal customers because they are the window to the external customers.
: Equal Employment Opportunity Laws

McDonalds is a responsible company, who believes on EEO laws and is an equal opportunity employer committed to a diverse work force. McDonalds might be a global business but it is made up of individuals, everyone of whom brings their own unique skills and qualities to the team. There is no limit to how far you can progress here without gender discrimination

Products

McDonald's predominantly sells hamburgers, various types of chicken sandwiches and products, French fries, soft drinks, breakfast items, anddesserts. In most markets, McDonald's offers salads and vegetarian items, wraps and other localized fare. On a seasonal basis, McDonald's offers the McRib sandwich. Some speculate the seasonality of the McRib adds to its appeal.
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Portugal is

the only country with McDonald's restaurants currently serving soup. This local deviation from the standard menu is a characteristic for which the chain is particularly known, and one which is employed either to abide by regional food taboos (such as the religious prohibition of beef consumption in India) or

to make available foods with which the regional market is more familiar (such as the sale of McRice in Indonesia).

Pakistan
McDonald's Pakistan offers the standard range of items in all its 23 outlets plus several other regional offerings similar to those available in the Middle Eastern and South Asian outlets. The McArabia and Spicy Chicken Burger is very popular. A chicken version of the Big Mac is also sold. As in many Middle Eastern restaurants, all food is served halal.

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