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Facebook Data Policy

This document summarizes Facebook's data policy. It collects information users provide when using Facebook products, including profile information, content and communications, connections to other accounts and pages, usage data, transaction information, and device/network data. Facebook uses this information to provide and personalize its products and services, improve user experience across devices, conduct product research, and provide measurement, analytics and other business services.

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0% found this document useful (0 votes)
33 views12 pages

Facebook Data Policy

This document summarizes Facebook's data policy. It collects information users provide when using Facebook products, including profile information, content and communications, connections to other accounts and pages, usage data, transaction information, and device/network data. Facebook uses this information to provide and personalize its products and services, improve user experience across devices, conduct product research, and provide measurement, analytics and other business services.

Uploaded by

vilaxax669
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Facebook Data Policy

This Policy describes the information we process to support Facebook, Instagram,


Messenger and other products and features offered by Facebook (Facebook
Products or Products). You can find additional tools and information in the Facebook
settings and Instagram settings.

What kinds of information do we collect?

To provide the Facebook Products, we must process information about you. The
type of information that we collect depends on how you use our Products. You can
learn how to access and delete information that we collect by visiting the Facebook
settings and Instagram settings.
Things that you and others do and provide.
 Information and content you provide. We collect the content, communications
and other information you provide when you use our Products, including when you
sign up for an account, create or share content and message or communicate with
others. This can include information in or about the content that you provide (e.g.
metadata), such as the location of a photo or the date a file was created. It can
also include what you see through features that we provide, such as our camera,
so we can do things such as suggest masks and filters that you might like, or give
you tips on using portrait mode. Our systems automatically process content and
communications that you and others provide to analyse context and what's in
them for the purposes described below. Learn more about how you can control
who can see the things you share.
 Data with special protections: You can choose to provide information in your
Facebook profile fields or life events about your religious views, political views,
who you are "interested in" or your health. This and other information (such as
racial or ethnic origin, philosophical beliefs or trade union membership) is
subject to special protections under EU law.
 Networks and connections. We collect information about the people, Pages,
accounts, hashtags and groups that you are connected to and how you interact
with them across our Products, such as people you communicate with the most or
groups that you are part of. We also collect contact information if you choose to
upload, sync or import it from a device (such as an address book or call log or
SMS log history), which we use for things such as helping you and others find
people you may know and for the other purposes listed below.
 Your usage. We collect information about how you use our Products, such as the
types of content that you view or engage with, the features you use, the actions
you take, the people or accounts you interact with and the time, frequency and
duration of your activities. For example, we log when you're using and have last
used our Products, and what posts, videos and other content you view on our
Products. We also collect information about how you use features such as our
camera.
 Information about transactions made on our Products. If you use our Products
for purchases or other financial transactions (such as when you make a purchase
in a game or make a donation), we collect information about the purchase or
transaction. This includes payment information, such as your credit or debit card
number and other card information, other account and authentication information,
and billing, delivery and contact details.
 Things others do and information that they provide about you. We also
receive and analyse content, communications and information that other people
provide when they use our Products. This can include information about you, such
as when others share or comment on a photo of you, send a message to you or
upload, sync or import your contact information.

Device information.
As described below, we collect information from and about the computers, phones,
connected TVs and other web-connected devices you use that integrate with our
Products, and we combine this information across different devices that you use. For
example, we use information collected about your use of our Products on your phone
to better personalise the content (including ads) or features that you see when you
use our Products on another device, such as your laptop or tablet, or to measure
whether you took an action in response to an ad that we showed you on your phone
on a different device.

Information that we obtain from these devices includes:

 Device attributes: information such as the operating system, hardware and


software versions, battery level, signal strength, available storage space, browser
type, app and file names and types, and plugins.
 Device operations: information about operations and behaviours performed on
the device, such as whether a window is foregrounded or backgrounded, or
mouse movements (which can help distinguish humans from bots).
 Identifiers: unique identifiers, device IDs and other identifiers, such as from
games, apps or accounts that you use, and Family Device IDs (or other identifiers
unique to Facebook Company Products associated with the same device or
account).
 Device signals: Bluetooth signals, information about nearby Wi-Fi access points,
beacons and mobile phone masts.
 Data from device settings: information that you allow us to receive through
device settings that you turn on, such as access to your GPS location, camera or
photos.
 Network and connections: information such as the name of your mobile operator
or ISP, language, time zone, mobile phone number, IP address, connection speed
and, in some cases, information about other devices that are nearby or on your
network, so we can do things such as help you stream a video from your phone to
your TV.
 Cookie data: data from cookies stored on your device, including cookie IDs and
settings. Learn more about how we use cookies in the Facebook Cookies
Policy and Instagram Cookies Policy.

Information from partners.


Advertisers, app developers and publishers can send us information
through Facebook Business Tools that they use, including our social plugins (such
as the Like button), Facebook Login, our APIs and SDKs, or the Facebook pixel.
These partners provide information about your activities off Facebook – including
information about your device, websites you visit, purchases you make, the ads you
see and how you use their services – whether or not you have a Facebook account
or are logged in to Facebook. For example, a game developer could use our API to
tell us what games you play, or a business could tell us about a purchase you made
in its shop. We also receive information about your online and offline actions and
purchases from third-party data providers who have the rights to provide us with your
information.

Partners receive your data when you visit or use their services or through third
parties that they work with. We require each of these partners to have lawful rights to
collect, use and share your data before providing any data to us. Learn more about
the types of partners we receive data from.

To learn more about how we use cookies in connection with Facebook Business
Tools, review the Facebook Cookie Policy and Instagram Cookie Policy.

How do we use this information?

We use the information that we have (subject to choices you make) as described
below, and to provide and support the Facebook Products and related services
described in the Facebook Terms and Instagram Terms. Here's how:
Provide, personalise and improve our Products.
We use the information that we have to deliver our Products, including to personalise
features and content (including your News Feed, Instagram Feed, Instagram Stories
and ads) and make suggestions for you (such as groups or events you may be
interested in or topics you may want to follow) on and off our Products. To create
personalised Products that are unique and relevant to you, we use your connections,
preferences, interests and activities based on the data that we collect and learn from
you and others (including any data with special protections that you choose to
provide where you have given your explicit consent); how you use and interact with
our Products; and the people, places or things that you're connected to and
interested in on and off our Products. Learn more about how we use information
about you to personalise your Facebook and Instagram experience, including
features, content and recommendations in Facebook Products; you can also learn
more about how we choose the ads that you see.
 Information across Facebook Products and devices: We connect information
about your activities on different Facebook Products and devices to provide a
more tailored and consistent experience on all Facebook Products that you use,
wherever you use them. For example, we can suggest that you join a group on
Facebook that includes people you follow on Instagram or communicate with
using Messenger. We can also make your experience more seamless, for
example, by automatically filling in your registration information (such as your
phone number) from one Facebook Product when you sign up for an account on a
different Product.
 Location-related information: We use location-related information – such as
your current location, where you live, the places you like to go, and the businesses
and people you're near – to provide, personalise and improve our
Products, including ads, for you and others. Location-related information can be
based on things such as precise device location (if you've allowed us to collect it),
IP addresses and information from your and others' use of Facebook Products
(such as check-ins or events you attend).
 Product research and development: We use the information we have to
develop, test and improve our Products, including by conducting surveys and
research, and testing and troubleshooting new products and features.
 Face recognition: If you have it turned on, we use face recognition technology to
recognise you in photos, videos and camera experiences. The face recognition
templates that we create are data with special protections under EU law. Learn
more about how we use face recognition technology, or control our use of this
technology in Facebook settings. If we introduce face recognition technology to
your Instagram experience, we will let you know first, and you will have control
over whether we use this technology for you.
 Ads and other sponsored content: We use the information we have about you –
including information about your interests, actions and connections – to select and
personalise ads, offers and other sponsored content that we show you. Learn
more about how we select and personalise ads, and your choices over the data
we use to select ads and other sponsored content for you in the Facebook
settings and Instagram settings.

Provide measurement, analytics and other business services.


We use the information that we have (including your activity off our Products, such
as the websites you visit and ads you see) to help advertisers and other partners
measure the effectiveness and distribution of their ads and services, and understand
the types of people who use their services and how people interact with their
websites, apps and services. Learn how we share information with these partners.

Promote safety, integrity and security.


We use the information that we have to verify accounts and activity, combat harmful
conduct, detect and prevent spam and other bad experiences, maintain the integrity
of our Products, and promote safety and security on and off Facebook Products. For
example, we use data that we have to investigate suspicious activity or breaches of
our Terms or Policies, or to detect when someone needs help. To learn more, visit
the Facebook Security Help Centre and Instagram Security Tips.

Communicate with you.


We use the information that we have to send you marketing communications,
communicate with you about our Products and let you know about our Policies and
Terms. We also use your information to respond to you when you contact us.
Research and innovate for social good.
We use the information that we have (including from research partners who we
collaborate with) to conduct and support research and innovation on topics of
general social welfare, technological advancement, public interest, health and well-
being. For example, we analyse information that we have about migration patterns
during crisesto aid relief efforts. Learn more about our research programmes.

How is this information shared?

Your information is shared with others in the following ways:

Sharing on Facebook Products


People and accounts that you share and communicate with
When you share and communicate using our Products, you choose the audience for
what you share. For example, when you post on Facebook, you select the audience
for the post, such as a group, all of your friends, the public or a customised list of
people. Similarly, when you use Messenger or Instagram to communicate with
people or businesses, those people and businesses can see the content you send.
Your network can also see actions that you have taken on our Products, including
engagement with ads and sponsored content. We also let other accounts see who
has viewed their Facebook or Instagram Stories.

Public information can be seen by anyone, on or off our Products, including if they
don't have an account. This includes your Instagram username, any information you
share with a public audience, information in your public profile on Facebook, and
content you share on a Facebook Page, public Instagram account or any other
public forum, such as Facebook Marketplace. You, other people using Facebook and
Instagram, and we can provide access to or send public information to anyone on or
off our Products, including in other Facebook Company Products, in search results
or through tools and APIs. Public information can also be seen, accessed, reshared
or downloaded through third-party services such as search engines, APIs and offline
media such as TV, and by apps, websites and other services that integrate with our
Products.

Learn more about what information is public and how to control your visibility
on Facebook and Instagram.

Content that others share or reshare about you.


You should consider who you choose to share with, because people who can see
your activity on our Products can choose to share it with others on and off our
Products, including people and businesses outside the audience that you shared
with. For example, when you share a post or send a message to specific friends or
accounts, they can download, screenshot or reshare that content to others across or
off our Products, in person or in virtual reality experiences such as Facebook
Spaces. Also, when you comment on someone else's post or react to their content,
your comment or reaction is visible to anyone who can see the other person's
content, and that person can change the audience later.

People can also use our Products to create and share content about you with the
audience they choose. For example, people can share a photo of you in a story or
mention, tag you at a location in a post or share information about you in their posts
or messages. If you are uncomfortable with what others have shared about you on
our Products, you can learn how to report the content.

Information about your active status or presence on our Products.


People in your networks can see signals telling them whether you are active on our
Products, including whether you are currently active on Instagram, Messenger or
Facebook, or when you last used our Products.

Apps, websites and third-party integrations on or using our Products.


When you choose to use third-party apps, websites or other services that use, or are
integrated with, our Products, they can receive information about what you post or
share. For example, when you play a game with your Facebook friends or use a
Facebook Comment or Share button on a website, the game developer or website
can receive information about your activities in the game or receive a comment or
link that you share from the website on Facebook. Also, when you download or use
such third-party services, they can access your public profile on Facebook, and any
information that you share with them. Apps and websites that you use may receive
your list of Facebook friends if you choose to share it with them. But apps and
websites that you use will not be able to receive any other information about your
Facebook friends from you, or information about any of your Instagram followers
(although your friends and followers may, of course, choose to share this information
themselves). Information collected by these third-party services is subject to their
own terms and policies, not this one.

Devices and operating systems providing native versions of Facebook and


Instagram (i.e. where we have not developed our own first-party apps) will have
access to all information that you choose to share with them, including information
that your friends share with you, so they can provide our core functionality to you.

Note: We are in the process of restricting developers' data access even further to
help prevent abuse. For example, we will remove developers' access to your
Facebook and Instagram data if you haven't used their app in three months, and we
are changing login, so that in the next version, we will reduce the data that an app
can request without app review to include only name, Instagram username and bio,
profile photo and email address. Requesting any other data will require our approval.

New owner.
If the ownership or control of all or part of our Products or their assets changes, we
may transfer your information to the new owner.

Sharing with third-party partners


We work with third-party partners who help us provide and improve our Products or
who use Facebook Business Tools to grow their businesses, which makes it possible
to operate our companies and provide free services to people around the world. We
don't sell any of your information to anyone and we never will. We also impose strict
restrictions on how our partners can use and disclose the data we provide. Here are
the types of third parties that we share information with:
Partners who use our analytics services.
We provide aggregated statistics and insights that help people and businesses
understand how people are engaging with their posts, listings, Pages, videos and
other content on and off the Facebook Products. For example, Page admins and
Instagram business profiles receive information about the number of people or
accounts who viewed, reacted to or commented on their posts, as well as aggregate
demographic and other information that helps them understand interactions with their
Page or account.

Advertisers.
We provide advertisers with reports about the kinds of people seeing their ads and
how their ads are performing, but we don't share information that personally
identifies you (information such as your name or email address that by itself can be
used to contact you or identifies who you are) unless you give us permission. For
example, we provide general demographic and interest information to advertisers
(for example, that an ad was seen by a woman between the ages of 25 and 34 who
lives in Madrid and likes software engineering) to help them better understand their
audience. We also confirm which Facebook ads led you to make a purchase or take
an action with an advertiser.

Measurement partners.
We share information about you with companies that aggregate it to provide
analytics and measurement reports to our partners.

Partners offering goods and services in our Products.


When you subscribe to receive premium content, or buy something from a seller in
our Products, the content creator or seller can receive your public information and
other information that you share with them, as well as the information needed to
complete the transaction, including shipping and contact details.

Vendors and service providers.


We provide information and content to vendors and service providers who support
our business, such as by providing technical infrastructure services, analysing how
our Products are used, providing customer service, facilitating payments or
conducting surveys.

Researchers and academics.


We also provide information and content to research partners and academics to
conduct research that advances scholarship and innovation that supports our
business or mission and enhances discovery and innovation on topics of general
social welfare, technological advancement, public interest, health and well-being.

Law enforcement or legal requests.


We share information with law enforcement or in response to legal requests in the
circumstances outlined below.

Learn more about how you can control the information about you that you or others
share with third-party partners in the Facebook settings and Instagram settings.

How do the Facebook Companies work together?

Facebook and Instagram share infrastructure, systems and technology with


other Facebook Companies (which include WhatsApp and Oculus) to provide an
innovative, relevant, consistent and safe experience across all Facebook Company
Products that you use. We also process information about you across the Facebook
Companies for these purposes, as permitted by applicable law and in accordance
with their Terms and Policies. For example, we process information from WhatsApp
about accounts sending spam on its service so we can take appropriate action
against those accounts on Facebook, Instagram or Messenger. We also work to
understand how people use and interact with Facebook Company Products, such as
understanding the number of unique users on different Facebook Company
Products.

What is our legal basis for processing data?

We collect, use and share the data that we have in the ways described above:

 as necessary to fulfil our Facebook Terms of Service or Instagram Terms of Use;

 consistent with your consent, which you may revoke at any time through
the Facebook settings and Instagram settings;

 as necessary to comply with our legal obligations;

 to protect your vital interests, or those of others

 as necessary in the public interest and

 as necessary for our (or others') legitimate interests, including our interests in
providing an innovative, personalised, safe and profitable service to our users and
partners, unless those interests are overridden by your interests or fundamental
rights and freedoms that require protection of personal data.

Learn more about these legal bases and how they relate to the ways in which we
process data.

How can you exercise your rights provided under the GDPR?

Under the General Data Protection Regulation, you have the right to access, rectify,
port and delete your data. Learn more about these rights and find out how you can
exercise your rights in the Facebook settings and Instagram settings. You also have
the right to object to and restrict certain processing of your data. This includes:

 the right to object to our processing of your data for direct marketing, which you
can exercise by using the "unsubscribe" link in such marketing communications,
and

 the right to object to our processing of your data where we are performing a task
in the public interest or pursuing our legitimate interests or those of a third party.
You can exercise this right on Facebook and on Instagram.
Data retention, account deactivation and deletion
We store data until it is no longer necessary to provide our services and Facebook
Products or until your account is deleted – whichever comes first. This is a case-by-
case determination that depends on things such as the nature of the data, why it is
collected and processed, and relevant legal or operational retention needs. For
example, when you search for something on Facebook, you can access and delete
that query from within your search history at any time, but the log of that search is
deleted after six months. If you submit a copy of your valid photo ID for account
verification purposes, we delete that copy 30 days after submission. Learn more
about deletion of content that you have shared and cookie data obtained through
social plugins.

When you delete your account, we delete things that you have posted, such as your
photos and status updates, and you won’t be able to recover this information later.
Information that others have shared about you isn't part of your account and won't be
deleted. If you don't want to delete your account but want to temporarily stop using
the Products, you can deactivate your account instead. To delete your account at
any time, please visit the Facebook settings and Instagram settings.

How do we respond to legal requests or prevent harm?


We access, preserve and share your information with regulators, law enforcement or
others:
 In response to a legal request, if we have a good-faith belief that the law requires
us to do so. We can also respond to legal requests when we have a good-faith
belief that the response is required by law in that jurisdiction, affects users in that
jurisdiction and is consistent with internationally recognised standards.

 When we have a good-faith belief that it is necessary to: detect, prevent and
address fraud, unauthorised use of the Products, breaches of our Terms or
Policies, or other harmful or illegal activity; to protect ourselves (including our
rights, property or Products), you or others, including as part of investigations or
regulatory enquiries; or to prevent death or imminent bodily harm. For example, if
relevant, we provide information to and receive information from third-party
partners about the reliability of your account to prevent fraud, abuse and other
harmful activity on and off our Products.

Information that we receive about you (including financial transaction data related to
purchases made with Facebook) can be accessed and preserved for an extended
period when it is the subject of a legal request or obligation, governmental
investigation or investigations of possible breaches of our Terms or Policies, or
otherwise to prevent harm. We also retain information from accounts disabled for
term breaches for at least a year to prevent repeat abuse or other term breaches.

How do we operate and transfer data as part of our global services?


We share information globally, both internally within the Facebook Companies and
externally with our partners and with those you connect and share with around the
world in accordance with this Policy. Information controlled by Facebook Ireland will
be transferred or transmitted to, or stored and processed in, the United States or
other countries outside where you live for the purposes as described in this Policy.
These data transfers are necessary to provide the services set forth in the Facebook
Terms and Instagram Terms, and to globally operate and provide our Products to
you. We utilise standard contractual clauses approved by the European Commission
and rely on the European Commission's adequacy decisions about certain countries,
as applicable, for data transfers from the EEA to the United States and other
countries.

How will we notify you of changes to this Policy?

We'll notify you before we make changes to this Policy and give you the opportunity
to review the revised Policy before you choose to continue using our Products.

How to contact Facebook with questions


You can learn more about how privacy works on Facebook and on Instagram. If you
have questions about this Policy, you can contact us as described below. We may
resolve disputes that you have with us in connection with our Privacy Policies and
practices through TrustArc. You can contact TrustArc through its website.

Contact us
The data controller responsible for your information is Facebook Ireland, which you
can contact online or by post at:
Facebook Ireland Ltd.
4 Grand Canal Square
Grand Canal Harbour
Dublin 2 Ireland

You also have the right to lodge a complaint with Facebook Ireland's lead
supervisory authority, the Irish Data Protection Commissioner, or your local
supervisory authority.

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