Band-Aid.
com Usability Test
Emma Thomas
9/24/23
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
Introduction
Band-Aid.com is a website for the Band-Aid brand that is designed to
highlight their various products (such as their bandages, wound cleaners, first
aid kits, etc.). Band-aid.com also provides their users with resources to find
the best product to meet the users’ needs.
A usability test is intended to determine the extent an interface facilitates a
user’s ability to complete routine tasks. Typically the test is conducted with a
group of potential users either in a usability lab, remotely (using e-meeting
software and telephone connection), or on-site with portable equipment.
Users are asked to complete a series of routine tasks. Sessions are recorded
and analyzed to identify potential areas for improvement to the web site.
UNG Student, Emma Thomas, conducted a usability test using the band-
aid.com website located on her computer. The participant was asked to
navigate the website and include their input while the interviewer typed their
answers on a word document. The session captured each participant’s
navigational choices, task completion rates, comments, overall satisfaction
ratings, questions, and feedback.
Executive Summary
The usability test was conducted in our home of both the interviewer and the
participant, Caleb Thomas. The test was done on Saturday, September 23 rd, 2023, at
6: 45p.m and was conducted for approximately 28 minutes. The purpose of the test
was to assess the usability of the web interface design, information flow, and
information architecture.
Overall, the participant found the website to be easy to navigate, with some few
issues here and there with finding the newsletter sign-up and using the
questionnaire. Mr. Caleb Thomas has had no prior experience on this website but is
very familiar with their bandage products.
The participant mentioned a few minor problems:
- Lack of pricing on their website.
- Difficulty finding their newsletter sign-up.
- Difficulty using the questionnaire as results did not always seem to match the
preferences marked.
- Inability to sort products by rating.
This document contains the participant feedback, satisfactions ratings, task
completion rates, ease or difficulty of completion ratings, time on task, errors, and
personal thoughts and recommendations.
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
Methodology
Sessions
Participant was recruited at the request of the interviewer for him to assist
the interviewer on an assignment. The participant agreed to assist in the usability
test. The interviewer made this request at 6:41 p.m. and the participant made
himself available at 6:45 p.m. The participant joined the interviewer at her desk to
conduct the test. The participant read the tasks scenarios and tried to find the
information on the website.
After each task, the interviewer asked a series of questions based on a scale of 1-5,
where one represents Strongly Disagree, and 5 represents Strongly Agree. Post-task
scenario subjective measures included (see Attachment B):
- How easy was it to find the sign-up information on the website?
- How easy was it to use the website’s provided questionnaire to find products
to meet your needs?
After the last task was completed, the test administrator asked the participant to
rate the website overall by using a 5-point Likert scale (Strongly Disagree to
Strongly Agree) for several subjective measures including:
- Ease of navigation
- Ease of use
- Site Organization
- Information usefulness
- Information facilitation
In addition, the test administrator asked the participants the following overall
website questions:
What the participant liked most.
What the participant liked least.
Recommendations for improvement.
Participants
The participant is the husband of the interviewer. The test was conducted on
September 23, 2023 (Saturday).
Role
Hours Browsing Favorite
Age Sex Occupation
Online Behavior Websites
Fast scrolling,
quick mouse
movements,
not much
Cyber Reddit,
attention
21 Male Security 30+/Week Bungie.Net,
towards
Analyst YouTube.com
graphics,
skimmed
through
information.
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
Evaluation Tasks/Scenarios
Participant was to complete the following tasks. (see Attachment D for complete test
scenarios/tasks)
- Use the “Right Fit Questionnaire” to find products that could meet your needs.
- Find the sign-up for the “Stay Connected” newsletter.
Results
Task Completion Success Rate
The participant completed both the questionnaire task and the newsletter sign-up
task.
Task Completion Rates
Participant Task 1 Task 2
1 √ √
Success 1 1
Completion
100% 100%
Rates
Task Ratings
After the completion of each task, participants rated the ease or difficult of
completing the task for three factors:
It was easy to find my way to this information from the homepage.
As I was searching for this information, I was able to keep track of
where I was in the website.
I was able to accurately predict which section of the website
contained this information.
The 5-point rating scale ranged from 1 (Strongly disagree) to 5 (Strongly
agree). Agree ratings are the agree and strongly agree ratings combined with
a mean agreement ratings of > 4.0 considered as the user agrees that the
information was easy to find, that they could keep track of their location and
predict the section to find the information.
Ease in Finding Information
The participant did not find the information easy to find for the sign-up but
did find the information easy to comprehend for the questionnaire despite the
very confusing results.
Keeping Track of Location in Site
Participant agreed that keeping track of their location on the website was not
difficult, but a lot of scrolling was involved.
Predicting Information Section
Participant agreed that it was easy to predict the information.
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
Test 1 – Mean Task Ratings & Percent Agree
Ease – Location in Predict
Task Overall
Finding Info Site Section
1 – Find Newsletter
2 2 3 2.333
Sign-up
2 – Use Questionnaire 4 4 4 4
*Percent Agree (%) = Agree & Strongly Agree Responses combined
Time on Task
The testing software recorded the time on task for each participant. Some
tasks were inherently more difficult to complete than others and is reflected
by the average time on task.
Time on Task
P1 Avg. TOT*
Task 1 28 28
Task 2 37 37
Overall Metrics
Overall Ratings
After task session completion, participants rated the site for eight overall
measures (See Attachment insert attachment letter here). These measures
include:
Ease of use
Frequency of use
Difficulty of keeping track of where they were in the site
How quickly most people would learn to use the site
Getting information quickly
Homepage’s content facilities exploration
Relevancy of site content
Site organization
The participant believed that the website was somewhat easy to use
(neutral). Despite this, the participant found that the website was not very
organized (disagree), yet did not find it difficult to keep track of where they
were in the website (disagree).
Post-Task Overall Questionnaire
Strongly Strongly Mean Percent
Disagree Neutral Agree
Disagree Agree Rating Agree
Thought Website
3 3 100%
was easy to use
Would use website
1 1 100%
frequently
Found it difficult to
keep track of
2 2 100%
where they were in
website
Thought most
people would learn
3 3 100%
to use website
quickly
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
Strongly Strongly Mean Percent
Disagree Neutral Agree
Disagree Agree Rating Agree
Can get
3 3 100%
information quickly
Website is well
organized in its 2 2 100%
design
*Percent Agree (%) = Agree & Strongly Agree Responses combined
4.6.2 Likes, Dislikes, Participant Recommendations
Upon completion of the tasks, participants provided feedback for what they
liked most and least about the website, and recommendations for improving
the website.
Liked Most
The following comments capture what the participants liked most:
I liked the resources the website provided for First-aid care and other forms
of care such as post-surgery care.
Liked Least
The location of the sign-up page and the inability to re-set the questionnaire
without reloading the page again.
Recommendations for Improvement
Create a sidebar for the homepage that would allow you to see the newsletter
sign-up, along with reduce the amount of scrolling required per page. Additionally,
make it clear that the preferences made have been updated by including the
selections made along with the results.
Recommendations
The recommendations section provides recommended changes and
justifications driven by the participant success rate, behaviors, and
comments. Each recommendation includes a severity rating. The following
recommendations will improve the overall ease of use and address the areas
where participants experienced problems or found the interface/information
architecture unclear.
Find Organizational or Individual Funding Information (Task 1)
Task 1 required participants to find the newsletter sign-up.
Change Justification Severity
Create a sidebar to sign-up Difficult to find the information and was not in a High
for the newsletter clear spot on the website.
It blended in with the white background and
small text.
Respondent gave a rating for the website’s
organization a two.
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
Conclusion
The participant found the Band-Aid website to be disorganized, somewhat
easy to use, and somewhat easy to find information quickly.
The participant also reported that they do not think they will return to the
website nor do they have much use for a Band-Aid newsletter.
Implementing the recommendations and continuing to work with users (i.e.,
real lay persons) will ensure a continued user-centered website.
Attachment A – Background Questionnaire
Attachment B – Post-Task Questionnaire
Attachment C – Post-session Overall Subjective Questionnaire
Attachment D – Task Scenarios
Attachment A – Background Questionnaire
Before I let you navigate the site, I need some information from you. What is your
age, sex, occupation, hours online, and favorite websites?
I am 21, male, and a cyber security analyst. I spend about 30+ hours a week online
between my phone, work, and for other uses. My favorite websites are Reddit,
Bungie.Net, and YouTube.com.
Awesome, thank you. Have you visited Band-aid.com before?
No, I haven’t.
Attachment B – Post-Task Questionnaire
Post-Task Overall Questionnaire
Strongly Strongly Mean Percent
Disagree Neutral Agree
Disagree Agree Rating Agree
Thought Website
3 3 100%
was easy to use
Would use website
1 1 100%
frequently
Found it difficult to
keep track of
2 2 100%
where they were in
website
Thought most
people would learn
3 3 100%
to use website
quickly
Can get
3 3 100%
information quickly
Website is well
organized in its 2 2 100%
design
*Percent Agree (%) = Agree & Strongly Agree Responses combined
Attachment C – Post-session Overall Subjective Questionnaire
Liked Most
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
The following comments capture what the participants liked most:
I liked the resources the website provided for First-aid care and other forms
of care such as post-surgery care.
Liked Least
The location of the sign-up page and the inability to re-set the questionnaire
without reloading the page again.
Recommendations for Improvement
Create a sidebar for the homepage that would allow you to see the newsletter
sign-up, along with reduce the amount of scrolling required per page. Additionally,
make it clear that the preferences made have been updated by including the
selections made along with the results.
Attachment D – Task Scenarios
For your first task, I want you to go onto Band-Aid’s website and navigate the
website until you find the newsletter sign-up. Do not use the pop-up to complete
this task. Please do not enter your information, simply just find it.
For your second task, I want you to click on the Recommendation Quiz located on
their home page. Once you do so, please play around with the Recommendation quiz
and find a product to best match your preferences. Feel free to adjust your
preferences for a different result if you would like. Do not go to purchase once you
are done.
U.S. Department of Health & Human Services - 200
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Independence Avenue, S.W. - Washington, D.C. 20201
