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Sales and Management Course Syllabus

This syllabus outlines a sales and management training program consisting of 4 lessons covering essential sales models, harnessing emotions in sales, marketing and brand building, and building effective teams. The goal is for participants to master world-class sales techniques, develop emotional intelligence, learn basic marketing concepts, and acquire strategies for team leadership. Each 2-hour lesson introduces concepts and provides notes on key skills, with the overall program aiming to equip professionals with advanced sales, management, marketing and emotional intelligence skills.

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linhngn06
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179 views2 pages

Sales and Management Course Syllabus

This syllabus outlines a sales and management training program consisting of 4 lessons covering essential sales models, harnessing emotions in sales, marketing and brand building, and building effective teams. The goal is for participants to master world-class sales techniques, develop emotional intelligence, learn basic marketing concepts, and acquire strategies for team leadership. Each 2-hour lesson introduces concepts and provides notes on key skills, with the overall program aiming to equip professionals with advanced sales, management, marketing and emotional intelligence skills.

Uploaded by

linhngn06
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Sales & Management Syllabus

Learning Outcome

1. Mastering World-Class Sales Models:


- Understand and apply sales models used by top global sales professionals.
- Develop techniques to overcome rejection and handle objections effectively.
- Acquire essential skills for closing sales successfully.
2. Harnessing Emotions in Sales:
- Explore the interplay of emotions and sales techniques.
- Identify and leverage the four emotional factors influencing sales interactions.
3. Marketing and Brand Building:
- Comprehend fundamental marketing concepts for non-marketing
professionals.
- Create a compelling one-liner brand strategy.
- Cultivate a personal brand for enhanced professional success.
4. Building and Managing Effective Teams:
- Develop strategies for building and leading high-performing teams.
- Master the art of recruiting and retaining top talent.

Course Details (2 hours/lesson)

Lesson Details Notes

- Introduce participants to - Introduction to


I. Mastering Sales Model
World-Class the top global sales model
Sales Models - Overcoming
used by successful sales Objections and
(2 hours) Rejections
teams. - Closing Techniques
for Sales Success
- Equip participants with
techniques to handle
objections and overcome
objections effectively.

- Develop essential skills for


closing sales with
confidence.

- Emotions and
II. Harnessing
Emotional
- Understand the pivotal Sales
role of emotions in sales - Developing
Intelligence in
interactions. Emotional
Sales
(2 hours) - Examine the four Intelligence
emotional factors - Leveraging
influencing sales and Emotional Factors
the salesperson. for Sales Success
- Develop emotional
intelligence to build
rapport and trust with
customers

- Marketing
III. Marketing and
Brand
- Provide non-marketing Fundamentals for
professionals with Non-Marketers.
Building
essential marketing - Marketing
(2 hours) concepts Fundamentals for
- Create a compelling Non-Marketers.
one-liner brand strategy. - Building a Strong
- Develop personal Personal Brand
branding to enhance
credibility and influence

- The Art of Team


IV. Building and - Equip participants with Building
Leading strategies for building
Effective and leading high- - Effective Team
Teams performing teams in Leadership
sales and marketing - Recruiting and
(2 hours) - Learn the art of Retaining Top
recruiting and retaining Talent
top talent for
organizational success.

Revise Training Program (2 hours)


- Participants in the program will gain a comprehensive understanding of advanced sales
and management concepts, as well as valuable emotional intelligence and marketing
skills.
- Practical Assessment of Program Effectiveness and Proposed Improvements for Future
Programs:

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