Võ Thanh Huyền _ 050609211970 _ L23
STAKEHOLDER ANALYSIS
1. Analyze Stakeholders of Vinamilk by using the proposal by Mitchell, Agell
et al. in 1997.
- High Power; High Interest:
+ Investors, major shareholders, board members, or key executives
within the company.
- High Power; Low Interest: This group includes stakeholders who possess
significant power and influence over Vinamilk but may not have a strong
personal interest in the company's activities.
+ Regulatory agencies or government bodies that have the authority to
enforce regulations and standards within the industry.
While they may not be deeply engaged with Vinamilk's day-to-day
operations, their decisions and actions can have a significant impact on the
company. It is important for Vinamilk to stay compliant with regulations and
maintain a cooperative relationship with these stakeholders to ensure smooth
operations.
- Low, Variable (depends on role) Power; High Interest:
+ Low Power, High Interest: This group could include local communities,
consumer advocacy groups, or non-governmental organizations (NGOs) that
focus on social and environmental impact.
+ Variable (depends on role) Power, High Interest: Employees.
- Low Power; Low Interest: This category encompasses stakeholders with
limited power and minimal interest in Vinamilk.
+ They include small individual shareholders or individuals who have a
distant relationship with the company.
While their impact may be negligible, maintaining positive relationships
with this group is still important to avoid any unexpected surprises or
potential conflicts.
2. Identify primary stakeholders and secondary holders of Vinamilk.
- The primary stakeholders: Investors, major shareholders, board members, or
key executives within the company; Employees; Customer.
- The secondary stakeholders: Local Regulatory Authority, Government, local
communities, consumer advocacy groups, or non-governmental organizations
(NGOs).
3. Estimate the effect on each stakeholder group from on each stakeholder
group from any particular strategic decisions & How to treat in each group.
- With Investors, major shareholders, board members:
+ With High Power and High Interest: They have significant power and a
deep level of interest in Vinamilk so their decisions and actions can have a
substantial impact on Vinamilk's operations and strategic direction.
+ How to treat: It is crucial for Vinamilk to engage and maintain positive
relationships with this group, as their support and alignment are essential for
the company's success.
- With Regulatory agencies or government:
+ With High Power and Low Interest: This category encompasses
stakeholders with limited power and minimal interest in Vinamilk. The
Vietnamese government plays a crucial role in shaping the business
environment and establishing laws related to taxation, labor, and trade
regulations that can impact Vinamilk's operations.
+ How to treat: Vinamilk should actively monitor changes in
government policies, regulations, and legislation that may affect its business.
The company should engage with government representatives when
necessary to advocate for its interests. Additionally, Vinamilk should ensure
prompt and accurate payment of taxes and fulfillment of legal obligations.
These actions demonstrate responsible corporate behavior and contribute to
a positive relationship with the government while maintaining compliance
with laws and regulations.
- With Employees:
+ With Variable Power; High Interest: Employees at Vinamilk, including
those in production, sales, management, and research and development, have
a strong vested interest in the company's success. Their job stability and
career growth are directly linked to the company's performance. While the
extent of their individual power may vary based on their roles and positions,
collectively, they play a crucial role in Vinamilk's production, innovation, and
day-to-day operations.
+ How to treat:
Vinamilk should communicate its goals, performance, and any changes
that may affect employees' roles. They should involve employees in decision-
making where their input is valuable.
Addressing employee concerns, offering professional development, and
maintaining a positive work environment are essential for employee
satisfaction and engagement.
- With local communities, consumer advocacy groups, or non-governmental
organizations (NGOs)
+ With Low Power, High Interest: These stakeholders may not have
substantial power or influence over Vinamilk, but they have a strong interest
in the company's activities and outcomes.
+ How to treat: Vinamilk must comply with local regulations and obtain
all necessary permits and licenses. They should engage with regulatory
authorities for clarification and maintain open communication to promptly
address any compliance issues.
- With small individual shareholders or individuals
+ With Low Power, Low Interest: This category encompasses
stakeholders with limited power and minimal interest in Vinamilk. They may
include small individual shareholders or individuals who have a distant
relationship with the company. While their impact may be negligible,
maintaining positive relationships with this group is still important to avoid
any unexpected surprises or potential conflicts.
+ How to treat:
Communicate proactively: Keep in regular contact and share relevant
information with this group. Be responsive to their questions and feedback.
Treat them fairly: Ensure that your actions and decisions do not harm
or disadvantage this stakeholder group. Consider social and environmental
factors in your business practices.
Assess the impact: Understand how your company's operations affect
this group. Conduct assessments to meet their standards and requirements.
