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This brochure introduces different types of brochures and provides guidance on brochure design. It discusses menu, legal, and architecture brochures. It emphasizes understanding your brand, audience, and purpose before designing. The brochure recommends including a catchy headline, purposeful visuals, concise text, branding elements, contact information, and a clear call to action. It also covers common questions about brochure formats, purposes, design best practices, and software for creation. The overall brochure aims to educate readers on effective brochure design.

Uploaded by

Masood Mughal
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We take content rights seriously. If you suspect this is your content, claim it here.
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51 views13 pages

Presentation 1 - 78-Compressed

This brochure introduces different types of brochures and provides guidance on brochure design. It discusses menu, legal, and architecture brochures. It emphasizes understanding your brand, audience, and purpose before designing. The brochure recommends including a catchy headline, purposeful visuals, concise text, branding elements, contact information, and a clear call to action. It also covers common questions about brochure formats, purposes, design best practices, and software for creation. The overall brochure aims to educate readers on effective brochure design.

Uploaded by

Masood Mughal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Brochure

Presented to:
Ma’am Faiza Anum

Presented by:
• Ayesha 10
• Khadija Ijaz 28
• Ayesha Barlas 12
• Fatima Munawar 21
• Abiha Tanveer 1
CONTENTS
• Introduction to
Brochure
• Types of Brochure
• Importance of
• Brochure Design of
brochure
• FAQs
INTRODUCTION
A brochure is a promotional document primarily used to introduce
a company, organization, products, or services and inform
prospective customers or members of the public of the benefits.
TYPES OF
BROCHURE

Multiple Types
6

[Link]
BROCHURES
MENU BROCHURES ARE TYPICALLY DESIGNED AS TRI-
FOLDS, INVITING CUSTOMERS TO OPEN THEM UP AND
EXPLORE. A WELL-EXECUTED MENU BROCHURE SERVES
MULTIPLE PURPOSES.

Richard Branson
LEGAL & 7

ARCHITECTURE
BROCHURE
LEGAL : ARCHITECTURE :
Presentation title

WHAT DO YOU DO BEFORE DESIGNING YOUR


8

BROCHURE?

KNOW YOUR BRAND KNOW YOUR AUDIENCE KNOW THE PURPOSE OF


YOUR BROCHURE
• Before designing your • Before you start thinking • What are you trying to
brochure, it is important to about brochure design ideas, accomplish with your
know everything about you need to think about your brochure? Do you want to
your brand: its story,its target audience. Is your bring people to your store?
mission, and its values. brochure business-related? Is Do you want them to visit
Knowing all of this it an event brochure? your website? Or do you want
information will allow you to Knowing who your target to draw attention to a certain
create and uniformly deliver audience is will allow you to cause? Or maybe to invite
all your marketing materials, adjust the message, visuals, people to an event?
thus maintaining brand and text.
consistency
WHAT INFORMATION SHOULD BE 9

IN A BROCHURE?

CATCHY HEADLINE
• PURPOSEFUL VISUALS
• CONCISE TEXT
• BRANDING ELEMENTS
• CONTACT INFORMATION
• CALL TO ACTION

1. A Catchy Headline:

When it comes to the brochure design, the headline is one of the


most important elements. Think about it: it is among the first things
you see when you receive a brochure.
The headline should be quick and concise. It should grab the attention
of the reader in no time and deliver the right information in just a few
seconds. There are different ways you can do so. For example, you could
ask a question: “Where would you travel today?” as a headline
WHAT MAKES A GOOD
BROCHURE DESIGN?
o NOW THAT I’VE COVERED WHAT A
BROCHURE SHOULD

o CONTAIN, IT IS TIME TO SEE HOW IT IS


STRUCTURED

o WHERE ALL THESE ELEMENTS ARE


INCLUDED, AND IN

o WHAT PAGES OF THE


BROCHURE.
Presentation title 11

BROCHURE DESIGN
FAQS
➢ What are the different types of
brochures?
➢ What format does a brochure have?
➢ What is the purpose of a
brochure?
➢ How do I design a brochure?
➢ What is the best program to create a
brochure?
Presentation title 12
JazakAllah
everyone

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