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Disney Look Book

disney look
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0% found this document useful (1 vote)
766 views20 pages

Disney Look Book

disney look
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Table of Contents

Introduction................................................................................................................................................................3

Good Judgment and Stage Presence......................................................................................................4

Guidelines for All Cast Members..............................................................................................................5


Company Identification Cards.......................................................................................................................................... 5
Nametags and Pins.................................................................................................................................................................. 6
Body Modification or Alteration, Tattoos, Personal Electronic Devices..................................................... 7
Eyewear, Headwear................................................................................................................................................................. 8
Facial Hair, Nails, Undergarments.................................................................................................................................... 9
Hairstyling & Hair Coloring, Makeup, Personal Protective Equipment, Personal Hygiene............10

Guidelines for Costumed Cast Members........................................................................................11


Costumes....................................................................................................................................................................................11
Footwear.....................................................................................................................................................................................12
Jewelry..........................................................................................................................................................................................13
Hair Accessories, Exceptions............................................................................................................................................14

Guidelines for Non-Costumed Cast Members............................................................................15


Onstage Attire, Backstage Attire....................................................................................................................................15
Footwear, Hair Accessories, Headwear, Jewelry....................................................................................................16

Accommodations................................................................................................................................................17

Quick Search: Costumed Cast Members.........................................................................................18

Quick Search: Non-Costumed Cast Members............................................................................19

2
Introduction
Since Disneyland® Park opened in 1955, our Guests have treasured the elements
that set our Disney theme parks and resorts apart – the cleanest venues, the friendliest
Cast Members and the most exceptional show. A big part of that show is you, with your
quick smile and your eagerness to help.

Disney Look guidelines have been rooted in our Company history. As our world, our
brand, and our understanding and appreciation of each other evolve, so too should we. We
now have a more inclusive set of guidelines for all Cast Members that not only aligns with
our brand, but empowers our Cast to more proudly be who they are.

As a Cast Member at the Disneyland® Resort, the Walt Disney World®


Resort, a Disney Vacation Club® property or Disney Store, you are
a personal representation of the Disney tradition of excellence. Our
themed costumed Cast Members are a critical part of enhancing the
experience of our Disney show, and our non-costumed Cast Members
also play an important role as representatives of the Disney brand.

Regardless of your role, when you take pride in your appearance,


you become a role model for those around you, and you convey the
attitude of excellence that has become synonymous with the Disney
name. The Disney Look, in conjunction with The 5 Keys –
Safety, Courtesy, Inclusion, Show, and Efficiency – ensure Walt
Disney’s vision for a great Guest experience. The Disney Look is
clean, polished, and approachable. It is designed with our costumed and
non-costumed Cast Members in mind.

The following guidelines have been developed to establish consistency


and to maintain the quality and integrity of the Disney brand. As you
read this handbook, remember that you are the key to keeping our
heritage alive and creating an unparalleled experience for our Guests
each and every day.
3
Good Judgment and Stage Presence
The Disney Look appearance guidelines present a standard to be upheld by all Cast Members
to ensure the best show to our Guests, and to simultaneously ensure that our Cast Members
feel empowered to be their authentic selves. The expected behavior of each Cast Member
is to be courteous, conscientious, and exhibit good judgment at all times to benefit the
organization, fellow Cast Members, and Guests. Our Cast Members can best exemplify this
behavior when they feel safe and proud of who they are.

No matter where you work or what


your role is, anytime you are in a public
area, you are onstage. Your attitude and
performance are direct reflections on the
quality of our Disney show.

Often, it’s the seemingly little things that


detract from our Guests’ enjoyment – chewing
gum, having personal conversations onstage, or
using a cell phone. Of course, smoking and eating
onstage are also strictly prohibited.

All of this adds up to one of the most important


aspects of your role in our show: good stage
presence.

4
Guidelines for All Cast Members
COMPANY IDENTIFICATION CARDS
To help ensure the safety and security of our Guests and Cast Members, all Cast Members
are required to follow the policy below regarding Company ID cards.

Costumed Cast: Cast Members in costume must


have their Company ID with them at all times. Your
role and costume will dictate the location of your ID
and how it should be worn.

Non-Costumed Cast: Cast Members who


are not wearing a costume are required to
visibly wear their Company photo ID card in
backstage areas at all times. Non-costumed
Cast Members are not required to wear their
Company ID while onstage but may choose to
do so for convenience. Your Company ID may
be worn on a pin-trading lanyard or neutral
solid color lanyard that is free from words
or logos. Solid color lanyards that have a
cloisonné character attachment are also
permitted. As a reminder, nametags, buttons,
etc. are not permitted on the lanyard.

Photo ID Requirement: Cast Members with


a Company ID card that does not include a
photo must be prepared to show secondary photo
identification (driver’s license, state identification
card, etc.) in conjunction with their Company ID
card.

5
NAMETAGS AND PINS
Your nametag should be worn with pride in an upright, readable position on the upper left
shoulder area of the outermost layer of clothing. Based on costume design, this placement
may occasionally vary. Please check with your area leader for clarification. Nametags should
not be worn on lanyards, ties, hats, waistbands, or on shirt or
blouse collars.

Nametags should be kept in good show condition with


no visible chips or scratches.

Cast Members are permitted to have their


hometown city and state or country engraved
on the nametag. Participants in the Disney
College Program may choose to have the
name of their college or university in place
of their hometown.

Cast Members with additional language skills may


participate in the Language Program. Language
Program participants may receive a special nametag
that can identify multiple languages spoken.

Please refer to The Walt Disney Legacy Award


module on The Hub to access the current policy for
wearing the Legacy Award nametag and pin.

All Cast Members have the option of wearing their


most recent service pin, site-specific recognition
pin, and/or Walt Disney World® 1971 Opening Team
pin on their nametags, in addition to any approved
language flags. Stickers or other decorations are
not permitted on the nametag or costume.

Guidelines for All Cast Members 6


BODY MODIFICATION OR ALTERATION
Intentional body modification or alteration for the purpose of achieving a visible,
physical effect that disfigures, deforms or similarly detracts from a professional image is
prohibited.
Examples include, but are not limited to: brands, body piercing
(other than ear piercing), tongue piercing or splitting, tooth
filing, earlobe expansion, and disfiguring skin implants.

TATTOOS
Visible tattoos are permitted, with the exception of
placement on the face, head or neck. Tattoos must be no
larger than the Cast Member’s hand when fully extended
with the fingers held together.

Undergarments, which include matching fabric tattoo sleeves,


are permitted for coverage of larger tattoos on the arms.

Tattoos that depict nudity, offensive or inappropriate language


or images, or violate Company policies (including policies
prohibiting discrimination and harassment based on race,
color, religion, sex, sexual orientation, gender identity, national
origin, ancestry, age, disability or any other protected category)
are not permitted.

PERSONAL ELECTRONIC DEVICES


Personal cell phones and other digital assistants may not be used
onstage during work hours. These items must be concealed
from view and operated on silent mode if carried.

Guidelines for All Cast Members 7


EYEWEAR
Sunglasses are a block to interpersonal communication with Guests and should be avoided
if possible. Only sunglasses that allow your eyes to be seen are permitted. No mirrored or
dark, opaque lenses are allowed. Sunglasses are not to be worn at night, in dark areas or
indoors. Cast Members should remove sunglasses
when engaging in extended interactions with a
Guest.

The frames and lenses of both prescription


eyeglasses and sunglasses should be solid
or tortoiseshell in color with only
minimal contrasting logos. Eyeglasses
and sunglasses should not detract
from the costume or contradict
the theme of the show. If colored
or tinted contact lenses are worn,
the resulting eye color must be natural-
looking. Decorated lenses are not permitted.

A discreet cord or chain is approved in a solid,


neutral color, free from ornamentation and
decoration.

HEADWEAR
Headwear for sun protection, safety or theming
will be issued for costumed Cast by Costuming.
Please check with Costuming for fit and
positioning.

All Cast Members may wear headwear for religious


purposes. Solid black, white, or a color that
coordinates with the costume is permitted.
Guidelines for All Cast Members 8
FACIAL HAIR
Facial hair should be neatly groomed and well maintained.

The shaving of lines or shapes in facial hair is permitted provided they do not depict offensive
words or symbols.

NAILS
Nails should be clean. If polish is used, it should be
the same on each nail and well maintained in one
solid color or French manicure style. Charms or
decals on nails are not permitted. Fingernails
should not exceed one-fourth of an inch
beyond the fingertip.

UNDERGARMENTS
Cast Members are required to wear
appropriate undergarments at all times.
Patterned or colored undergarments that are
visible when worn under light-colored costumes
or business attire are not permitted.

A Cast Member-provided solid white or black


undergarment (unless another color is called
out as part of a specific costume) may be worn
for tattoo coverage, added warmth and/or sun
protection, provided that garments with long sleeves
end at the wrist. The following styles are permitted:
tank tops; short-sleeve or long-sleeve crew-neck or
V-neck shirts; full or mock turtlenecks; or a set of
tattoo sleeves. With the exception of an undershirt,
undergarments should not be visible at any time.
Guidelines for All Cast Members 9
HAIRSTYLING & HAIR COLORING
Hairstyles that are clean and well maintained represent our Disney brand. Hair length,
including completely shaved styling, is at the Cast Member’s discretion. Hair below shoulder
length should be secured if it falls forward over the face or covers the nametag while
working.

If the hair color is changed, it should be well maintained and in natural-


occurring hues. Examples of hair colors that are not considered natural
would be colors such as blue, green, pink, purple, etc.

The shaving of lines or shapes in the hair is permitted provided they


do not depict offensive words or symbols.

MAKEUP
If makeup is worn, it should be applied in a blended manner and
in neutral colors.

PERSONAL PROTECTIVE EQUIPMENT


Personal protective equipment (PPE) may be required to safely perform
your role. This could include, but is not limited to, items such as face
coverings, face shields, safety vests and safety glasses. Please remember
to maintain the Disney Look while wearing personal protective
equipment. For additional information, see your leader or the Safety
module on The Hub.

PERSONAL HYGIENE
Due to close contact with Guests and fellow Cast Members: regular
bathing; frequent hand washing; clean, neat hair; and the use of an
antiperspirant or deodorant are required. For the same reasons, the
use of strong, heavy scents and fragrances is not permitted.

Guidelines for All Cast Members 10


Guidelines for Costumed Cast Members
COSTUMES
Costumes should be clean and neat at all times. If a costume change becomes necessary
during your shift, you should report immediately to your Costuming location
after consulting with your leader.

Costumes must be worn as they are designed. For example, they should not
be worn too loose, too tight, low on the hips, etc. Any questions pertaining
to the fit of a costume should be addressed with Costuming to make
sure the appearance meets the requirements for
the Disney Look.

As a reminder, you are responsible for the


proper care and handling of all costume
pieces issued to you. Costumes issued
to you remain the property of the
Company and must be returned in good
condition upon request or at the time
of separation or transfer.

When wearing a costume off-


property, remove your nametag
and do not wear your costume
for personal use. Your costume
is not to be worn when visiting
Disney property as a Guest.

11
FOOTWEAR
The required shoes for a costumed area differ based on the role and the theming of
the costume. Before buying work shoes or hosiery, Cast Members should check the
Costuming module on The Hub or with their leaders to ensure proper style
and color.

It is recommended that Cast Members wear slip-resistant


shoes in all areas as a safety precaution. Approved shoes
and socks are required the first day in costume.

Cast Members are responsible for ensuring


shoes are kept clean and in good condition at all
times.

Dress shoes must be solid in color with minimal


contrasting logos or markings and made of a
polishable material.

Athletic shoes must be solid in color with


minimal contrasting logos.

For specific guidelines, please check the Costuming


module on The Hub.

Guidelines for Costumed Cast Members 12


JEWELRY
Jewelry is permitted provided it does not distract from the overall appearance
and preserves the magical Guest experience.

A visible wrist and/or ankle bracelet in good taste and condition may be
worn with the costume. Bracelets should not exceed one inch in width, and
must fit closely to prevent slippage. Charm bracelets are approved provided
the charm or dangle does not exceed one-half inch below the wrist/
ankle or interfere with daily work assignments. Cause bracelets,
which remind our Guests of the realities of the outside world, are
not permitted.

Watches should have minimal ornamentation.

A modest visible necklace in good condition may be worn with


the costume top. The necklace should be clean, complement the
costume, and not interfere with work assignments. If a pendant is
attached, it should not exceed one inch in size.

Earrings must be simple, matched pairs in gold, silver, or a color


that matches the costume. Two earrings in each ear are permitted.
Earrings may be clip-on or pierced, post, hoop or dangle and may
be worn anywhere on the ear. Earrings may not exceed 2 inches in
length/circumference.

A ring may be worn on any finger, however only one ring on each
hand is permitted. (Wedding/Engagement ring sets count as one.)

Activity fitness trackers and/or smart watches may not be allowed


in some areas. Guidelines may vary by line of business due to safety
guidelines. Please see a leader for additional details.

Guidelines for Costumed Cast Members 13


HAIR ACCESSORIES
Accessories no larger than two inches wide and four inches long are acceptable. Headbands,
hair ribbons or hair ties are acceptable, provided that they are no wider than two inches.

Accessories must be a neutral color (silver, gold,


tortoiseshell, black, clear or pearl) or a solid color
that matches the costume.

EXCEPTIONS
Exceptions to the guidelines for
costumed Cast Members are identified
by the various lines of business and
may be included in local training
materials.

Exceptions are based on, but not limited to,


food safety guidelines, operational/attraction-
specific safety measures, or the story and
character-based needs of various Entertainment
roles.

Please see a leader for details.

Guidelines for Costumed Cast Members 14


Guidelines for Non-Costumed Cast Members
Consistent with the guidelines for costumed Cast, non-costumed Cast Members’
clothing should be clean, wrinkle-free and fit properly. Clothing should not
appear too tight, too baggy, faded or in need of repair.

ONSTAGE ATTIRE
Your role, location, time of day, level of service, and/or daily agenda
may require varying levels of appropriate dress.

Business-appropriate Cast-provided options include, but are


not limited to: pants/trousers, skirts, dresses, suits with/
without a jacket and/or vest, sweaters, oxford-style tops,
sleeveless dresses and blouses, camp shirts/blouses, mid-calf
capri pants, and golf-style polos.

In addition to the options above, non-costumed Cast Members


working in Parking, Sports and Recreation are permitted to wear
dress or golf-style shorts no shorter than three inches above the
top of the knee.

BACKSTAGE ATTIRE
Your role, location, time of day, level of service, and/or daily agenda
may require varying levels of appropriate dress.

Additional Cast-provided options include, but are not limited to:


jeans, sweatshirts/hoodies, and tee-shirt style tops.

It is recommended that Cast Members whose work may require


them to appear onstage always be prepared with appropriate onstage,
Guest-facing attire.

15
FOOTWEAR
Shoes or boots appropriate for your business unit/location are required. Dress shoes are
permitted to have contrast soles, an open toe, open heel and/or sling back. Sandals are not
permitted.

Hosiery is optional for non-costumed Cast Members. If hosiery is


worn, it should be professional and in good condition.

HAIR ACCESSORIES
Hair accessories, if worn, should coordinate with the outfit.

HEADWEAR
Non-costumed Cast Members may wear hats that coordinate
with their outfit to provide sun protection. Baseball caps and
visors are not permitted.

JEWELRY
Rings, necklaces, bracelets, earrings, lapel pins/brooches, tie bars,
cuff links, scarf clips and wristwatches are permitted. Cause
bracelets are not permitted.

Earrings must be simple, matched pairs in gold, silver, or a color that


matches the outfit. Two earrings in each ear are permitted. Earrings
may be clip-on or pierced, post, hoop or dangle and may be worn
anywhere on the ear.

Guidelines for Non-Costumed Cast Members 16


Accommodations
MEDICAL ACCOMMODATION REQUESTS
Reasonable accommodations are provided to Cast Members under the Disney Look for
medical restrictions. A Cast Member may request a medical accommodation by completing
and sending to the Employee Relations team a completed Request for Medical Accommodation
in Employment form and, where applicable, a Physician’s Certification for Employee Accommoda-
tions. These forms are available on The Hub.

The Employee Relations team will evaluate the information provided and manage the process
to provide a timely response to the Cast Member. The team is available to discuss any
questions or concerns the Cast Member may have.

RELIGIOUS ACCOMMODATION REQUESTS


Reasonable accommodations are provided to Cast Members under the Disney Look for
sincerely-held religious beliefs. A Cast Member may request a religious accommodation by
completing and sending to Employee Relations a Religious Accommodation Request form that is
available on The Hub.

Employee Relations will facilitate the interaction with the Cast Member to determine the
Cast Member’s specific, individual needs and will manage the process to provide a timely
response to the Cast Member. The team is available to discuss any questions/concerns the
Cast Member may have.

17
Quick Search Costumed Cast Members
This is a quick reference guide. Full details and guidelines are provided in the main sections of the book.

Bracelets A visible wrist and/or ankle bracelet may be worn; not to exceed one inch in width.
Company ID Must have with you at all times and be worn appropriately.
Costume Fit Costumes should be clean and fit properly (not too loose or too tight).
Hem lengths should not cause a safety concern.
Earrings May not exceed 2 inches in length/circumference; may be worn anywhere on ears.
Eyewear Solid or tortoiseshell in color with only minimal logos.
Footwear Footwear should be in good condition and solid in color.
Hair Accessories Up to three, must be solid, neutral, or a color that matches the costume.
Hair Color Well-maintained and in natural occurring hues.
Hairstyle Clean and well-maintained.
Hosiery Hosiery is determined by theme and costume design. Confirm with Costuming.
Makeup Natural-looking and well-blended.
Nails Should not exceed one-fourth of an inch beyond the fingertip. If polish is used, it
should be well maintained in one solid color or French manicure style. No decals.
Nametag Worn on the upper left shoulder area of outermost layer of clothing, unless
otherwise noted in costume description. Must be in “good show” condition.
Necklaces A visible necklace may be worn. Pendant should not exceed one inch in size.
Personal Personal devices must be silent, concealed and are not allowed to be used onstage.
Electronic Devices
Rings Only one ring on each hand. (Wedding/Engagement ring sets count as one.)
Socks Socks are determined by theme and costume design. Confirm with Costuming.
Sunglasses Solid or tortoiseshell in color with only minimal logos. No mirrored or dark,
opaque lenses are allowed.
Watches Should have minimal ornamentation.

18
Quick Search Non-Costumed Cast Members
This is a quick reference guide. Full details and guidelines are provided in the main sections of the book.

Bracelets Two wrist and/or ankle bracelets that coordinate with the outfit are approved.
Company ID Must have with you at all times and be worn appropriately.
Clothing Fit Clothing should be clean and fit properly (not too loose or too tight).
Hem lengths should not cause a safety concern.
Earrings Two earrings in each ear permitted; may be worn anywhere on the ears.
Eyewear Solid or tortoiseshell in color with only minimal logos.
Footwear Shoes or boots appropriate for your business unit/location are required.
Hair Accessories Hair accessories should coordinate with the outfit.
Hair Color Well-maintained and in natural occurring hues.
Hairstyle Clean and well maintained.
Hosiery If hosiery is worn, it should be professional and in good condition.
Makeup Natural-looking and well blended.
Nails Should not exceed one-fourth of an inch beyond the fingertip. If polish is used, it
should be well-maintained in one solid color or French manicure style. No decals.
Nametag Worn on the upper left shoulder area of outermost layer of clothing. Must be in
“good show” condition.
Rings Only one ring on each hand. (Wedding/Engagement ring sets count as one.)
Sunglasses Solid or tortoiseshell in color with only minimal logos. No mirrored or dark,
opaque lenses are allowed.
Watches Should have minimal ornamentation.

19
©Disney 2021

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