Aug ‘23
The way to effectively start and run the digital wallet business
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Wallet Factory makes reliable fintech solutions
that empower valuable business for its clients worldwide
Portfolio highlights Key facts
Core software vendor for a NASDAQ-listed
company (Society Pass) with a $1B valuation
Interoperable digital wallet in Egypt (EasyCash) with $40M
valuation, backed by Egyptian and UAE investors
founded projects
Digital wallet in Lebanon (Areeba/Zaky) empowering
state cash assistance program for 500K+ households
Digital wallet for the #1 bank in Belize (BBL/E-Kyash),
with a solution approved by Central Bank
Digital wallets for 4 top-tier telecoms
continents, 15 customers
countries (incl. USA) worldwide
Digital Wallet engine for transport digitization project (IMS
Ventures FairPay card system) that enables cashless
payments across multiple services
3
MENA and other emerging markets have untapped financial
potential to be seized with mobile digital technologies
unbanked individuals mobile penetration digital payments global
(global) rate (global) (made or received)
Applicable to banked and underbanked regions High smartphone penetration Room for mobile money growth
Sub-Saharan Africa 43% 45% 52%
MENA 43% 57% 13%
LatAm & Caribbean 54% 69% 5%
Europe and Central Asia 65% 70% 3%
South Asia 70% 64% 22%
East Asia and Pacific 71% 64% 5%
North America 94% 83% 0%
Sources: Global Findex Database 2017, Worldbank, GSMA State of Mobile Money report 2019, GSMA State of Mobile Money report 2019; Mobile Economy report 2020 4
Both traditional banks and new players struggle
to solve the financial inclusion question
“ Middle East experts say digital wallets
will be the most preferred mode of payments.
× Brick-and-mortar branch model is too
expensive to cover the rural areas
× Long customer onboarding due to
compliance requirements
Most preferred payment mode in Middle East
Account-to-
in next 5 years, % of survey respondents account
transfer
(retail, telco, financial institutions etc.)
Digital wallets Credit Debit Cash
card card × Lack of expertise in financial services
× No monetization experience
60 17 10 10 3
× Long time-to-market (in-house
development)
Source: McKinsey Middle East payments survey, Aug ‘2021 5
A successful digital wallet business is based on three pillars:
acquisition, engagement and monetization
To run a successful business being attractive for the customers
and merchants, a Wallet operator must offer the proper
anchoring products matching the key business model pillars: (for customers and business)
All payment tools in one wallet
1. Customer acquisition (e-money, cards, accounts) PAYMENTS
2. Customer engagement Loyalty program
of required complexity
REWARDS
3. Customer monetization Transactional fees, interest
income, discounts and money left
MARKETPLACE
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Wallet Factory’s WaaS model helps effectively run a digital wallet
business or embed the wallet into an existing business model
Using Wallet Factory’s
capabilities, a Wallet operator
(under one’s brand) can
(for customers and business) enable underbanked
communities with secure and
low-cost financial and digital
services in any country, based
PAYMENTS on a cutting-edge ‘Wallet-as-
a-Service’ model.
REWARDS
Powered by a proprietary Wallet-
MARKETPLACE as-a-Service API infrastructure,
Wallet Factory provides a wide
range of customer- and merchant-
satisfying financial and digital
Customer wallet (end users)
services (sellable directly from the
Business wallet (merchants, agents) front-end apps).
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The wallet operator’s solutions are powered by Wallet Factory
services, backed by corresponding enterprise platforms
from Wallet Factory (cloud-based or on-premise)
(for customers and business)
E-wallets Digital cards Digital wallet platform Digital card platform
PAYMENTS API
Android-based Mobile point of sale
API
POS terminals (mPOS) Payment acceptance platform
REWARDS API Cloud rewards API Digital rewards platform
International Currency Loans
remittances exchange management
MARKETPLACE API API Mobile commerce core
International
Mobile gifts
vouchers
Customer wallet (end users)
Business wallet (merchants, agents)
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e-Wallets service (Digital wallet platform)
from Wallet Factory (cloud-based or on-premise)
(for customers and business)
E-WALLETS DIGITAL WALLET PLATFORM
PAYMENTS Onboarding and KYC Payments, transfers Top-ups / withdrawals Transactions Marketing
§ Self-onboarding (customers, § P2P transfers § Cash-in and cash-out via cash § Wallet types and § Notifications
merchants' and cash agents' agents transaction rules
§ R2P (requests to pay) § In-app banners
personnel)
§ QR code payments (P2M) § Payment card tokenization § Fees § Referral
REWARDS § Business partners web
§ EMV QR (integration)
(integration) management program for
onboarding
§ Bank accounts (integration) § Limits customers
§ Branches and staff § Payments via shared link
§ ATM cash-out (integration) management § Motivational
management § Receipts
§ eMoney distribution between § AML, anti-fraud, program for
§ Bulk registration
MARKETPLACE § Refunds
wallets black lists merchants
§ Multi-level KYC § Utility payments § Multi-currency § Customer
§ Settlement on bank account
§ Customer identification via § Payroll § Reporting support via
§ Accounting, reporting and
3rd party API messengers
§ Split the bill operational activity
§ KYC officer's verification
Customer wallet (end users) interface
§ Favorites
§ Cashbacks, tips
§ PIN or password change,
Business wallet (merchants, agents) access restore
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Android POS / mPOS (Payment acceptance platform)
from Wallet Factory (cloud-based or on-premise)
(for customers and business)
DIGITAL CARDS DIGITAL CARD PLATFORM
PAYMENTS
Card issuer proprietary wallet (NFC, e-com)
or
Third party wallets (Google / Apple Pay)
REWARDS (depending on third party wallets’ presence in the market)
§ Integration with Token Service providers (VTS, MDES)
MARKETPLACE § Tokens provisioning from Google/Apple Pay
§ Card tokenization: Android based digital NFC card (Visa, MC) or Google/Apple pay digital NFC card
§ Stand alone Wallet mobile App or Wrapped SDK for the existing Mobile App
Customer wallet (end users) § Key management & token lifecycle management
§ Certification process support in Visa & Mastercard payment systems
Business wallet (merchants, agents)
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Android-based POS terminals, mPOS
(Payment acceptance platform)
from Wallet Factory (cloud-based or on-premise)
(for customers and business)
ANDROID-BASED MOBILE POINT
POS TERMINALS OF SALE (mPOS) PAYMENT ACCEPT. PLATFORM
PAYMENTS
Tap to phone (NFC) § Proactive threat protection
REWARDS § Contactless & digital cards acceptance by § External attacks detection and blocking
merchant’s mobile App
§ Electronic receipts
§ Merchant remote registration & management
MARKETPLACE
§ Purchase, PAN Key Entry, Reversal, Refund
Android POS terminals (QR, NFC, chip)
transactions
§ Android-based POS terminalы from our
Customer wallet (end users) § Transactional history
partner
Business wallet (merchants, agents)
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Cloud rewards service (Digital rewards platform)
from Wallet Factory (cloud-based or on-premise)
(for customers and business)
CLOUD REWARDS DIGITAL REWARDS PLATFORM
PAYMENTS Rewards engine CRM/Profiling Marketing Analytics Communications
§ Cloud processing § Customers, § Campaigns § Grouping, § Email, SMS, push,
(bonuses, partners, § Promotions segmentation, messengers
cashbacks etc.) branches, tiers Bulk dispatching
REWARDS § Coupons §
§ Rules for accruals, cashiers, products § Sales, sales bias,
§ Special § Sequences,
redemption, § Manual and demand, receipts templates,
expiration automated bonuses
§ Campaigns and variables
MARKETPLACE § Planning tools
§ Priorities and § Support claims promotions § NPS surveys
constraints § Fraud attempts § Payment § Accruals and
§ Anti-fraud logging reminder redemptions
emails
Customer wallet (end users) § Digital loyalty
cards
Business wallet (merchants, agents)
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Mobile commerce core-backed services
from Wallet Factory (cloud-based or on-premise)
(for customers and business)
INTERNATIONAL CURRENCY LOANS
REMITTANCES EXCHANGE MANAGEMENT
INTERNATIONAL
MOBILE COMMERCE CORE
MOBILE GIFTS
VOUCHERS
PAYMENTS
REWARDS An API hub for connecting the 3rd party services to be offered to wallet users:
MARKETPLACE Financial services Other services
§ International remittances § International vouchers
§ Foreign exchange § Mobile gifts
Customer wallet (end users) § Loans management
Business wallet (merchants, agents)
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How Wallet Factory helps potential Wallet operators
unlock new business opportunities
§ 3-6 mos. for customization § Reasonable price
and launch § Shorter time to market
§ Reasonably lower barrier to enter § Customizations,
the market as compared to collaboration ease
mature banking solutions and and flexibility
average market propositions
§ Boutique approach making it
possible to rapidly test new
business models
§ Dedicated product
development team
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Customizable applications help drive network growth
§ Custom branding § Cashbacks § Accept required payment tools § Merchants’ motivation
§ P2P, QR payments § Service catalogue § Enable QR and NFC payments § Additional sales
§ Promotional tools § Other features § No need for costly hardware channel (via the app)
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Become a single entry point to deliver digital
financial services to customers
Cards § Interoperability
§ Open architecture
Wallets
§ Cloud-based platform
Remittances § Multi-channel API
Microfinancing
Loyalty points
North
MENA
America
Mobile money
South-East Asia
Gifts Africa
Subscriptions Latin
America
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Our solution is proven on 45 live projects
in 15 countries – with
Ukraine
Kyrgyz Republic
Ukraine (TOP)
Belize (TOP) Azerbaijan Georgia
Kyrgyz republic Tajikistan Armenia Kazakhstan
Lebanon (TOP) Egypt (TOP) Vietnam (TOP)
Ukraine
Kazakhstan South Africa Ukraine
Tajikistan Malta Tajikistan
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Our vision is confirmed by requests
from our existing and potential clients worldwide
Wallet Factory
Areeba is a major card Partnership with the won Gold Stevie® Award
acquirer (60% of the biggest bank in Belize in 2022 Middle East & North
Lebanese market) that (Belize Bank Limited) to Africa Stevie Awards
expects to use our launch a new digital
solution (Zaky) to payment platform
Some of the judges' comments on our entry:
facilitate its expansion E-Kyash, geared towards
– “The Wallet as a service model is a very innovative achievement as
within the MENA region. making digital
mentioned its provide range custom solutions for both digital finance
transactions more business and digital services markets. The offered solutions cover
accessible to people not different perspectives.”
– “In today's world, SaaS is a revolutionary technology trend. The WaaS
having bank accounts.
Interoperable digital is really a great innovative platform from Wallet Factory. The features
wallet in Egypt with $40M highlighted in the app are really helpful and easy to use by end users.
Great UI/UX experience in the app which is impressive. Penetration
valuation (EasyCash), testing is one of the best things done in your platform to avoid cyber
backed by Egyptian and attacks. Finally, Technology innovations in hand held devices are the
key trend in today's world of digital payments. WaaS is the best
UAE investors, aiming to
solution for digital payments. Great Job Wallet Factory team !!”
reduce the share of P2P, – “The accomplishments of Wallet Factory are truly creditable. The
P2M and M2M cash WaaS model is certainly bringing about operational efficiency and
payments flexibility for businesses enabling them to quickly set up custom
digital financing solutions. Good work, keep it up!”
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We have the right talent (50+) in place
to disrupt the unbanked markets
Konstantin Vaysman Yuriy Chayka Oleksandr Nikolaichyk
Executive Chairman, Co-Founder President, Co-Founder Board Member, Venture Investor
25 yrs. in Banking (22 yrs. C-level) Serial fintech entrepreneur, 15+ years in complex M&A deals. Recognized
3 successful exits by international legal directories
Mikhail Miro Inna Pushkarenko Lukasz Gulbinski
CEO, Co-Founder VP, Sales Chief Technology Officer
~20 yrs. in Banking (15 yrs. C-level) ~15 yrs. in banking 14 yrs. in software business development
Olga Primorozenko Volo Budanov
Chief Customer Officer Chief Product & Marketing Officer
~10 years in banking IT project mgmt. ~20 yrs. in banking (15 yrs. C-level)
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Wallet Factory is a passionate advocate
of financial inclusion
of launched projects in underbanked countries: Lebanon, Egypt, Belize, Kyrgyzstan,
Tajikistan and others. Experience in creation of payment ecosystems (4.5M+ served
customers).
easing access to credit privileges. Wallet Factory solutions help underbanked regions
and states achieve growth in cashless payments, access to loans and rural banking.
with actual experience across various use cases and market peculiarities. We travel to
customer sites direct on-site business requirements discussion and project planning.
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Mikhail Miro, CEO [email protected]
EU: 4th floor, Robotnicza 42, 53-608, Wroclaw, Poland PL +48 (717) 109 797
UK: Office 178, Regico Offices The Old Bank, 153 The Parade High Street, Watford, United Kingdom, WD17 1NA UK +44 (208) 144 48 01
For correspondence: 16/1 Rydygiera st., Wroclaw, 50-249, Poland US +1 (415) 830 36 69
