FACULTY OF ,,,,,

FUNDAMENTALS OF ENTREPRENUERSHIP

ENT 300

ANGGUN HEALTH BEAUTY SPA

PREPARED FOR:

PREPARED BY:

Sample subject to internal circulation and academic purpose only

 ACKNOWLEDGEMENT

First of all, we would like to our GOD Almighty for giving us opportunity to gain
knowledge in this course through the assignment given by the lecturer. We managed to finish
up this group project with great enthusiasm. Also, all the spent time wisely by doing research
and discuss the ideas.

Next, we indebted to our lecturer, Madam Azian bt Abdul Ghani that always help us in
improving and giving advice to assist us to finish this assignment. He always reminds us and
give guideline on how to search information about this course and how to complete the
assignment. In other hands, we would like to our group members who really dedicated in
finishing the assignment. They have sacrifice a lot of time to think and write for those
assignments. Without their scarification and support, the assignment maybe cannot be
completed in short time.

Also, our family also be the main supporter to us in finishing the assignment. This is
because they understand and encourage us to do the best in what matter we do. They show
their support by providing us necessary financial to make sure the assignment can be success
project.

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 TABLE OF CONTENT

CONTENT PAGE NUMBER

ACKNOWLEDGEMENT 1

1. EXECUTIVE SUMMARY 3

2. COMPANY PROFILE 5

3. ENVIRONMENTAL INDUSTRY 15

ANALYSIS

4. DESCRIPTION OF VENTURE 29

5. OPERATION/PRODUCTION 36

PLAN

6. MARKETING PLAN 55

7. ORGANIZATION PLAN 89

8. FINANCIAL PLAN 103

9. APPENDICES 110

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 1.0
EXECUTIVE SUMMARY

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 Anggun Heath Beauty Spa Enterprise provides high quality service on the treatment. There
has been a need for Spa in Dungun for a long time, which from prompted this company to
develop this business. Our company plans to offer quality health and beauty services at
competitive price. The nature of our business is spa service. This company provide service on
treatment such as sinus, cupping, massage, facial and scrubbing. Anggun Health Beauty Spa
provide services to conform to customers’ specification and needs. Anggun Health Beauty Spa
believe that most working people especially or any people need this service because the
majority of them are need to be healthy with beauty.

Our target market is working people which is 21 years old to 55 years old living in Dungun
both male and female. There is no other spa that provide service that focus on both health and
beauty. Anggun Health Beauty Spa is their own uniqueness in providing the services as they
use natural ingredient product to deliver service and use technology such machinery equipment
in giving a treatment to customer.

Anggun Health Beauty Spa have six people in charge for departments in our company.
Firstly, Haziq bin Ibrahim as our manager, Nur Nadiah Hafizah bt Harun as an administration
manager. Then, Nurul Ainun Syamimi as our marketing executive. Next, Siti Norashikin bt
Zulkefli and Tengku Athirah bt Tengku Mansor as operational and production manager. Lastly,
Abdul Wazein bin Abdul Wahab as our financial executive. All of these person also carry on
responsibility as worker in operation and production of the service in spa.

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 2.0
COMPANY PROFILE

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2.1 NAME OF THE BUSINESS
Anggun Spa Healthy Beauty is the name of our business with the tagline ‘Healthy
comes with Beauty’. This tagline give meaning that treatment of body and health must be
take care first because beauty comes from within and how the company look is depending
on how the company care about our body.

2.2 NATURE OF THE BUSINESS

Anggun Spa Healthy Beauty is a company which focuses on services. The company
focusing in providing services such as treatment face facial, body scrubbing, massage, sinus
and cupping treatment.

2.3 LOCATION OF THE BUSINESS

This business located at Wisma Hj. Abd Wahab, Batu 49, Jalan Paka, 23000
Dungun, Terengganu.

2.4 DATE OF BUSINESS COMMENCEMENT

This business will start on 10/1/2019

2.5 FUTURE PROSPECTS OF THE BUSINESS

The company expectation for Anggun Health Beauty Spa based company for the
coming five years is that the company have stable and strong management in the company
that can generate more profit by not ignoring our quality. The company will also want to
add more services in the future to satisfy demand from customer. The company also used
more high quality imported raw material product and machinery.

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2.6 LOGO

Symbol pf peony flowe that resemble of health and beauty. Green colour of peony
flowe symbol resemble nature to show that the businesses used natural product that
symbolic of health. In addition, the pink colour of word “Anggun” resemble feminine which
pink colour is symbolic of beauty. Lastly, the black colour refer to key colour based on
CMYK colour based.

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2.7 COMPANY BACKGROUND

Name of the Business Anggun Beauty Health Spa

Business Address Wisma Hj. Abd Wahab, Batu 49,
Jalan Paka, 23000 Dungun, Terengganu.
Correspondence Address Wisma Hj. Abd Wahab, Batu 49,
Jalan Paka, 23000 Dungun, Terengganu.
Website www.anggunbeautyhealthspa.com
E- mail [email protected]
Telephone Number 09-8332222
Fax Number 09-8332223
Form of Business Partnership
Main Activity Services
Date of Commencement 19/10/2018
Date of Registration 19/10/2018
Registration Number 1001340-A
Name of Bank Cimb Bank
Bank Account Number 7034 4576

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2.8 BACKGROUND OF PARTNERSHIP

Manager

Name of Partners Haziq bin Ibrahim

Identity Card Numbers 960924-10-6705
Permanent Address 15, Jalan MB, 3/9 Taman Melaka
Baru,75350 Batu berendam, Melaka.
E- Mail [email protected]
Telephone Number/Fax Number 017-6206902
Date of Birth 24-09-1996
Marital Status Single
Academic Qualification Bachelor (Hons) in Mass and
communication, UiTM Shah Alam
Course Attended Kursus Giatmara in Entrepreneur
Skills Computer skill, communication skill,
entrepreneur skill,
Experiences Work as front of house and back of house
at PizzaHut Restaurant
Work as back of house at Secret Recipe
Work as store assistant at Bakers Choice
Sdn Bhd
Present Occupation Entrepreneur

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 Administration Manager

Name of Partners Nur Nadiah Hafizah Binti Harun

Identity Card Number 971103-07-5788
Permanent Address 587, Jalan BPJ, 3A/13, Seksyen 3A,
Bandar Puteri Jaya 08000mSungai Petani,
Kedah Darul Aman.
E- Mail [email protected]
Telephone Number/Fax Number 019-4004755
Date of Birth 03 -11- 1997
Marital Status Single
Academic Qualification Degree (Hons) In Food Service and
Management
Course Attended Financial smart, management
skill,leadership, communication skill,
friendly customer.
Skills Management skill, communication skill
skill.
Experiences Work at Coolblog café
Work at bakery shop
Work at boutique
Present Occupation Entrepreneur

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 Marketing Manager

Name of Partners Nurul Ainun Syamimi bt Azmi

Identity Card Numbers 970829115324
Permanent Address 1665 Jalan Panji Alam, 21100 Kuala
Terengganu.
E- Mail [email protected]
Telephone Number/Fax Number 010-9008034
Date of Birth 29-08-1997
Marital Status Single
Academic Qualification Diploma in Business, Uitm Shah Alam (2011-
2013)
Bachelor degree (Hons) in business &
Marketing, Uitm Shah Alam (2014-2016)
Course Attended Marketing skills
Skills social skill, computer skill,
Experiences Work as marketing manager in Naza Group
Present Occupation Entrepreneur

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 Operation Manager

Name of Partners Siti Norashikin bt Zulkefli

Identity Card Numbers 970825035070
Permanent Address Lot 25632 Jalan Gong Badak, 21300 Kuala
Terengganu
E- Mail [email protected]
Telephone Number/Fax Number 013-9334115
Date of Birth 25-08-1997
Marital Status Single
Academic Qualification Master in Business at UiTM Shah Alam,
First Class in Degree of Business Operating.

Course Attended Operating skills, computer course

Skills social skill, computer skill,
Experiences Work as Operating manager in Naza Group
Present Occupation Entrepreneur

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 Operation Manager

Name of Partners Tengku Nur Athirah bt Tengku Mansor

Identity Card Numbers 971113035704
Permanent Address Blok6-1i-1 Jalan Puncak Saujana Seksyen 4/1,
Taman Puncak Saujana, 4300 Kajang, Selangor
E- Mail [email protected]
Telephone Number/Fax Number 019-6267553
Date of Birth 13-11-1997
Marital Status Single
Academic Qualification Master in Business at University in Pittsburgs,
United State of America

Course Attended Marketing skills

Skills social skill, computer skill,
Experiences Work as marketing manager in Naza Group
Present Occupation Entrepreneur

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 Financial Manager

Name of Partners Abdul Wazein Bin Abdul Wahab

Identity Card Numbers 970202-10-5693
Permanent Address No 84, Batu 42 1/2 , Jalan Bernam, 45400,
Sekinchan, Selangor
E- Mail [email protected]
Telephone Number/Fax Number 011-26329622
Date of Birth 22-2-1997
Marital Status Single
Academic Qualification Master in Arts & Design, One Academy

Course Attended Marketing skills

Skills Computer skills, Communication skill, IT
skill, Design skill, Entrepreneur skill,
Leadership skill
Experiences Work as freelancer
Work as salesperson at Pasaraya Sakan
Present Occupation Entrepreneur

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 3.0
ENVIRONMENTAL INDUSTRY
ANALYSIS

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3.1 EXTERNAL ENVIRONMENT.

Demographic
Demographics involved location of Anggun Health Beauty Spa that is strategic to attract
many institutional organizations such as university, school and also government institution.
This involve people from all generations, since young to elderly. The uniqueness of our
location is because there is no spa develop near to our build. Therefore, people will tend to
visit Anggun Health Beauty Spa rather than go to the Dungun City. So, it is advantage for
residential area having spa around their area.

Technology
Many spa rely on technology to sustain the quality service and product. Modern spa is more
preferable in this technology era. They used high quality of machinery equipment for their
service which cause effective treatment to the customer. Then, the used of machine give
effect on the time consuming for treatment which it can be reduced. Moreover, the number
of personnel also can be controlled.

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3.2 COMPETITIVE ADVANTAGES

Competitors is important element that must be identified. Based on the competitors,

price can be measured by comparing the price of the competitors offered with market price.
Based on the observation, Anggun Health Beauty Spa has three competitors which are
Ladies Spa, Spa Village Tanjong Jara and Zarona Muslimah Spa. The difference between
the company Anggun Health Beauty Spa and Ladies Spa is focus only on women especially
pregnancy women but Anggun Health Beauty Spa is focusing on both gender, men and
women. Besides that, there are large difference of Spa Village Tanjong Jara and Anggun
Health Beauty Spa which is the price and environment of the spa. It can be seen as Spa
Village Tanjong Jara is an exclusive spa that located in private resort. So, it is difficult for
outside people to reach their spa and the price also very expensive. Anggun Health Beauty
Spa is not exclusive as it located at public area which can reach many people and the price
is affordable that suit to every range of income for working people either men or women.
Lastly, the difference between the company Zarona Muslimah Spa and Anggun Health
Beauty Spa is in term of the type of customer. Zarona Musimah spa focus on muslimah
women only but Anggun Health Beauty Spa focus without care about customer’s religion,
race and ethnic. Hence, Anggun Health Beauty Spa still concern about the mixing of women
and men. For example, men worker will serve men customers only and same goes to the
women.

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3.3 MARKET SEGMENT

Anggun Health Beauty Spa segmented customer based on geographical,

demographical and psychographic. On geographic, Anggun Health Beauty Spa choose
Dungun districts as the location of Spa. It located specifically at Dungun sub districts Bandar
Dungun Kuala dungun. This place located at strategic place where total targeted customer
is 2340 peoples.

Based on demographic, Anggun Health Beauty Spa focuses on all races and both
gender, man and woman. Also, either teen or adult people. Mainly provided service to the
ladies but also provide the service to man. The people who employed and engaged in higher
education pay more attention about their beauty and health but are unwilling to pay the
exorbitant charges associated with it. Teens also consider more about beauty reasonable
prices and convenient. People who has sinus problem.

On psychographic, this segmentation involved in dividing spa market into segment

based on different personality traits, values, attitude, interest and lifestyle of consumer. It
gives advantageous to allow spa engage with the customer. For example, people who has a
busy lifestyle also care about healthy health, People who care about their beauty. The
company targeted for high and medium social class. Personal values for example beauty
and healthy.

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 3.4 DESCRIPTION OF INDUSTRY

a) Structure and Size

Anggun Health Beauty Spa the company built entirely concrete building with a modern
design styles with glass wall in the front of the building, it to make the building looks
interesting and fashionable to the guest. This building also the company built around 20 000
square feet area for the whole landscape, with a large space area is needed to fulfil the
requirement for Anggun Heath Beauty Spa to make sure the environment of the centre can
give a comfortable and relax feeling for the guest and also to complete the sufficient
services.

b) Major factor affecting market growth

I. Social Change
Nowadays, people change with time. Many working people like to spend more time at the
spa for treatment. This can be seen from group of working women is the highest number on
visiting the spa especially during the weekend. It was the easiest way for them to release
their stress while getting the beauty and health treatment even though the price is quite
expensive. It is relevant to our spa that offer beauty and health treatment for instance facial
treatment, body scrubbing, massage, cupping and sinus treatment.

II. Economic

High and medium income average people affected the market growth due to level of
employment. Monthly employment income is indicator that give clue to demand for
consumer goods. For instance, people who have high income tend to use high quality of
services. It can associate with spa industry that this group people want to have better service
with technology used. That is the reason why Anggun Health Beauty Spa target on working
people either men or women for their target market.

III. Lifestyle

Lifestyle of each person is differ based on their background. This involved type of job,
position, salary and class. In spa industry, mostly customer come from working group
people. This due to their lifestyle that have no enough time to get a treatment by themselves

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 at home. So, the initiative way for them by getting a treatment at spa. As it is the easiest way
to get healthy and beauty.

c) Industry Trends
Industry trend is the trend that relate to consumer behavior, technological advancement,
and competition. Consumer behavior relate to behavior of customer to purchase something.
So, they have several factor that affecting consumer behavior which are economic factor
that includes personal income, level of standard of living, personal factor such as age,
occupation, lifestyle and personality, psychological factor such as motivation, involvement
and motivation. Cultural and social factor includes social class, social group and role and
status. Besides that, technological advancement involves the technology usage in industry.
As the company can see in spa industry, machinery equipment for treatment is the
technology used. The advancement in technology caused by the sophistication and high
quality of an equipment in order to give high quality service. Then, competition also one of
the industry trend that give big impact to any company run spa business. The price of service
must be compared by identifying competitors near to Anggun Health Beauty Spa.

d) Competitive Environment
Competitive environment is the external system in which a business competes and
function. The more of similar products or services near to Anggun Health Beauty Spa, the
more competitive the environment in which Anggun Health Beauty Spa compete. For
examples, Anggun Health Beauty Spa have three competitors near to the spa which are
Ladies Spa, Spa Villange Tanjong Jara and Zarona Muslimah Spa.

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e) New Entrants
New entrants can be defined as new competitors pose to existing competitors in an
industry. The new entrants in this industry or it can be said as new competitors is not giving
that much threat as Anggun Health Beauty Spa has speciality that it can offer to potential
customers which is it is a combination of health and beauty. Our spa also offered an
affordable price with long-term discount such as voucher discount of 5%. From the name of
the spa itself which comes health first, customers will know that our spa contain health
services that can give them physical health benefits. It is our main specialty as our spa
offered sinus treatment and cupping treatment. The beauty services that offer such as facial,
body wash and body scrubbing are attractive specially to working women that need a
relaxation after busy day life and enjoying time getting pampered at our spa with high
quality service.

f) Key Technologies
Key technologies is the most importance source of digital sorting to convey service to
customer. Technology is common source in spa because it is the requirement of spa to use
machinery equipment to do certain treatment such as facial treatment, sinus treatment and
cupping treatment. Anggun Health Beauty Spa use several machinery equipment such as
Pro 12 function skin care system, Ultrasonic and scrubber skincare machine, Facial spa
aroma ozone steamer with brush, magnifying lamp, Mini hot towel cabinet, Plastic salon
spa Cart trolley, Beauty facial massage bed and Electronic cash register machine.

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3.5 SERVICE
1) Differences between companies what is currently on the market and what Anggun
Heath Beauty Spa will offer.

a) Types of service
Anggun Heath Beauty Spa focus on beauty and health treatment which difference with spa
in the market as the spa developed in market focused only on specific treatment. For
example, medical spa is only for medication of treatment. Meanwhile, Anggun Heath
Beauty Spa is focusing on beauty and health by offering sinus and cupping treatment. Sinus
infection is one of the reason for skin problem. Sinus need to be treated first then the skin
will be getting better. So, Anggun Heath Beauty Spa offer free sinus checking for all their
customer before getting the treatment.

b) Price
Spa in market are offering too high and expensive price for per treatment. For instance, the
price above RM200 normally offered by spa per treatment. However, Anggun Heath Beauty
Spa offer only RM200 and below per treatment.

c) Promotion
Others spa normally will give promotion only on seasonal festive to attract customer comes
during public holiday. It is differing to Anggun Heath Beauty Spa which is every purchase
of more than two treatments, the company will give them special discounts such as every
purchase of up to RM 100 will get 8% of discounts. This tactic will surely attract many
customers and existing customers to come at our spa.

2) Detail of Services
a) Facial treatment
Facial treatment is a treatment that target the skin main concerns according to each person
skin type. Facial treatment in Anggun Heath Beauty Spa involve exfoliate, nourishing,
whitening, moisturizing and cleaning. It is depending on the treatment that suit to skin type.
This treatment used natural products from different brand such as Real Nature, Rose Foam
Cleanser (Nature Republic), Eco Science White C Pore, Double Serum (Innisfree), and
Olive Real Essential Rich Oil (Innisfree). The benefits of these products are the natural
ingredient insides and high quality imported products. Some of these products are not sell

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 in Malaysia market instead of Anggun Heath Beauty Spa need to purchase it through online.
The feedback on the products is good from many customers have used. As these products,
are the famous products in the origin country.
b) Sinus treatment
Sinus treatment is not famous in spa industry. Spa industry in Malaysia only focus on beauty
and other kind of the company illness. There are many sinus treatment centre in each district
but their marketing strategy is not effective as people do not believe with their effectiveness.
Anggun Heath Beauty Spa provide this treatment because it is necessity to give awareness
that everyone has sinus issue but how they receive the sinus infection is different. Anggun
Heath Beauty Spa use Corong resdung cengkih Herbanika (50 pieces) and Gaia herbs Sinus
comfort (16 teabags) for this treatment. This material is from natural ingredients.
c) Cupping
Anggun Heath Beauty Spa provide cupping therapy as they are alternative medicine in order
to help relaxation and blood flow. Anggun Heath Beauty Spa used the cup that made by
glass. Malaysia has been issued about this cupping treatment when citizens argued about the
cleanliness of cupping glass used. So, Anggun Heath Beauty Spa put this treatment into spa
industry to inform that cupping treatment is safe for their health as Anggun Heath Beauty
Spa followed the procedure to carry on this treatment.

d) Massage
Massage treatment is a basic treatment that usually offered in spa and what kind of
ingredients and also style of service used will differentiate between spa. Anggun Heath
Beauty Spa used all organic aroma oils with scent for massaging. For example, Body &
massage oil smoothing coconut, Lavender almond massage and Arnica warming relief
massage oil.

e) Body scrubbing
Body scrubbing is the most popular body treatment at the spa to exfoliate skin, removing
the outermost layer of dead skin cells and leaving skin softer and smoother. Anggun Heath
Beauty Spa also use natural products such as Yoko spa salt and Deep steep sugar scrub.
Body scrubbing is common treatment in any spa both company the types of product used
differentiate the treatment offered in spa.

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3.6 TECHNOLOGIES
In operation, Anggun Heath Beauty Spa use many type of machinery equipment. The
machinery such as: -

1. Pro 12 function skin care system

The features of machine

Vacuum - Allows a deep cleansing of the skin, brings skins impurities to the surface, aiding
in easy extractions.
Benefits: Deep pore cleansing of the skin.
Spray - Cools and Soothes the skin. Aiding in absorption into the dermis.
Benefits: Aids products into skin, providing deep moisture and product benefits.
High Frequency - Stimulates circulation of the blood, increases glandular activity, aids in
elimination and absorption, increase metabolism, germicidal action, generates heat inside
the tissue and aids in deeper penetration of products into the skin.
Benefits: To aid in the treatment of acne, kills bacteria and possible skin infections.
Facial Brush - Rotating brushing system, includes a variety of attachments for different
purposes. Lightweight for easy to handle, quiet and convenient for shaft hook-up to allow
easy access.
Benefits: Relax and enjoy the soft massage while the brush deep cleanses into pores to
remove any dirt and debris.

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 Magnifying Lamp - Magnifying lamp consists of optical lens and soft light of cold lamp
tube. It can make observation cleaner, so acne and dark spots are more easily to be found. It
is very suitable treatments and skin analysis.
Facial Ozone Steamer - Moistens and cleanses skin. Steam causes pores to expand and
stimulates blood circulation. Comes with an adjustable extension arm that will allow a
broader facial steam. Unit Includes a timer, and Alarm Settings.
Benefits: Moisten and cleanses the skin. Steam causes pores to expand and stimulates blood
circulation. The ozone variety of steam is also capable of increasing cell oxygenation.
Galvanic - applies the principle of negative and positive current pulling. Cooperating with
nutritional solution of anion and Cat-ion to introduce nutrition into skin and harmonize skin
degree of acid and alkali. And also to accelerate blood circulation.
Benefits: Utilizes sonic vibrations to reduce lines, leaving the skin firm and smooth.
Features intensity control.
Hot Towel Cabi - Great for warming towels and keeping your clients comfortable during
facials.
UV Sterilizer- UV Sterilizer uses ultraviolet rays to sterilize bacteria and viruses on
electrodes, scissors, glass, brushes, and other accessories.
Towel / Tool Basins - convenient and easy storage of your implements, tools and towels
Ultrasonic - Acoustic vibrations which stimulate the skin tissue and improves cell membrane
and causes collagen regeneration. Reduces wrinkles and fine lines that for younger looking
and feeling skin. Ultrasonic also generates frictional heat which accelerates blood
circulation and helps muscles to relax and decompose cellulite and deeper product
penetration into the skin.
Woods Lamp - The Wood's lamp uses deep violet rays to expose skin conditions that
normally are not visible to the naked eye. Different skin conditions show up in varied shades
of violet. Examples: Dehydrated skin shows up as light violet, while hydrated skin is bright
fluorescent violet
Benefits: Ability to view the skin under UV rays to effectively treat the skin.

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2. Ultrasonic and scrubber skincare machine

The ultrasonic & skin scrubber combo is truly revolutionary in that it achieves a non-
intrusive cleansing to the inner skin layer thus penetrating deeper than any other commercial
machine currently on the market. It sends streams of high speed ultrasonic vibrations into
the skin layers at incredible speeds of 28,000 per second. These safe high frequency
vibrations are scientifically designed to remove any imperfections under the skin such as
dead skin cells, black and white heads, dirt, and grease particles. The added benefit is a lifted
effect that creates ultra-smooth, soft and supremely elastic skin. Input: 1-3 MHZ.
two separate and equally valuable functions, easy to clean, daily use increases results
without side effects or irritation, no expensive parts to replace, extracts more blackheads,
improves collagen/elastin/skin firmness, massages/vaporizes product for deep penetration.

3. Facial spa aroma ozone steamer with brush, magnifying lamp

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 This steamer is packed with all the fantastic options. Ozone control and Herbal reservoir
basket, brush, adjustable arm, and a timer for worry free client facial sessions which include
our facial steamers with adjustable timer up to 60 min.
- Adjustable spray arm (arm turns clockwise and counter clockwise; moves up and down
with knob adjustment)
- Glass jar
Rotary Brush unit. Cleanses, Exfoliates, and rejuvenates the epidermis while stimulating
blood circulation.
Clients skin is left soft and radiant after each session.
Unit includes: 1-large brush, 1-small brush, 1-large sponge/buffer,
1-small sponge/buffer and 1-solid surface buffer.

4. Mini hot towel cabinet

This towel cabinet and Heats up to 160 degrees Fahrenheit. It uses for sanitizing the towel
to protect from bacterial infection. It is Very easy to clean and maintain.
also have removable Towel Grill/power 200w/

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5.

Three Level Plastic Trolley Cart is versatile, offering 3 level salon carts with a top and lower
shelf, a sliding storage bin and an open basket. It features an attractive design, light weight,
metal frame and easy rolling wheels. Great to keep all your Salon and Spa items organized.

This equipment used ultraviolet light to disinfect, applicable to beauty salons, hotels and
etc. In all current technologies, UV disinfection technology is the highest broad-spectrum.
It can efficiently kill almost all the bacteria and viruses, not only disinfect the object but
also the water.

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 4.0
DESCRIPTION
OF VENTURE

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4.1 OPPURTUNITY

4.1.1 Nature Of Company

Nature of Anggun Heath Beauty Spa is service which providing several treatments such
as massage, facial, cupping, scrubbing and sinus. Anggun Heath Beauty Spa focus on
beauty treatment as stated and health treatment such cupping and sinus treatment. The
treatment provided will help people gain both benefits related to beauty and health. For
example, working people can release stress and relax their mind by spending time at the
spa to recover themselves. Moreover, Anggun Heath Beauty Spa also helps people to
recover their skin problem such as acne, pigmentation, dehydration and etc.

4.1.2 The Problem of Company’s Service Solve

The treatment will be give based on customer’s skin type. In addition, Anggun Heath
Beauty Spa also focus on the elderly generation who face bellow problem by giving
massage treatment to reduce the pain.

4.1.3 Value Proposition

1. High quality of equipment

Anggun Heath Beauty Spa used high of quality equipment. Most high quality of
equipment is used in operation such as machine for facial treatment, massage table,
steamer, refrigerator and etc.

2. Provide air conditioner in spa

Anggun Heath Beauty Spa concerns about the comfortability of customer,
environment, and space of shop by providing air conditioner. While customer
having treatment or be waiting for treatment, the customer will feel calm and relax
with cool air.

3. Discount price
Anggun Heath Beauty Spa will give discount price (8%) to their customer who have
purchase treatment above one hundred.

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4.1.4 Reason Of Anggun Heath Beauty Spa Will Be Successful

Anggun Heath Beauty Spa is unique among the spa in Dungun because this
spa is the only spa that provided health treatment beside beauty treatment. This spa
also not focusing on one kind of gender but Anggun Heath Beauty Spa focuses on
both women and men. Plus, this can be one of the reason could increase the sales of
treatment. Furthermore, this spa will be successful because of the marketing strategies
they used to reach their customer. One of the strategy that Anggun Heath Beauty Spa
used is promotional strategy and advertising strategy.

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4.2 OUTLOOK / BENCHMARKS / TIMELINES

4.2.1 The Short And Long-Term Future

In Anggun Health Beauty Spa, it also make plans to improve their services in
the future. This is due to service they offer can be further improved in terms of customer
satisfaction. For short-term future, Anggun Health Beauty Spa provide free treatment
for all customer who first time visit their spa. The company offer free treatment check-
up for facial and sinus. This free treatment check-up just run for a week.

Other than that, Anggun Health Beauty Spa also provide free consultation by
their specialist health and beauty consultant. It will make the customers easier to choose
which treatment and services that suit to them.. Next, this spa also use banner and flyers
to promote and market their business so that citizen in Dungun will notice and inform
about the spa.

While in long-term future, all services that provided by Anggun Health Beauty
Spa will discounted for 8% for those customer who spend RM200 and above. Next,
Anggun Health Beauty Spa advertise their spa with an outdoor signboard as it purposes
to promote, identify, provide information, or may give directions to their customers.

Furthermore, Anggun Health Beauty Spa use a window display for their front
door to entice and encourage people to come inside. This is one of the attraction of
Anggun Health Beauty Spa. In addition, a business card also the company are given to
their customers. This business card can be used to convey contact information and as a
way for customers to remember the spa after a first meeting. It also have the website
where the customers can receive more detailed information through it.

ANGGUN HEALTH BEAUTY SPA Page 32

4.2.3 Milestones

1. Complete Management Team

In Anggun Health Beauty Spa, there is seven workers include General Manager,
Administrative Executive, two Operational Executive, Marketing Executive,
Financial Executive and one normal worker that expert with business and also about
health and beauty. Management team also take part in operation to deliver services
to the customer. For example, worker for massaging are one of the management.

2. Product Development Stage

All services that provided at Anggun Health Beauty Spa had been through a several
stages. The first stage is generating, where the spa utilizing the basic internal and
external SWOT analysis on their services. Second stage is testing the treatment, to
ensure all the services and treatment works on the customer without facing any
problem. Third stage is technicalities. In this stage, Anggun Health Beauty Spa
figure what are the equipment and material that should be used in all treatment such
as Ultrasonic and scrubber skincare machine for facial treatment, corong resdung for
sinus treatment and UV sterilizer for cupping treatment. Fourth stage is
commercialize where the services and treatment been advertise on the banner, flyers
and websites. And last stage is post launch review where the treatment will be review
based on customer feedback and look for it continues improvements.

3. Production Capability
Each services and treatment in this spa has their own buying power by it customers.
For example, three customer would come to get sinus treatment per day and four
customer would come for face facial. Anggun Health Beauty Spa have invested a
wide range of equipments and processes to provide in house and to end capabilities
to customer. Anggun Health Beauty Spa used several machinery equipment’s in
certain treatment such as facial treatment, scrubbing, cupping and etc. This enabling
us to control quality and cost.
4. Customer Acquisition
Acquiring new customers involves persuading consumers to purchase a company’s
products and/or services. Anggun Health Beauty Spa consider the cost of customer

ANGGUN HEALTH BEAUTY SPA Page 33

 acquisition as an important measure in evaluating how much value customers bring
to their businesses. This spa identify their quality potential customers through calls
and mailing. This method allows Anggun Health Beauty Spa to determine the
feedback and expression of their customer that already having their services and
treatment.

5. Breakeven
Breakeven is the point at which Anggun Health Beauty Spa sales exactly cover its
expenses. Three variables need to know before computing the Anggun Health
Beauty Spa’s breakeven point in sales volume. These variable are fixed cost, variable
cost where cost that are dependent on sales volume such as the cost of manufacturing
the product and the selling price for service.

October November December

Cash inflow = 29,430 Cash inflow = 30,275 Cash inflow = 31, 285
Cash outflow= 23,693 Cash outflow = 23, 684 Cash outflow = 23, 684

6. Cash Flow Positive

Positive cash flow is a flow where the cash inflow during a period a high than the
cash outflows during the same period. Positive cash flow does not mean a profit but
it due to a careful management of cash inflow expenditure. Anggun Health Beauty
Spa has high on cash inflows than cash outflow which mean the money goes out
from the company is lower than the profitable of company gained.

ANGGUN HEALTH BEAUTY SPA Page 34

 7. Funding
Funding is providing financial resources to finance a need. This term is used for
Anggun Health Beauty Spa fear the need for cash from its on internal reserves.
Sources of funding of Anggun Health Beauty Spa includes loan and contribution of
partners.
The external cost (term loan) is applied from RHB Bank for an amount of RM
20,188 with 5% interest repayment period is 5 years. The internal cost mainly come
in contribution from the partners for an amount of RM 40,652.00 which is Head
Manager have to contribute 20 % of an amount and each of other managers have to
contribute of 16 % of amount.

Sources of financing schedule

A Equity contribution RM RM
Cash 40,652.00 40,652.00
B. External sources
Term loan 20,188.00 20,188.00
C. Other source - -

TOTAL 60,840.00

ANGGUN HEALTH BEAUTY SPA Page 35

 5.0
OPERATIONS
AND
PRODUCTION PLAN

ANGGUN HEALTH BEAUTY SPA Page 36

5.1 INTRODUCTION

Anggun Health Beauty Spa Enterprise is a service business which is included in

health and beauty industry. Our spa is a great combination of beauty and health services
that different from others spa which focuses on one aspect only. This spa offers variety of
mind and body healing services with high quality products. It is our utmost priority to give
the most satisfaction to our customers so that only good image and review of Anggun spa
in customers’ minds.

Our spa aspect of the business will provide both males and females with any type
services provided. The Anggun Health Beauty Spa devoted in providing holistic methods of
body massage, scrubbing, facial face, cupping and sinus treatment. Those are services that
offers at our spa and all done in relaxing, serene setting.

The operation plan is one of the most important parts in the business. Operation
strategy will make our business run actively with effective and efficient to achieve company
goals. Systematic management in operation plan is vital in order to make sure the business
is stable. The operation of business also is to make sure the production of service is capable
in satisfying our customer as well as meet the business expectation. In additional, operation
helps to achieve our operation objectives.

ANGGUN HEALTH BEAUTY SPA Page 37

 5.2 OPERATION OBJECTIVES

The objectives of our operational plan are as follows :

• To ensure the operations of the business run smoothly and effectively.

• To provide high quality and timely services.
• To ensure the sufficient equipment and machinery are provided.
• To develop consistent standards of operations strategy among staff members.
• To ensure that all staff members agreed upon standard operating procedures.
• To ensure our business is profitable and successful.

5.3 OPERATIONAL PROCESS

In operational plan, the company prepare:

I. The company prepare process planning.
II. The company prepare operations layout.
III. The company prepare production planning.
IV. The company prepare material planning.
V. The company prepare machine and equipment.
VI. The company prepare manpower planning.
VII. The company prepare overheads Requirement
VIII. The company prepare location plan.
IX. The company prepare business and operations hours,
X. The company prepare Licence, permits and regulations required.
XI. The company prepare Operations budget
XII. The company prepare Implementation schedule

ANGGUN HEALTH BEAUTY SPA Page 38

 5.4 PROCESS PLANNING OF OPERATION
5.4.1 Symbol of Process Chart

5.4.2 Activity Chart

Operation hours started at 8.00 a.m

Set up and check all equipment and machinery of the spa

Open for business hours at 9.00 a.m

Greet and invite the customers into the discussion room

Get the relevant information from the customers

Brief the consultation service to the customers

ANGGUN HEALTH BEAUTY SPA Page 39

 Send the customers to the treatment room

Lead the customers to the next treatment room if the customers purchase

more than one treatment.

Get the feedback from the customers

Make a payment process and the next appointment if they want to

Business hours close at 9.00 p.m.

Setting down for the closing

Operational hours stop at 10.00 p.m

ANGGUN HEALTH BEAUTY SPA Page 40

 5.5 OPERATIONAL LAYOUT PLAN (BASED ON PROCESS LAYOUT)

Number of output per month = Average sales forecast/Sale price per unit

RM 29, 835.00/ RM 85.00.00

= 351 units per month.

Number of output per day = No. of output per month / no. working days per month

=351/26

=14 units per day

ANGGUN HEALTH BEAUTY SPA Page 41

 5.6 POSITION AND NUMBER OF PERSONNEL

Position No. of personnel

Worker for massage 2
Worker for face facial 2
Worker for body scrubbing 2
Worker for cupping and sinus 1

5.6.1 Schedule of task and responsibilities

Position Task and Responsibilities

Worker for massage • Apply finger hand pressure to specific points of the
body.
• Assess client’s soft tissue condition, joint quality and
function, muscle strength and range of motion.
• Develop and propose client treatment plans that
specify which types of massage are to be used.

Worker for face facial • Performing facial treatment including spa theraphy.
• Conducting skin analysis and advising customers on
skincare.
Worker for body • Applying product on skin to nourish and soothe the
scrubbing skin.
• To exfoliating scrub by using different scrub product
depending on your skin type whether the scrub is
designed to wake up and relax customers.

Worker for cupping and • Performing cupping treatment which include wet
sinus treatment cupping and dry cupping on customer’s skin.
Applying at specific parts of body to remove dirty
blood.
• Performing sinus treatment at nostril to clear out
mucus and other debris causes by bacteria in nose.

ANGGUN HEALTH BEAUTY SPA Page 42

 5.6.2 Schedule of Remuneration

Position No. Monthly EPF SOCSO Amount

Salary (RM) Contribution (1. 75%)
(13%)
(RM) (RM) (RM)
Worker (massager) 2 1,200.00 156.00 21.00 1377.00 x 2
Worker (face facial) 2 1,200.00 156.00 21.00 1377.00 x 2
Worker (body scrub) 2 900.00 117.00 15.75 1032.75 x 2
Worker (cupping & 1 1,200.00 156.00 21.00 1377.00
sinus)
TOTAL 8950.50

ANGGUN HEALTH BEAUTY SPA Page 43

 5.7 MATERIAL PLANNING
5.7.1 Raw Material Required (Bill of Material)

No Material Quantity Safety Total Price/Unit Total

(unit) Stock Material (RM) Price
Requirement (RM)
5% of
1 Yoko spa salt 15 quantit 15+ 1 =16 19.00 304.00
y
Deep
2. steep,sugar 15 1 15 +1 = 16 43.10 689.60
scrub,
-Real Nature
Rose Foam
3. Cleanser 10 1 10+1=11 154.58 1700.38
(Nature
Republic)
Eco Science
White c Pore
4. Double 10 1 10+1=11 170.24 1872.64
Serum
(Innisfree)
Olive Real
Essential
2 1 2+1=3 131.94 395.82
5. Rich Oil
(Innisfree)
Body &
massage oil
6. 15 1 15+1=16 25.92 414.72
smoothing
coconut
Lavender
7. almond 10 1 10 + 1= 11 44.09 484.99
massage

ANGGUN HEALTH BEAUTY SPA Page 44

 No Material Quantity Safety Total Price/Unit Total
(unit) Stock Material (RM) Price
Requirement (RM)
Arnica
warming
8. 10 1 10+1 =11 38.95 428.45
relief
massage oil
Corong
resdung
9. cengkih 4 1 4+1=5 49.99 249.95
Herbanika
(50 pieces)
Gaia herbs
Sinus
10. 5 1 5+1=6 20.70 124.20
comfort (16
teabags)

Total 6,664.75

ANGGUN HEALTH BEAUTY SPA Page 45

 5.7.2 Function Of Material

No. Item Function

1. Yoko spa salt Helps exfoliate your skin by removing impurities
and dead skin cells while it moisturizes leaving
skin soft, smooth clean and healthy white.
2. Deep steep, sugar scrub, Exfoliates dead skin cells, leaving smooth,
radiant, polished skin
3. Real Nature Rose Foam Providing soothing, nourishing & moisturizing
Cleanser (Nature Republic) effects using it's utmost natural ingredients given
by nature.
4. Eco Science White c Pore Removes sebum and cleanses pores while the
Double Serum Siberian plant peptide tightens the pores.
(Innisfree)
5. Olive Real Essential Rich Oil Prevent dehydration Skin appears softer,
(Innisfree) smoother, brighter, refreshed & healthier looking
Free of parabens, synthetic colorants & mineral
oil
6. Body & massage oil Vitamin E Coconut Body Oil for massage is made
smoothing coconut with a lightweight blend of nut oils including
certified Organic Argan Oil leaving your skin
toned and instantly hydrated suitable for body,
face and hair.
7. Lavender almond massage For a soothing massage or daily moisturizer,
simply massage 3-5 drops of Lavender Almond
Massage Oil on the desired areas of skin as
needed
8. Arnica warming relief Arnica Warming Relief Massage Oil captures the
massage oil natural soothing essence of Arnica to provide
immediate warmth and relief to tired, overworked
muscles
9. Corong resdung cengkih Overcome itchiness surrounding nose and face,
Herbanika (50 pieces running nose problem and sneezing frequently
problem

ANGGUN HEALTH BEAUTY SPA Page 46

 10. Gaia herbs Sinus comfort (16 Applied after finish with corong resdung and to
teabags) soothe oth and the sinuses

Corong resdung cengkih Herbanika is the main material in sinus treatment as it can
overcome itchiness surrounding nose and face, running nose problem and sneezing
frequently problem. Gaia herbs Sinus comfort is applied after finish with corong resdung.
It is combination of comforting blend of herbs that include rosemary leaf, oregano and
thyme. It is to soothe both senses and the sinuses.

ANGGUN HEALTH BEAUTY SPA Page 47

 5.8 LIST OF S MACHINERY AND EQUIPMENT PLANNING

Item Quantity Price/unit Total Price

(RM) (RM)
Pro 12 function skin care 2 4,786.70 9573.40
system
Ultrasonic and scrubber 2 1,079.93 2159.86
skincare machine
Facial spa aroma ozone steamer 2 1146.64 2293.28
with brush, magnifying lamp
Mini hot towel cabinet 1 312.72 312.72

Plastic salon spa Cart trolley 2 130.00 260.00

Beauty facial massage bed 6 350.00 2100.00

Electronic cash register 1 419.00 419.00

machine
Cupping set Sammora Korea 3 210.00 630.00
(30 cups)
Magic star Blood Lancet (200 1 80.00 80.00
pieces)
Lancing device RB 30 20.00 600.00

UV sterilizer 2 280.00 560.00

Gloves 100 pieces 50 10.90 545.00

Face mask (50 pieces) 4 4.00 16.00

Toilet paper roll 1 pack 10 roll 30 3.99 7.98

TOTAL 19,054.74

ANGGUN HEALTH BEAUTY SPA Page 48

 5.8.1 List of Material Suppliers

Material Supplier
-Eco Science White c Pore
Double Serum
Lot GF-B17,Sogo (KL) Department Store Sdn
(Innisfree)
Bhd,Komplex SOGO,190,Jalan Tuanku Abdul
-Olive Real Essential Rich Oil
Rahman,50100,Kuala Lumpur
(Innisfree)

-Real Nature Rose Foam Cleanser

(Nature Republic)
- Corong resdng Aromaterapi Lazada online
bunga Cengkih 60’s

Yoko spa salt

www.beautystall.com

Deep steep, sugar scrub my.iherb.com

- Petal fresh Body & massage oil
smoothing coconut
-Lavender almond massage
- Arnica warming relief massage www.luckyvitamin.com
oil
- Gaia herbs Sinus comfort

Sinus Infection Natural Cure

www.kobo.com

ANGGUN HEALTH BEAUTY SPA Page 49

 5.8.2 List of Machine Suppliers

Machine Supplier
Pro 12 function skin care www.spaandequipment.com
system
Ultrasonic and scrubber
skincare machine
Facial spa aroma ozone
steamer with brush,
magnifying lamp
Mini hot towel cabinet
Plastic salon spa Cart trolley
Beauty facial massage bed

Cupping set Sammora http://sinarassyifa.blogspot.com/

Korea (30 cups) for dry and
wet cupping www.resdung.delimarubie.my/produkresdung.php
Magic star Blood Lancet
(200 pieces)
Lancing device RB http://www.windiany.com/
UV sterilizer www.lazada.com.my

Mini refrigerator www.lazada.com.my

Electronic cash register
machine

ANGGUN HEALTH BEAUTY SPA Page 50

 5.9 BUSINESS AND OPERATION HOUR
5.9.1 Business Hours

Day Time
Sunday - Tuesday 9.00 a.m – 9.00 p.m
Wednesday Close
Thursday - Saturday 9.00 a.m – 9.00 p.m

5.9.2 Operation Hours

Day Time
Sunday - Tuesday 8.00 a.m -10.00 p.m
Wednesday Close
Thursday - Saturday 8.00 a.m – 10.00 p.m

ANGGUN HEALTH BEAUTY SPA Page 51

5.10 LICENSES, PERMITS AND REGULATIONS
In order to start our business, the company need to obtain certain license and
permits from related authority so that our business can run smoothly.

Items Remark Types

License for Business Suruhanjaya Syarikat License
Malaysia
Pemise and Advertisement Majlis Perbandaran Dungun License
license (MPD)
Employee Provided Fund Employees Provident Fund Regulation
(EPF) Act 1991
SOCSO Employees Social Security Regulation
Act 1969
License for income tax for Lembaga Hasil Dalam License
company and Negeri (LHDN) Malaysia
employeespendapatan
syarikat dan pekerja

5.11 OPERATIONS OVERHEAD

(Indirect labour/indirect material/insurance/maintenance and utilities)

No Types of Overhead Monthly

Cost (RM)
1 Utilities bills (Electricity and Water) 3,000
2 Rental 1,800
3 Phone and Wifi BillsTelephone 160
4 Machine maintenance 500
TOTAL 5,460

ANGGUN HEALTH BEAUTY SPA Page 52

5.12 OPERATIONS BUDGET

Item Fixed Assets Monthly Other

(RM) Expenses Expenses
(RM) (RM)

Machinery equipment 19,054.74

Material 6,664.75

Salaries, EPF & 8,950.50

SOCSO

Overhead 4,960.00

Machine maintenance 500.00

License, Permits and 1200.00

Regulations
Total 41,329.99

ANGGUN HEALTH BEAUTY SPA Page 53

5.13 IMPLEMENTATION SCHEDULE

Activities Deadlines Durations

Incorporation of business November 2018 – January 2019 3 months

Application for permits November 2018 – January 2019 3 months

and license

Searching for business February - March 2019 2 months

premise

Renovation for premise April 2019 1 month

Procurement of machine May - July 2019 3 months

and raw material

Recruitment of labors August 2019 1 month

Installation of machine September 2019 1 month

ANGGUN HEALTH BEAUTY SPA Page 54

 6.0
MARKETING PLAN

ANGGUN HEALTH BEAUTY SPA Page 55

6.1 INTRODUCTION TO MARKETING

Marketing is the process of developing and implementing a plan to identify,

anticipate and satisfy consumer demand, in way as to make a profit. The two main
elements of this plan are market research to identify and anticipate customer requirements
and the planning of an appropriate marketing mix to meet these requirements.

Every business plan should be include marketing analysis. This is one of the first
and most important reasons to do a business plan, whether just starting a new business or
reviewing an existing business, each company should renew the marketing analysis at least
every year. It is because a business needs to watch for each change in marketing. The
market of product need to looked potential market. A market is the set of all actual and
potential buyers of a product or service.

Market research involves gathering and recording information about customers,

market, product and the competition in an organized way. The information is then
analyzed and used to inform marketing decision. There are three main ways of gathering
information for market research such as from internal information already held by an
organization, external primary information and the is external secondary information by
using published sources of information. A simple definition of market research is keeping
those who provide goods and services in touch with the needs and wants of those who buy
the goods and services.

ANGGUN HEALTH BEAUTY SPA Page 56

6.2 INTRODUCTION TO SERVICE

The business that the company chooses is a spa. Spa is the one of the business that
already existing in the Malaysia. The company offers spa service to customers that needs
our service by offering many type of package that are worth. The main points of the spa
services are to overcome the body and face problems that faced by customers. Our spa has
their unique as the company used all the organic products. For our Korean spa, the natural
ingredient used that is from the Korea as the main attractive thing to customer. Most people
prefer to use natural products which is it will not give any side effect if they come to spa
and use it in a treatment. Based on our services, the company provide services such as
facial, body scrubbing, massage, cupping, and sinus treatment.

In marketing plan, discussed about the service that have been provided by the spa.
The service is about the treatment that the spa provides to customer. The treatment includes
face facial, body scrubbing, massage, cupping and sinus treatment. Beside the treatment
individually, the spa also have several package.

The target market is working woman around 1.0 mile radius of the spa area. The
spa searched the population for woman around the area by using Facebook advertisement.

From the number of population, the company can calculate the total market size
based on the average price of package provided.

Moreover, identification of competitors must do by the company to find what the

strength and weaknesses among them. It is important for comparing the price and the
company can know how to attract customer by our own strategy that different from others.

To develop spa more further for everyone to know the existence of our spa is by
having marketing strategy.

ANGGUN HEALTH BEAUTY SPA Page 57

 Facial Treatment

Facial treatment RM85/60mins

Sinus Treatment

Sinus Treatment RM45/sesion

ANGGUN HEALTH BEAUTY SPA Page 58

 Relaxing Massage

Relaxing Massage RM60 / 30 mins

Body Scrubbing

Body Scrubbing RM 85 / 30 mins

ANGGUN HEALTH BEAUTY SPA Page 59

 Cupping

Cupping RM 90 / session

ANGGUN HEALTH BEAUTY SPA Page 60

Package

Package Price
Sparkling
• Body scrubbing
RM200
• Massage
• Facial
Relaxing
• Cupping RM130
• Massage
Shining
• Facial RM110
• Sinus

ANGGUN HEALTH BEAUTY SPA Page 61

 6.2.1 Market area and business location

Location plan is the place Anggun health beauty Spa Enterprise choose for the
business to operate is Taman Saeda. Location plan is one of the most important
decision to take into account as it may affect our sales revenue, business operation
cost and the long term investment.

In terms of manufacturing activity, location may effect the cost factors as the
more cost is saved, the more profits the company will generate. As the company
located at Taman Saeda, Dungun, and the materials use the companyre mostly the
company order online which benefits the company in saving time and
transportation cost. The service activity plays important role in choosing location
as well. The distance to market and customers may effect production and sales of
the company. Furthermore, this place was chose because the location area is near
to UiTM Terengganu Kampus Dungun and Politeknik Dungun and usually people
around this area work and study at that place and this place also near to Sura Gate
Business Center which will make the customer easier to reach the company place.

So, in this case, Anggun Health Beauty Spa Enterprise rent a part of building
at Taman Saeda for the company operate and hopefully expands every year.

ANGGUN HEALTH BEAUTY SPA Page 62

 Address:

Anggun Health Beauty Spa Enterprise,

Wisma Hj, Abdul Wahab,

Taman saeda,

Batu 49, Jalan Paka,

23000 Dungun,

Terengganu, Malaysia.

ANGGUN HEALTH BEAUTY SPA Page 63

 6.2.2 Segmenting the market

1. GEOGRAPHICAL
• The area of Dungun districts and Dungun subdistricts (Bandar Dungun, Kuala
Dungun, Kuala Paka, Hulu Paka, Kumpal, Pasir Raja, Rasau, Sura, Kuala
Paka).
• The town area which is people who stayed and work around Dungun.
• A strategic place where total targeted customer is 2340 peoples.

2. DEMOGRAPHIC
• Any races and both gender, man amd women.
• Teens and adult people.
• Mainly provided service to the ladies but also provide the service to man.
• The people who employed and engaged in higher education pay more attention
about their beauty and health but are unwilling to pay the exorbitant charges
associated with it.
• Teen also consider more about beauty reasonable prices and convenient.
• People who has sinus problem.

3. PHYCHOGRAPHIC
• People who has a busy lifestyle and care about healty health.
• People who care about their beauty.
• The company targeted for high and medium social class.
• Personal values for example beauty and healthy.

ANGGUN HEALTH BEAUTY SPA Page 64

 6.3 TARGET MARKET

A target market is a group of consumers or organizations most likely to buy a

company’s products or services. Because those buyers are likely to want or need a
company’s offerings, it makes the most sense for the company to focus its marketing
efforts on reaching them. Marketing to these buyers is the most effective and efficient
approach.

Anggun Health Beauty Spa located in Dungun, Terengganu. The company

chooses several subdistricts such as Abang, Besol, Jengai, Jerangau, Kuala Dungun,
Kuala Paka, Kumpal, Pasir Raja, Rasau, Sura, and Hulu Paka. Anggun Health Beauty
Spa target to all citizens who are living and working in Dungun area.

Some of them might want to have a treatment for their health and body. So they
can come to us to have our services that could ensure and maintaining their health and
body such as improve blood circulations by having Cupping services, relieves chronic
pain situation by having our massage, re-charge the body with nutrients and elements,
boosting moisture in the skin, helping to rejuvenate and relax the body and mind by
having our Body Scrubbing and many more.

ANGGUN HEALTH BEAUTY SPA Page 65

 6.4 MARKET SIZE

Market Segment Population Target Market Target Market

(%)

Working people 78000 3 2340

Market Segment Target Market Potential Total Potential Purchase

Purchase (monthly)

RM RM

Working people 2340 85/month RM85 x 2340 =

198900

Market size per year = RM198,900 X 12 months

RM 2,386,800

ANGGUN HEALTH BEAUTY SPA Page 66

 6.5 COMPETITORS

Competition in business is the procedure of organizations and people

contending in a similar industry or field. It might be difficult to accept, yet competition
is beneficial for you. It drives development, motivates perseverance and constructs team
spirit.

No. Competitors Strenghts Weakness

1. Ladies Spa • Provides a variety of • Difficult for customer
services regardless of to locate the spa.
age. • Insufficient of
• There is a service for parking space for
pregnant women and their customers
after pregnancy
• Provides home service.
• Cheapest spa in
Dungun, Terengganu
2. Spa Vilage Tanjong • Serviced offered are • The service offered
Jara believed to have their is very expensive.
origins in the
convergence of Malay,
Arab, Indian and
Chinese.
• Services comes from
unique natural
ingredients found in
various indigenous
herbs and plants.
• Customer will get free
“Batik Sarong” after
service session.

ANGGUN HEALTH BEAUTY SPA Page 67

 No. Competitors Strengths Weaknesses
3. Zarona Muslimah • Offering special • It's hard to get non-
Spa services for Muslim Muslim customers.
women. • Insufficient of parking
• The equipments and space for their
herbs used in the spa is customers.
halal.

ANGGUN HEALTH BEAUTY SPA Page 68

 6.6 MARKET SHARE

Market share represents the percentage of an industry or market's total sales that is
earned by a particular company over a specified time period. Market share is calculated
by taking the company's sales over the period and dividing it by the total sales of the
industry over the same period. This metric is used to give a general idea of the size of
a company in relation to its market and its competitors. Market share is refer to portion
of the market that business can control after taking in consideration market size and the
competitors position in the same market or the business can proceed to estimate how
much of the market it can occupy or control after the market size and competitors have
been identified.

Investors look at market share increases and decreases carefully, because they can
be a sign of the relative competitiveness of the company's products or services. As the
total market for a product or service grows, a company that is maintaining its market
share is growing revenues at the same rate as the total market. A company that is
growing its market share will be growing its revenues faster than its competitors.

Market share increases can allow a company to achieve greater scale in its
operations and improve profitability. Companies are always looking to expand their
share of the market, in addition to trying to grow the size of the total market by
appealing to larger demographics, lowering prices, or using advertising.

ANGGUN HEALTH BEAUTY SPA Page 69

 6.6.1 Market Share BEFORE
Market Share before entry of Anggun Health Beauty Spa Enterprise. The tables
below show the list of sales forecast of market share will be roughly obtain by the
competitors, as well as the company before the existence of the company in the
market.

Competitor’s Name Market Share Sales Per Year

(%) (RM)
LADIES SPA 50.0 1 193 400
SPA VILAGE TANJONG JARA 35.0 835 380
ZARONA MUSLIMAH SPA 15.0 358 020
TOTAL 100.0 2 386 800

Percent of Market Share

15%

50% Ladies Spa

35% SPA Vilage Tanjong Jara

Zarona Muslimah Spa

ANGGUN HEALTH BEAUTY SPA Page 70

 According to the pie chart of the percentage of market share above, it is shows that
the percent of market share before of the company joined market. Ladies Spa is the
major of the whole market population from the whole total market which is 50%. In the
other hands, SPA Vilage Tanjong Jara got 35% and Zarona Muslimah SPA 15%. All
the data above based on collected respectively for the area of Dungun, Terengganu.

ANGGUN HEALTH BEAUTY SPA Page 71

 6.6.2 Market Share AFTER

The tables below show the list of sales forecast of market share that will be roughly
obtain by the competitors, as well as our company after the existence of Anggun
Health Beauty Spa Enterprise Company in the market.

Competitor’s Name Market Share Sales Per Year

(%) (RM)
LADIES SPA 36.0 859 248
SPA VILAGE TANJONG JARA 28.0 668 304
ZARONA MUSLIMAH SPA 21.0 501 228
ANGGUN HEALTH BEAUT SPA 15.00 358 020
TOTAL 100.0 2 386 800

Sales

15%
36%
Ladies Spa
21%
Spa Vilage Tanjong Jara
Zarona Muslimah Spa

28% Anggun Beauty Health Spa

ANGGUN HEALTH BEAUTY SPA Page 72

So, the pie chart above shows the pie chart of the percentage of sales, which is after the
company of Anggun Health Beauty SPA joined market. The population of the spa was changed
compared to before this. According to the data above, 36 % Ladies Spa is the leader of the
whole total market. Besides, SPA Vilage Tanjong Jara obtained 28%, Zarona Muslimah SPA
got 21% and Anggun health beaut SPA Company obtained 15% of the market share. All above
based on the data collected respectively for the area of Dungun, Terengganu.

ANGGUN HEALTH BEAUTY SPA Page 73

 6.7 SALES FORECAST

PRICE PER TOTAL

MONTH PACKAGE UNIT
UNIT (RM) (RM)
January Sinus 36 45 1620
Massage 32 60 1920
Facial 37 85 3145
Body Scrubbing 33 85 2805
Cupping 36 90 3240
Shining 40 110 4400
Relaxing 35 130 4550
Sparkling 37 200 7400
TOTAL 29080
February Sinus 30 45 1350
Massage 29 60 1740
Facial 35 85 2975
Body Scrubbing 32 85 2720
Cupping 28 90 2520
Shining 33 110 3630
Relaxing 36 130 4680
Sparkling 37 200 7400
TOTAL 27015
March Sinus 32 45 1440
Massage 36 60 2160
Facial 40 85 3400
Body Scrubbing 35 85 2975
Cupping 29 90 2610
Shining 45 110 4950
Relaxing 39 130 5070
Sparkling 41 200 8200
TOTAL 30805
April Sinus 30 45 1350
Massage 34 60 2040
Facial 39 85 3315
Body Scrubbing 32 85 2720
Cupping 28 90 2520
Shining 42 110 4620
Relaxing 35 130 4550
Sparkling 39 200 7800
TOTAL 28915

ANGGUN HEALTH BEAUTY SPA Page 74

 PRICE PER TOTAL
MONTH PACKAGE UNIT
UNIT (RM) (RM)
May Sinus 35 45 1575
Massage 33 60 1980
Facial 45 85 3825
Body Scrubbing 40 85 3400
Cupping 33 90 2970
Shining 44 110 4840
Relaxing 40 130 5200
Sparkling 35 200 7000
TOTAL 30790
June Sinus 35 45 1575
Massage 38 60 2280
Facial 40 85 3400
Body Scrubbing 42 85 3570
Cupping 39 90 3510
Shining 45 110 4950
Relaxing 35 130 4550
Sparkling 33 200 6600
TOTAL 30435
July Sinus 31 45 1395
Massage 40 60 2400
Facial 42 85 3570
Body Scrubbing 34 85 2890
Cupping 32 90 2880
Shining 40 110 4400
Relaxing 43 130 5590
Sparkling 40 200 8000
TOTAL 31125
August Sinus 32 45 1440
Massage 34 60 2040
Facial 36 85 3060
Body Scrubbing 37 85 3145
Cupping 33 90 2970
Shining 43 110 4730
Relaxing 42 130 5460
Sparkling 35 200 7000
TOTAL 29845

ANGGUN HEALTH BEAUTY SPA Page 75

 PRICE PER TOTAL
MONTH PACKAGE UNIT
UNIT (RM) (RM)
September Sinus 30 45 1350
Massage 37 60 2220
Facial 39 85 3315
Body Scrubbing 36 85 3060
Cupping 32 90 2880
Shining 40 110 4400
Relaxing 35 130 4550
Sparkling 37 200 7400
TOTAL 29175
October Sinus 33 45 1485
Massage 38 60 2280
Facial 40 85 3400
Body Scrubbing 35 85 2975
Cupping 31 90 2790
Shining 42 110 4620
Relaxing 36 130 4680
Sparkling 36 200 7200
TOTAL 29430
November Sinus 35 45 1575
Massage 39 60 2340
Facial 40 85 3400
Body Scrubbing 32 85 2720
Cupping 36 90 3240
Shining 37 110 4070
Relaxing 41 130 5330
Sparkling 37 200 7400
TOTAL 30075
December Sinus 36 45 1620
Massage 38 60 2280
Facial 42 85 3570
Body Scrubbing 33 85 2805
Cupping 35 90 3150
Shining 40 110 4400
Relaxing 42 130 5460
Sparkling 40 200 8000
TOTAL 31285

TOTAL FOR YEAR 2018 357975

ANGGUN HEALTH BEAUTY SPA Page 76

FORECASTING SALE FOR SECOND AND THIRD YEAR

YEAR TOTAL SALE (RM)

JAN-DEC 2019 (increase 10% from first year) 393772.50
JAN-DEC 2020 ( increase 15% from second
452838.38
year)

ANGGUN HEALTH BEAUTY SPA Page 77

 6.8 MARKETING STRATEGY

A marketing strategy is a business’ overall game plan for reaching people and
turning them into customers of the product or service that the business provides. The
marketing strategy of a company contains the company’s value preposition, key
marketing messages, information on the target customer, and other high level elements.
Besides, marketing strategy has the fundamental goal of increasing sales and achieving
a sustainable competitive advantage. Marketing strategy includes all basic, short-term,
and long-term activities in the field of the strategic initial situation of a company and
the formulation, evaluation and selection of market-oriented strategies that contribute
to the goals of the company and its marketing objectives

ANGGUN HEALTH BEAUTY SPA Page 78

 6.8.1 Service Strategy

To attract the customer, Anggun Health Beauty Spa Enterprise will be serving
them with the best services at a very reasonable and affordable price. This is to
make sure that the customers needs are not neglected and for them to feel
comfortable coming to the spa. The company think that it is not right for the
company to only concentrate on getting profits without giving the customers the
best service and product.

The company mainly target customer is comes from working people and
students. Basically their age is range between 19-70 years old that lives around
Kuala Dungun.

The service that Anggun Health Beauty Spa Enterprise offers to their customers
is spa treatment for five ala carte and three packages. For alacarte are sinus
treatment, facial treatment, relaxing massage, body scrubbing and cupping. While
package are Sparkling Package, Relaxing Package and Shining Package. Sparkle
Package for body and face including body scrubbing, massage and facial.
Meanwhile, the Relaxing Package is for body which is cupping and massage. The
company also offer package for face which is Shining Package which is sinus and
facial. Anggun Health Beauty Spa Enterprise used an organic materials to give the
treatment to their customer as their special services and different technique
compared from others company.

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 6.8.2 Price Strategy

The price that the company offers is the cheapest compared than others
company such as Ladies Spa, Spa Vilge Tanjong Jara and Zarona Muslimah Spa.
The price is divided into three packages and five ala carte which is for Sparkling
Package is RM 200, Relaxing Package RM 130 and Party Package is RM110 and
for alacarte sinus treatment RM45, facial treatment RM85, massage RM60, body
scrubbing RM85 and cupping RM90. Based on the pricing above, the Sparkle
Package includes body scrubbing, massage and facial. Meanwhile, the Relaxing
Package provides cupping and massage. Anggun Enterprise offers Shining Package
which include facial and sinus. The price that the company fixed already referred
to their factor which is marketing objectives, demand and supply and also
competitor’s pricing.

Cost-based pricing is one the method of determining the selling price of a

product by the company which is price of the product are determined by adding a
profit element (%) in addition to the cost of making the product. It uses
manufacturing costs of the product as its basis for coming to the final selling of the
product. Either a fixed amount or a percentage of the total product manufacturing
cost is added as a profit to the cost of the product to arrive its selling product.

For Anggun Health Beauty SPA, the company set the prices based on the cost
of materials that are use in the treatments of service. The company set the price
based on the cost from the material to treat the customers from suppliers.

ANGGUN HEALTH BEAUTY SPA Page 80

 Items Sinus Facial Massage Body Cupping
(RM) (RM) (RM) Srubbing (RM)
(RM)
Chemicals 8.50 23.5 6.60 20.50 6.50
Equipments 0 5.00 8 0 21
Labour 15.00 15.00 15.00 15.00 15.00
TOTAL 23.50 43.50 29.60 35.50 42.50
Profit
Percentage 47.78% 48.82% 50.67% 58.23% 52.78%
(%) of profit = RM 21.50 = RM = RM 30.40 =49.50 =47.50
41.50
Total per item RRM45.00 RM 85.00 RM 60.00 RM 85.00 RM90.00

ANGGUN HEALTH BEAUTY SPA Page 81

 6.8.3 Place Strategy

Place strategy plays a fundamental role in the marketing mix of the product or
service. Place strategy outlines how and where a company will place its products
and services in an attempt to gain market share and consumer purchases. The
distribution strategy for Anggun Health Beauty Spa Enterprise is direct to the
consumer. The target place for Anggun Health Beauty Spa Enterprise is around
Taman Saeda, Dungun. The reason why the company chooses this area because
Taman Saeda is an area where there are many people’s who stay there is working
near at Dungun
.

ANGGUN HEALTH BEAUTY SPA Page 82

 6.8.4 Promotion Strategies

i. Discount pricing
Every month, the company will come up our services with special
discounts to our customers in first week of every month depend on services
they do. Every purchase of more than two treatment, the company will give
them special discounts such as every purchase of up to RM 200 will get
5% of discounts voucher that can be used for next purchase. This tactics
will surely attract many customers and existing customers to come at our
spa.

ANGGUN HEALTH BEAUTY SPA Page 83

 i. Launching promotion
The spa also will offer lauching pricing to the products in some important
day on opening day, the company will give free consultation health and
beauty by specialist consultant. In addition the sapa also give free medical
check up for sinus and facial treatment. From this, the income will increase
more and at the same time attract the customers to come the spa.

ANGGUN HEALTH BEAUTY SPA Page 84

 ii. Signboard
A large signboard will be placed in front of the spa building so that people
who are passing by will be allertand noticed about the business that the
company are running. This signboard also be design using pastel colours
that shows delicate vibe to make sure that the target can be achieved. The
company also providing important information on the signboard.

iii. Business card

For the company business card, the company will be giving the contact
number and the address of the spa so that it will be easier for the customers
to contact the spa for reservevasion to do treatment. This is seen to be one
of the most effective way to promote the business.

ANGGUN HEALTH BEAUTY SPA Page 85

 iv. Internet ads
Besides that, the company also take opportunity to promote the service in
all over the country by using internet as a medium to expanding the
business opportunity. By using internet ads that being offer by famous
hosting website such as Facebook, Instagram, and Google, the company
can attract many customers in large scale and this can surely increase the
business income greatly.

ANGGUN HEALTH BEAUTY SPA Page 86

ANGGUN HEALTH BEAUTY SPA Page 87
6.9 MARKETING BUDGET

Item Fixed Asset Monthly Capital Other Expenses

Fixed asset
• Signboard 900.00

Monthly capital
• Promotion 37.50
Flyers
• Launching 37.50
Flyers
• Voucher 27.00

• Business card 4.17

Other expenses

Total 900.00 106.17 00

ANGGUN HEALTH BEAUTY SPA Page 88

 7.0
ORGANIZATIONAL
PLAN

ANGGUN HEALTH BEAUTY SPA Page 89

7.1 INTRODUCTION TO THE ORGANISATION

Organization plan is the first step of business to become more developed and
expounded in the future. Every organization has their administration department in order
to make management of their organization to run smoothly. Organization is one of the
most important things to achieve the company goals and objectives. Moreover, it is
important in order to control and maintain the flow of the business. The existence of
organization plan will help the company to make sure the vision, mission and objective of
the company will achieve in successfully.

Besides that, the organization is also involving in four principles in management

which is planning, organizing, leading and controlling the business activities. The
effectiveness of our company is based on the organization that has been planned
systematically and followed by the proper planning before the business is established.
Several things are made to make sure our business going smoothly for example,
organizational chart, schedule of tasks and responsibilities, and administration budget.

Furthermore, organization is also ensuring the office equipment includes of

facilities and compensations are providing to the employees in order to increase the
satisfaction among the employees. To make the clearly justify about the responsibility and
authority of each individual in the organization, the organization also prepare the
organization chart to show the hierarchy of the organization. Then, all the respect
regarding organization is important in order to ensure the organization efficiency and
effectively in their performance and productivity of their work.

In the nutshell, our company is led by a General Manager that will responsible to
monitor and to make sure that all staffs are doing their jobs. General Manager will be
helped by four staffs below her which are Financial Manager, Operation Manager,
Marketing Manager and Administration Manager.

ANGGUN HEALTH BEAUTY SPA Page 90

7.2 INTRODUCTION TO THE ORGANIZATION

7.2.1 Vision
The company vision is to enhance the customers who is passionate about health,
beauty and healing in a spa setting with a range of qualification as holistic
therapy and beauty.

7.2.2 Mission
To provide a pathway to wellness, wellbeing and worth through professional,
convenient and affordable message therapy and spa services.

7.2.3 Objectives
❖ As a roadmap towards building a successful business
It provides a sense of direction for the business ‘s future development. Its describe
direction the company is goal are, where spa can want to be and how the spa going
too far.
❖ To apply for loans or financing facilities from the relevant financial institutions
Loans help people to get initial capital as the beginner in the entrepreneurship field
to start the business.
❖ To act as a guideline for the management of the proposed business
Guideline is important for management to provide a mission statement, goals,
objective, budget, financial forecasts, target market. This kind of term help
entrepreneur leads a company successfully.
❖ To allocate business resources effectively
The resources need to be located effectively so as to avoid unnecessary wastage ad
to ensure optimum return on investment.

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 7.2.4 Logo Description

Symbol pf peony flower that resemble of health and beauty. Green

colour of peony flower symbol resemble nature to show that the businesses used
natural product that symbolic of health. In addition, the pink colour of word
“Anggun” resemble feminine which pink colour is symbolic of beauty. Lastly,
the black colour refer to key colour based on CMYK colour based.

ANGGUN HEALTH BEAUTY SPA Page 92

7.3 ORGANIZATIONAL CHART

ANGGUN HEALTH BEAUTY SPA Page 93

7.4 ADMINISTRATIVE MANPOWER PLANNING

Position No. of Personnel

General Manager 1

Marketing Manager 1

Operating Manager 2

Administration Manager 1

Financial Manager 1

TOTAL 6

ANGGUN HEALTH BEAUTY SPA Page 94

7.5 SCHEDULE OF TASKS AND RESPONSIBILITIES

Position Task and Responsibilities

• Responsible for planning, directing and overseeing the operations

and fiscal health of a business unit, division, department or an
operating unit within an organization.
• Maintain staff by recruiting, selecting, orienting and training
employees and maintaining a safe, secure and legal work
General Manager environment, development personal growth opportunities
• Accomplishes staff result by communicating job expectation,
monitoring and appraising job result.
• Establishes strategic goals by gathering pertinent business,
financial, service and operation information, identifying and
evaluating trends and options.

• Prepare financial statement, business activity reports, and forecast

• Monitor financial detail to ensure that legal requirement are met
• Supervise employees who do financial reporting and budgeting.
Financial executive • Review company financial reports and seeks ways to reduce costs
• Analyse market trends to find opportunities for expansion or for
acquiring other companies.

• Welcome customer by greeting them, in person or on the

telephone, answering or referring inquiries.
• Direct customer by maintaining employee and department
Receptionist directories, giving instruction.
• Maintain security by following procedures
• Monitoring logbook
• Issuing visitor badges

ANGGUN HEALTH BEAUTY SPA Page 95

 Position Task and Responsibilities

• Managing all marketing for the company and activities within the
marketing department
• Developing the marketing strategy for the company in line with
Marketing executive company objectives.
• Coordinating marketing campaigns with sales activities
• Play a leading role in managing both raw materials and personnel.
• Human resources tasks include determining needs, hiring
employees, overseeing assignment of employees and planning
Operational executive staff development.

• Apply finger hand pressure to specific points of the body.

• Assess client’s soft tissue condition, joint quality and function,
muscle strength and range of motion.
Worker 1 • Develop and propose client treatment plans that specify which
types of massage are to be used.
(massage)

• Performing facial treatment including spa therapy.

• Conducting skin analysis and advising customers on skincare.
Worker 2 (Face Facial)

• Applying product on skin to nourish and soothe the skin.

• To exfoliating scrub by using different scrub product depending
Worker 3
on your skin type whether the scrub is designed to wake up and
(Body Scrubbing) relax customers.

ANGGUN HEALTH BEAUTY SPA Page 96

7.6 SCHEDULE OF REMUNERATION

EPF SOCSO
No. Of Monthly Salary Amount
Position Contribution (1.75%)
Staff (RM) (RM)
(13%)(RM) (RM)

General
1 2500.00 325 43.75
Manager 2868.75
Administration
1 1200.00 156.00 21.00 1377.00
Manager
Operational
2 2400.00 312.00 42.00 2754.00
Manager
Marketing
1 1200.00 156.00 21.00 1377.00
Manager
Financial
1 1200.00 156.00 21.00 1377.00
Manager

Worker 1 900.00 117.00 15.75 1032.75

TOTAL 7 9400 1222 164.5 10786.50

ANGGUN HEALTH BEAUTY SPA Page 97

7.7 COMPENSATION AND BENEFITS
i. Salary, EPF and SOCSO

ii. Maternity Leave, Paternity Leave

iii. Bonus

iv. Annual Leave

v. Working Days

vi. Others

ANGGUN HEALTH BEAUTY SPA Page 98

7.8 LIST OF FURNITURE AND FITTINGS

No. Item Quantity Price/Unit Total Amount

(RM)
(RM)

1. Office desk 2 190.00 380.00

2. Office chair 2 90.00 180.00

3. Filling cabinet 3 128.00 384.00

4. Executive table + chair 1 500.00 500.00

5. Meeting table + 6 chair 1 1200.00 1200.00

6. Dustbin 6 2.00 12.00

7. Sweep 4 4.00 16.00

8. Dustpan 1 3.00 3.00

9. First Aid Kit 1 80.00 80.00

10. Air Conditioner 2 1400.00 2800.00

Total 3597.00 5555.00

ANGGUN HEALTH BEAUTY SPA Page 99

7.9 LIST OF OFFICE EQUIPMENTS

Price/Unit
No. Item Quantity Total Amount (RM)
(RM)

1. Printer 1 150.00 150.00

2. Telephone 3 65.00 195.00

3. Fax 1 270.00 270.00

4. Computer 1 1300.00 1300.00

Total 1785.00 1915.00

ANGGUN HEALTH BEAUTY SPA Page 100

7.10 LIST OF STATIONARY

Price/Unit Total Amount

No. Item Quantity
(RM) (RM)
1. A4 paper 5 rim 8.50 42.50
2. Calculator 5 4.90 24.50
3. Duster 1 2.00 2.00
4. Eraser 5 0.20 1.00
5. File 10 1.50 15.00
6. Glue 5 1.00 5.00
7. Marker pen 1 2.50 2.50
8. Pen 10 1.20 12.00
9. Pencil 10 1.00 10.00
10. Ruler 5 0.50 2.50
11. Rubber stamp 3 15.00 45.00
12. Stamp pad 3 7.00 21.00
13. Stapler 5 1.50 7.50
Total 46.80 190.50

ANGGUN HEALTH BEAUTY SPA Page 101

7.11 ADMINISTRATION BUDGET

Item Fixed Asset Monthly Capital Other Expenses

Fixed asset
• Furniture 5555.00
• Equipment 1915.00
Monthly capital
• Salaries 10786.50

• Bills 3000.00

(telephone,
electrics,
water,)
• Store rent 1800.00

Other expenses
stationary 190.50

Total 7470.00 15586.50 190.50

ANGGUN HEALTH BEAUTY SPA Page 102

 8.0
FINANCIAL PLAN

ANGGUN HEALTH BEAUTY SPA Page 103

8.1 START UP COST
Capital Expenditure
Estimated Economic Life
Types of Fixed Assets Estimated Cost (RM)
(years)
Administrative/Organisation
Land & Building 1,800
Furnitures 5,555 3
Equipments 1,915 3
Stationary 89 3
3
Sales/Marketing
Advertisments 900 3
3
3
3
Operations/Technical
Licenses 1,200 3
Machinery Equipment 18,388 3
3
3
Total 29,847

ANGGUN HEALTH BEAUTY SPA Page 104

8.2 WORKING CAPITAL

ANGGUN HEALTH BEAUTY SPA Page 105

8.3 START UP CAPITAL AND FINANCING

ANGGUN HEALTH BEAUTY SPA Page 106

8.4 CASH FLOW STATEMENT

ANGGUN HEALTH BEAUTY SPA Page 107

8.5 INCOME STATEMENT

ANGGUN HEALTH BEAUTY SPA Page 108

8.6 BALANCE SHEET

ANGGUN HEALTH BEAUTY SPA Page 109

 9.0
APPENDICES

ANGGUN HEALTH BEAUTY SPA Page 110