Lokal Tyangge Co.
A Business Plan
Presented to
Central Philippine University
Submitted by
Intoy, Patrick Paul J
Submitted to
Prof. Ian Jade Echavez Lozada
Table of Contents:
I. Executive Summary
II. Mission, Vision and Values
III. Social Value Proposition
IV. SWOT Analysis
V. Competitor Analysis
VI. Market Analysis and Marketing Plan
VII. Operations
VIII. Management and Human Resources
IX. Financial Plan
Executive Summary
Mission
To inspire and nurture the human spirit, to promote local products of Filipino people.
Products or Services
Product are made by Filipinos using raw and available items. It can help local brands boost
their business and we can preserve the culture.
The Market
The revenue is generated by direct selling an item to a customer. Filipino manufacturer to sell
their products.
Competitive Advantages
Products that are high quality but at a reasonable price and direct purchase.
Mission, Vision and Values
Mission
To inspire and nurture the human spirit, to promote local products of Filipino people.
Vision
A shop committed to local productivity, economics and amelioration.
Social Value Proposition
Lokal Tyangge Co. promises to provide high-quality products. It focuses on providing
value to customers and promotes local goods. It helps local brands grow, and it allows us to
preserve culture and traditions.
SWOT Analysis
STRENGTHS:
● Minimal local competition
● Trust from customers
● Affordable prices
WEAKNESS:
● Not enough brand recognition
● Not resources spent on marketing
OPPORTUNITIES:
● Expand social media presence
● An online store could boost revenue
● Our location could pull in new foot traffic
THREATS:
● Bad online reviews
● Local competitors
● Established local brands
Competitor Analysis
Awareness: How will you introduce your company to your potential customers?
● Our store namely, The Lokal Tyangge Co is selling locally made products, and we can
able also make partnerships with local producers to help them to sell their products by
posting it through social media platforms.
Activation: How will you make them realize the true value of your product or services?
● Giving our clients helpful goods and services can boost business, increase client’s
loyalty, and enhance our brand reputation. The long-term success of your business may
directly depend on your ability to add value for our customers.
Retention: How many of your customers are you retaining?
● Estimated is only 40% will remain in our customers, nowadays some people are not into
local products because others prefer the trendy style.
Referral: Where are your potential customers coming from?
● Our referral are the person contacts, friends, relatives, social media, referrals from
friends and relatives and other community networking events.
Revenue: How can you increase your revenue?
● We can increase our revenue by introducing new products or services, expanding to new
domestic markets, enhancing our sales channels, marketing activities, changing the
price, being aware of the competitors, improving community relations.
Market Analysis and Marketing Plan
MARKET ANALYSIS:
What target group is your product or service aimed at?
● The target group of our product or service aimed at are individuals who are most likely
to purchase our goods or services, and they share some traits, such as demographics and
behaviors.
What age group is your product aimed at?
● The age group of our product aimed at is from 18 and above.
What is the average income of your target market?
● The average income of our target market is Php 5000.00 to Php 10 000.00.
MARKET PLAN:
Product
The products that we are selling are locally made products. The attributes of our product
can include design features, technical specifications, price and materials used in
manufacturing.
Price
Prices will depend on what kind of local products we are selling. Local products are bags
which are 150 php, Foods (kakanin) 15 php, Cutlery 120 php and Furniture Sets which is
6,500 php.
PROFIT MARGIN SELLING PRICE
BAGS Php 100.00 Php 150.00
FOODS (KAKANIN) Php 10.00 each Php 15.00 each
CUTLERY Php 80.00 Php 120.00
FURNITURES SET Php 5,000.00 Php 6,500.00
TOTAL COST: Php 5, 190.00 Php 6, 785.00
Promotion
We will be going to use the digital platform through social media in selling our products.
Also, we will promote it personally for our personal contacts so that they can also share it
with other people.
Place
Our business store will be in Arguelles St., Jaro, Iloilo City
Operation
Purchasing- We will purchase a small place where our business can have a start and we
will purchase local products from a local producer. Our alternative suppliers in case our
primary suppliers cannot deliver on time will be the other local producers that also sell local
products.
Management and Human Resources
The management of the Lokal Tyangge Co. is made up of the ABT Company who will
monitor the growth of the retail store as well as making improvements and business
maneuvers, if necessary. The many administrative function of the Lokal Tyangge Co. Would
become the primary focus of the other team member, ABT company.
Management Team
Marketing Manager: Patrick Paul Intoy
IT Manager: Milo Intoy
HR Manager: Lance Malaygay
Store Staff: Wesvyn Tagnawa
Finance Manager: Bryan Sealza
Human Resources Plan
In every plan or project the ABT Company will always be opinion and always be
considered. We are using Functional Organizations, so employees in an area need to report
all to the Directors. It is a way to avoid centralization and excessive specialization in tasks.
We are going to seek local sellers whose products are worthy to be popular. Our business has
fewer employees so we can manage and get along with them. Our products are made from
real raw materials, so the consumers can expect that what they purchased is high-quality and
reliable.
Financial Plan
The initial funding from investors ABT Company will enable us to renovate the space and
buy initial inventory with heavy marketing and marketing and outreach to customers. We will
keep costs to a minimum: 5 full-time employees will run the shop, while advisors and
directors from ABT Company will oversee operations under their existing duties.
Start-up Funding
Approximately 50,000 will be needed from the shareholders for these purposes. Some of
the funding is a priority as it’s crucially important to go on to the next step of development.
The remainder of the start-up capital is required for the continuation.
Start-up Funding
Start-up Expense to Fund 15,000
Start-Up Asset to fund 25,000
Total Funding Required 50,000
