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Google's Search Algorithm

Google's search algorithm ranks content based on hundreds of factors, including backlinks, freshness, keyword mentions, and user experience. While the exact workings are private, Google updates its algorithm an average of six times per day. Acquiring backlinks from prominent, topically relevant websites through link building is arguably one of the most important tasks for improving rankings. Google uses multiple algorithms together to return search results.

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52 views1 page

Google's Search Algorithm

Google's search algorithm ranks content based on hundreds of factors, including backlinks, freshness, keyword mentions, and user experience. While the exact workings are private, Google updates its algorithm an average of six times per day. Acquiring backlinks from prominent, topically relevant websites through link building is arguably one of the most important tasks for improving rankings. Google uses multiple algorithms together to return search results.

Uploaded by

HHprofiel202
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Google’s search algorithm is a complex system that takes into account hundreds of

factors to rank content. According to an article by Ahrefs, Google’s algorithm is


believed to have well over 200 ranking factors, including keyword mentions,
usability, and backlinks 1. However, the exact workings of the algorithm are not
public information.

Google releases updates to its algorithm frequently, with an average of six updates
per day 1. These updates can have a significant impact on search results and can
affect how websites rank.

Some of the most prominent ranking factors for Google’s algorithm include
backlinks, freshness, keyword mentions, user experience, and topical authority 1.
Google wants to display pages where “prominent websites on the subject [are]
linking to the page” 1. In other words, it wants to see backlinks from authoritative
websites that are also topically relevant pointing to your pages. Acquiring these
links is called link building and is arguably one of the most important tasks you
should do to get Google to trust and display your website 1.

It’s important to note that Google has multiple search algorithms working together
to return the best results. While we’ve focused mainly on Google’s ranking
algorithm in this response, it’s worth noting that Google also has other algorithms
for features such as autocomplete and image search 1.
1
: https://ahrefs.com/blog/google-search-algorithm/

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