MOON CAFÉ
FEASIBILITY OF
A CAFÉ
FEASIBILITY
SCHEDULE
نوره محمد محسن
اسيل عتيق غراز
افنان مطلق
روان سعد
Project Idea:
The idea of the project is to establish a coffee
shop with a modern style specializing in serving
cakes, coffee, and hot drinks in addition to cold
drinks and pastries. The restaurant targets
individuals in addition to families, as the project
works to meet their needs for this type of
services. It is worth noting that the services
provided are of high quality and service.
Project Type:
Commercial
Vision:
The premier coffee destination in the city.
Strategic goals:
The number one destination for drinking
coffee in the region.
Diversification, innovation and modernity in
services.
Customer care and hospitality.
Rent per year: 50 thousand riyals per year .
Decoration , furniture , logo design ,Maintenance ,
delivery programs and Permits : 65 thousand riyals .
The rent per month is 4100 riyals / month
Water bill : 100 riyals / month
Electricity bill: 500 riyals / month
Wifi: 130 riyals /month
Staff salaries: 11000 riyals / month
(The café started with three employees)
The cost of the entire project: 108,930
Net profit per year : About 253,840
It is expected that revenues will increase during vacation periods
Economic Feasibility
Equipment and raw materials The expected cost
Location: Raghadan Forest
1 Cafe area: 6*10
The project began on: 12/15/1444
2 Espresso machine: About 20 thousand
Espresso grinder and The espresso grinder costs
3 regular coffee grinder
approximately 500 riyals, while the
coffee grinder costs 300 riyals
4 Ice machine About 500 riyals
5 Refrigerator for dessert About 500 riyals
6 microwave About 500 riyals
7 Hot water dispenser About 500 riyals
mugs
8 glass cups
About 1000 riyals
9 Plastic cups with logo 300 riyals/carton
10 Expenses (consumables) 4000/month
SWOT
strength point: Weak points:
Summer vacations The rent is expensive
location
The project is new
Opportunities: Threats:
The government’s Competitors
orientation towards
supporting small and
new projects.
Growth of the coffee
market in Saudi
Arabia
Packages price Total monthly revenue Total annual revenue
Espresso 4.00 3,120 37,440
Hot chocolate 8.00 3,120 37,440
8.00
Cappuccino and latte 6,240 74,880
Nescafe 6.00 3,510 42120
3,120 37,440
Mocha and caramel 8.00
Ice coffee 15.00 2,925 35,100
1,755 21,060
cold drinks 3.00
112,320
Donuts and croissant 4.00 9,360
Cake and dessert 10.00 15,600 187200
Total 48,750 585,000
Net profit 28,620 253,840
note: Delivery programs such as
Hungerstation and mrsool may help
raise revenues during school periods
Operational feasibility
1. Operating costs: It is important to identify all the costs
associated with operating the café, including employee costs such
as salaries and wages, food costs (pastries, coffee beans, milk),
electricity and water expenses, marketing and advertising costs, as
well as future maintenance and renovation costs.
2. Expected revenues: Estimating the expected revenues involves
considering the expected prices of products and assessing the
potential capacity of the café. Daily, weekly, and monthly demand
should be taken into account to arrive at an accurate estimate of
revenues.
3. Market analysis: Conducting a thorough study of the local
market and analyzing the demand for cafés in the targeted
area is crucial. Identifying potential competitors and evaluating
their strengths and weaknesses is also important.
Schedule
Feasibility
TECHNICAL FEASIBILTY
The
machines Various processing tools, various serving tools, coffee machine, 2-ton
and the cooling air conditioner, juice preservation refrigerator
equipments
Space 100 square meters
Work force According to the table attached to the study
Facilities
and Water, electricity, telephone
facilities
Project deliverables
Project deliverables
The coffee shop project will depend on
providing many services and will include
Main Products the following: - Cakes and sweets -
Specialty coffee, hot drinks - Natural drinks
- Soft drinks - Mineral water
Providing services and products that suit the
Social value added
desires of the local consumer
Economic value added Recruiting Saudi professional cadres
