QUESTION NO 1
ANSWER:
There could be several reasons why Coca-Cola waited 12 years to introduce a similar product to
Pepsi Max. One possible reason is that they wanted to assess the success and sustainability of
Pepsi Max in the market before investing resources in a competing product. By observing the
market response and consumer preferences, Coca-Cola could gather valuable insights to inform
their own product development strategy. Additionally, Coca-Cola might have focused on
promoting and expanding the success of their existing products, such as Diet Coke, before
introducing a new variation.
Similar examples from Pakistan can include:
E-commerce Platforms: In the rapidly growing e-commerce market in Pakistan, companies often
wait to see the response to a particular type of online marketplace or service before launching
their own version. This helps them understand consumer preferences and tailor their offerings
accordingly.
QUESTION NO 2
ANSWER:
Introducing Coke Zero alongside Diet Coke posed several risks for Coca-Cola. Despite the success
of Diet Coke, the introduction of a new product like Coke Zero could cannibalize its sales. There
was a possibility that loyal Diet Coke consumers would switch to the newer product, resulting in
a decline in Diet Coke's market share. Moreover, there was a risk of consumer confusion
between Diet Coke and Coke Zero, as both were sugar-free cola products.
Similar ventures in Pakistan can include:
Smartphone Brands: When a smartphone brand introduces a new model with advanced
features, they face the risk of cannibalizing the sales of their existing models. They must
carefully manage their product portfolio to avoid overlapping target segments and ensure each
product has a distinct value proposition.
QUESTION NO 3
ANSWER:
It is likely that Coca-Cola deliberately chose to target a broader market with Coke Zero rather
than directly confront Pepsi Max in the marketplace. By positioning Coke Zero as an alternative
to traditional Coca-Cola, they could expand their consumer base and attract existing Coke
drinkers of all demographics. This strategy allowed Coca-Cola to leverage the brand equity and
familiarity of Coca-Cola while introducing a zero-calorie option.
Logical reasoning to support this answer:
Avoiding Direct Confrontation: By targeting a broader market, Coca-Cola could minimize the
risk of head-to-head competition with Pepsi Max, which had already established itself as a drink
for young adult males. Directly challenging Pepsi Max in the same market segment could have
led to intense competition and potentially eroded market share for both brands.
Leveraging Existing Consumer Base: Coca-Cola likely recognized the potential of expanding
their existing consumer base by offering a zero-calorie alternative. By positioning Coke Zero as
an alternative to regular Coca-Cola, they could tap into the preferences of their existing
consumers while also attracting health-conscious individuals seeking a sugar-free option.
QUESTION NO 4
ANSWER:
It is highly likely that we may see another no-sugar variation of Coca-Cola brought to the market
in the future, with even more precise product positioning. The beverage industry has witnessed
a growing demand for healthier alternatives, and companies continuously innovate to meet
changing consumer preferences. Coca-Cola has already demonstrated its willingness to
introduce new variations like Diet Coke, Coke Zero, and others to cater to different segments of
the market.
Reasons supporting the likelihood of a future no-sugar variation:
Evolving Consumer Preferences: As consumers become more health-conscious and seek sugar-
free or low-calorie options, there will likely be a demand for more precise product positioning
that caters to specific needs and preference
QUESTION NO 5
ANSWER
P&G and Unilever are two major consumer goods companies that compete in various product
categories in Pakistan. They engage in head-to-head rivalries similar to the competition
between Coca-Cola and PepsiCo.
Here are some examples:
Beauty and Personal Care:
P&G's Pantene vs. Unilever's Sunsilk: Pantene and Sunsilk are well-known hair care brands that
compete in the market. They offer a range of shampoos, conditioners, and styling products,
targeting similar consumer segments and emphasizing the benefits of healthy and beautiful
hair.
Toothpaste:
P&G's Crest vs. Unilever's Closeup: Crest and Closeup are toothpaste brands competing for
market share. They both highlight features such as cavity protection, fresh breath, and teeth
whitening to attract consumers.
Laundry Detergents:
P&G's Ariel vs. Unilever's Surf Excel: Ariel and Surf Excel are popular laundry detergent brands in
Pakistan. Both companies invest heavily in advertising and marketing to position their products
as the best choice for effective stain removal and clean laundry.
Dishwashing Liquids:
P&G's Fairy vs. Unilever's Vim: Fairy and Vim are popular dishwashing liquid brands. They
compete on the basis of their cleaning power, grease removal, and gentle formulas for
handwashing dishes
Shaving Products:
P&G's Gillette vs. Unilever's Rexona (Formerly known as "Axe" in Pakistan): Gillette and Rexona
(Axe) compete in the shaving products category. Gillette focuses on razors, blades, and shaving
gels, while Rexona offers shaving foams and creams targeting a younger male audience.
