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Back to School with Kmart

This 30-second TV commercial from Kmart promotes back-to-school shopping. It shows various school children enjoying different aspects of school like music class, math, lunchtime, and sports. A mother is then shown dropping her kids off at school. The commercial concludes that these are the "good stuff" about school and encourages finding good deals for back-to-school items at Kmart.

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Owen Kluchert
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317 views1 page

Back to School with Kmart

This 30-second TV commercial from Kmart promotes back-to-school shopping. It shows various school children enjoying different aspects of school like music class, math, lunchtime, and sports. A mother is then shown dropping her kids off at school. The commercial concludes that these are the "good stuff" about school and encourages finding good deals for back-to-school items at Kmart.

Uploaded by

Owen Kluchert
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

TVC Brand (30)

W/C Date : P7W1


Event : Back to School
Offer : Brand
Final/ Version No. : 1
_______________________________________________________________________________________________________
Title : The good stuff for school
Length : 30 sec
Key No : KT90702 AU ONLY
O/A Date : Wed Jan 7 – Fri Jan 9

Fr Vision Audio / Effects


1 We open on a blackboard with SFX:
‘The good stuff about school’ written in chalk on it. Let’s Go mix. School atmosphere.
FVO: The good stuff about school.
2 We pan down and see a tiny young girl with big Tina: I love music class!
glasses wearing a Kmart polo and shorts.
3 We cut to the tiny girl sitting at a huge drum kit,
whacking away at the drums.
4 We see a little boy tapping into a calculator. On his Nick: Maths!
desk we see a pencil case and an array of stationary.
5 With a cheeky grin, he holds the calculator, upside
down up to the camera. The upside down numbers
read ‘hELLO’
6 We cut to outside in the school-yard. We see a young Matt: Lunchtime!
boy sitting cross-legged with his lunch-box and drink
bottle.
7 We pull back and see his two friends sitting next to
him with their lunch boxes. They all swap items from
their lunch, sandwiches, chips, fruit etc, as if it’s
something they do everyday.
8 We see a young girl sitting at her desk twirling her Sarah:
hair. There is stationary on her desk. She looks to one I love…
side to a group of boys.
9 The group of ‘grossed out’ boys look back at he …boys!
10 The boys look away from the girl and to camera. Sports boys: We love…
11 We see a quick cut of one of them playing soccer. Soccer
12 We see the next boy bowling a cricket ball. Cricket
13 And another one running as fast as he can, winning a Athletics!
race.
14 We cut to a mum sitting in her car, looking out the Mum:
window. The drop off…
15 The kids pile into the backseat with their backpacks. …and the pick up.
16 The kids in the backseat laugh and talk excitedly, FVO:
telling their mum about their day. That’s the good stuff about school.
Find good stuff for school, for the best
prices…
17 Kmart. Where good times start. at Kmart. Where good times start.
Base super: On sale 8am January 8. Ends 6pm
Wednesday January 14.

161 Fitzroy Street St Kilda 3182 Victoria Australia Phone 03 9537 0488 Fax 03 9537 0866

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