LESSON 8
WHEN TECHNOLOGY AND
HUMANITY CROSS.
‘The roles played by technology these days are very crucial, not only to a few,
but also to everyone. In one way or another, each person is affected by technology
whether he wants it or not
Most people survive their everyday lives with great reliance to the different
technological advancements already available to the masses. While there may be
‘some who would claim that their lives are not greatly affected by technology, the fact,
cannot be denied that technology is already an inevitable part of the society
© OBJECTIVES )
At the end of the module, you should be able to:
+ know the different technological advancements in the society,
+ discuss the development of science and technology in the Philippines; and
‘+ discuss the effects of the interplay between technology and humanity through
the dilemma(s) they face.
100 (AC@ pre-assessment )
NAM ‘COURSEIYEAR:
DATE: SCORE:
Let’ Refresh Your Mind
Directions: Read each item carefully and encircle the best answer.
41, What is one ofthe big differences between traditional media and social media?
42. participatory production
: social media reaches only a few people ata me
«the management structure ofthe companies
4. traditional media offers no way for audiences to communicate with media producers
2 hich of he following is NOT a fundamental area of change regarding people's me-
dia habits?
‘a. conversation «. choice 2. curation
b. collaboration 3. communication
‘3. An important lesson learned in online political campaigns in recent years and other
‘collaborative efforts that had online components is
"2. people much prefer to do their own thing and not work in groups
b. there is always a couple people who dstupt the work of others in the group
6. people need to be able to meet face to face at times as well as online
4. Social media has sill not lived up fois promise of helping people collaborate
2. all ofthe above
4A portable chunk of code that canbe embed in Web pages to give extra function-
ality'is known as a
'. folksonomy «curator «listserv
widget wk
'5. The state of spam, or unwanted commercial emails, in today's Internet could best be
described as
3a. Increased numbers of spam messages have made email largely useless for business to-
ay.
, Spammers have become far more sophisticated in their techniques to avoid spam fiers,
«. Ant-spam legislation and technology have helped reduced spam to a five-year low.
4. Spam fters have largely been ineffective and spam continues to grow as a percentage of
online traffic
’2. None of the above,
6. A website that lets anyone add, edit, or delete pages of content is called a
ik c.usenet €, Social network
online forum 6. lurker site
7. Today the most popular social networking site is
‘a. MySpace Weta fe. Line
.Twiter 4. Facebook
8, Creating a website or group that looks like it originated from concerned grassroots
efforts of eltizens is known as
'. lurking | «phishing . puppeting
Doing 3. astroturting
8. Two increasingly important ethical aspects of social media are
‘ratings and trafic «identity and honesty. €. politeness and civility
b. transparency and privacy d.vitue and viraty
410. There has been a huge rise in creativity among the public since the advent of soci
medi
‘a. Tue b.False
401 (EE‘When Technology And
Humanity Cross
1S
fi] vecon: Answerthe folowing qustions blowin
41. What are the technologies that we use everyday as well as their roles or
function?
2. What are the problems we encounter when u:
these gadgets?
102 (ETer ieee
mmamens OD
& | MAIN CONTENT )
No one can escape the use of technology in our
dally life. Over the years, technology has revolutionized
‘our view of the word. In this modemized world, we might
not experience the massive change because technolo:
9y IS gradually changing our life. Also, we must accept
it that modem technology has made it possible for the
discovery of many functional and utlity devices, which
made our experience and work much more. comfortable,
Technology has created some fantastic tools right from
the how to modem computer to Smartahone or the Smartwatch for your health
Technology affects the way individuals communicate, learn, and think. Ithelps society
‘and determines how people interac with each other on a dally basis. Technology plays an im-
portantrole in ociety today thas postive and negative effects.on the world and timpacts dally
lives. We are lving nan era where technological advances are common. The internet and cell
phonesare some examples, However, with technological advances, there's a downsideto tall
(Our worlds entering a period of truly transformative change, and many of us willbe surprised
by the scale and pace of developments we simply had not anticipate, example of which are
robots, Tremendous potential les in these exponential technological advances, yet wth these
‘new opportunities also come tremendous new responsibiliies, An avalanche of technological
changes will reshape the very essence of humanity and touch every aspect oflifeof our planet.
‘The tools and capabilites of social media have existed since
the earliest days of the Intemet, but not unti the past few years has
their potential been realized by businesses, including media compa
ries. Many ofthe changes have been driven from the ground up rath-
er than by traditional media companies, a fact that empowers social
media and often threatens tradtional business models. Social media
have altered roles and working practices in jouralsm, public rela-
tions, and advertising.
Inthe past, auciences wee largely recipients ofnews andetrtaamenttfom media producers.
"Newspapers, magazines, andbooks hadlimitedcstibuion anda rescted amount of news informa
tion. Likewise, radio andtelevision stations covered only specie geographic areas, as eal stations til
o. Although cable and satelite expanded the reach of television, viewers were stil general passive.
‘A publisher oF broadcaster sent media conent to a large audience that could co ite to inuence the
‘experience, short of not watching orreacing ata, Today, the audience can choose nt only the typeof
content and media source butalso, in many cases, how and when to engage witht. People can watch
‘2 video lp ot an interview aired on television the previous cay, downloac ts fl-text wanscript to read
later ona mobile device, or get the audio podcast Rather than tying to decipher unclear ys by lister-
Ing over and overt asong, people can goto any numberof song rcs sles and leamthe actual words.
Furthermore, audiences can easly distibuto content to each other through e-mail,
blogs, Facebook, Twit, and other social media. Dramatic changes in the puble’s re-
lationship with media siom rom the pracice of interactivity. The power of interacv-
ly to eagage and involve users also raises new ethical Issues, which this lesson will explo.
103 (Eeeroceen a
Pai €
NAME: COURSE/YEAR:
DATE: SCORE:
By
1. Do people really need technology in their lives? Is it really a necessity?
(a)
2. How do you resolve the need for technology and the problems they pose?
3. Should there be an ethics on the use of technology?
104 WE: Pam
(Ermcron)
Nam COURSEIYEAR:
DATE: ‘SCORE:
ey Direction: Answer the following questions below in 3-5 sentences.
I
1. Do technological devices bring more good than bad to people?
3. What can you say regarding the addiction of Filipinos to different technologies?When Technology And eg
[ a ‘cross
COURSEIYEAR:
‘SCORE:
ey