Republic of the Philippines

UNIVERSITY OF EASTERN PHILIPPINES

University Town, Northern Samar, Philippines
Web: uep.edu.ph; Email: [email protected]

COLLEGE OF ENGINEERING
MECHANICAL ENGINEERING DEPARTMENT

Group 1

Kent Visaya
Mark Jesson Buna Sereguine
Benjie Dones Tan
Deniel Ablazo
Lanz Romael Lipata
Mark Jorge Luna
Cris T. Catarongan
 TABLE OF CONTENTS
Pages
I. Executive Summary………………………………………………………...3
A. Business Name and Address (LOGO)………………………………… 3
B. Objectives………………………………………………………………… 3
C. Goals……………………………………………………………………… 3
D. Benefits…………………………………………………………………… 4
II. Description of Business……………………………………………………4
A. Type and form of business……………………………………………… 4
B. Location and description of facility……………………………………... 4
C. Description of product/service………………………………………….. 4
D. Timetable of business plan implementation………………………….. 5
III. Market Analysis…………………………………………………………’… 5
A. Market identification……………………………………………………… 5
B. Market size………………………………………………………………... 5
C. Pricing of product or services…………………………………………….6
D. How will you remain competitive………………………………………... 7
IV. Marketing Strategy…………………………………………………….…… 7
A. Identify method of selling products through distributors,
retail chains etc.……………………………………………………………… 8
D. What kind of advertising/promotion is planned.
identify costs…………………………………………………………………8-9
I. Executive Summary
The Auto Repair Shop in Northern Samar is an enterprise that offers its target clients, who
may come from the neighborhood or from other towns and markets, high quality, reasonably
priced, and accessible service. It is a corporation that is owned by its shareholders, who purchase
shares to gain a stake in the business. Whereby they will continue to hold a stake in the company,
and if it generates income, they stand to gain. They believe they are taking on more risk because
they could lose a lot if the company fails, but they also believe they could win more if the company
succeeds since they are exposed to the share price.
Wrench Queen’s Auto-Repair Shop is a small starting business that provides a
comprehensive range of services detailed below in our community area. The business's goal is to
provide a one-man-shop for all automotive service needs, such as brakes, transmission, and
wheel alignment. Enables the business to provide a higher perceived value to the customer than
many other shops specializing areas. This business will surely contribute to the economy through
tax payment. In every material the customer will buy there is a tax allotted in every item.
A. Business Name and Address (LOGO)
The Wrench Queens Auto-Repair Shop business name is come
from itself wrenches means are made in various shapes and sizes and are
used for gripping, fastening, turning, tightening, and loosening things like
nuts and bolts in an auto. This is in Brgy. Macagtas Diversion Road,
Northern Samar nearly on the highway. The business name is prominent
to the people since Queens is for entrepreneur’s friendships terms of
interment. This is to hand to hand and discernible by the people.
B. Objectives
The objectives of this business are the following:
 To create a substantial customer base consisting of private and professional clients both in
the domestic and international markets
 To solve any problem arises in our field and provide quick solutions to all our customers
 To create a service-based company whose goal is to exceed customer’s expectation.
 Achieve healthy earning or revenue in the first year of the operation.
 To develop a sustainable start up business, contributing to increased employment of
community residents.

C. Goals
The Auto Repair Shop’s primary business goals are the followings:
 Maintaining the professional service and personal care we offer our customers
 Establish our status as sector leaders by providing the highest quality of service possible
 Keeping our knowledge base up to date
 Continue to increase revenue and customer base.
 Continue to provide industry – leading customer service.
 Expand the branches of company.
 Promote skilled apprentice to full – time.
 Long-term running of the business.
 D. Benefits
a. Creation of jobs. They are employed both during the shop's real operation and during its
restoration thanks to the development of the auto repair business and those incidentally
associated with the project.
b. Creating income. With regard to job opportunities, this initiative could provide revenue to
those who work in the firm, including both employees and potential investors.
c. Funding the Government by Generating Money. The government can raise money by using
licensing and tax payments made by businesses, which would eventually help to improve
the socioeconomic conditions in the nation.
II. Description of Business
The Wrench Queens Auto-Repair Shop is a highest quality for maintenance and
dependable mechanics. As we sincerely thank each client, just as our supervisors and
subordinates complement one another, welfare for each customer's wants is constantly there. The
biggest draw for customers is the company name itself, which helps them remember where to go
to find our shop and our high-caliber services. It is located at Brgy. Macagtas Diversion Road,
Northern Samar nearly on the highway.
A. Type and form of business
Wrench Queens Auto-Repair Shop is a corporation wherein the owner of this venture is its
stockholders or shareholders.
B. Location and description of facility
The location of this will be located at Baranggay Macagtas Diversion Roadside, municipality
of Catarman, Province of Northern Samar, along the main thoroughfare. Whereas the target
clients that needed service may easily get it, it is congested, and it is close to freeways for transit.
The store is housed in a third story building, with the mechanics' workspace, customer reception,
customer waiting areas, and a clean restroom available to both employees and customers on the
first floor. The stock room for spare parts and accessories on second floor and the offices for the
owners and personnel will thereafter be on the third story.
The shop is well-maintained and has high-quality equipment throughout. The customer
reception and waiting areas are welcoming. Both the workspace and the office are useful.
C. The product and service description
General Automotive Repairs - primarily engaged in providing (1) a wide range of mechanical and
electrical repair and maintenance services for automotive vehicles, such as passenger cars,
trucks, and vans, and all trailers or (2) engine repair and replacement- it is the primary service that
the venture does. It is either to repair or to replace.
 Automobile Engines
 Ignition System
 Automobile Brakes
 Electric repairs
 Oil change
 Tire pressure monitoring
 Wheel alignment
 Maintaining car’s air conditioning system
 Vehicle spare parts and accessories - providing repair and maintenance to the customers
automobile, the venture also sells important car spare parts and accessories.
 Battery (and alternator)
 Car oil
 Car filters
 Tires
 Timing belt
 Seat covers
 Water pump
 Floor mats
 Car lights
 Mirrors
 Dash covers
 Steering wheel covers and more

D. Timetable for Business Plan Implementation

WRENCH QUEENS AUTO-REPAIR SHOP TIMETABLE of YEAR 2022-2024
This timetable will be regularly reviewed and updated along with any review and updates needed.
Person’s
Task 14 Days Timeline Responsible Start of Deadline
task
Usage of
inspecting and Mechanic 1 Or 15 28
testing Mechanic 2 January January
equipment

Performing Mechanic 1
preventive Or 3 16
maintenance Mechanic 2 February February
work.
Engine Tune - Mechanic 1 Or 10 23
ups. Mechanic 2 March March

Change Oil Mechanic 1 Or 11 24

Mechanic 2 May March

Tire Rotation Mechanic 1 Or 12 25

Mechanic 2 June June

Filter Mechanic 1 Or 18 31
Replacement Mechanic 2 April April

Change Tire Mechanic 1 Or 16 29

Mechanic 2 July July

Filter Mechanic 1 Or 7 20
Replacement Mechanic 2 November November
Wheel Mechanic 1 Or 22 5
Balance Mechanic 2 October November
Testing
Wheel Mechanic 1 21 4
alignment Or September October
Mechanic 2
Note: The specific Date for each task on timetable for business plan implementation are Depends
on our customer Satisfaction.

III. Market Analysis

A. Market Identification
The Target Market for Wrench Queens Auto-Repair Shop could be well educated people
aged 18 up that having Automobile Service with permanent job or having ability to pay on a certain
amount and also those corporation using car and buses who live in Catarman, Northern Samar
and other near municipalities or provinces if possible, to visit the location of the business.
B. Market Size
Northern Samar is a province in the Eastern Visayas Region of the Philippines that having a
population around 639,186 in 2020(PhilAtlas), 15 to 64 years old are more than half which is 52.19
percent (PSA GOV) we assume that 18 years old above will be 15 percent.
( no . of poppulation ) ( Percentage of 18 years old above )=the total no . of 18 yrs .old above

( 639,186 ) ( 0.15 )=95,878

We are having 95,878 possible number of customers we assume that the total sale of our
auto repair shop will be 5,000 pesos per day. Now we can compute the market size.
total no . of 18 years old above ( total sale per day )=market ¿ day

(
95,878 5,000
pesos
day )
=479,390,000 pesos per day around the province .

Therefore, the possible market size for Wrench Queens Auto-Repair Shop is 479,390,000 pesos
per day around the province. We compute market size by the no. of population 18 years old above
and we all know that not everybody has an automobile service.
C. Pricing of Products or Services
PRODUCT PRICE LIST
Battery (and alternator) Php. 1,793.88.
Car oil Php. 700.00.
Car filters Php. 113.00
Tires Php. 4,000 to Php 6,000
Timing belt Php. 1,900 to Php 3,400
Water pump Php. 303 to 909
Seat covers Php.10,927.00(five seats)
Floor mats Php.988.00
Car lights Php.4,999.00
Mirrors Php.1,499.00
 Dash covers Php.249.00
Steering wheel covers Php.499.00

SERVICE PRICE LIST

Usage of inspecting and testing equipment. Php.200.00
Performing preventive maintenance work. Php.200.00
Engine Tune -ups. Php.5,000.00
Change Oil Php.100.00
Tire Rotation Php.100.00
Filter Replacement Php.500.00
Change Tire Php.150.00
Filter Replacement Php.500.00
Wheel Balance Testing Php.150.00
Wheel alignment Php.200.00

Wrench Queens Auto-Repair Shop can ensure that a customer's car is secure, Queens can
handle it with care, and they ensure that all customers will select the product and services. We
offer high-quality products and reliable service providers, and our prices are reasonable enough to
satisfy customers in terms of both goods and services.
D. How will you remain competitive?
We maintain our competitiveness by selecting and focusing on growing a nice area of
knowledge as the first step to building a strong reputation for both our company and us. We
thoroughly vet the people we work with, just as we do for our company. As a result, a second
recommendation is to prepare in advance and pick wisely. You should strive to improve yourself
every day. If you achieved excellent results for your first client, try to improve on that with your
next client. Also, think about how you might broaden the lessons you learned from each previous
engagement. To build on our own successes and maintain our competitiveness as entrepreneurs,
it is critical that we learn from both our successes and failures in this position.

IV. Marketing Strategy

A. Identify Method of Selling Products through distributor, retail chains, etc.

We use our social media channels as another way to deliver both informative and engaging
content. We don’t need to be on every social media platform. But as part of our auto repair
marketing strategies, create at least a profile on Facebook and regularly update our page with
content that would interest our audience. Our content doesn’t have to be all about auto repair. It
can be related to anything about vehicles, driving, your community, and your shop such as:

 Driver safety tips

 Car maintenance advice
 Traveling tips
 Traffic news
 Photos of your staff and location
 Customer satisfaction stories
 Info about local events
  Support for community initiatives
 Offer specials and coupons for likes and shares
While it may seem like the internet is a tool for connecting with people all over the world, it is
also a very useful tool for connecting with people right in your neighborhood. You can use auto
repair marketing strategies to target local customers that search for an auto shop or mechanic
near them by Optimizing your site for local SEO, Using Facebook and Google ads to target
customers in your area, and Creating Google Business and Yelp profile pages.

Another way to stay in touch with customers is following up with them after they have visited
your location. Implement a program that requires a call to each of your customers once that have
completed a service with your business. This is one of the auto repair marketing strategies that we
allow to collect feedback about our performance and create a deeper more personal connection
with our customers.

Educate customers through informative in-store content. Auto shop customers are notoriously
skeptical, so we must work to build trust with them. One way to do that is by providing informative
content that alleviates their fears, concerns, and confusion. In-store signage provides content that:

 Explains how services are performed and why these are necessary
 Shares facts and evidence about the value of products and services
 Includes product demo videos that show how items work
 Social Media Marketing

D. What kind of Advertising/Promotion is Planned: Identify costs

We establish our target audience and produce relevant and helpful material. We must be
clear about our audience before we can produce material that is captivating and fascinating to
them.

We promote and advertise our firm using a poster, brochure, and business cards.
Customers can easily find our business using our business cards and brochures, especially if they
need to fix their car, don't have a cell phone, or wish to use our service.

POSTER
 BUSINESS CARD

Poster

Printing Design Php.2,500.00

Material Used Php.3000.00

Other Cost Php.500.00

TOTAL COST: Php. 6,000.00

Business Card

Printing Design Php.1,500.00

Material Used Php.3000.00

Other Cost Php.500.00

TOTAL COST: Php. 5,000.00

Brochure
Printing Design Php.1500.00
Material Used Php.3000.00
Other Cost Php.1000.00
TOTAL COST: Php.5,500.00