Republic of the Philippines
DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
BOLINAO INTEGRATED SCHOL
BUDGET OF WORK IN PRINCIPLES OF MARKETING
Grade 12 - Q2 Principles of Marketing
Suggested
Quarter Chapter/ Week/ Topics/Content Reference Learning Competency/ Learning Skills
Unit Day Objectives Strategy/Activity Number
of Days
2 5 Week 1 Product Learner's ABM_PM11-IIae-16 Understanding Design a new product or 5
Module, Communicating service, groupings
Services Principles of Modelling
Marketing by Define a product and differentiates Representing
Philip Kotler the product, services, and Reasoning Decision
Experience experiences. Making Applying
2 5 Week 2 Pricing strategies Learner's ABM_PM11-IIae-17 Understanding Decide types of pricing 5
Module, Communicating approach to chosen
Principles of Identify and describe the factors to Modelling business, groupings,
Marketing by consider when setting prices and Representing graded recitation.
Philip Kotler new product pricing and its general Reasoning Decision
pricing approaches. Making Applying
Page 1 of 10
Module, Communicating approach to chosen
Principles of Modelling business, groupings,
Marketing by Representing graded recitation.
Philip Kotler Reasoning Decision
Making Applying
Suggested
Chapter/ Week/ Learning Competency/ Learning
Quarter Unit Day Topics/Content Reference Objectives Skills Number
Strategy/Activity
of Days
2 6 Week 3 Structure of Learner's ABM_PM11-Iia-e-18 Understanding Groupings, Worksheets, 3
distribution channels, Module, Discuss the structure of distribution Communicating Board works
supply chain. Principles of channels, functions and nature of Modelling
Marketing by the supply chain management. Representing
Philip Kotler Reasoning Decision
Making Applying
2 6 Week 4 adverstising Learner's ABM_PM11-Iia-e-19 Understanding Create advertisement, 6
sales promotion Module, Define and identify relevant Communicating groupings, quiz
Principles of promotional tools, namely, Modelling
personal selling Marketing by Representing
advertising, sales promotion,
Philip Kotler personal selling, public relations, Reasoning Decision
public relations and direct marketing to create Making Applying
awareness and persuade the target
market to buy the product or
direct marketing patronize the service.
Page 2 of 10
promotional tools, namely,
Marketing by advertising, sales promotion, Representing
Philip Kotler personal selling, public relations, Reasoning Decision
and direct marketing to create Making Applying
awareness and persuade the target
market to buy the product or
patronize the service.
Suggested
Chapter/ Week/ Learning Competency/ Learning
Quarter Unit Day Topics/Content Reference Objectives Skills Number
Strategy/Activity
of Days
2 7 Week 5 market analysis Learner's ABM_PM11-Iia-e-20 Understanding Graded recitation, 5
planning Module, Explain the relationship between Communicating Groupings, quiz
Principles of market analysis, planning, Modelling
implementation Marketing by Representing
implementation and control.
Philip Kotler Reasoning Decision
control Making Applying
2 7 Week 6 situation analysis Learner's ABM_PM11-Iia-e-20 Understanding Graded recitation, 6
SWOT analysis Module, Analyze the company's situation, Communicating Groupings, case analysis
Principles of markets and environment (the Modelling
Marketing by marketing audit and SWOT Representing
Philip Kotler analysis). Reasoning Decision
Making Applying
2 8 Week 7 marketing concept Learner's ABM_PM11-Iia-e-24 Understanding Food bazaar, Groupings 5
marketing plan Module, Integrate the marketing concepts Communicating
Principles of and techniques learned by Modelling
Marketing by preparing a marketing plan. Representing
Philip Kotler Reasoning Decision
Making Applying
Page 3 of 10
2 8 Week 7 Learner's Understanding Food bazaar, Groupings 5
Module, Integrate the marketing conceptsCommunicating
Principles of and techniques learned by Modelling
Marketing by preparing a marketing plan. Representing
Philip Kotler Reasoning Decision Suggested
Chapter/ Week/ Learning Competency/ Learning Making Applying
Quarter Unit Day Topics/Content Reference Objectives Skills Number
Strategy/Activity
of Days
2 8 Week 8 Presentation of mini- Learner's ABM_PM11-Iia-e-25 Understanding Graded recitation, 1
marketing plan Module, Present a mini-marketing plan, Communicating Groupings,
Principles of orally and in writing. Modelling
Marketing by Representing
Philip Kotler Reasoning Decision
Making Applying
TOTAL 36
Prepared by:
Validated by: Approved:
JUNIE J. GALE MA. CECILIA T. BALGUA
Master Teacher I Principal II
LAILANI A. MATIAS
ABRAHAM T. TOLEDO
Head Teacher II
Page 4 of 10
Republic of the Philippines
Department of Education
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
BOLINAO INTEGRATED SCHOOL
TABLE OF SPECIFICATIONS
PRINCIPLES OF MARKETING 12 2NS QUARTER (1ST SEM) 2022 - 2023
Subject Grade Grading Period School Year
Time Total Number of
COGNITIVE PROCESS DIMENSIONS
Most Essential Learning Competencies Spent Items
(in hr) Remembering Understanding Applying Analyzing Evaluating Creating Computed Adjusted
Define a product and differentiates the product, services and
5 2, 5 1, 3 6, 7 4 6.94 7
expereience.
Identify and describe the factors to consider when setting
prices and new product pricing and its general pricing 5 9, 10, 22 12, 47 11 8 6.94 7
approaches.
Discuss the structure of distribution channels, functions and
3 30 31, 32, 33 34 4.17 5
the nature of the supply chain management.
Define and identify relevant promotional tools, namely,
advertising, sales promotion, personal selling, public relations,
6 13, 16, 19, 20 14, 15, 17, 18 8.33 8
and direct marketing to create awareness and persude the
target market to buy the product or patronize the service.
Explain the relationship between market analysis, planning,
5 42, 44 46 47, 48, 49, 50 6.94 7
implementation, and control.
Analyze the company's situation, markets, and environment 24, 25, 26, 27,
6 23 21, 29 8.33 8
(the marketing audit and SWOT analysis) 28
TABLE OF SPECIFICATIONS
PRINCIPLES OF MARKETING 12 2NS QUARTER (1ST SEM) 2022 - 2023
Subject Grade Grading Period School Year
Integrate the marketing concepts and techniques learned by
5 36, 37, 40, 43 35, 38, 41 6.94 7
preparing a marketing plan.
Present a mini-marketing plan, orally and in writing. 1 45 1.39 1
Total 36 30 14 6 0 50.00 50
Prepared by: Validated by: Approved:
JUNIE J. GALE MA. CECILIA T. BALGUA
LAILANI A. MATIAS Master Teacher I Principal II
ABRAHAM T. TOLEDO
Head Teacher II
Republic of the Philippines
DEPARTMENT OF EDUCATION
Region I
SCHOOLS DIVISION OFFICE I PANGASINAN
BOLINAO INTEGRATED SCHOL
BUDGET OF WORK IN PRINCIPLES OF MARKETING
Grade 12 - Q1 Principles of Marketing
Suggested
Chapter/ Week/ Learning Competency/ Learning
Quarter Unit Day Topics/Content Reference Objectives Skills Number
Strategy/Activity
of Days
1 1 Week 1-2 Principles, goals and Learner's ABM_PM11-1a-b-1 Understanding Plot marketing goals and 8
approaches of Module, Communicating approaches for product
marketing Principles of Modelling or service.
Marketing by Representing
Philip Kotler Define and understand marketing Reasoning Decision
principles, goals and approaches. Making Applying
1 2 Week 3 Definition of Learner's ABM_PM11-IIae-17 Understanding Develop a program for 12
relationship Module, Communicating customer service
marketing Principles of Relationship marketing. Customer Modelling
Marketing by value Representing
Philip Kotler Reasoning Decision
Making Applying
1 6 Week 3 Learner's ABM_PM11-Iia-e-18 Understanding Groupings, Worksheets, 3
Module, Discuss the structure of distribution Communicating Board works
Principles of channels, functions and nature of Modelling
Marketing by the supply chain management. Representing
Philip Kotler Reasoning Decision
Making Applying
Page 7 of 10
1 6 Week 3 Learner's Understanding Groupings, Worksheets,
Module, Discuss the structure of distribution Communicating Board works
Principles of channels, functions and nature of Modelling
Marketing by the supply chain management. Representing
Philip Kotler Reasoning Decision
Making Applying
Suggested
Quarter Chapter/ Week/ Topics/Content Reference Learning Competency/ Learning Skills
Unit Day Objectives Strategy/Activity Number
of Days
Page 8 of 10
Suggested
Quarter Chapter/ Week/ Topics/Content Reference Learning Competency/ Learning Skills
Unit Day Objectives Strategy/Activity Number
of Days
2 6 Week 4 Learner's ABM_PM11-Iia-e-19 Understanding Create advertisement, 6
Module, Define and identify relevant Communicating groupings, quiz
Principles of promotional tools, namely, Modelling
Marketing by advertising, sales promotion, Representing
Philip Kotler personal selling, public relations, Reasoning Decision
and direct marketing to create Making Applying
awareness and persuade the target
market to buy the product or
patronize the service.
1 7 Week 5 Learner's ABM_PM11-Iia-e-20 Understanding Graded recitation, 5
Module, Explain the relationship between Communicating Groupings, quiz
Principles of market analysis, planning, Modelling
Marketing by implementation and control. Representing
Philip Kotler Reasoning Decision
Making Applying
1 7 Week 6 Learner's ABM_PM11-Iia-e-20 Understanding Graded recitation, 6
Module, Analyze the company's situation, Communicating Groupings, case analysis
Principles of markets and environment (the Modelling
Marketing by marketing audit and SWOT Representing
Philip Kotler analysis). Reasoning Decision
Making Applying
1 8 Week 7 Learner's ABM_PM11-Iia-e-24 Understanding Food bazaar, Groupings 5
Module, Integrate the marketing concepts Communicating
Principles of and techniques learned by Modelling
Marketing by preparing a marketing plan. Representing
Philip Kotler Reasoning Decision
Making Applying
Page 9 of 10
Suggested
Quarter Chapter/ Week/ Topics/Content Reference Learning Competency/ Learning Skills
Unit Day Objectives Strategy/Activity Number
of Days
1 8 Week 8 Learner's ABM_PM11-Iia-e-25 Understanding Graded recitation, 1
Module, Present a mini-marketing plan, Communicating Groupings,
Principles of orally and in writing. Modelling
Marketing by Representing
Philip Kotler Reasoning Decision
Making Applying
TOTAL 36
Prepared by:
Validated by: Approved:
JUNIE J. GALE RACQUEL C. CAASI, EdD
Master Teacher I Principal IV
LAILANI A. MATIAS
ABRAHAM T. TOLEDO
Head Teacher II
Page 10 of 10
