2021 HBR The HBR McKinsey Awards, judged by an independent panel of business and
academic leaders, commend outstanding articles published each year in
McKINSEY Harvard Business Review. The awards were established in 1959 to recognize
AWARDS practical and groundbreaking management thinking.
Accounting for Climate Change
NOVEMBER–DECEMBER 2021
Most large companies now publish ESG reports describing
FIRST PLACE
progress on environmental, social, and governance initia-
tives. But as Robert S. Kaplan of Harvard Business School
and Karthik Ramanna of Oxford write in this article, those
reports “are often made up of inaccurate, unverifiable, and
contradictory data.” Their remedy: an E-liability accounting
system to measure emissions and assign them to outputs
using a combination of chemistry, engineering, and princi-
ples of cost accounting—which allows companies to track
carbon emissions as accurately as they do financial data.
THE JUDGES
The Circular Business Model Kathleen M.
JULY–AUGUST 2021 Eisenhardt
Professor, Stanford
Circular business models create supply chains that recover or University School
recycle the resources used to create their products. In this article of Engineering
Atalay Atasu and Luke N. Van Wassenhove (professors at INSEAD)
and Céline Dumas (a senior manager at Accenture France) outline
three strategies for achieving circularity and offer a tool to help Claudio
Fernández-Aráoz
identify the one most likely to be economically sustainable. Former partner,
Egon Zehnder
Trevor Fetter
Unconscious Bias Training That Works Former CEO, Tenet
THE FINALISTS
Healthcare
SEPTEMBER–OCTOBER 2021
Many companies rely on unconscious bias training to become
more diverse, equitable, and inclusive. But research has shown Sunil Gupta
that it is most often ineffective and can even backfire. Harvard Professor, Harvard
Business School
Business School professors Francesca Gino and Katherine
Coffman describe a new way to help people manage their
biases, practice new behaviors, and track their progress. Samantha
Hammock
EVP and chief
human resources
officer, Verizon
Net Promoter 3.0
NOVEMBER–DECEMBER 2021
Linda A. Hill
Since its introduction, in 2003, the Net Promoter System for Professor, Harvard
measuring customer loyalty has become ubiquitous. In this Business School
article Fred Reichheld, Darci Darnell, and Maureen Burns
of Bain describe how NPS has been misused—and unveil an
Herminia Ibarra
alternative and more verifiable metric, called earned growth Professor, London
rate, to help overcome its shortcomings. Business School
34 Harvard Business Review
May–June 2022
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