Brand Identity

Guidelines

August 2022
Table of Contents

1 Basic Elements Overview

2 NOMEX Logo
3 Logo Clearspace & sizing
4 Logo Application
5 Typography/Type Hierarchy
6 Photography
7 Photography Principles
8 Color Palette
 Logo lockup (See page 3)

Color palette (See page 9)

Basic Elements Overview

This section summarizes the basic elements—logo- Imagery (See page 10)
type, logo lockup variations, color palette, imagery,
typography, and photography, —in our visual system.
Each element is designed to work in harmony with
the others. When combined, the elements convey
the richness of our brand.
Typography (See page 12)

Raleway Regular Raleway Heavy

AaBbCc ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789!@#$%^&*

©2022 NOMEX® 1
NOMEX Logo
The name “Nomex” is ownable—we don’t need
an abstract symbol or mark to stand outOur logo
spotlights our unique and expressive name at
every opportunity, so people remember who we
are.

The Nomex logo is how people find us in a

marketplace . Our confident first impression. An NOMEX logo mark
invitation to get to know us. It builds brand equity NOMEX logo

and sets us apartOur logotype is the visual repre-

sentation of our brand archetype—The Sage—
through serif letterforms with smart yet
approachable look and feel it.

This logotype is set in color XXXX when placed

on the light background and in XXX when placed
on the dark background. The proportion, spacing
and placement between each letters should not
be changed. It is applicable on various brand
color backgrounds

The logo should be in our primary brand color,

Blue, whenever possible.

©2022 NOMEX® 2
 Maintain minimum clear space on all sides of the logo.
Minimum clear space is half the height of X.

Logo Clearspace & sizing

The logo should never feel crowded or

insignificant. Keep enough clearspace 30px
.175 inches

around the logo—no graphics or text

should come within the boundary
outlined on the right. And never size
the logo less than 30px or .175 inches
in height.

1/2X 1/2X

Minimum size – Print (300 dpi)

.375”

©2022 NOMEX® 3
Logo Application

4
 Typography

The welcoming and caring feel of our organization is

Title Raleway Black, 36/43, Nomex Blue

also found in the “form” of our words. Typography is Subtitle Raleway Black, 24/34, Knocked-out
the element that gives our words a distinctive look Section Title Raleway Medium, 18/24, Nomex Blue
and feel even before someone reads the text..
Raleway is our primary font and must be used for all HEADER Raleway Black, 10/14, All Caps, Nomex Black
internal and external materials. Raleway is an elegant
Subhead 1 Raleway Black, 10/14, Nomex Black
sans-serif typeface family with an approachable and
friendly feel that matches the work we do. Raleway Subhead 2 Raleway Black, 10/14, Nomex Black
font may not be altered by shadowing, stretching,
outlining or applying any other modifications. Text Raleway Book, 10/14, Nomex Black

• Bulleted Text Raleway Book, 10/14, .125in Indent, Nomex

Type Hierarchy Black

Notes Raleway Black, 9/13, Nomex Dark Grey

Complex documents and long papers require multi-
ple levels of type treatments. Use this structure as a Footnotes Raleway Book, 8/11, Justified, Nomex Dark Grey
guide to achieve consistency across all materials. Use
this structure as a starting place. Any designer should
have the creative liberty to alter/change to match
designs.

5
©2022 NOMEX®
 Photography
The most genuine and engaging way to highlight the people we serve is through photography.
It encapsulates the nuance of human emotion and grounds our brand in reality.On photography,
the logo should always be white. Make sure to place it on a dark section of the image so it’s
clear and legible.

6
©2022 NOMEX®
Photography Principles
Photography is a powerful tool, but the wrong photos
can be damaging to our brand. Regarding the Nomex
brand, 2 principles govern how images should be
used.

Humans in a positive reality Diversity

Photos should tell true stories. There must be of We’re serving businesses in hundreds of communi-
utmost importance the human connection in every ties and industries across the country. Our custom-
image—eye contact between people in the photo or ers are diverse, so it’s critical that our photography
even someone out-of-frame. No gazing off into the reflects that. We have three key principles that
distance. We want the dirt, the sweat, the messy guide our brand photography style and keep us
desks. consistent.

Poses should be candid and warm. Subjects shown

should appear to be interacting with one another,
highlighting teamwork whenever possible.

7
©2022 NOMEX®
Color Palette
The NOMEX color palette is dynamic and vibrant, Main palette Neutrals

any communication. The neutrals are clean and

straightforward. These should be used for body NOMEX Red NOMEX Black
copy and additional elements on the website. PMS 199 C PMS Black C
CMYK 0,100,72,0 CMYK 0,0,0,100
RGB 237,25,68 RGB 0,0,0
WEB #ed1944 WEB #000000

logo variation. Always use the provided logo

NOMEX Purple Coated NOMEX Medium Gray
PMS 2597 C PMS Cool Gray 8 C
combinations. However, colors within our palette
CMYK 80,99,0,0 CMYK 0,0,0,45
can be used individually and in combination with RGB 92,47,146 RGB 157,159,162
each other as accent or background colors. WEB #5c2f92 WEB #9d9fa2

Explanation of colors: NOMEX Purple Uncoated NOMEX Light Gray

• CMYK colors are used for professional printing, PMS 2597 U PMS Cool Gray 3 C
CMYK 65,85,0,0 CMYK 0,0,0,15
such as brochures and posters.
RGB 116,72,157 RGB 220,221,222
• RGB/WEB HEXADECIMAL colors are used for WEB #74489d WEB #dcddde
digital applications, such as websites, banner
ads, digital badges and e-mail. NOMEX Dark Gray White
PMS 424 C CMYK 0,0,0,0
• PANTONE® (PMS) colors are used for 2-color
CMYK 0,0,0,75 RGB 255,255,255
printing, silkscreen and embroidery. RGB 99,100,102 WEB #ffffff
• HRCI PURPLE COATED is used for professional WEB #636466

printing on coated paper stock and all digital

applications.
• HRCI PURPLE UNCOATED is used for
professional printing on uncoated and matte
paper stocks.

Neutrals:
Gray and black are used for backgounds and
body text.

©2022 NOMEX® 8