INTRODUCTION

Clubfox is “for the Fashion lover in you.” Clubfox designs it’s each and every
piece of cloth keeping in mind the fashion devotee in you. Clubfox is an
offshoot of the Naagal Garment Industries which started 13 years back and is
not only an ISO accredited company but also, in a very short span has come a
long way to become one of the favorite apparel brands of India. The wide
range of apparels at Clubfox includes classy formals, cool casuals, party wear
etc for men also trendy prints, colourful fabrics, off beat collection etc for
women.

Clubfox is spread over 190 outlets across India. With manufacturing units in
Mumbai and MP, Clubfox promises to become one of the preferred brand of
every Indian.

Club Fox to launch Londonar, a casual denim brand

Clubfox the well-known garment brand is launching a men’s casual brand

called Londonar. It will have a range of denims, shirts T-shirts and casual
shoes. “We will open 50 exclusive Londonar stores sized around 300 to 600
sq. ft. These will come up in metros and Tier I and II cities,” says Rajendrra
Agarrwal, MD, Naagal Garment Industriez, the makers of Clubfox, MBA and
Londonar brand. The new brand will be in-line with brands like Spykar and
Killer jeans but in the mid-premium category.

Agarrwal says they will be following a franchisee model to market the new
brand. “We will concentrate on high volumes, value for money,” he explains.
Also, there will be no clash of brand identity between their existing brands
Club Fox and MBA. With the setting up of 50 Londonar stores, the company is
expecting to do business worth Rs 4 lakhs to Rs 6 lakhs per store every month
and a total of around Rs 50 lakhs per store annually.

The major share of Naagal Garment’s business comes from their flagship
brand Club Fox. Most of it happens through their exclusive outlets. “Because of
our EBOs, we sell garments at high volumes. Per store sales have been
growing at a high rate while our production costs have come down that has
boosted business,” he says. The company has 150 exclusive stores for Club Fox
across India. For the fiscal year 2010-11 they plan to add another 100 stores.
Initially, 50 stores will come up in Gujarat and Maharashtra. The cities on their
radar are Surat, Baroda, Ahmedabad, Nagpur and Pune. The plan is to open
one store per week. The other 50 stores will be distributed in Delhi, Madhya
Pradesh, Chhatisgarh and Rajasthan.

The company also has another brand called MBA which is a casuals and
denims range. It’s sold through 400 multibrand outlets and large format
stores pan India. While Club Fox is sold mostly through franchisee stores,
there are some company-owned and managed flagship stores as well. These
are in Mumbai, Jabalpur, Reva and Satna. 

The company which has been registering an average 40 to 50 per cent growth
in the last two years is expecting a turnover of Rs 35 crores this fiscal. And
next year we are aiming for Rs 70 crores. Agarrwal sums up by saying he
wants their business to touch more than Rs 5 crores per month.

Club Fox - T-Shirts

Club Fox (T-Shirts) is located at Naagal House, 1285, Wright Town., Jabalpur.
Club Fox phone number is 4017774,2400387. Their fax number is 91-761-
2403197. Mens Formal Wear
Club Fox
Naagal House, 1285, Wright Town.,
Jabalpur
Madhya Pradesh India
Phone: 4017774,2400387
Collection
 

Clubfox believes in giving everyone a style make over. At Clubfox, when we

think about a collection, we consider the minute details and hence bring you
collections that suit your wardrobe. From the regular formals, to cool casuals,
from checks, strips to embroidery and designer prints, Clubfox has it all.

Men's Wear

Women's wear

Accessories
THE ROLE OF MARKETING IN RETAIL

In order to evaluate the role of Marketing in the area of retail, let us

first start with some of the commonly quoted definitions of the term
“marketing”. Philip Kotler defines Marketing as a societal process by which
individuals and groups obtain what they need want through creating, offering
and freely exchanging products and services of value with others.

The American Marketing Association defines marketing as “the

process of planning and executive the conception, pricing, promotion and
distribution of ideas, goods and services to create exchanges that satisfy
individual and organizational goals.”

For these definitions, one can draw the conclusion that marketing has
to do with providing the right product to the consumer, at the right place and
time, which is largely what retailers believe that they are doing. Therefore,
what is the role that marketing can play in a retail organization?

The role of marketing in retail organization is two-fold. The first

role that marketing can play for a retail organization is that of information the
consumer that it exits. The second role that marketing plays for the retailer is
enabling it to get closer to the end consumer.

As the industry evolves and begins to focus on creating an

experience for the end consumer, the elements of the marketing mix become
increasingly important. Technology aids the understanding of consumer
needs and preferences and at the same time, serves as the salient salesmen.
Point-of-purchase (P-O-P) signage and in-store media educate and draw the
attention of the consumers towards a product’s availability and attributes. At
a time when most consumers want more information and when retailers have
reduced staffing levels, Retail Marketing performs a vital service and
augments cost-reduction efforts.

Retail Marketing is one of the few mass advertising media that can
convey the same overall strategic message in differing languages, to varying
audiences in the same village, city or region. Today’s P-O-P displays are easily
assembled, maintain and, at the same time, more powerful in entertaining and
informing in the retail environment.
OBJECTIVES OF THE STUDY

1) To search whether Sagar market is ready for organized retail.

2) To analyze market potential for organized retailers.

3) To study various services provided by retailers.

4) Satisfaction level of customers.

5) To study market share of organized retailers and unorganized retailers.

6) To define the probable market for a particular product and to find out

general market condition and tendencies.

7) To assess the competitive strength and policies.

8) To study the buying potential & power of consumers.

9) To assess the probable volume for future sales.

10) To know the customer acceptance for organized & unorganized retailers.
LIMITATIONS OF THE STUDY

The limitations of the study were as under:-

1) The study is not the actual representative of the company, as the

question cannot be properly.
2) Secondly the students are not fully aware of the policies and the
working environment, as a result sometimes communication was
not possible.
3) The student sometimes is neglected and proper feedback is not
received from the third parties.
4) At times knowing the actual facts and figures become difficult if
the company follow the policy of non-disclosures of every type of
information.
DATA ANALYSIS FROM CUSTOMERS

1. Family Income (per month):?

Family Income (per month):

50
45
40
35
30
Family Income (per
25
month):
20
15
10
5
0
Upto 5000 Between Between Above 20000
5000 to 10000 to
10000 20000

2. Name the retail stores which you visit on a regular basis?

V isiting Stores on regular Basis

60

50

40
V isiting Stores on
30
regular Basis
20

10

0
 3. Which factor influences your decision about choosing the retail
mall/supermarket you visit?

Factors f or V is iting The Market

45
40
35
30
25 Fac tors f or V isiting
20 The Market
15
10
5
0

4. How often do you visit a retail mall /Supermarket?

Vis it t o t he M a rke t

35

30

25

20
Vis it t o t he M arket
15

10

0
 5. What kind of goods do you prefer purchasing from retail
outlets/Supermarkets?

Goods prefer to purchas e by cus tom ers

45
40
35
30
25 Goods prefer to
20 purchas e by cus tom ers
15
10
5
0

6. Which factor influences your decision about buying items at the

retail malls/supermarkets?

Factors influence on Decision for buying?

35
30
25
20 Factors influence on Decision for
15 buying?

10
5
0
Quality & Brand Advertisements Discount Offers Past Experience
Names with any product
or service
FINDINGS

On the basis of above figures there are some analyses &

findings

 The above figures shows, good feedback from customers

and retailers.
 Some high level customers regularly visit to the malls.
 Some middle class & higher class level customers visit to
the mall especially at the time of good offers, and some
discounts facilities.
 And some lower class level customers are ready to buy
when there is high percentage of discounts.
 CONCLUSION

I conclude that above suggestions can really drive Club fox and use
of this kind of application shows the capability of the shopping malls
towards capability the services provided to the customers.
Introduction of this type of systems can really be useful in any kind
of industry & particularly in shopping malls, and has made its
importance which also helps in making strategies decisions which in
making strategies decision which in turn leads the organization in
the competitive market.

Thus, they can have solution without any kind of communication

with the associates and this kind of application can really raise the
awareness of the retailers to find out where they stand in the
marketplace.

Further with the innovation of marketing strategies of malls in deep

sense can also make the hypermarket accurate and more useful in
order to develop the business.
Research Methodology

Introduction

Research Methodology is a way to systematically solve the research problem.

Research in commonplace refers to a search of knowledge. Research is an original

contribution to the existing state of knowledge making for its advancement. The role

of research in several fields of applied economics whether related to business or

economy as a whole has greatly increased in modern times.

Firstly we should know what is a research methodology. Every project repeat

conducted scientifically had specified framework for controlling data collection. This

framework is collect research design accurately and economically. There are

generally two types of research design: -

1. Exploratory

2. Conclusively Research.

These types of research design used in this project are exploratory. Exploratory

research is that in which new relationship, are discovered, and looking to the

objective of the research that is finding out the most dominant attribute and also

the market leader in respect to brand vs price.

Data collection Method

Both primary and secondary data’s was considered and studied for the

project.

Primary Data

These are the data’s which are not readily available to the user or researcher

but these data’s has to be collected by some one primarily for their own use.

They are specifically collected for certain research. For specific research project

at hand for obtaining state about advertisement and sales promotions of

different garment outlets.

Secondary Data

Refers of those data, which are collected and distributed is parts and are

already available in firm company internal needs and commercial trades and

private publication.

In the study secondary data were used for required information like:-

1. Marketing strategy of different garment outlets.

2. Getting information about the mode of marketing strategy of garment

outlets, which attribute population of customer.

Sampling Plan

Sagar has a population of approximately 15 lakhs. For carrying out any

research or study on any subject. It is very difficult to cover even 10% population. I

have for the sample size has to be decibel for a meaningful conclusion. For designing

the sample size, it was thought proper to cover a very small percentage of

population in various age group.

The method used for sample technique was non-probability convenience

sampling method. This method was used because it was not known previously as to

whether a particular person will be asked to fill the questionnaire that was easily

accessible and available to the researcher.

Considering the constraints, it was decibel to conduct the study based on

sample size of 20 people in specific age group. Scientific method was not adopted in

this study because of lack of thing, also the basic aim of doing research was

academic; hence most convenient way was selected.

Sampling Units

 Customer: 15

 Dealer: 1

Geographical area Covered

In Sagar city with population of 15 lakhs and sampling unit of 15 customers.

 Defining the universe is an important step in research design. Since it is not

possible to cover at area of the universe during the study period, it may to divide

into smaller areas.

For this survey sagar was divided into three geographical location covered.

 City Areas.

 Makronia Areas.

 Civil Lines.
 C E R T I F I C A T E

DATE…………

The project report title “CURRENT SCENARIO OF RETAIL

MARKET ON CLUB FOX” in Sagar City” prepared by ANUJ MISHRA, under the
guidance and supervision of MR. ANKUR BHATT (FACULTY OF NOBLE
COLLEGE, SAGAR) Affiliated by Dr. Hari Singh Gour Central University Sagar (M.P.),
for the partial fulfillment of the degree of Bachelor of Business Administration, is
satisfactory in respect of:

1. Contents and presentation of subject matter.

2. Language

3. Embodies the original work of the candidate

4. Submission within due date

Signature of Supervisor:

Signature of H.O.D.:

Signature of Examiner:
 Declaration by the Candidate

Date………….

I declare that the Project report titled “CURRENT SCENARIO OF

RETAIL MARKET ON CLUB FOX” is my own work conducted under the

Supervision of MR. ANKUR BHATT (FACULTY OF NOBLE COLLEGE, SAGAR) Affiliated by Dr.

Hari Singh Gour Central University Sagar (M.P.), To the best of my knowledge the report does

contain my work, & which has not been submitted for the award of any degree,

anywhere.

Date: -----------

Place: -----------

Signature of Candidate
ANUJ MISHRA
BBA 5TH SEM.
 PREFACE
The student of B.B.A. 5th has to undergo project report as a part of their

academic Course. The “CURRENT SCENARIO OF RETAIL MARKET

ON CLUB FOX” is a part of this Report. Student has to do survey in the market

and gather information regarding their respective survey. The main purpose of

undergoing such a survey is to know the customer preference, retailer opinion &

analyzing this information to find out the Customer Satisfaction of Coca Cola.

This report is preferred as the “CURRENT SCENARIO OF RETAIL

MARKET ON CLUB FOX” The survey was conduct is Sagar city and much of
the information is taken through websites of club fox.
fox This report presents the
introduction of Club fox along with data analysis, interpretation, limitation,
suggestion and conclusion. The field survey was conduct with help of
questionnaire, personal interview in Sagar city and through Internet.

The main purpose of the survey is to determine the popularity of the club fox
and the customers & Retailers preference about club fox in Sagar City.
 ACKNOWLEDGMENT

I would like to pay my sincere thanks to MR. AJISH KUMAR (H.O.D. OF BBA

DEPTT. NOBLE COLLEGE, SAGAR) for providing me the opportunity of doing the

project report.

I would to express my deep sense of gratitude to Mr. Ankur Bhatt for

his valuable guidance, advises, Cooperation & Constant encouragement

during the project preparation. He is very supporting and without his help I

would not have completed my project report successfully.

I am very thankful to retailer and customer whom I had approached for

collection of necessary data and who give their valuable time and comments,

which were the inputs for my survey.

Date:

Place: ANUJ MISHRA

BBA
5TH SEM.