Project Scope and Descriptive Work Breakdown Structure
Project Scope: Enhancing Market Position and Supply Chain Efficiency for Loblaws Canada.
The project aims to address the challenges faced by Loblaws in the highly
competitive retail sector, including the impact of e-commerce giants and supply chain
management issues. The scope involves implementing strategies to preserve market
share, improve profitability, and optimize supply chain operations to enhance the
timely delivery of products to customers.
Description of WBS
Project Objective: This project aims to assist Loblaw's Canada in preserving its market
position and profitability by addressing the challenges posed by intense competition and
supply chain management issues. The project aims to gather market data, analyze consumer
preferences, develop strategies, research emerging technologies, and execute the plan to
enhance Loblaw's competitive advantage and optimize its supply chain operations.
1. Project Initiation: The project will begin by defining the project objectives and scope.
This involves clearly articulating the project's goals and identifying the boundaries within
which the project will operate. The objective is to align the project's goals with Loblaw's
Canada's strategic objectives.
2. Analysis and Design: In this phase, the project team will gather market data to gain
insights into the retail industry, competitors, and consumer behaviour. This data will be
analyzed to identify market trends, consumer preferences, and changing demands. By
understanding these factors, the team can develop strategies to enhance Loblaw's
market position, customer engagement, and overall competitiveness. These strategies
may involve product assortment, pricing, promotional activities, and customer
experience improvements.
3. Research and Development: To address the challenges posed by emerging competitors
and changing market dynamics, the project team will conduct research on emerging
technologies and trends in the retail industry. This will involve exploring innovative
solutions and potential technological interventions that can improve Loblaw's
operations, customer experience, and supply chain efficiency. The team will identify
suitable technological solutions and pilot test them to assess their feasibility and
potential benefits for Loblaw's.
4. Project Management and Execution: In this phase, the project team will develop a
comprehensive project management plan that outlines the project milestones,
deliverables, timelines, and resource requirements. Tasks and responsibilities will be
assigned to team members to ensure efficient execution of the project plan. Issues and
risks will be actively tracked and managed to mitigate any potential challenges that may
arise during the project implementation
5. Sign Off: Once the project objectives have been met and the project deliverables have
been achieved, the team will seek client approval. This involves presenting the project
outcomes, demonstrating how they align with the initial objectives, and gaining final
acceptance from Loblaw's Canada. Following client approval, the project will be officially
closed, and a post-project evaluation may be conducted to assess the project's success
and identify areas for improvement in future initiatives.
By following this project scope and work breakdown structure, Loblaw's Canada aims to
strengthen its market position, enhance customer satisfaction, and optimize its supply chain
operations to meet the challenges of intense competition and changing consumer
preferences.
