Problem Statement

Loblaws Canada is a widely recognized grocery store chain with a century-long history. The

executive summary of Loblaws Canada presents a thorough summary of the company's

financial achievements, strategic endeavors, and prospects for the future. Loblaws

differentiates itself from other grocery stores in Canada by offering a wide range of products

and demonstrating a solid commitment to sustainability.

Nevertheless, the summary acknowledges the challenges faced by Loblaws, including

heightened competition and ever-changing consumer preferences. The company's emphasis

on sustainability and innovation helps it to stand out from its rivals. The executive summary

effectively communicates Loblaws' strengths and weaknesses while providing valuable

insights into its future.

Loblaws, a Canadian company, faces intense competition in the retail industry. Due to the

rise of e-commerce goliaths like Amazon and Walmart, it has needed help preserving its

market position and profitability.

Additionally, the company needs to grapple with supply chain management issues, resulting

in inefficiencies and delays in delivering products to customers.

Loblaws' investment in e-commerce and digital technologies has begun to yield positive

results. Loblaws is now one of Canada's largest online grocery retailers because of its

substantial online platform expansion.

Moreover, the company's efforts to enhance the customer experience have increased

customer loyalty and satisfaction.

Nonetheless, Loblaws must continuously invest in new technologies and innovation to

maintain a competitive edge over its rivals. The company's commitment to sustainability and

innovation differentiates it from its competitors. In summary, this business case study

effectively communicates Loblaws' strengths and weaknesses while offering insights into its

future.
 Goal Setting

1. Increase market share and profitability: 

Develop strategies to effectively compete with e-commerce giants like Amazon and

Walmart, focusing on differentiation, customer experience, and value proposition.

2. Enhance supply chain management: 

Identify and address the challenges in the supply chain to improve efficiency, reduce

delays, and ensure timely delivery of products to customers.

3. Foster innovation and technology adoption: 

Continuously invest in new technologies, digital solutions, and innovative approaches

to stay ahead of competitors, enhance operational processes, and meet evolving

customer expectations.
 Potential Risk and Issue

Risk which entails this project are as follows:

 Technological Risk: Implementing new technologies and digital solutions can

involve technical complexities and uncertainties. There is a risk of

encountering technical difficulties, compatibility issues, or system failures that

could impact the smooth functioning of the online grocery platform and

other digital initiatives.

 Competitive Risk: Despite Loblaws' current position as one of Canada's

largest online grocery retailers, the competitive landscape in the e-commerce

sector is dynamic and rapidly evolving. There is a risk of new entrants, market

disruptions, or intensified competition from existing players that could pose

challenges to Loblaws' market share and growth.

 Innovation Risk: To maintain a competitive edge, Loblaws must continuously

invest in innovation and stay at the forefront of emerging trends and

technologies. However, there is a risk of investing in the wrong innovations or

failing to adapt to changing customer preferences, leading to wasted

resources and lost market opportunities.

 Resource Allocation: As Loblaws continues to invest in new technologies and

innovation, there may be challenges in effectively allocating resources, including

financial resources, human capital, and technological infrastructure. Supporting the

creation and execution of new projects and initiatives requires careful resource

allocation and prioritization.

 Scalability and Sustainability: With the growth of Loblaws' online grocery platform

and the increasing focus on enhancing customer experience, it is essential to address

issues related to scalability and sustainability. As the customer base expands and the

demand for online services increases, there might be potential bottlenecks in

infrastructure capacity, logistics, and supply chain management. Ensuring the

scalability and sustainability of the operations is crucial to meet growing customer

expectations and maintaining long-term success.

 Project Timeline: Implementing new technologies and innovations requires careful

planning and execution. One potential time-related issue could be the risk of delays

in project timelines due to unforeseen challenges, such as technical difficulties,

resource constraints, or dependencies on external factors. In order to ensure timely

completion and prevent any harmful effects on business operations, it is crucial to

closely monitor the project's development and handle any potential delays.
 Project Scope

 In-Scope of the Project:

1. Conduct a market analysis to understand the competitive landscape and identify

strategies to compete with e-commerce giants like Amazon and Walmart effectively.

2. Develop and implement initiatives to enhance the customer experience, such as

improving website functionality, streamlining the ordering process, and providing

personalized recommendations.

3. Evaluate and optimize the supply chain management system to address inefficiencies

and delays in product delivery, including improving inventory management,

optimizing logistics, and implementing advanced tracking systems.

4. Continuously invest in research and development to identify and adopt new

technologies and innovations that can help maintain a competitive edge, such as AI-

powered customer insights, automation in logistics, or predictive demand

forecasting.

5. Conduct regular reviews and assessments of the scalability of the online grocery

platform to ensure it can handle increasing customer demand and identify areas for

expansion or improvement.

6. Implement sustainability initiatives throughout the company's operations, such as

reducing packaging waste, implementing energy-efficient practices, and partnering

with local suppliers to support sustainable sourcing.

7. Develop and implement a project management plan with clear timelines, milestones,

and deliverables to ensure effective project execution and timely completion.

market share growth, customer satisfaction ratings, supply chain efficiency metrics,

and innovation adoption rates.

 Out-Scope of the Project:

1. Retail Store Expansion: While Loblaws' retail stores are an integral part of the

company's operations, this project charter focuses on e-commerce and digital

technologies. Therefore, activities related to physical store expansion or renovation

would be out of this project's scope.

2. Marketing Campaigns: While marketing plays a crucial role in promoting the online

grocery platform and enhancing customer experience, specific marketing campaigns

or advertising initiatives would fall outside the scope of this project charter. The

project should focus on implementing technological and operational improvements

rather than marketing strategies.

3. Financial Reporting and Analysis: Although the executive summary acknowledges

Loblaws' financial achievements, this project charter primarily addresses the

challenges and initiatives related to e-commerce, supply chain management, and

innovation. Preparing financial statements, completing financial audits, or carrying

out in-depth financial analyses are examples of detailed financial reporting and

analytical tasks outside this project's purview.

Resource Name Roles Responsibilities

Shivankit Sharma Project Manager Define project objectives,

scope, and success

criteria. Analysis and

project closure

Danish Ahmed Pathan Business Analyst Research and develop

business oriented

solution.

Mimoh Singh Chouhan Facilitator and Marketing Planning communications

Head and test technological

solutions

Yash Naik Team Lead and Co- Tracks the task and issues.

ordinator