ARCHIE

S. TOLENTINO
2812 A. ZAMORA ST. PASAY CITY 1300
CONTACT #: 09175244156
EMAIL ADDRESS: atolentino124@[Link]

OBJECTIVE:

I would like to develop myself for my personal and professional growth and I would like
to be part of your company to further enhance my knowledge and capabilities.

PERSONAL DATA:

Birthdate: August 12, 1990 Birthplace: Pasay
Civil Status: Single Nationality: Filipino

EDUCATIONAL ATTAINMENT:

2006 – 2010 Bachelor of Science in Nursing
Pamantasan ng Lungsod ng Pasay

WORK EXPERIENCES:

April 2022 – December 2022 Senior Marketing Services Specialist
Converge ICT Solutions

• Plan and execute initiatives to reach target audiences through appropriate
channels (social media assets, emails, business center, tri-media etc.). Assist in
analyzing marketing data to identify trends and segment category behaviors that
could affect the design of the campaign
• Brand and Events Management. Activations in respective areas handled
• Responsible in driving traffic for SME products to help in the commercial
objectives of the brand (SME Segment Services)
• Leading the development and implementation of integrated marketing programs
to support segmentation in relevant customer touch points: Advertising
(Business Centers, Digital, Mobile, Traditional), Member Communications, Public
Relations Activation, Local Marketing, Partnerships
• Regularly monitors products trends and competitor actions on analogous
products such as marketing campaigns and collaterals, merchandising, new
variants and other relevant development. Collaborates with other teams to
ensure effective communications and seamless user journey
 • Communicate with relevant entities within the trading areas: local market
segments, private offices and organizations for the development of loyalty
programs
• Prepares proposals regarding implications of marketing plan. Formulate
aggressive marketing activity to ensure product will retain regular growth
• Track key metrics and create daily PCRs (post campaign reports)
• Conducts training and rollouts for marketing programs

February 2020 – April 2022 Marketing Officer – Junior Assistant Manager
Robinsons Bank Corporation

• In-charge of handling overall below the line and above the line marketing
campaigns / efforts, which will establish brand’s presence through
merchandising & events and encourage usage through activations in all target
trade channels.
• Concept and designs the marketing campaigns and promotional materials to
promote the bank's products across traditional and digital advertising channels.
• Staging and spearheaded physical and virtual Events. Handles the development
and management of internal banking events and client events to increase sales
and onboarding of clients.
• Leads the execution of design of branch merchandising collaterals and marketing
paraphernalia including posters, brochures, flyers, application forms, banners,
tarpaulin, signage etc. Responsible in the management of branch branding
nationwide in order to increase banking transactions and increase account
opening.
• Management of Press Releases - Generate publicity and traction for the Bank;
improve brand awareness, promote new business developments, products and
services, increase media coverage and reinforce messaging of various campaigns.
• Publication of Print Ads, Regulatory Announcements and other Media
Placements. Providing ad placements for product promotions to generate usage.
Design reports for publication of required regulatory information. Works
efficiently with agencies in developing materials (Ads, Digital and OOH).
• Electronic Direct Mail (EDM) Management - Dissemination of promotional
content via email blast to specific client segments to increase usage, generate
new enrollments and increase availment of products.
• Annual Report Development - Provides disclosure for our operating and financial
activities for our stakeholders and shareholders who use it to evaluate the Bank's
financial performance and make investment decisions; a mandatory requirement
of BSP.
• Product Brand Development - Conceptualize a marketing design and programs of
Product Brand to entice customers, create top-of-mind awareness and generate
product availment.
 • Survey Development - Collect feedback from clients to find areas of
improvement for our different products and services; measure our customers'
loyalty and satisfaction.
• Management and Inventory of Corporate Giveaways - Serves as branding
support for physical & virtual events; tokens for corporate clients, for clients of
branch-initiated activities; tokens for media and industry regulators.
• Social Media Management - Improve reputation and integrity of the bank by
posting several content and elements regarding products, services and
advisories/news not limited to social media asset including Viber Community etc

July 2017 – May 2019 Marketing Officer
Century Properties Group Inc.

• Ensures all supervised Marketing and Administrative personnel adhere to
company’s policy, marketing guidelines and brand / corporate identity.
• Administer the performance management in our unit such as performance
planning, identifies the unit and position key result area (KRA) and conducts
evaluation using the prescribed performance evaluation form.
• Formulates a write up content for Press Release (PR)
• Supervises the implementation of all Marketing related project per brand by
assuring the proper planning, monitoring, budgeting and coordination with other
department such as creative, purchasing, accounting and regional marketing of
all projects.
• Study the market as well as the competitor and create competitor analysis.
• Works closely to the sales group in supporting and promoting tactical programs
to assess the activities accordingly. Assist the implementation of Marketing and
Business Development programs to measure the effectiveness.
• Ensures timely delivery of requirements and proper documentation for post-
project evaluation. Prepares and submit all post events and subsidy claims to
regional marketing.
• Maintains and monitors social media posting adhere to the brand corporate
identity. Prepares and submits social media performance report to the company.
• Coordinates with TV / print journalist and account executive for media coverage.
• Promote established relationship with the supplier, agencies, third parties
(partners and tie-ups) for event details.
• Contributes towards development of products brand’s marketing activities,
strategies and business plans.
• Monitors marketing collateral in compliance with the brand corporate identity.
• Attends policy committee meeting and presentation. Implement sales and after
sales promo. Performs other functions may be directed by the Manager.
• Attends local and international trainings. Handle event such as satellite events,
roadshow, projects launches contract signing, photo ops, general assembly,
company anniversary and etc.
 • Prepares event budget plan and monitor expenses within the approved budget.
In charge in monthly liquidation report of all the event expenses for marketing
campaigns.
• Prepares a structured format in writing for all marketing collateral including
brochures, emails, website, business letter and proposal. Enforces and complies
with the approved marketing policies.
• Conceptualized, recommends and involved in various events, promotional and
branding activities.
• Implements a training program development to check the required skills,
knowledge, experiences and required tools for effectiveness of Sales group.

May 2016 – June 2017 Client Concierge Officer
Century Properties Group Inc.

• Conducting / Facilitating information verification and credit investigation (local
and international accounts)
• Review and assessing necessary documents for eligibilities, financial capacities,
income documents, IDs and other important papers.
• Provides timely and accurate details to Project Promos and Incentives.
• Handling all the concerns form agents, brokers and unit buyer regarding
collections, billing, documentations, property management and turnover.
• Administrative works and back support office functions, after sales services;
checking documents such as Contract to Sell, Reservation Agreement and Bank
Loan requirements.
• Keep the established relationship to maintain good rapport for the account.
• Encoding, Checking, Tracking and sending official receipts to each account (soft
and hard copies).
• Reducing cancellation accounts by saving it and offering options that is approved
by the management.
• Assists phone calls and call outs for the account documents compliance.
• Sending welcome letters, notifications and monitoring closely for the lacking
papers.
• Ensuring that the account paid their monthly amortization, government
mandated taxes and other expenses to keep it as a record in database for proper
documentation.
• Do a site viewing / tripping with the properties of being offered and promoted
by the company.
• Conducts research (surveys, checklist) using an automated tool and parameter to
check the quality services.




June 2015 – January 2016 Claims Clerk
Crawford and Broadspire Company

• Timely, completely and accurately submits unclaimed property reports to the
various state of government in the United States.
• Handles inquiries received through the group mailbox and contact insured or
other involved person to obtain missing information.
• Coordinates with the state assessor for reissuances.
• Complies with the state requirements and standard on due diligence.
• Organize and work with detailed office or warehouse records using computers.
• Post and attach information to claim file and to pay small claims according to
their policy.
• Transmit claims for payment or further investigation and review insurance policy
to determine coverage.
• Prepare and review insurance claims forms and related documents for
completeness and validation.

August 2012 – April 2015 Customer Service Specialist
Intellicare Asalus Corporation

• Accommodating large volumes of calls in a day and acknowledging all the
concerns and queries coming from the client thru emails and phone calls.
• Conducting a health seminar with the accounts explaining much further what is
included in the health benefit plans.
• Entertains walk-in customer for inquiries in applying health card (individual and
corporate accounts)
• Giving approval for every availment such as medical procedures, diagnostic test
and other medical examinations.



Archie S. Tolentino