SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI

(An Autonomous Institute affiliated to CSVTU, Bhilai)

SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Periods per
week Scheme of Exam Credit
S. Board of Total
Subject Code Subject Theory/Practical L+(T+P)
No. Study L T P ESE CT TA Marks
/2
Management
Management MG251201 Information 2 1 - 80 10 10 100 3
1.
System

Management MG251202 Business Research

2. Methods 2 1 - 80 10 10 100 3

Marketing
Management MG251203 2 1 - 80 10 10 100 3
3. Management

Management MG251204 Financial

4. Management 2 1 - 80 10 10 100 3

5. Management MG251205 Human Resource

Management 2 1 - 80 10 10 100 3
Production and
Management MG251206 Operations 2 1 - 80 10 10 100 3
6. Management

7. Management MG251207 Entrepreneurship

2 1 - 80 10 10 100 3
Development

8. Management MG251208 Organizational

Development 2 1 - 80 10 10 100 3

Management MG251291 Applied Research - - 2 60 - 40 100 1

9. (Lab)

10. Management MG251292 Research Report

- - 2 60 - 20 80 1
Preparation (Lab)

11. Management MG251293 Knowledge

- - 2 - - 20 20 1
Proficiency
Total 16 8 6 760 80 160 1000 27

L- Lecture T- Tutorial P- Practical

TA- Teachers Assessment CT- Class Test ESE- End Semester Exam

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251201 MANAGEMENT INFORMATION L= 2 T=1 P=0 Credits= 3

SYSTEM

Evaluation ESE CT TA Total ESE Duration

Scheme 80 10 10 100 3 Hours

Course Objectives Course Outcomes

1. To describe the role of information technology On successful completion of the course, the student
and decision support systems in business for will be able to:
managing the digital organization. CO1:- Describe the role of information technology and
2. To define an information system from both information systems in business
technical and business perspective and CO2:- Learn the types of information systems
distinguish between computer literacy and supporting the major functional areas of the
information systems literacy. business.
3. To illustrate the types of information systems CO3:- Identify & analyze the relationship between
supporting the major functional areas of the information systems and organizations.
business. Explain the security risks associated CO4:- Recommend and apply IT enabled decision
with management information systems. support tools.
CO5:- Adapt strategic IT use by society, organizations
and individuals.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:

UNIT –I Foundation Concepts: CO1

Information systems in business, Components of Information systems, Using Information
technology for strategic Advantage, Achieving Operational Excellence and Customer
Intimacy; Brief introduction to Database management Systems (DBMS) and various data
models (Relational, Hierarchical, Network [8HRS]

UNIT –II Commonly Used Enterprise Applications: CO2

Transaction processing system (TPS), Office automation system (OAS), and Executive
support system (ESS), Expert system (ES), Knowledge Management Systems(KMS).
[6HRS]

UNIT –III Business System: CO3

Characteristics & Functions of MIS, Component of MIS. MIS, Marketing Systems,
Manufacturing Systems, Human Resource Systems, Accounting & Financial Management
Systems. [8HRS]

UNIT –IV Enterprise Business Systems: CO4

Enterprise resource planning, Benefits of ERP, Cause of ERP failures, Customer
Relationship Management (CRM) Benefits & Challenges of CRM. Supply Chain
Management, Benefits & Challenges of SCM. [7HRS]

UNIT –V Contemporary Issues in Information Systems.: CO5

Security Ethical & Societal challenges of IT, Risk Associated with Information
Technology, Privacy Issues, Ethical issues -Digital Divide, Intellectual Property, Information
Technology & Health Issues. Green Computing. [7HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Book:
S. Title Authors Edition Publisher
No.
Ramesh Bahl
Management Information James A.
Eleventh
1) Systems O’Brien McGraw Hill
2011
George M.
Marakes

Reference Books:
S.
Title Authors Edition Publisher
No.
Management Information Laudon & 10th Edition Pearson
1) Systems,
Laudon (2007) Education
Management Information
Systems: Managing Information 5th Edition Tata McGraw
2) O' Brien, James
Technology in the Internet (2002). Hill
worked Enterprise,
Management Information
3) Nagpal D.P. 2011 S Chand
Systems
Information Technology for
Management, Transforming Turban, Mclean, 4th Edition Wiley
4)
Organizations in the Digital Wetherbe (2004) Singapore
Economy
5) Management Information Dr. P. Mohan 2018 Himalaya
System Publication

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251202 Business Research Methods L= 2 T=1 P=0 Credits= 3

Evaluation ESE CT TA Total ESE Duration
Scheme 80 10 10 100 3 Hours

Course Objective Course Outcomes

To understand research concepts, to permit On successful completion of the course, the student will
a critical analysis of research and be able to:
evaluation studies with respect to CO:1 Understand a range of social research methods,
managerial functions; and apply research techniques and skills for particular research
concepts and principles in the development questions in management and business settings;
CO:2 Frame research problem, conduct literature review
and use of qualitative and quantitative
and formulate hypothesis;
methodologies to take managerial CO:3 Develop survey design, data analysis and a range
decisions. of quantitative and qualitative research methods;
CO:4 Use statistical tools like Univariate Analysis, Bi-
Variate Analysis, Multivariate Analysis,
Parametric and Non Parametric Tests etc. With
the help of advanced statistical packages like
SPSS etc.; and
CO:5 Use research methodology in the functional areas
of management.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

UNIT– I Introduction to Business Research CO1

Concept, Types of Research, Characteristics of Good Research; Research Process; Problem

Identification, Formulation of Business Research Objectives. Case study on problem
identification and objective formulation. [7 Hrs]

UNIT– II Research Designs CO2

Exploratory, Descriptive and Causal Research Designs. Methods of Data Collection: Primary
and Secondary data; Projective Techniques and Motivation Research.
[7 Hrs]
UNIT – III Sampling Design and Questionnaire Design CO3
Sampling Design: Fundamentals of Sampling Design, Non-probability and Probability
Sampling, Sample Size Determination, Reliability and Validity. Questionnaire Design:
Techniques and Precautions; Measurement and Scaling Techniques: Types of Data; Rating
Scale and Ranking Scales. Data Preparation: Data Tabulation, Data Cleaning, Editing and
Coding. [7 Hrs]

UNIT – IV Data Analysis Techniques CO4

Univariate and Bivariate Analysis (Parametric and Non-Parametric test); ANOVA
Multivariate Analysis (Discriminant Analysis, Cluster Analysis, Factor Analysis, Multiple
Linear Regression). [7 Hrs]

UNIT – V Interpretation and Report Writing CO5

Data Interpretation, Techniques of Interpretation, Steps in Writing Report, Generic layout of
a Research Report. Application of Research in the Functional Areas of Management:
Marketing, Production, HR and Finance. [7 Hrs]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Reference Books:

S. Title Authors Edition Publisher

No.
Business Cooper and 12th Edition,
1) Tata McGraw-Hill
Research Schindler 2018
Methods
Marketing Naresh K. Malhotra and 7th Edition,
Research: An Satyabhusan Das 2019
2) Applied Pearson Education
Orientation
Business S. P. Gupta and 19th Edition, Sultan Chand and
3)
Statistics Gupta 2019 Sons
Statistics - Sancheti S. C. and 7th Edition,
Sultan Chand and
Theory Methods Kapoor, V. K 2010
Sons
4) and Applications
[Link] 4th Edition,
New Age
Research Gaurav Garg 2019 International
5) Methodology
Publishers
Business Naval Bajpai 2nd Edition,
6) Pearson Education
Research 2017
Methods
Research Priti Rajan Majhi,
7) HPI
Methodology PrafullKumarKhat 2018
ua

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251203 MARKETING MANAGEMENT L=2 T=1 P=0 Credits = 3

ESE CT TA Total ESE Duration
Evaluation Scheme
80 10 10 100 3 Hours

Course Objectives Course Outcomes

1. To understand the concept of marketing. On successful completion of the course, the
student will be able to:
2. To evaluate marketing environmental
factors, market measurement and STP and CO1:- Understand the fundamental concepts
of marketing.
to have an eliminatory knowledge of
CO2:- Explain the inputs and components of
consumer buying behavior. a marketing strategy.
3. To understand the product policy and CO3:- Explore the information about
pricing strategies available for marketing product management and pricing
strategies.
strategic decision.
CO4:-Demonstrate marketing communication
4. To provide information about tools tools and marketing channel decisions.
available for marketing communications
CO5:- Develop creative solutions for modern
and marketing channels decision. marketing problem.
5. To study the marketing organizational
structure and emerging issues in
marketing.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:
UNIT – I Introduction to Marketing: CO1
Meaning, Nature, Scope, Philosophies, Marketing management process, Marketing
Mix. [7HRS]

UNIT – II Market Strategy: CO2

Understanding marketing environment; Consumer and Industrial buyer behavior;
Market segmentation, targeting and positioning. [7HRS]

UNIT – III Product Planning and Pricing: CO3

Product Planning: Concept, Types, Major Product decisions, Brand Management,
Product life cycle, New product development process;
Pricing: Decisions, Determinants, Process, Policies and Strategies. [8 HRS]

UNIT – IV Promotion and Distribution decisions: CO4

Promotion decisions: Communication process; Tools: Advertising, Sales
Promotion, Personal Selling, Public Relation and Direct Marketing.
Distribution channel decisions: Types and functions of intermediaries, Logistics
decisions: Inventory management, warehousing, transportation and insurance[7HRS]

UNIT – V Marketing Organizational Structure and Emerging Issues CO5

Marketing Organization and Control.
Emerging trends and issues in marketing: Consumerism, Social marketing, Online
marketing, Digital marketing, Green Marketing. [7HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Book:

S. Title Authors Edition Publisher

No.
Philip Kotler, Kelvin 13th Pearson Education
1) Marketing Management Lane Keller, Edition, India Limited,
Abraham Koshy 2009 New Delhi

Reference Books:
S.
Title Authors Edition Publisher
No.
Marketing Management Indian Kalyani
1) C. N. Sontaki
Edition,2016 Publication
Marketing in 21st Joel R Evans and 11th Edition,
2) Wiley Publication
Century Berry Berman 2009
th
17 Edition,
3) Principles of Marketing Gary Armstrong Pearson Education
2018
nd
Marketing Management: Ramaswamy, V. K. 2 Edition,
4) McMillan
Indian Context & Namakumari 1995
st
1 Edition,
5) Marketing Management T. N. Chhabra New India
2012
rd
Marketing Management: 3 Edition,
6) S. H. H. Kazmi Excel Books
Text & Cases 2008

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251204 FINANCIAL MANAGEMENT L=2 T=1 P=0 Credits = 3

ESE CT TA Total ESE Duration
Evaluation Scheme
80 10 10 100 3 Hours

Course Objectives Course Outcomes

1. The objective of this course is to On successful completion of the course,
understand various concepts related to the student will be able to:
financial management.
CO1:- Classify funding sources and
2. To study in detail various tools and demonstrate knowledge of value of
techniques in the area of finance. money overtime.
CO2:- Understand and analyze complexities
3. To develop the analytical skills that associated with financing decision.
would facilitate financial decision CO3:- Understand the concept of budgeting
making. and evaluate proposals.
CO4:-.Select and apply techniques in
management of working capital.
CO5:- Interpret the profit distribution
decisions.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:

UNIT – I Introduction to Financial Management CO1

Financial Management: Nature and Objectives, Profit maximization v/s Wealth
maximization, Finance Function, Time value of money - Discounting and
Compounding Techniques, Long term and Short-term sources of Finance,
Introduction to Capital Market. [ 8HRS]

UNIT – II Financing Decision CO2

Cost of Capital: Weighted Average Cost of Capital Capital Structure: Factors,
Approaches and Theories Leverage: Operating and Financial Leverage: Impact,
Trading on Equity [7 HRS]

UNIT – III Investment Decision CO3

Budget: Concept and Types, Budgetary Control, Capital Budgeting, Zero based
Budgeting. [7HRS]

UNIT – IV Working Capital Decision CO4

Management of Working Capital: Concept, Need, Factors and Estimation of Working
Capital, Inventory and Receivables Management, Management of Cash [7 HRS]

UNIT – V Dividend Decision CO5

Dividend Policy: Types, Factors Influencing Dividend Policy and Dividend Models.
[7 HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Book:

S. Title Authors Edition Publisher

No.
15th Edition, Cengage
1) Financial Management Eugene F Brigham
2017 Learning

Reference Books:

S.
Title Authors Edition Publisher
No.
Financial Management 8th Edition,
1) M Y Khan, P K Jain Mc Graw Hill
2019
Financial Decision Making:
4th Edition,
2) Concepts, Problems and Cases John J. Hampton PHI
1989

Financial Management and 2nd Edition, Anmol

3) V. K. Bhalla
Policy 1998 Publications

5th Edition
4) Financial Management Tulsian & Tulsian S Chand
2017

Vikas
Essentials of Financial 11th Edition
6) I M Pandey Publishing
Management 2018
House

9th Edition,
7) Financial Management P. Chandra Mc Graw Hill
2015

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251205 HUMAN RESOURCE L=2 T=1 P=0 Credits = 3

MANAGEMENT
ESE CT TA Total ESE Duration
Evaluation Scheme
80 10 10 100 3 Hours

Course Objectives Course Outcomes

1. The objective of this course is to On successful completion of the course, the
understand the role of HRM in an student will be able to:
organization.
CO1:-Define, explain and illustrate human
2. To examine current issues, trends, resource management and its environment.
practices and processes in HRM. CO2:-Understand different approaches of HRM.
3. To develop strategies in managing CO3:-Utilize knowledge to gain competitive
employees. advantage through people.
CO4:-Explain the required tools required for
managing employees.
CO5:-Explore the latest trends in HR domain.

Course Contents:

UNIT–I The Field of HRM: CO1

Concepts and Perspective; Evolution and Philosophy; HR in changing environment,
Human Resource Policy. [7 HRS]

UNIT–II Acquisitions of Human Resources: CO2

Objectives, Human Resource Planning, Preparing Manpower Inventory, Job Analysis:
Methods, Job Description, Job Specification, and Job Design. [7 HRS]

UNIT–III Development of Human Resources: CO3

Recruitment and Selection (Gender Issues), Placement, Socialization, Induction
(Orientation), Manpower Training and Development, Evaluating Employee
Performance; Compensation management [8 HRS]

UNIT–IV Managing Employee: CO4

Quality of work life; Work life balance; Work Stress & Counseling; Mentoring;
Employee Welfare; Employee Empowerment. [7HRS]

UNIT–V HR Strategies CO5

Strategic Human Resource Management; HR Audit; New Approaches in HRM.
[ 7HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Book:

S. Title Authors Edition Publisher

No.
Human Resource Management: K. Aswathappa 8 th Edition, Mc Graw Hill
1)
Text and Cases, 2008 Education India
Pvt. Ltd.

Reference Books:

S. No. Title Authors Edition Publisher

Fisher, Schoenfeldt
4th Edition, Houghton
1) Human Resource Management and Shaw
1999 Mifflin, Boston
Terry Leap &
Personnel/ Human 1st Edition, MacMillan,
2) Micheal D. Crino;
Resource Management 1990 New York
Decenzo, D. A. and
5th Edition,
3) Human Resource Management Robbins, S. P. John Wiley
1994
Aligning Human 1st Edition Tata McGraw-
4) Sinha, D. P.
Resource Systems 1996 Hill, New Delhi
th
Gary Dessler & 12 Edition, Pearson
5) Human Resource Management
Biju Varkkey 2011 Publication
st
Human Resource Management 1 Edition,
6) S S Khanka S Chand
(Text & Cases) 2003
Personal and Human Dr. P. Subba Rao 2018 HPI
7)
Resource Management
Gomez-Mejia, L.R.
Managing Human Balkin, D.B., & 8th Edition, Pearson
8)
Resource Management Cardy, R. L. 2013 Education

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

PRODUCTION AND L=2 T=1 P=0 Credits = 3

MG251206 OPERATIONS MANAGEMENT
ESE CT TA Total ESE Duration
Evaluation Scheme
80 10 10 100 3 Hours

Course Objectives Course Outcomes

On successful completion of the course, the
1. To make the students familiarize with the student will be able to:
concept of Production and Operations CO1:- Interpret basic concepts of production
Management. and operation management.
CO2:- Classify plant layout and employ
2. To develop an understanding of how the economic analysis to select location
Production and Operations Management, CO3:- Examine different dimensions of
have strategic importance and can provide Quality using TQM, ERP and JIT.
a competitive advantage in the workplace. CO4:- Develop sound understanding of SCM
in today’s business environment.
3. To Enable Students to recognize the role CO5:- Comprehend and Practice Inventory
of technology & strategy in Production and Management and Methods of
Operations management. Maintenance.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:
UNIT–I Introduction to Production and Operations Management CO1
Introduction, objectives, functions, meaning, nature and significant scope.
Relationship of Production with other functional areas. Types of production
intermittent, production, continuous production, and job shop products. [7HRS]

UNIT – II Plant Location and Plant Layout CO2

Facility design & Location: Considerations for plant Location, Economic analysis,
planning the building, layout objectives, fundamental consideration in layout,
Types of Layout. [7HRS]
UNIT – III Capacity Planning and TQM CO3
Capacity Planning: Introduction, measurement of capacity, planning Estimate
future Capacity needs, factor influencing effective capacity, over and under
capacity, TQM, Basics of ERP. Just in Time: Introduction, 7 wastes, Basic
elements and benefit of JIT. [7HRS]
UNIT – IV Supply Chain Management CO4
Introduction, Definition of Supply Chain Management, Importance and
Objectives of SCM, Cycle View of Supply Chain, Key Drivers of Supply Chain
Management, Coordination in Supply Chain. Value Stream Mapping. Definition,
Process, Symbols and Examples, 7 Steps to Value Stream Mapping [7HRS]
UNIT – V Inventory Management and Plant Maintenance CO5
Inventory Management: Inventory overview, Inventory Costs(purchase cost, Inventory
Carrying Cost/Stock holding cost/Storage Cost),Procurement Costs/Setup Cost,
Inventory control problem Classification of Fixed Order Quantity Inventory Models
Maintenance management: Need, objectives, function & types of Maintenance.
[7HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Book:

Title Authors Edition Publisher

S.
No.
Industrial Engineering and 2nd Edition,
1) Martand Telsang S. Chand
Production Management 2002

Reference Books:

S.
No. Title Authors Edition Publisher
Production and Operations 3rd Edition,
1) R. Panneerselvam PHI
Management 2012
2) Production and Operations [Link] HPI
2018
Management [Link] Bhat
8th Edition,
3) Operations Management Heizer & Render Pearson
2007
Supply Chain Management Sunil Chopra & 5th Edition,
4) Strategy Planning and Pearson
2013
Operation Peter Meindl
7th Edition,
5) Operations Management Krajewski & Ritzman 2006 Pearson
Operations Management for Chase, Jacobs & 11th Edition,
6) TMH
Competitive Advantage Aquilano 2005

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

ENTREPRENUERSHIP L=2 T=1 P=0 Credits = 3

MG251207 DEVELOPMENT
ESE CT TA Total ESE Duration
Evaluation Scheme
80 10 10 100 3 Hours

Course Objectives Course Outcomes

1. To facilitate the students to understand the On successful completion of the course,
fundamental concept and theories of the student will be able to:
entrepreneurship.
CO1:-Develop a basic knowledge on
2. To generate several ideas for potential entrepreneurship and identify the role
business based on important trends. of entrepreneur in the economy.
CO2:-Gain knowledge on entrepreneurial
3. To recognize the initiative of Government theories and characteristics.
in promotion of entrepreneurship. CO3:-Synthesize knowledge on identification
of business opportunity and analysis of
environment.
CO4:-Implement general business concepts,
practices and tools to facilitate project
success.
CO5:-Learn the initiatives of central and
state government and understand
problems of entrepreneurs.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:

UNIT – I The Entrepreneurial Development Perspective: CO1

Concept, theories, Entrepreneur v/s Intrapreneurs, Entrepreneurship, Manager,
Role of Entrepreneur in Indian economy and developing economies with reference
to Self-employment. [8 HRS]

UNIT – II Entrepreneurial essentials: CO2

Attributes and Characteristics, attitudes – motivation. Small business and corporate
entrepreneurship, culture. [7 HRS]

UNIT-III Entrepreneurial Opportunities CO3

Identification, and planning for business service & production, Creating
Entrepreneurial Venture, Business Planning Process, Environmental Analysis –
Search and Scanning; Identifying Defining Business Idea –Product, Location and
Ownership, Stages in starting anew Venture. [7HRS]

UNIT – IV Project Management CO4

Meaning, Objectives , Technical, Financial, Marketing, Personnel Feasibility,
Estimating and Financing Funds requirement, Significance and determinants of
Working Capital, Venture Capital Funding. [7HRS]

UNIT – V Entrepreneurial Awareness CO5

Role of Central Govt. and State Govt. in Promoting Entrepreneurship, Introduction
to various incentives, subsidies and grants, Role of Govt. other Institutions in the
Entrepreneurship Development – District Industries (DIC) and its functioning.
Schemes offered by various commercial banks and financial institutions.
Problems of Entrepreneurs
Marketing, Finance, Human Resource, Production, Research and External
Problems, beginning and growth as a entrepreneur, Lessons from Successful
Entrepreneurs. [7HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Book:

S. Title Authors Edition Publisher

No.
Entrepreneurship
First Edition, Himalaya Publishing
1) Management Vasasnt Desai
2011 House

Reference Books:

S.
Title Authors Edition Publisher
No.
Entrepreneurship: Fourth Edition,
1) Marc J Dollinger Marsh Publications
Strategies and Resources 2008
International
Entrepreneurship:
Robert D. Hisrich Second Edition
2) Starting, Developing and Paperback
2012
Managing a Global
Venture
Morey, D.,Mark
Knowledge Management: Illustrated, Classic and
T. Maybury, and
Classic and Contemporary reprint, Contemporary
3) Bhavani M.
Works Revised Works, Universities
Thuraisingham (eds.
edition 2002 Press, Hyderabad.
Entrepreneurship First Edition, PHI Learning
4) Sangeeta Sharma
Development 2016 Private Limited
Bukowitz, Wendi R
The Knowledge First Edition, Prentice-Hall, New
5) , and Ruth Williams
Management 1999 York.

6) Entrepreneurial Reprint edition S. Chand and

Dr. S S Khanka
Development 2006 Company Limited
I K International
Small Business and First Edition,
7) S. Anil Kumar Publishing House
Entrepreneurship 2008
Private Limited

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

ORGANIZATIONAL L=2 T=1 P=0 Credits = 3

MG251208 DEVELOPMENT
ESE CT TA Total ESE Duration
Evaluation Scheme
80 10 10 100 3 Hours

Course Objectives Course Outcomes

1. To acquaint the students with the types of On successful completion of the course,
organizational structures and approaches the student will be able to:
to organizational effectiveness. CO1:- Understand various organizational
2. To impart the knowledge of issues related structures with the techniques of
to organizational change. redesigning and identify and evaluate
strategies to increase organizational
3. To learn about organization development effectiveness.
and the various intervention techniques.
CO2:- Develop the ability to facilitate change
4. To gain insight keen insight of intergroup in the organization.
behaviour related to conflict, negotiation
and collaboration. CO3:- Analyze and apply various OD
interventions in different organizational
5. To familiarize the students with the settings.
concepts of organizational culture,
learning organization, power and politics, CO4:- Observe the transactions amongst
empowerment and cross culture. individuals and handle organizational
conflicts through various techniques of
conflicts resolution to negotiate issues
smoothly.
CO5:- Demonstrate the importance of culture,
learning, power, politics and
empowerment in an organization.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:

UNIT – I CO1
The Organization and its environment: Organizational Structure – Determinants and
Behavioural Implications, Approaches to Organizational Effectiveness [6 HRS]

UNIT – II CO2
Organizational Change: Concept and definition, Factors influencing change, Types of
Change, Change Process, Models, Change Agents, Resistance to Change,
overcoming resistance to change [7 HRS]

UNIT – III CO3

Organizational Development: Definition, Assumptions, Goals, Steps in OD,
Diagnostic Activities, Action Research, OD Interventions – Sensitivity training,
Survey Feedback, Team Building, Process Consultation, Transactional Analysis,
Managerial Grid, Planning and Goal Setting [8 HRS]

UNIT – IV CO4
Organizational Conflicts: Definition of conflict, types, process, Conflict management,
Negotiation Process and issues, Developing Collaboration [6 HRS]

UNIT – V CO5
Organizational Culture and Climate, Learning Organization, Power and Politics in the
Organization, Empowerment, Cross culture Dynamics [8 HRS]

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Text Books:

[Link]. Title Authors Publisher

1 French and Bell Pearson Education
Organisational Development

An Experimental Approach to D.R. Brown Pearson Education

2
Organization Behavior
Understanding and managing Carol P Harvey and PHI India
3
diversity [Link] Allard
Organisational Behaviour F. Luthans TMH, New Delhi
4

Reference Books:

S.
No. Title Authors Publisher
Pearson Education
1 Organisational Behaviour [Link]

2 Organisation Development for Prasad McMillan, India

Excellence
Understanding Organization :
3
Organization Theory and Practices Madhukar Shukla PHI India
in India

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251291 APPLIED RESEARCH L=0 T=0 P=2 Credits = 1

(LAB)
ESE CT TA Total ESE Duration
Evaluation Scheme
60 00 40 100 -

Course Objectives Course Outcomes

1. The objective of this course is to On successful completion of the course, the
familiarize the prospective Managers with student will be able to:
software tools required in Research and
Analysis. CO1:-Achieve introductory understanding
of SPSS as the research software
2. It also aims to equip the students with tool.
understanding of professional report CO2:-Apply Data Transformation, and
writing and interaction of SPSS with other understand Descriptive Analysis. .
tools like Google Forms and Excel. CO3:-Apply mean comparison techniques
between two data set.
CO4:- Analyze data using data relationship
techniques Implement data
visualization technique.
CO5:- Write Research Report and understand
interaction of SPSS with Excel and
Google Forms.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

Course Contents:

UNIT I – Introduction to SPSS: CO1

Introduction SPSS: general description, functions, menus, commands, Data
screening, Concept of Normality along with Normality test, Graphs and Charts,
Histogram, Bar Diagram, Scatter Plot, Sample Splitting [2HRS]

UNIT II - Data Transformation and Descriptive Statistics: CO2

Data Transformation, Frequency Distribution, Descriptive Statistics, Data
Exploration, Cross Tabulation [2 HRS]

UNIT III –Data Comparison CO3

Comparison of mean using ‘t’ Test(Independent and Paired), Analysis of
Variance Techniques, ANOVA, Non Parametric Techniques. [2HRS]

UNIT IV-Data Relationship CO4

Correlation Analysis, Linear Regression, Multiple Regression [3HRS]

UNIT V –Report Preparation CO5

Scale Construction, Questionnaire Designing, Google form and Excel
Synchronization, Applied Research Report. [3 HRS]

Reference Book:

[Link]. Title Authors Edition Publisher

A Hand Book on SPSS for Anil Kumar 2020 Himalaya
1) Research Work Mishra Publishing
House

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251292 Research Report Preparation L=0 T=0 P=2 Credits = 1

(LAB)
ESE CT TA Total ESE Duration
Evaluation Scheme
60 00 20 80 -

Course Objectives Course Outcomes

1. The objective of this course is to On successful completion of the course, the
familiarize the prospective Managers student will be able to:
with business research followed by
Report preparation CO1:- Achieve introductory understanding
of Report preparation.
2. It also aims to equip the students with CO2:- Apply Data Transformation, and
understanding of professional report understand Descriptive Analysis.
writing and interaction of SPSS with CO3:- Analyze data using data relationship
other tools like Google Forms and Excel. techniques Implement data
visualization technique.
CO4:-.Write Research Report and understand
interaction of SPSS with Excel and
Google Forms.

Students have to select empirical topics for their research projects in consultations with the faculty
members in their Institute. The projects will be conducted in groups of two (minimum) and three
(maximum). Students are required to submit a report on their empirical topics. Students’ projects will be
examined through a presentation or viva voce by an external examiner and an internal examiner.

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards
 SHRI SHANKARACHARYA TECHNICAL CAMPUS, BHILAI
(An Autonomous Institute affiliated to CSVTU, Bhilai)
SCHEME OF TEACHING AND EXAMINATION (Effective from 2020-2021 Batch)
Master of Business Administration
Second Semester

MG251293 Knowledge Proficiency L=0 T=0 P=2 Credits = 1

ESE CT TA Total ESE Duration
Evaluation Scheme 00 00 20 20 -

Course Objectives Course Outcomes

To enhance students ability to compete with On successful completion of the course, the
present dynamic business environment with student will be able to Analyse Financial
the analysis of annual reports of different report/ Sales report/ HR report/ of an
organization and thereby forecast the future
companies in different functional areas of
gaps in terms of changing objectives of the
management and qualify various MOOC organization.
courses.

Financial Report Analysis / Sales Report Analysis / HR Report Analysis

OR
MOOC Course Certification (Atleast one)

October 2020 1.00 Applicable for

Chairman (AC) Chairman (BoS) Date of Release Version AY 2020-21 Onwards