DELHI PUBLIC SCHOOL, SILIGURI
CLASS: XII SUB: ENGLISH
TOPIC: CLASSIFIED ADVERTISEMENTS
WHAT IS AN ADVERTISEMENT?
An advertisement is a public announcement made through a popular
medium like newspapers, magazines, television, radio and the cinema. An
advertisement may be displayed on a placard as well. It is non-personal, oral
or visual message regarding a product, a service or an idea.
Purpose: An advertisement attracts immediate attention of the public. It is a
very potent tool for promoting sales or services. It is used to influence the
minds, tastes and even motives of the masses. Remember, an advertisement
is a play of words. It must be very attractive to catch the eye of the reader.
CLASSIFIED ADVERTISEMENTS
Main Characteristics of Classified Advertisements:
They are categorised into columns according to different classes.
The category is stated at the top.
They are written in short catchy phrases and words.
The language used is simple, factual and formal.
They are short, concise and to the point.
All the relevant information is provided.
Contact name and address is given.
They are written in a box to attract attention.
Let us study various types of classified advertisements with the help of
solved examples and note the essential details which must be included in
each category.
1. SITUATION VACANT
Include these Essential Details:
Begin with ‘Wanted’ or ‘Required’.
State the name of the Company.
Mention the post and the number of vacancies.
State minimum qualifications and experience desired.
Give age, sex and preferential qualifications.
Mention pay scale and perks.
State the mode of applying clearly.
End with contact address and Phone numbers.
Question 1:
You are Personnel Manager of Green Bio-Products Ltd., Sector 18,
Industrial Area, Faridabad. You need an efficient PA. / stenographer
for your office. Write an advertisement for the ‘Situation Vacant’
column of a local daily.
Answer:
SITUATION VACANT
Wanted a smart, efficient P.A./stenographer for a leading
manufacturing company. Qualifications-Graduate, age 25-30 years.
Typing speed 60 w.p.m., shorthand 120 w.p.m. Preference to those
who can handle computers. Salary negotiable. Apply with complete
bio-data within 10 days to Personnel Manager, Green Bio-Products
Ltd., Industrial Area, Faridabad-18.
2. SITUATION WANTED
Here it is an individual who seeks a job. Include the following essential
details:
Qualifications and experience.
Age and sex.
Nature of the job sought.
Minimum salary acceptable.
Contact address and phone numbers.
Question 2:
You are Anil Verma of 257, Moti Nagar, New Delhi. You have just
passed B.E. (Electrical) in first division from a prestigious Engineering
College. You are in need of a job in or around Delhi. Write an
advertisement for the ‘Situation Wanted’ column of The Times of India.
Answer:
SITUATION WANTED
A First-Class B.E. (Electrical) from I.I.T. Delhi seeks a job in or around
Delhi. At present working with a private firm in Alwar. Salary
expected: Rs 25,000. Please Contact: Anil Verma, 257, Moti Nagar,
New Delhi-110039. Phone: 25278431
3. SALE AND PURCHASE OF PROPERTY/VEHICLES/HOUSEHOLD
GOODS ETC.
Essential Details (General)
Begin with for Sale/Purchase or Available/Wanted.
Mention the type of accommodation/Vehicle/Household item.
Give a brief physical description.
End with contact address & phone numbers.
(a) Property: (Specific details)
Specify size, floor, number of rooms etc.
Mention fixtures and fittings.
Give the location and surroundings
Price expected/offered.
(b) Vehicle: (Specific details)
State model/year of manufacturing.
Specify the condition/mileage done.
Give colour, accessories etc.
Price expected/offered.
(c) Household goods: (Specific details)
Mention brand, model, year of manufacturing.
Specify material, in case of furniture.
Give the present condition.
Quote price offered/expected.
Question 3:
You want to sell your flat in Ashok Vihar. Write out an advertisement giving
necessary details in about 50 words.
Answer:
FOR SALE
For Sale Ashok Vihar, DDA flat, first floor, two bed-rooms. Drawing/Dining
with full interiors, Car parking available. North / park facing, located near
main market. Reasonable price. Contact: M.L. Goyal: 27263412
Question 4:
You want to purchase a flat. Draft an advertisement in about 50 words for a
newspaper, detailing your requirements and your capacity to pay.
Answer:
FOR PURCHASE
For purchase DLF Flat in South City / DLF Colony with three bed-rooms,
D/D with family lounge. Comer flat preferred. Price around 20 to 25 lacs.
Bonafide owners or dealers to contact. M.K. Bhasin, 12, Pandara Road, New
Delhi-110001. Phone 23285062.
Question 5:
You want to sell your Maruti Car. Draft a suitable advertisement in about 50
words to be published in the ‘For Sale’ columns of The Times of India.
Answer:
FOR SALE
Available Maruti 800 DX, 2000 Model in excellent working condition. White
scratch less, self-driven, sparingly used. Average 18 km a litre. All
accessories intact. Expected Price not below 1.40 lacs. Contact: Ranbir
Malhotra: 24673289
Question 6:
You want to purchase a second-hand Hero Honda motor-bike. Draft a
suitable advertisement in about 50 words for publication in a local daily.
Answer:
FOR PURCHASE
Wanted a second-hand Hero Honda motor cycle 1999 or 2000 model in
excellent running condition. Average around 40 kms per litre. Complete
Documents. Tax paid. Price not to exceed 26,000. Interested parties to
contact. S.K. Joshi, 30-C, Janakpuri, New Delhi. Phone 25763434
Question 7:
You want to sell your typewriter. Write a suitable advertisement in about 50
words to be published in the ‘For Sale’ column of a local daily.
Answer:
FOR SALE
For sale 1998 model portable Remington typewriter in excellent working
condition. Brand new look. Expected price around Rs 3000. Interested
parties may contact on weekends: R.C. Sangar, 257, Harrison Road, Delhi-
110006. Tel 22362368
4. TO LET
Essential Details:
Begin with ‘Available’ or ‘Wanted’.
State the type of accommodation to let or required on rent.
Give brief description of the accommodation.
— size, floor, No. of rooms etc.
— fixtures and fittings.
— location and surroundings.
Rent expected etc.
Contact address and phone number.
Question 8:
You want to let out a flat. Prepare an advertisement to this effect for
publication in a newspaper, giving location of the building, nature of
accommodation, rent expected etc.
Answer:
TO LET
Available on rent Sushant Lok, Ansals MIG flats, II floor, two B/Rs, lobby,
balcony, fully furnished, well-ventilated. Walking distance from main market
& taxi stand. Rent expected 5000 (fixed). Company lease preferred. Contact
Subodh 2B/31, Sushant Lok, Ph. 27521012
Question 9:
You are the General Manager Coal India Ltd., New Delhi. Write an
advertisement to be published in a newspaper for suitable accommodation
on rent to be used as a guest-house for the company.
Answer:
ACCOMMODATION WANTED
Coal India, New Delhi wants suitable accommodation on rent to be used as
a guest house. Minimum carpet area of 2500 sq. feet in a posh South Delhi
area preferred. Interested parties may please contact 5, Balu, G.M. Coal
India, 35 Asaf Ali Road, New Delhi or Phone: 22524876
5. EDUCATIONAL INSTITUTIONS
Essential Details:
Give the name of Institution/its past record.
Mention the courses offered, duration.
Specify the eligibility condition.
List the facilities available and fee structure.
Quote the last date for registration/application.
End with contact address and phone number.
Question 10:
You are the secretary of the Indian Institute of Foreign Languages,
Hyderabad. Draft a suitable advertisement to be published in a newspaper
announcing the commencement of new courses.
Answer:
EDUCATIONAL
IIFL announces the commencement of its short-term courses in French,
Chinese, Japanese, Spanish etc. Duration – 6 months. Eligibility – Senior
Secondary. Excellent faculty. Computerised training. Incentives for early
birds. Ten per cent seats free. Send in your application by the 16th May
20XX or Contact Secretary, Phone 24236709.
6. MISSING PERSONS/PET ANIMALS
Essential Details (Common):
Begin with ‘Missing’.
Give brief physical description.
Mention name, age & identifying features.
Since when/from where missing.
Reward offered.
Contact address and phone number.
(a) Person (specific)
– height, complexion, build.
– clothes
(b) Pet (specific)
– breed, colour of fur/skin, etc.
Question 11:
Your younger brother Sirish Mathur, aged 15, 145 cms tall, fair coloured
with a. scar on left forehead and dressed in blue jeans and white shirt has
been missing for a week. Draft a suitable advertisement for the. ‘Missing
Persons’ column of a newspaper in about 50 words.
Answer:
MISSING PERSONS
Missing since 6 July, Shirish a young boy of 15, height 145 cms, fair
complexion, blue eyes, short hair and a scar on left forehead. He was in blue
jeans, white shirt and black shoes. Finder will be suitably rewarded. Inform
SHO Dehradun. Phone: 2410000.
Question 12:
You are P.K. Bansal of 57 Rajendra, Park, New Delhi. Your pet dog Scabbie
is missing. Write an advertisement for the ‘Missing Pet Animals’ columns of
a newspaper.
Answer:
MISSING PET
Missing a dark brown, male labrador, 20″ high since last Friday. Scabbie is
2 years old, has white stripes. He has a hole on his left ear and a strap of
black leather round his neck. Informer will be suitably rewarded. Contact
P.K Bansal, 57, Rajendra Park, New Delhi. Phone-25246789.
7. LOST AND FOUND
Essential Details:
Begin with ‘Lost’ or ‘Found’.
Specify the item.
Give brief physical description.
Mention when/where lost or found.
Reward, if any.
End with contact address and phone number
Question 13:
You are Prashant /Purnima of 202, Laxmi Nagar, New Delhi. You lost your
briefcase while travelling by bus from Laxmi Nagar to Connaught Place, New
Delhi. The briefcase contains some valuable documents, including your
Board’s certificate for All India Secondary School Examination. Draft a
notification in not more than 50 words to be published in The Indian
Express under their column “Lost & Found”. Include all necessary details
about the lost briefcase to establish your claim.
Answer:
LOST AND FOUND
I lost my brown VIP ‘classic’ brand briefcase with ‘Prashant’ written near the
handle, while travelling by DTC bus route no. 89 from Laxmi Nagar to
Connaught Place. It contains some valuable documents. Finder will be
suitably rewarded. Contact: Prashant, 202 Laxmi Nagar, New Delhi or Phone
27190048
8. TRAVELS AND TOURS
Essential Details:
Begin with ‘Package Available’, etc.
State name of travel agency.
Specify destination and duration.
Supply details of package—food/boarding/lodging, sight-seeing
etc.
Give estimated cost and special discounts.
End with contact address and phone number.
Question 14:
Sita Travels, 227 Jagriti Enclave, Delhi offers a package tour for 3 nights/4
days in Mauritius for Rs 30,000 per person. Draft an advertisement for
publication in a national daily in about 50 words. Give necessary details.
Answer:
TRAVELS AND TOURS
Attractive package available for Mauritius, 3 nights/4 days, breakfast and
dinner, stay at 3-star hotel, sightseeing included. Rs 30,000 per person.
Special discount for early birds. Contact: Sita Travels, 227 Jagriti Enclave,
Delhi. Phone: 25362000.
9. BUSINESS PROPOSALS
Essential Details:
Begin with ‘Wanted’ or ‘Available’.
State specialisation/service offered/required.
Quote special terms/facilities, if any.
End with contact address and phone number.
Question 15:
Write a suitable advertisement in a national daily for Novex (India)
Corporation, a leading hosiery manufacturer concern offering wholesale
dealership, agencies and retail outlets, (word limit: 50).
Answer:
BUSINESS
Wanted distributers for ‘Novex’ brand hosieries. Wholesale dealers, agencies
and retail outlets. Attractive terms and business discount in addition to
trader’s commission. Interested parties may contact Sales Manager, Novex
(India) Corporation, Ludhiana or Phone: 24370124, 24250024, 25553324.
10. MATRIMONIALS
Essential Details:
Begin with Wanted/Alliance or Proposal invited.
State boy/girl.
Educational/Professional qualifications.
Service/Profession — income.
Age, height, complexion, build.
Caste/subcaste — religion.
Qualities sought in partner.
End with Box No C/o the daily.
Question 16:
A highly placed IT professional settled in London seeks alliance with an
exceptionally beautiful, educated, cultured and tall girl of status Punjabi
family. Write a suitable advertisement for the ‘Matrimonial’ column of a
national daily.
Answer:
BRIDE WANTED
Alliance invited for a very handsome, tall and cultured IT professional 29
years, 180 cm tall NRI settled in London as CEO of a reputed firm.
Exceptionally beautiful, highly educated and cultured girl between 21 and
25 and at least 5’-4” tall. Only status Punjabi families. Box 867 B, The
Times of India, New Delhi.
