Business Case
1) Proposed Project / Initiative Title.
Proposed Project: Website Design for Construction Materials and Services
Initiative Title: MataConstructions --- Your One-Stop Solution for Construction Materials
and Services
2) Description of proposed project/initiative.
The proposed project is to design a website that provides construction materials and
services for building dream homes. The website will be called BuildingHub and will serve
as a one-stop solution for individuals looking to purchase construction materials and
access services for building their dream homes.
3) Business opportunity.
The opportunity in this case is to create a website that addresses these challenges and
provides a convenient and comprehensive solution for individuals looking to purchase
construction materials and access services for building their dream homes. By offering a
wide range of materials, competitive pricing, personalized assistance, and additional
services, the website can cater to the needs of customers and differentiate itself in the
market.
4) Potential impact of business results.
Increased Website Traffic and Conversion
Enhanced Customer Satisfaction and Loyalty
Improved Operational Efficiency
Increased Brand Visibility and Recognition
Data-Driven Decision Making
5) Alternative chosen for analysis.
Enhance the Website's User Experience
Streamline the Procurement Process
Status Quo
Collaborate with Local Contractors and Construction Companies
6) Assumptions.
The organization has the necessary resources, including financial, human, and
technological, to implement the proposed project.
The organization has identified a market need for a website that provides
construction materials and services for building dream homes.
The organization has conducted market research and validation to support the
proposed solution.
The organization has established partnerships with trusted suppliers and
manufacturers to provide quality products to customers.
The organization has hired knowledgeable staff who can offer personalized
assistance to customers.
The organization is committed to continuous improvement and data-driven
decision making to maximize the potential impact of business results.
7) Analysis of alternatives.
Alternative 1 : Enhance the Website's User Experience
Pros Cons
Increased website traffic and higher Requires investment in website
conversion rates due to a well- design and development, which can
designed user interface be costly
Enhanced customer satisfaction and May require additional resources to
loyalty through personalized implement personalized
experiences recommendations and effective
Increased brand visibility and online marketing strategies
recognition through effective online May require ongoing maintenance
marketing strategies and updates to ensure optimal
performance and user experience
Alternative 2 : Streamline the procurement process
Pros Cons
Improved operational efficiency and May require significant investment in
productivity through optimized technology and infrastructure to
supply chain processes implement an effective material
Cost savings through better inventory management system
management and reduced lead times May require additional resources to
Improved quality control and reduced establish partnerships with trusted
risk through partnerships with suppliers and manufacturers
trusted suppliers and manufacturers Changes to existing processes, can be
challenging to implement
Alternative 3 : Status Quo
Pros Cons
Familiarity: The status quo is familiar Inefficiency: The status quo may be
to customers who are used to inefficient and time-consuming for
purchasing construction materials customers who must visit multiple
from physical stores and accessing stores and providers to purchase
services from different providers. construction materials and access
This familiarity can lead to a sense of services. This can lead to frustration
comfort and trust in the existing and dissatisfaction with the existing
system system
Stability: The status quo provides a Limited Options: The status quo may
sense of stability and predictability, limit the options available to
which can be reassuring to customers customers, who may not be aware of
who are hesitant to try new things or all the available products and
take risks services. This can lead to missed
opportunities and a lack of innovation
Cost: The status quo may be less in the industry
expensive for customers who are
used to purchasing construction Lack of Convenience: The status quo
materials from physical stores and may lack the convenience and ease of
accessing services from different use that customers have come to
providers. This can be a significant expect in today's digital age. This can
factor for customers who are price- be a significant factor for customers
sensitive and looking for the best who value convenience and are
deal looking for a hassle-free experience
8) Recommendations.
Follow a Structured Project Proposal Format
Thoroughly Research and Support the Proposal
Consider the Audience and Customize the Proposal
Collaborate and Communicate with the Project Team
Maintain Clarity and Conciseness
Organize the Proposal Sections
9) Rationale
Communication-Focused Website
Solid Foundation and Architectural Plans
Simplicity of Design Layout
Convincing Website Visitors to Become Customers
Well-Written Design Rationale
Structured Project Proposal Format
10) Risks & Mitigation Plan
Risk Mitigation Plan
Technical Risks - Conduct thorough testing and quality assurance to identify and
resolve any technical issues.
- Involve technical experts in the project to ensure the website design,
functionality, and performance meet the required standards.
- Develop a contingency plan to address any potential technical
challenges.
Financial Risks - Develop a detailed budget and financial plan to accurately forecast
and monitor expenses.
- Seek additional funding sources if necessary to mitigate the risk of
cost overruns.
- Regularly review and update the financial plan to ensure it aligns
with the project's progress and requirements.
Operational Risks - Establish partnerships with trusted suppliers and manufacturers to
ensure a reliable supply chain.
- Implement an effective material management system to streamline
procurement processes.
- Provide efficient customer support through the website to address
any operational issues promptly.
Schedule Risks - Develop a realistic project schedule with buffer time to account for
potential delays.
- Monitor project progress closely and identify any schedule
deviations early on.
- Implement a contingency plan to mitigate the risk of schedule
delays and ensure timely completion.
Security Risks - Implement robust security measures, such as encryption and
firewalls, to protect user data and prevent cyber-attacks.
- Regularly conduct security audits to identify and address any
vulnerabilities.
- Ensure compliance with data privacy regulations to mitigate the risk
of data breaches.
Implementation Plan
Phase 1: Project Initiation
Description: This phase involves starting up the project and defining the problem or
opportunity in detail. A project team is appointed, and a business case is created to
identify a preferred solution for implementation.
Deliverables:
Detailed description of the problem or opportunity
List of alternative solutions
Analysis of business benefits, costs, risks, and issues
Description of the preferred solution
Main project requirements
Summarized plan for implementation, including schedule and financial
analysis
Resources Needed: Project team, stakeholders, project management software,
business case template, project charter template, project plan template.
Expected Level of Benefit: A clear understanding of the problem or opportunity, a
preferred solution for implementation, and a summarized plan for implementation
Phase 2: Enhance Website's User Experience
Description: This phase focuses on improving the website's user experience to
enhance customer satisfaction and increase brand visibility. It involves optimizing the
website's design and functionality, providing personalized recommendations, and
implementing effective online marketing strategies.
Deliverables:
Optimized website design and functionality
Personalized recommendation feature
Implemented online marketing strategies
Resources Needed: User research tools, website design and development software,
online marketing tools, website analytics tools.
Expected Level of Benefit: Improved user experience, increased customer satisfaction,
increased brand visibility, and increased revenue.
Phase 3: Streamline Procurement Process
Description: This phase focuses on streamlining the procurement process for
construction materials to improve efficiency and reduce costs. It involves
establishing partnerships with trusted suppliers and manufacturers, implementing
an effective material management system, and optimizing the supply chain.
Deliverables:
Established partnerships with suppliers and manufacturers
Implemented material management system
Optimized supply chain processes
Resources Needed: Supplier and manufacturer databases, material management
software, supply chain optimization software, procurement management software.
Expected Level of Benefit: Reduced costs, improved efficiency, and increased
customer satisfaction.
Phase 4: Collaborate with Local Contractors and Construction Companies
Description: This phase focuses on collaborating with local contractors and
construction companies to expand the network and generate referrals. By
establishing partnerships with key players in the real estate industry and offering
joint services to customers, the organization can increase its customer base and
revenue.
Deliverables:
Established partnerships with local contractors and construction companies
Joint services offered to customers
Increased customer base and revenue through referrals
Resources Needed: Real estate industry databases, partnership agreement templates,
joint service agreement templates, referral tracking software.
Expected Level of Benefit: Increased customer base, increased revenue, and
increased brand visibility.
