Chapter 7
Requests
Put the main idea first
Give a reason for the request or state its benefit introduce multiple requests or
questions with a summary statement
Anticipate required details
Strike a tone that is right for your reader
Keep minor points to a minimum
Use a layout that focuses attention on your request
Close in a courteous and efficient way
“information request (or inquiry): A message that asks for or seeks information.
action request: A message that asks a recipient to do (or avoid doing) something.”
Order request
Claim Letters
Whenever we want to claim something back/make a request (a product or a service)
o Refund
o Replacement
o Correction
o Apology
Use a direct approach
Responses
Determine if you are the right person to respond
Reply as soon as possible
Begin with good news or most important information
Provide useful information
Follow company guidelines
Close affectively
Be direct
Open with a summary statement to introduce answers to specific questions
Answer questions in order they were asked
List headings, bulleted or numbered lists, or other highlighting techniques for readability
Include a goodwill closing
Personalized form letters:
Delivers routine information
Easily personalized with word processing software
Saves time and money
Order Acknowledgements:
Start directly
Build confidence in the order
Close pleasantly
Goodwill Messages
Personal
Prompt
Spontaneous, short and sincere
Expresses care, thought and sincerity
Thank-You Letters
Thank the reader for their contribution
Include a few details
o State plainly what the favour means to you
Close warmly
Letter of Congratulations
Be genuine, not patronizing
Reflect on the achievement
Share the reader’s happiness
Letter of Sympathy
Write it by hand
Keep it short
Send it as soon as possible
Opening
o Acknowledge the loss
Middle
o Recall the deceased’s positive qualities
Closing
o Offer assistance
Announcements
Place important news first
Clarify details and answer questions
Explain reader benefits
Letters Setup
Cover or Transmittal
o Identify what you are sending attached documents
o Summarize / describe the documents and the relevance
o Point out important details
o Help or tell the reader next steps
Instructional letters/memos
o Clear and accurate
o Precise
o Complete
o User friendly
o Action-oriented
Letter balance and placements
o Centred vertically and horizontally on the page
o one or one and a half inch margins
o ragged right margins don't justify
o accurately typed
o standardized formats
o well proportioned
o balanced on the page
Letter styles and layouts
o Full block
All parts are aligned at left margin
o Modified block
Return address, date…
o Simplified
Left alignment, but no complimentary close
Letter elements
Addressing Envelopes
Sender’s full name STAMP
Sender’s address
Sender’s City, Province/State + Zip Code
Sender’s Country
We only put this line if it’s
an international letter
We only put this line if it’s
an international letter
Separate the first and last 3 elements of the postal code with a space. Don’t use
hyphens.
Put 1 space between the city and province.
Put 2 spaces between the province and the postal code.
Chapter 11
Report Writting
Ex: Busines report
Stay informed
Review opinions
Plan
Coordinate
Make decisions
Factors (for successful reports)
Content
o Don’t shift away from the main points
o Don’t be biased with the data presented
o Organize the report logically
Clarity
o Keep it simple
Skimmability
o Pleasant visually and clear
o Able to scan the entire report quickly and clearly
Informal vs Formal Reports
Short Reports
Purpose
o Informational
o Analytical/Recommendation
Formats & Distribution
o Memorandum
o Prepared form
o Letter
o PowerPoint
o Formal
Direct vs Indirect Approach
Direct Approach
o Informational and analytical reports
o Routine, non-sensitive information
o Readers don't need persuading
Indirect Approach
o Analytical reports
o Expect reader resistance or displeasure
o Reader needs persuading and/or educating
o Builds gradual acceptance
Personal vs Impersonal Tone
Personal Tone
o Familiar with the reader
Family
Friends
Impersonal Tone
o Not familiar with the reader
Stranger
Manager
Headings
Types
o Functional
Short (one phrase) and clear (main points)
Gives a general idea of the report
o Descriptive
Describes the content of the report
Provides lots of information (more than the other types)
o Combination
Mix of Functional and Descriptive
Tips
o All functional or all descriptive
o Short and clear
o Parallel construction
o Clearly ranked levels of headings
o Only where needed
o Not at the bottom of page
o No quotation marks
o Don't use as antecedent
Writing process
Planning
o Scope
o Resources
o Responsibilities
Researching/analyzing information
o Current, valid reliable, and accurate
o Evaluate, analyze and tabulate data
o Record and cite sources
Composing & Revising
o Create outline
o complete multiple drafts/revisions
o take a break before proofreading
o show changes to contributors for approval
Elements of Informal Reports
Introduction
Findings
Summary/conclusion/recommendations
Graphics and Visuals
Tables
Matrixes
Pie charts
Bar charts
Picture Graphs
Line graphs
Gantt charts
Flow charts
Organizational charts
Periodic Reports vs Situational Reports
Periodic Reports
o Written regularly
o Ongoing activities
Situational Reports
o Case-by-case
o Non-routine