SUMMER INTERNSHIP PROJECT ON

"Empowering Businesses through ERP: A

Journey towards Digital Transformation"
Undertaken at

Dhyey Consulting Services Pvt. Ltd.

Submitted in partial fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

BATCH (2022-24)

Submitted by Name of the Industry Mentor

Ajay Patel Nilesh Mandani

MBA Semester II Director
2206142000423
Under the Guidance of

Dr. Hiren Harsora

Assistant Professor

PARUL UNIVERSITY
FACULTYOFMANAGEMENTSTUDIES
P.O. Limda, Tal. Waghodia, District: Vadodara – 391760
 Declaration

I, Patel Ajay Maheshbhai, Enrolment No. 2206142000423 from (Parul

Institute of Engineering and Technology) MBA, Semester II of the Parul
University, Vadodara here by declare that the Summer Internship
Report entitled "Empowering Businesses through ERP: A Journey
towards Digital Transformation" is an original work and the same has
not been submitted to any other Institute for the award of any other
degree.

Date: Ajay Patel

 INSTITUTE CERTIFICATE

It is here by certified that the Summer Internship Project Report

submitted in partial fulfillment of the degree requirement for Master of
Business Administration Parul Institute Of Engineering and Technology at
Faculty of Management Studies-MBA, Parul University, Vadodara Gujarat
by Patel Ajay Maheshbhai (220614200423) has been completed under my
guidance satisfactorily.

Date:03/06/2023

SignatureoftheGuide SignatureoftheDirector
Nilesh Mandani Dr. Bijal Zaveri
Director Dean and Director
 (ON ORGANIZATION’S LETTERHEAD)

SIP Completion Certificate

This is to certify that Complete Name of the Student, student of Master of

Business Administration from Batch of 2022-24, (Name of your Institute
PIET/PIMR), Enrolment Number 22061XXXXXXXX has successfully
completed Summer Internship Program at Complete Name of the
Organization during DD/MM/YYYY to DD/MM/YYYY under my guidance
and supervision. He/She has successfully conducted a study and
completed project on Insert SIP Title.

Seal of the Organization Signature of Industry Mentor

Date: Full Name of the Mentor

Designation

2
 PREFACE
It is with great pleasure that I present this internship report as a culmination of my
invaluable experience at Dhyey Consulting Services Pvt. Ltd. This report documents my
journey, learning, and contributions during my 2 month internship at Dhyey Consulting
Services Pvt. Ltd.

The purpose of this internship was to gain practical exposure and apply the theoretical
knowledge acquired during my academic studies in Operation Management. Throughout
this report, I aim to provide an overview of the projects, tasks, and responsibilities I
undertook during my time at Dhyey Consulting Services Pvt. Ltd. It also reflects upon the
skills, competencies, and personal growth I have gained as a result of this internship.

During the internship, I had the opportunity to work closely with a team of professionals
who guided and mentored me throughout the duration. Their expertise and support allowed
me to delve into various aspects of Operation Management and witness the practical
implications of the concepts I had learned in the classroom. Additionally, the internship
exposed me to the dynamic and fast-paced nature of the industry, providing valuable insights
into real-world challenges and the strategies employed to overcome them.

This report is structured to present a comprehensive account of my internship experience. It

begins with an introduction to the company, its objectives, and its industry. This is followed
by a detailed description of the projects and tasks I was involved in, highlighting the
methodologies and tools utilized to accomplish them. Furthermore, the report includes a
section on my personal reflections, where I discuss the lessons learned, challenges faced,
and the overall impact of this internship on my professional development.

It is my sincere hope that this internship report provides an insightful account of my

experience and serves as a valuable resource for future interns, researchers, and
professionals in the field of Operation Management. I am confident that the lessons learned
and the experiences gained during this internship will have a lasting impact on my personal
and professional growth.

Ajay Patel

Parul University

3
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude and appreciation to all those who have
contributed to the successful completion of my internship and the preparation of this report.

First and foremost, I would like to extend my heartfelt thanks to Mr. Nilesh Mandani, my
internship supervisor, for their continuous guidance, support, and invaluable insights
throughout my internship period. Their expertise, patience, and encouragement have been
instrumental in shaping my learning experience and providing me with a solid foundation
for professional growth.

I would also like to thank the entire team at Dhyey Consulting Services Pvt. Ltd. for
welcoming me and making me feel like a valued member of the team. I am grateful to all the
colleagues who generously shared their knowledge, provided assistance whenever needed,
and entrusted me with meaningful responsibilities. Their collaborative spirit and dedication
to excellence have been truly inspiring.

I am indebted to my professor Dr. Hiren Harsora and mentors at Parul University for their
continuous guidance and support during the planning and execution of my internship. Their
wealth of knowledge and expertise in the field have greatly enriched my learning experience
and equipped me with the necessary skills to excel in my chosen career path.

Furthermore, I would like to express my gratitude to my family and friends for their
unwavering support, encouragement, and understanding throughout this internship journey.
Their constant motivation and belief in my abilities have been a source of strength and
inspiration.

Last but not least, I would like to acknowledge the efforts of all those individuals who have
contributed to this internship report by providing valuable feedback and suggestions. Your
input has greatly enhanced the quality and depth of this document.

In conclusion, I am truly grateful for the opportunities and experiences I have gained during
my internship, and I would like to extend my heartfelt appreciation to everyone who has
played a part in my growth and development.

Ajay Patel

03/06/2023

4
 INDEX

Sr. No. PARTICULARS Page No

Chapter-1 INDUSTRY STUDY

1.1 Introduction 7

1.2 Growth and Evolution of IT Industry in India 7

1.3 IT Industry Analysis: Michael Porter’s Five Forces Model 9

Chater-2 COMPANY STUDY

2.1 Introduction of Company Name

2.2 Mission and Vision

2.3 Goals and Objectives

2.4 Organization’s Structure

2.5 Board of Directors and Key Executive Officers

2.6 Product and Services Offered

2.7 Key Milestones/Awards Achieved by the Organization

2.8 Key financial/operational results for last 5 years

2.9 Overall financial/operational Performance of the Organization

2.10 SWOT Analysis of Organization

Chapter-3 DEPARTMENTAL STUDY

3.1 Introduction of the _________________ Department

3.2 Activities of ___________________ Department

3.3 SWOT Analysis of the Department

Documents (Worked upon by the student while he/she was

3.4
Interning at the Organization)

Interdependence of department/Area under study with other

3.5
departments/operational areas

3.6 Analytical study of work/assignments/training

3.7 Conclusions

5
3.8 Suggestions

3.9 Outcomes of the Summer Internship

Chapter-4 RESEARCH

4.1 Title of the Study

4.2 Abstract of Research

4.3 Introduction of the Research Area

4.4 Literature Review

4.5 Define Research Problem/Research Objectives

4.6 Hypotheses

4.7 Research Methodology

4.7.1 Research Design

4.7.2 Sample Design and Sampling

Data Collection Instrument’s Selection, Preparation and

4.7.3
Collection

Research/Data Analysis (SPSS/AMoS/Advance Excel/NViVo

4.7.4
etc.)

4.8 Findings

4.9 Conclusions

4.10 Industrial/Managerial/Societal Implications

4.11 Limitations

4.12 References

4.13 Appendices

6
 Chapter 1
1.1 Introduction:

IT consulting services are advisory services that help clients assess different technology
strategies and, in doing so, align their technology strategies with their business or process
strategies. These services support customers’ IT initiatives by providing strategic,
architectural, operational and implementation planning. Strategic planning includes advisory
services that help clients assess their IT needs and formulate system implementation plans.
Architecture planning includes advisory services that combine strategic plans and
knowledge of emerging technologies to create the logical design of the system and the
supporting infrastructure to meet customer requirements.

Operational assessment/benchmarking include services that assess the operating efficiency

and capacity of a client’s IT environment. Implementation planning includes services aimed
at advising customers on the rollout and testing of new solution deployments.

Moreover, the IT consulting industry offers a range of benefits to businesses. It enables

organizations to access external expertise and diverse perspectives that can bring fresh
insights and innovative ideas to their Operational strategies. By leveraging the experience
and knowledge of consultants, businesses can accelerate their digital transformation
initiatives, improve operational efficiency, optimize processes, enhance cyber security
measures, and gain a competitive edge in their respective markets.

In conclusion, the IT consulting industry plays a vital role in helping organizations harness
the power of technology to achieve their business objectives. With their expertise and deep
understanding of technology trends and best practices, IT consultants provide invaluable
guidance, customized solutions, and ongoing support to businesses across various sectors,
enabling them to adapt, thrive, and succeed in the fast-paced and ever-changing digital
landscape.

1.2 Growth and Evolution of IT Consulting Industry in India :

The IT consulting industry in India has experienced significant growth and evolution over
the years, becoming a key player in the global IT services market. With a skilled workforce,
favorable business environment, and technological expertise, India has emerged as a
preferred destination for IT consulting services.

The growth of the IT consulting industry in India can be attributed to several factors. First
and foremost, India has a vast pool of talented IT professionals with strong technical skills
and domain expertise. Indian engineers and IT professionals have gained a reputation for
their proficiency in software development, system integration, project management, and
other critical IT disciplines.

Additionally, India's cost advantage has played a crucial role in the growth of the IT
consulting industry. Indian IT consulting firms can provide high-quality services at
competitive rates, making them attractive outsourcing partners for businesses worldwide.
7
This cost advantage, combined with the availability of a large talent pool, has fueled the
growth of off shoring and outsourcing in the IT sector.

The evolution of the IT consulting industry in India can be traced back to the 1990s when
the country began liberalizing its economy and embracing globalization. The establishment
of software technology parks and special economic zones, along with supportive
government policies, encouraged the growth of IT and IT-enabled services. This created a
conductive environment for IT consulting firms to flourish and cater to both domestic and
international clients.

Over the years, Indian IT consulting companies have expanded their service offerings and
capabilities. Initially, they focused on providing software development and maintenance
services. However, as client demands evolved, Indian firms ventured into areas such as
business consulting, IT infrastructure management, cyber security, cloud computing, data
analytics, and digital transformation.

The rise of digital technologies and the increasing adoption of automation and artificial
intelligence have also influenced the growth and evolution of the IT consulting industry in
India. Indian firms have embraced these emerging technologies and incorporated them into
their service offerings, helping businesses harness the power of digitalization to drive
innovation and efficiency.

Furthermore, Indian IT consulting companies have established strong global partnerships

and collaborations. They have forged alliances with multinational corporations, technology
vendors, and consulting firms to expand their reach and deliver comprehensive solutions to
clients across industries.

The future of the IT consulting industry in India looks promising. As technology continues
to advance rapidly, businesses will increasingly rely on IT consulting services to navigate
digital transformation, optimize processes, and stay competitive. The industry will likely
witness further growth in areas such as cyber security, artificial intelligence, machine
learning, block chain, and Internet of Things (IoT), as organizations seek expertise in these
emerging fields.

In conclusion, the IT consulting industry in India has grown and evolved significantly over
the years, propelled by a skilled workforce, cost advantage, favorable business environment,
and technological prowess. Indian IT consulting firms have expanded their service offerings,
embraced emerging technologies, and established global partnerships. As businesses
worldwide continue to leverage IT consulting services, India is poised to remain a key
player in the global IT services market.

8
1.3 IT Consulting Industry Analysis: Michael Porter’s Five Forces Model :

Michael Porter's Five Forces Model is a widely used framework for analyzing the
competitive forces within an industry. When applied to the IT consulting industry, it
provides valuable insights into the dynamics and competitiveness of the market. Let's
examine each of the five forces in the context of the IT consulting industry:

1. Threat of New Entrants: The IT consulting industry has relatively low barriers to
entry, as it does not require significant capital investment or specialized equipment.
However, establishing a reputable brand and developing relationships with clients
can be challenging for new entrants. Established consulting firms have strong client
bases and expertise, making it difficult for new players to gain market share. Overall,
the threat of new entrants in the IT consulting industry is moderate.

2. Bargaining Power of Suppliers: Suppliers in the IT consulting industry primarily

include software vendors, hardware manufacturers, and cloud service providers.
While these suppliers are essential for delivering consulting services, there are
numerous options available in the market. This situation reduces their individual
bargaining power. Consulting firms can choose from multiple suppliers and negotiate
favorable terms, resulting in a relatively low supplier power.

3. Bargaining Power of Buyers: Buyers of IT consulting services, such as organizations

seeking consulting support, have a moderate to high bargaining power. This is
because there are several consulting firms competing for their business. Buyers can
request proposals from multiple firms and negotiate pricing and contract terms based
on their requirements. The availability of alternatives and the ability to switch
consulting providers give buyers leverage in their negotiations.

9
 4. Threat of Substitutes: The IT consulting industry faces some threats from substitute
services. For instance, organizations may choose to build an internal consulting team
rather than outsourcing to external consultants. Additionally, the advancement of
technology and the availability of online resources and self-help tools can reduce the
need for consulting services in certain areas. However, specialized expertise and
industry knowledge provided by consulting firms often outweigh these substitutes,
resulting in a relatively low threat.

5. Intensity of Competitive Rivalry: Competition within the IT consulting industry is

high. There are numerous consulting firms operating at both global and local levels,
offering a wide range of services. Consulting firms compete based on their expertise,
reputation, industry focus, client relationships, and pricing. This high level of
competition often leads to price pressures and firms constantly seeking
differentiation to gain a competitive advantage. The intense rivalry makes it
challenging for individual firms to maintain a significant market share and
necessitates continuous innovation and quality service delivery.

Overall, the IT consulting industry is characterized by moderate threats of new entrants and
substitutes, low supplier power, high buyer power, and intense competitive rivalry.
Consulting firms need to differentiate themselves through expertise, specialization, and
service quality to thrive in this competitive landscape. Understanding these dynamics using
Porter's Five Forces Model can help firms formulate effective strategies and navigate the
complexities of the IT consulting industry.

10
 Chapter 2

2.1 Introduction of Dhyey Consulting Service Pvt. Ltd.

Dhyey Consulting Services Pvt. Ltd. with over 12 years of Industry
Experience & 150+ Professionals providing IT Services. We have our
Headquarter & 3 different Sales & Support offices at Vadodara, Gujarat,
India. At the same time, we have Extended arms, Dhyey Technologies Pvt. Ltd
based Vadodara, Gujarat and Dynamics Stars, LLC in Houston, TX, USA for
providing IT Services as Onshore / Offshore Development Service Centre.

As a Microsoft Gold Partner, we offer invaluable expertise

to our clients across several product & service categories. We deliver ERP,
CRM, BI and Cloud Solutions including hosting solutions (backup & disaster
recovery with Microsoft Azure) & SaaS based solutions. 

We foster a culture of Innovation & provide end-to-end solutions for

implementing the various Microsoft Dynamics 365 applications such
a Business Central, Finance & Operation, Project Operations, Sales,
Marketing, Customer Service & Field Service. For these product categories,
we offer a wide array of services such as IT Consulting, Implementation,
Support, Version upgrades, Licenses & after Sales Support. 

In addition to the implementation of Microsoft Dynamics 365 Applications,

we have carved out a niche for ourselves in the market by developing
vertical solutions that are unique to us like Quality Control, Vendor Portal,
Customer Portal, Proof of Delivery, Indent Management & RFQ, payroll
management, machine maintenance, barcode solutions, Export-Import
(EXIM) documentation module etc.

Our team is well versed with all the latest technologies such as Power BI,
Data Automation, Data Modelling, Data Warehousing, Machine Integration,
Way bridge Integration etc. & contribute immensely towards facilitating the
process of “DIGITAL TRANSFORMATION” for our clients.  We follow a policy

11
of Diversity & Inclusion at our workplace & firmly believe in providing
opportunities to deserving people & empowering them.

Website http://www.dhyey.com 

Industries IT Services and IT Consulting

Company size 51-200 employees
Headquarters Vadodara, Gujarat
Type Privately Held
Founded 2010
Specialties Enterprise Resource Planning, Customer
Relationship Management, Business Intelligence, Microsoft Azure,
Microsoft D365 Business Central, Microsoft D365 Finance &
Operations, Microsoft D365 Project Operations, Microsoft Dynamics
365 Sales, Microsoft Dynamics 365 Marketing, Microsoft D365
Customer Service, Microsoft D365 Field Service, Microsoft D365
Talent, Microsoft D365 Retail, Power BI, Data Automation, Data
Modelling, Data Warehousing, Machine Integration, IoT, IT
Consulting, My Report Services, Microsoft Dynamics 365 ERP
integration with Magento E-Commerce, Management Information
System, Collaboration Management, Implementation, Support,
Version Upgrades, Rapid Implementation , Business Process re-
engineering, Licenses, and After Sales Support.

2.2 Mission and Vision

Mission
We understand that every organization IT needs. That’s why we
offer tailor-made IT business solutions that are innovative and
specifically designed to meet the unique needs of each of our
clients.

Vision
We aim to be your partner that best understands the business
needs of its customers and always strives to meet your expectations.
We want to help you succeed in your endeavours and will always be
here to offer guidance and support.

12
Value
We aim providing excellent customer service, and we know that
happy employees lead to happy customers. With improvement to
our people’s lifestyle, we believe creating a positive impact on both
our bottom line and top lines.

2.3Goals and Objectives

Providing expert advice: Consulting firms aim to offer specialized
knowledge and expertise in their respective fields to help clients solve
complex problems, make informed decisions, and achieve their objectives.

Delivering high-quality services: Consulting firms strive to deliver high-

quality services that meet or exceed client expectations. This involves
offering innovative and effective solutions, timely delivery, and maintaining
professional standards.

Building long-term client relationships: Consulting firms often aim to

establish long-term partnerships with their clients. By building trust and
maintaining strong relationships, they seek to become trusted advisors
and go-to partners for their clients' needs.

Driving client success: The primary objective of consulting firms is to

contribute to their clients' success. They work towards helping clients
achieve their goals, improve performance, optimize processes, and
enhance overall organizational effectiveness.

Staying abreast of industry trends: Consulting firms typically invest in

continuous learning and staying up-to-date with the latest trends,
advancements, and best practices in their respective industries. This
enables them to offer relevant and cutting-edge solutions to their clients.

13
2.4 Organization Structure

Team for Domestic Project

2.5 Board of Directors & Key Executive Officers

Focuses on – New Product Development &

Technical Enhancements

2.6 Product And Service Offerd

Product

Our Collaboration Our Industry-Ready Our Industry-Ready

Solutions
Add-ons 1 Add-ons 2

E-Invoice Integration Engineering Change Indent

Business Central Note Management
(ECN)

Bank Integration with Computerized Dismantle

Business Central Maintenance

14
 Management System

(CMMS)

SMS Integration with Quality Analysis & Payroll

Business Central Control System (QC)

Non Conference (NC) Gatepass

Warehouse Source Lorry Receipt

Documents

Item Configurator (IC) Cash Discount

Standard Text (ST) Audit Trail

Customer Web Portal Fixed Deposit

Management

Back Order Vendor Web Portal

Management

Goal Management Project Management

Service

 Fast track Implementation

Front end Development
Back end development
 Mobile Application
IOS Application
Android Application
Support
 E-Commerce Development
Design and Development
Upgrade
Redesign and Migration
Support
15
2.7 Key Milestones/ Awards Achieved by the Organization

2.8 Key Financial/ Operational results for last years

16
M

that happy employees lead to happy customers. With improvement to o

2.10 SWOT Analysis of Organization
ople’s lifestyle, we believe creating a positive impact on both our bottom line and top line
Strengths Weakness

 Good Brand Awareness  Tough Competition

 Strong Legacy  Old and Weak Business
 High Qualified Employees Model
 Strong Knowledge  Weak Organizational
Management Structure

Opportunities Threats

 Business Diversification  High level of Competition

 Increase penetration  Economic Recession

17
…

18