On-Line Creativity in Scientific Thinking
On-Line Creativity in Scientific Thinking
This research was made possible by a grant from the Spencer Foundation. The research was also supported
by Grant OGP0037356 from the National Sciences and Engineering Council of Canada and a leave of ab-
sence given by the Department of Psychology at McGill University. I thank Laura Ann Petitto for her ex-
tensive comments on a draft of the manuscript. I also thank Tom Ward, Keith Holyoak, and Maude A. St.
Laurent for their comments on a draft of this chapter. Finally, I thank all of the scientists who opened up
their laboratories and their minds for this research.
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Method
The research program that I have developed centers on understanding the
cognitive and social mechanisms involved in current day science. I have
selected molecular biology as a scientific domain to investigate because
this domain is of central importance to contemporary science. Many of
the brightest and most creative minds in science are attracted to this field,
and molecular biology receives a very significant proportion of funding
in science and medicine. Furthermore, the field of molecular biology is
undergoing an immense period of scientific discovery and breakthrough,
making it an ideal domain in which to investigate creative thinking.
Having identified molecular biology as a scientific domain I then
sought to identify leading laboratories in the United States that I could in-
vestigate. My goal was to investigate the thinking and reasoning strategies
that leading scientists use while conducting their research. After consult-
ing with a number of scientists, including one Nobel Prize winner, and
extensively reviewing the literature, I identified six world-renowned sci-
entists at a major U.S. university. All scientists were internationally known
for conducting innovative research that frequently stretched the bound-
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aries of their field. Each scientist was concerned with discovering new bi-
ological mechanisms that give fundamental insights into biology. Having
identified the six laboratories, I then contacted the scientists and asked
them to participate in my research. All six agreed to participate in the
study. I then interviewed the scientists to determine what their current re-
search projects were, what the scientists in their labs were doing, and what
their plans for the coming year were. Following this consultation I then
selected four laboratories as being most suitable for investigation.
The goal of this research was to identify the points in time at which
innovative scientific thinking occurs, capture this thinking on audio- and
videotape, and then analyze the processes involved in the scientists'
thinking and reasoning. To this end I spent a year in the four selected
molecular biology laboratories. I spent the first four months becoming
familiar with the scientists in the laboratory, staying in the labs during
the day, attending lab meetings, interviewing the scientists in the lab,
and reading grant proposals and drafts of papers. I discovered that the
laboratory meeting is one of the central places in which new ideas and
concepts are generated. Each laboratory had a weekly meeting that all of
the members of the lab attended. The senior scientist, who manages the
lab, is present as well as the postdoctoral fellows, graduate students, and
technicians. In the lab meetings, a scientist presents his or her latest re-
search, which is conducted with the senior scientist. Members of the lab
ask questions about the research and propose new experiments, hy-
potheses, and interpretations, often forcing the presenting scientist to
reconceptualize his or her ideas. Totally new concepts are generated and
modified by members of the laboratory at some of the meetings. Often
the senior scientist plays a crucial role in the development of new ideas
and concepts. The scientists' reasoning at lab meetings is often sponta-
neous, and the on-line interactions concern some of the most creative
moments in science. The finding that lab meetings are a central source
of creative thinking and reasoning is also important because the rea-
soning that occurs at these meetings occurs through presentations and
spontaneous interactions in which the scientists develop their ideas. Be-
cause the scientists talk out loud during the meetings there is an exter-
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The Laboratories
Data on 21 scientists in the four laboratories were collected, as well as data
from the 4 senior scientists. My current analyses focus on the 4 senior sci-
entists and 19 scientists in the laboratories. Twelve of the scientists were
postdoctoral fellows, 5 were graduate students, and 2 were research tech-
nicians. The four laboratories that were studied were either developmen-
tal biology labs or just worked with pathogens (disease-causing viruses
and bacteria). Furthermore, the senior scientists varied in terms of expe-
rience. Two were full professors, 1 was an associate professor, 1 one was
an assistant professor. By varying the types of subdomains that the scien-
tists work in and their level of experience, it is possible to determine
whether these factors influence their research.
All the scientists allowed me free access to their laboratories, to inter-
view anyone in the laboratory, to attend any meeting, to read and keep
copies of their grant proposals (including the pink sheets), to attend their
talks and lectures, and to read drafts of their papers. Thus, I was given full
access to the day-to-day activities of the laboratories. In addition, the sci-
entists frequently asked me to attend impromptu meetings and discus-
sions, and they often called when they felt that interesting events were oc-
curring in the lab.
I selected research projects for study on the basis of whether the pro-
ject had just started or was about to begin. In addition, I consulted ex-
tensively with the senior scientists in choosing the research projects to in-
vestigate. Once I had selected the projects, I then met with the senior
scientists, postdocs, graduate students, and technicians that were involved
in the research. All members of the four laboratories agreed to cooperate.
Laboratory A. Laboratory A was run by a senior scientist who has over
300 publications and numerous awards. This laboratory has had many dis-
coveries that have appeared on the front page of the New York Times, Sci-
ence, Nature, Cell, and so forth. His laboratory consisted of 22 postdoc-
toral fellows, 5 graduate students, and 4 technicians. I selected four research
projects to follow. Two of the four research projects were successful and
led to scientific discoveries. Importantly, neither I nor the scientists in-
volved realized that a discovery was about td be made when I started fol-
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HOW SCIENTISTS THINK
lowing their research. It was only after a few months of following the re-
search projects that the discoveries were made. Thus, I had collected data
before, during, and after a discovery had been made. One of the researchers
discovered a new gene that controls cell differentiation, and another had
discovered how certain cells proliferate into certain regions of the body.
Importantly, the latter discovery actually occurred during a laboratory
meeting at which I was present and was tape-recording; that is, I have the
moment of discovery on tape. This project forms the basis of the research
discussed in the section titled "Anatomy of a Conceptual Change." Of the
two remaining projects, one was unsuccessful and the other had not pro-
gressed significantly within the data collection period.
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the HIV virus allow the virus to infiltrate into the host organism. He has
evolved a research program that has employed a number of novel and in-
genious techniques to discover how this works. These research projects are
now leading to a new model of an important component of HIV activity
that has wide-ranging theoretical and practical implications for molecu-
lar biology. The director of Laboratory D also invented a new genetic tech-
nique. I was present for the implementation and development of this tech-
nique. This technique has been widely referenced and reviewed in many
major scientific journals.
Data Analysis
Transcription. Transcriptions and coding were done by two indepen-
dent transcribers with backgrounds in molecular biology.
Coding. All coding was conducted by coding the transcriptions into a
computerized database. Multiple coders were used, and reliability checks were
conducted by independent coders. In this section, I provide a very general
overview of the coding techniques used. I provide a more detailed account
of coding in the method discussions of other sections of this chapter. The
basic unit of analysis is the statement or utterance. A statement is essentially
equivalent to a clause or sentence. Statements were chosen as the basic unit
of analysis as they contain a verb phrase, which in turn contains the core
mental operation (proposition or idea) that the presenter is employing at
the time. Thus, we treat statements at meetings in the same way that state-
ments are treated in standard protocol analyses (cf. Ericsson & Simon, 1993).
I used the corpora of statements made to build a representation of scientists'
mental operations. Using techniques borrowed from protocol analyses, state-
ments can be aggregated by episodes, solution steps, and processes. One can
switch between different levels of analyses, depending on the questions that
one is asking of the data. The MacSHAPA coding and database software sys-
tem was used to code the data (Sanderson et al., 1994).
Summary of Results
The research reported in this chapter provides a snapshot of my current
analyses and interpretation of the cognitive processes involved in creativ-
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HOW SCIENTISTS THINK
ity in science. I now address three main sources of creative cognition. First,
I present an analysis of the role of analogy. Second, I outline my analyses
of scientists' treatment of unexpected findings. Third, I discuss some of
the findings on distributed reasoning. Finally, I present a case study of a
conceptual change that involved all three of the aforementioned strategies.
ANALOGY
Analogy has been regarded as a very important psychological process in-
volved in creative cognition and has been the focus of intense investiga-
tion over the past 15 years, culminating in a number of detailed models
of the cognitive processes involved in analogical reasoning (e.g., Forbus,
Centner, & Law, 1995; Holyoak & Thagard, 1989,1994).l Accounts of anal-
ogy distinguish between two components of an analogy: the target and
the base. The target is the concept or problem that the scientist is at-
tempting to solve or explain. The base is another piece of knowledge that
the scientist uses to understand the target, or explain the target to others.
When the scientist makes an analogy he or she maps features of the base
onto features of the target. By mapping the features of the base onto the
target new features of the target may be discovered, or the features of the
target can be rearranged so that a new concept is invented, or the scien-
tist can highlight a specific feature of the target for other people. To illus-
trate this discussion of analogy I borrow an analogy that Rutherford
(Rhodes, 1986) ostensibly used in his research. When Rutherford was at-
tempting to understand the structure of the atom he made an analogy to
the solar system. In this case, the target was the atom and the base was the
solar system. Rutherford ostensibly mapped the idea that the planets re-
volve around the sun onto the atom, and he argued that the electrons re-
volve around the nucleus. Thus, a number of historians have argued that
by drawing an analogy to the solar system, Rutherford was able to pro-
pose a new account of the structure of the atom. By mapping the feature
'Many cognitive accounts of analogy start with a reference to analogy in science and have noted that the
types of distant analogies alluded to in the literature on the history of science are rarely used by partic-
ipants in psychology experiments.
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of the planets revolving around the sun, Rutherford was able to align his
data with those predicted by a solar analogy. According to this view, the
analogy resulted in a major restructuring of his knowledge, and a scien-
tific discovery was made.2
The Rutherford example highlights two key assumptions that re-
searchers in the creativity literature have made about the role of analogy
in science. The view of analogy in the creativity literature has been that
when a scientist makes an analogy (a) the source is usually from a very
different domain,3 and (b) the role of analogy is to restructure the scien-
tist's knowledge in a gestaltlike manner (e.g., Boden, 1993; Koestler, 1964).
One of the questions I want to ask here is whether this is a valid picture
of the role of analogy in science. The question can be divided into a num-
ber of more detailed questions: Do scientists use analogies at all? If they
do, are they the distant analogies that have been talked about in the his-
torical creativity literature? Do less distant analogies play any role in sci-
ence, as the emprical psychological work suggests (see Forbus et al., 1995;
Holyoak & Thagard, 1994)? Does analogy work alone, or does it work in
conjunction with other mental operations? Is analogy involved in scien-
tific discoveries and conceptual change in science?
Method
I investigated the use of analogy at 16 meetings (4 meetings for each of
the 4 labs). All analogies were coded by two independent coders. Any time
a scientist referred to another base of knowledge to either (a) explain a
concept or (b) use that other base of knowledge to modify the concept, it
was coded as an analogy. Three representative analogies follow:
la. Within organism: An HIV to HIV analogy. "Urn. In the case of HIV
it's 5 bases away, umm. So, um to study RT (reaction time) using a
-There is some controversy about whether the solar system analogy played a causal role in Rutherford's
discovery of the structure of the atom. Whatever the real case may be, my point is that researchers have
used such examples to emphasize the critical revolutionary role that this particular type of distant anal-
ogy plays in scientific discovery and conceptual change.
3
Most cognitive accounts of analogy have made no assumptions about how distant the source and the tar-
get are in science. In fact, Holyoak and Thagard (1994) have made a list of the most important analogies
in science over the past 2,000 years and have found very few distant analogies. However, when researchers
do allude to analogy in science they tend to give examples wherein the source and the target are distant.
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HOW SCIENTISTS THINK
Note that instances where a scientist stated that X was like Υ were not
coded as analogies. That is, statements of similarity that neither gave ex-
planations nor resulted in the mapping of features from the base to the
target were not coded as analogies. Once the analogies were found, they
were coded along a number of dimensions. The coding dimensions are
specified in the section dealing with that dimension.
Results
Frequency of Analogy Use
There were 99 analogies used during the 16 meetings (M =6.1 analogies
per meeting). The range of analogy use was 2 to 14 analogies per meet-
ing. All four labs used analogies. There were a total of 25,30,31,13 analo-
gies, respectively, for Labs A, B, C, and D. Thus, analogies were frequently
used at laboratory meetings.
Range of Analogy Use
The range over which the analogies were used was coded. Range is an in-
dex of how far apart the base and target were for each analogy. Analogies
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Table 1
Within Other
Type of goal organism organism Nonbiological
Hypothesis 3 20 0
Design experiment 9 12 0
Fix experiment 5 5 0
Explain 23 20 2
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(e.g., a similar gene in clams). If the scientist knows what the gene does
in one organism (e.g., in clams), she or he can then map the functions of
that gene over to the organism that they are working on (e.g., the similar
gene in malaria). Thus, rather than the source of hypotheses being analo-
gies made to nonbiological or distant domains, when formulating hy-
potheses the scientists make analogies to other organisms.
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Table 2
Biological mechanism 10 16
Experimental method 17 7
Problems with methods 4 3
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as a retrieval cue. For instance, the scientists might think that "E.coli per-
forms a particular function by splicing the protein at the AT site; perhaps
our organism splices the protein in the same way." The scientists' knowl-
edge of biological mechanisms is often tied to particular organisms, and
these organisms become part of the analogy.
4
I thank Bill Brewer for bringing this article on KekulS's discovery of the benzene ring to my attention.
5
Some researchers have suggested that perhaps the evidence of distant analogies is an index of the matu-
ration, or lack thereof, of the development of a field (with presumably a higher incidence of distant analo-
gies occurring at the beginning of a field). However, there is nothing in my data that supports this view.
Note that the scientists in my study were pioneering totally new concepts, in an uncharted conceptual
space. In this view one would expect to see many distant analogies relative to the other types, which was
not the case.
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HOW SCIENTISTS THINK
the scientists rarely remembered the analogies that were generated during
the meeting. Thus, analogies are often used as a scaffolding that the sci-
entists use in the construction of new theories and methodologies. Once
the new concepts and methods have been advanced the analogy can be
discarded. Many of these analogies will not make their way into the note-
books of the scientists, and thus the historical record will not show that
the within-organism or other-organism analogies had a role in the dis-
covery of a new concept or invention of a new method.6
More than one analogy may be involved in a particular discovery, and
one particular analogy may not be responsible for a particular conceptual
change, but a group of quite different analogies may be causally involved
in making a breakthrough. Again, because no one analogy made a major
restructure of knowledge, the scientists may not have recalled a particu-
lar within-organism or other-organism analogy as being a factor in the
discovery. However, when all of the analogies that are involved in making
a discovery are examined, only analogies of very specific types will be seen
to have played a major role in scientific reasoning and discovery. More-
over, as is shown later, analogy is not the only mechanism that comprises
conceptual change. In the next three sections I show that other key cog-
nitive mechanisms produce conceptual change. Thus, analogy, while im-
portant, is but one of a complex of mechanisms that produce conceptual
change. At the close of this chapter, I explain what this complex of mech-
anisms is and show how together they contribute to scientific discovery
and conceptual change.
*M>· in vitro investigations of analogical reasoning also reveal that research participants have little aware-
ness of, or memory for, the mental steps involved in making a discovery, even directly after having made
a major conceptual shift (Dunbar & Schunn, 1990; Schunn & Dunbar, 1996).
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7
The common rule that research participants must discover is "numbers of increasing magnitude." Re- ·
search participants generally propose the rule "even numbers increasing by 2" and only generate triads
consistent with this rule.
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Method
My graduate student Lisa Baker and I decided to investigate the role of
unexpected findings by analyzing the scientists' reactions to unexpected
findings at four laboratory meetings in Lab A (see also Baker & Dunbar,
1996). We chose Lab A because scientists there had obtained many ex-
pected and unexpected findings and thus provided much data to investi-
gate these issues. We had two independent coders code every unexpected
finding in each of the four lab meetings. All findings in which the scien-
tist had previously predicted a different result, or expressed surprise at the
obtained result, were coded as unexpected. All findings that were consis-
tent with the predictions were coded as expected. A third category of find-
ings consisted of those that occurred in exploratory experiments. Here the
scientist did not have any predictions one way or the other and conducted
the experiment to see what would happen. The results of these types of
experiments were coded as exploratory.
Results
Our first step was to determine how common expected, unexpected, and
exploratory findings were? In four meetings there were six experiments
reported with 70 conditions. There were 22 expected, 18 unexpected,
and 30 exploratory findings. Clearly, unexpected findings are common.
We coded all expected and unexpected findings on the basis of whether
the scientists tried to explain away their results or whether they built
theories with the findings. To do this, we coded the number of reason-
ing blocks the scientists engaged in following both expected and unex-
pected findings. A reasoning block was a group of statements that in-
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1 VI ! Κ Τ
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the field, the more unexpected findings the scientist has encountered and
the more likely it is that the scientist has developed strategies or heuris-
tics for dealing with them. Thus, the way a scientist deals with unexpected
findings depends on the specific strategies he or she has developed to at-
tempt to reconcile them.8 Participants in psychology experiments are un-
likely to have developed strategies for dealing with unexpected findings
and may prefer to focus on their current goal, ignoring unexpected results
(as in Dunbar, 1993). As they encounter more and more evidence that is
inconsistent, they are eventually forced to attend to unexpected findings.
DISTRIBUTED REASONING
Most cognitive research on scientific reasoning focuses on individuals rea-
soning about a problem. However, much of modern science is conducted
by groups of scientists rather than individuals. Furthermore, much of the
cognitive work has demonstrated that individuals make many different
types of reasoning errors. In this section, I investigate whether reasoning
in groups can circumvent certain individual reasoning errors. In particu-
lar I explore the issue of distributed reasoning in science. Distributed rea-
soning happens when different members of a group reason about topics
such as a hypothesis, experiment, methodology, or interpretation of a re-
sult while adding new elements to the topic under discussion. The ques-
tion that I will ask is whether distributed reasoning of this sort helps
circumvent problems that individual participants display in standard ex-
periments.
One of the major tasks for both individuals in psychology experiments
and scientists confronted with new data is to determine what types of in-
ductions to make from new data. There are infinitely many inductions that
can be made from a set of data, and this is a potential place where differ-
"Lovett and Anderson (in press) have shown that history of success plays a role in determining what strat-
egy research participants use to solve a problem. They have shown that research participants use both
their history of success and the current problem-solving context to determine the type of problem-solv-
ing strategy to use. I argue that scientists use a similar sei of heuristics. Whether they will use unexpected
findings or not will depend on both the history of success and current context.
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HOW SCIENTISTS THINK
ent members of the group can make different inductions from the same
data. To examine this, I explored the role that the group played in the types
of inductions that a scientist in an HIV lab made during his talk. At this
talk the scientist presented five sets of findings and made 11 inductions
about the mechanisms that the HIV virus uses. The members of the lab
often disagreed with the inductions that the scientist made and modified
his inductions. The other members of the lab limited (3), expanded (1),
replaced (2), or discarded (1) a total of 7 of the 11 inductions.
This pattern of challenging inductions was ubiquitous across all labs
and provides important information about the role of distributed rea-
soning. Individuals have great difficulty generating alternative inductions
from data and also have great difficulty limiting and expanding induc-
tions. Distributed reasoning helps circumvent these difficulties. When dis-
tributed reasoning occurs, the group quickly focuses on the reasoning that
has occurred, and the other members of the laboratory generate different
representations. These new representations make it possible for them to
propose alternative inductions, deductions, and causal explanations. Thus,
distributed reasoning provides new premises and models that an individ-
ual may not be able to generate when reasoning alone.
Another issue relevant to distributed reasoning is the number of peo-
ple involved in the reasoning. In the previously mentioned HIV lab I in-
vestigated the number of inductions and deductions that were shared. That
is, how many inductions and deductions occur in which one premise is
provided by one person, and another premise is provided by another per-
son. We found that 30% of inductions and deductions were shared by
more than one individual. We also found that 12% of all inductions and
deductions had more than two participants. Furthermore, inductions of
one individual sometimes formed the basis of a deduction for other indi-
viduals.
Distributed reasoning consists of scientists performing cognitive op-
erations on information (e.g., induction) and then passing the results of
the operation on to other scientists in the group. The other scientists then
use the results of the first operation as the input to further cognitive op-
erations. Together, the results of these cognitive operations are then used
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that could be used to investigate the mechanisms underlying the CVX dis-
ease that few other laboratories had. Overall, the motivation for his re-
search was based on analogies between the human LOA disease, the rab-
bit CVX disease, and the hamster CVX disease.
One May afternoon the postdoc gave a talk about his latest experi-
ments. He began with analogies between the human LOA disease and the
CVX disease in rabbits, noting where the similarities and differences be-
tween the two diseases arose. He then moved to analogies between the
CVX disease in rabbits and in hamsters. The first set of experiments re-
sulted in a small amount of discussion and suggestions for future exper-
iments. Then the postdoc started to discuss some experiments in which
the results were very unusual. The postdoc had conducted a straightfor-
ward experiment. He had two conditions: one that caused colmenia dis-
ease in the joints and the other that caused the CVX disease in the heart.
Both the heart and the joints are immune-privileged sites that do not nor-
mally allow B-cells in. In fact, the only types of B-cells that have been
found in the heart are CVX B-cells, and the only B-cells that have been
found in the joints are the colmenia B-cells. The postdocs expected that
the B-cells that cause the disease in the heart would go to the heart and
the B-cells that cause the disease in the joints would go to the joints. In-
stead, they found both types of B-cells in the heart and in the joints. This
was an unexpected finding. The postdoc reached the part of his presenta-
tion wherein he discussed these results. He was surprised and excited by
what he found. The result was unusual. It was at this point that the con-
ceptual change began to unfold.
The director of the lab was intrigued. He asked the postdoc how it
happened. The postdoc said he did not know. The director then made the
question more specific. He asked the postdoc what properties were com-
mon to the colmenia and CVX B-cells that allowed them entry into the
heart. The postdoc made an analogy to some other experiments that an-
other postdoc in the lab had conducted and induced that the CVX and
colmenia cells were both methylated. The director and other postdocs in
the lab then made a series of inductions and deductions that led to a causal
explanation for the unexpected finding. The reasoning was distributed
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HOW SCIENTISTS THINK
over the members of the lab. However, the explanations they offered did
not account for some other aspects of the findings, and another round of
distributed reasoning occurred. This distributed reasoning resulted in a
conceptual change: They proposed two new biological mechanisms to re-
place the unitary concept they had all assumed up to that point. Previ-
ously, it had been assumed that CVX cells only go to the heart and that
colmenia cells only go to the joint; that is, B-cells have organ-specific at-
tractions. The assumption was that once these cells got into the organ,
they started the disease in that organ. Thus, there was one mechanism that
caused both the entry into the organ and the initiation of the disease. The
members' distributed reasoning led them to the conclusion that entry into
the organ and the initiation of the disease were caused by two different
mechanisms. They then had to propose what these mechanisms could be.
They proposed two mechanisms that could together account for the CVX
B-cells' causing the disease. One postdoc drew an analogy back to the hu-
man disease and mapped the mechanisms that had been proposed for the
CVX disease onto the human disease. They modified their new model to
fit the analogy to the human disease and thus ended up proposing a new
model that not only explained the mechanisms underlying the three dis-
eases but also had major ramifications for whole classes of autoimmune
diseases.
By proposing two new mechanisms the scientists had to also change a
number of other concepts in their knowledge of autoimmune diseases. It
was at this point that everyone in the lab realized that a conceptual change
had occurred, and they all shouted in excitement. This was followed by some
further analogies in which other postdocs suggested other experiments. Fi-
nally, a postdoc made an analogy to the methods that other researchers have
used and the methods that the postdoc had used, explaining why their ri-
val's lab had not made the discovery they had just made.
This account of a conceptual change reveals some important charac-
teristics of the mechanisms underlying conceptual change. First, there was
no one reasoning mechanism underlying the conceptual change. Analogy,
induction, deduction, causal reasoning, and distributed reasoning were all
involved. Second, analogy was a significant component of the conceptual
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change, but all of the analogies that were used were either to the same or-
ganism or to other organisms: Conceptual change can and does occur
without distant analogies. Third, the scientists had little memory for any
of the on-line analogies used at the meeting. I asked the postdoc who con-
ducted the research how the "discovery" was made. I asked this question
one week later, a month later, three months later, and nine months later.
On none of these occasions did he recall the spontaneous analogies used,
or that distributed reasoning was involved. Thus, much of the on-line cog-
nitive processes that went into the conceptual change would have disap-
peared without a record if I had not taped the original meeting.
CONCLUSION: CREATIVE C O G N I T I O N
IS A TINKERER
The investigation of the cognitive mechanisms involved in on-line scien-
tific thinking and reasoning reveal a number of important mechanisms
underlying creative cognition. The main idea is that no single cognitive
process is responsible for creative thought. I have found that scientists use
a variety of cognitive mechanisms to produce any single new concept or
theory. Creative ideas and novel concepts arise through a series of small
changes produced by a variety of different cognitive mechanisms. It may
be the case that reasoning and conceptual change are related in much the
same way that a series of minor mutations produce major changes in or-
ganisms during evolution. In conceptual change, small mutations in con-
cepts occur due to analogy and other reasoning mechanisms. Overall, a
series of small changes will produce major changes in a concept. Concep-
tual change, like evolutionary change, is the result of tinkering. From a
psychological point of view this account of conceptual change explains
why it is so hard to discover the underpinnings of creativity. The many
incremental steps that are involved in creative cognition are often lost and
forgotten, and the act of creation becomes a mythical entity in which the
final step in the creative process is often seen as the cause of the new con-
cept. This leads to the proposal of entities such as distant analogies and
insight as more important in creativity than they really are.
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ans, reconstruct their creative moments, often from their lab books. Un-
fortunately, many of the key cognitive steps made in a discovery do not
end up in the lab books. Thus, many of these reconstructions are based
on partial information, and, as a result, myths surrounding the creative
process develop.
An important question about the research presented in this chapter is
whether the findings are generalizable to other domains. There are nu-
merous reasons to expect that these findings are indeed generalizable. First,
I have observed similar types of reasoning strategies in biology laborato-
! ries at other universities (Dunbar, Patel, Baker, & Dama, 1995). Second,
; we have observed similar reasoning in clinical situations wherein medical
Γ doctors reason about patients (Dunbar et al., 1995; Patel, Dunbar, & Kauf-
j man, 1995). I am now starting to investigate whether the same types of
reasoning strategies occur in a business context.
Molecular biologists have some special tools that other scientists and
| nonscientists do not have, such as the use of the structure of DNA to search
I for homologies in a database. These scientists have the advantage of a way
| of representing their data that makes it possible to quickly and efficiently
! search for analogs. By representing their knowledge in a standardized fash-
i ion and searching for structural patterns that are similar to the one they
ί are interested in, the scientists solve the problem of how to retrieve rele-
I vant analogies. Thus, homology makes finding base analogs easier. Ulti-
ί mately, using homology gives the scientists another route to access base
; analogs. Once the scientists retrieve these base analogs, they use the same
i cognitive processes for constructing analogies as they do when they search
their own memories for base analogs. Can scientists in other domains re-
trieve analogs in a similar fashion? The answer depends on the way the
knowledge in a field is codified. If knowledge is coded in a structural man-
ner, then it should be possible for the scientists to search for analogs with
a similar structure and generate new analogies. It will be interesting to see
whether the new databases that have arisen in virtually all fields will al-
low scientists to encode structural information, thereby allowing the sci-
entists in a field to retrieve source analogs. This would ease one step in
drawing analogies and could serve as a useful aid to scientists in all fields.
490
HOW SCIENTISTS THINK
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