.............

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AM

JAYCEE WEEK JANUARY 13-19, 1985

THE JAYCEES, A LEADERSHIP TRAINING ORGANIZATION.

JAYCEE

WEEK I

987

Jaycee Week marks our 67th birthday, and we're going to tell our communities, our states, our country and the world who we are, what we do and what we stand for. It's an event whose public relations value has been building from year to year and Jaycee Week 1987 promises to be the best ever. Scheduled for January 18-24, Jaycee Week comes right on the heels of a prestigious U.S. Jaycees event: the Ten Outstanding Young Americans Awards Congress (January 15-17), which willget the ball

rolling with some solid, positive publicity about our organization. Good media exposure can do much toward boosting chapter pride and, of course, boosting recruitment, but the recognition your chapter receives depends upon you. This brief manual is designed to guide you through some basic activities you might want to pursue. Use this guide as a starting point to spark some ideas among chapter members and take it from there. Imagination is the key!

PROJECT IDEAS: LOOK TO THE JAYCEE CREED

You can tell your community what the Jaycees organization is really all about if you base your Jaycee Week activities on our Jaycee Creed, taking each line in order as a daily promotional theme. Here are a few suggestions; have a chapter think session to develop them or come up with some more.

MONDAY: "Faith in God gives meaning and purpose to human life."

Conduct a Mayor's Prayer Breakfast. Honor the community's Outstanding Young Religious Leader.

"The brotherhood of man transcends the sovereignty of nations."

TUESDAY: -Hold a luncheon for foreign students. -Conduct a project to aid refugee families.

"Economic justice can best be won by free men through free enterprise."
WEDNESDAY: -Announce the Boss of the Year or Outstanding Young Businessperson. -Hold a business symposium. -Conduct a Personal Financial Planning seminar.

T.RSDA Y: "Government laws rather than 01 men."

Hold a governmental discuss issues.

should be 01

forurT1or town meeting to

Sponsor a special city council meeting for students. Hold a Student Government Day in which city and county officials host one or two students in their offices for the day.

FRIDAY: "Earth's great treasure h uman persona ,. " .ty.

-Conduct a charity fund raiser. -Hold a Senior Citizens Day.

lies in

SATURDAY: best worle ollile."

-

"Service to humanity

is the

This one's easy: This is the perfect time for a Distinguished Service Award banquet or similar recognition program, ending the week on a high note.

Each step of the way, you can probably get help from the media in publicizing the "theme for the day": 1. Use the enclosed Jaycee Week ad slicks in your newspaper push. Editors may be willing to run them each day, Monday through Saturday (the Creed is segmented for that purpose). Check with area TV stations on running a new station identification slide each day of the week, 3.

2.

such as "We believe - Earth's great treasure lies in human personality; Jaycee Week 1987 January 18-24." Supply radio stations with public service announcement copy to drop in live; write one for each day of the week, such as "The (town) Jaycees believe the brotherhood of man transcends the sovereignty of nations; if you'd like to get involved, call (number)."

OTHER PROJECT IDEAS

INFORMATION BOOTH - Set up an information (and recruitment!) booth downtown with displays of Jaycee materials and project photos. RADIO DAY - Your chapter may be able to get permission from a radio station for a day of broadcast time to talk about chapter projects and objectives. In many instances, the chapter sells the commercial time and keeps some or all of the proceeds. RECRUITMENT PARTIES - An apartment complex is a good place to find young people. Check with apartment managers about holding such get-togethers with prospective Jaycees. MAYORAL PROClAMATION Your mayor will probably be glad to sign a Jaycee Week proclamation. This is most effective if done at a public event. KIDS' PARTICIPATION EVENTS - Sponsor an athletic program or tournament for kids. You may want to make it an annual event. CHARITY SPORTS EVENTS - Thiscould involve anything from snowmobile races to donkey basketball. For added publicity, invite area news media to get involved, either as portidponts or as celebrity offidals.

PROMOTIONAL
FLIERS -

MATERIALS
getting window space for displays on Jaycee documents, programming material, photos, pins, vestsand other items. Include a professional-looking sign stating the days, times and location of your meetings, and list a phone number for those interested in joining. COUNTER DISPLAYS The counter card kit (715-1 and 699-1) can give you high visibility at sales counters. BUSINESS NEWSLETTERS - Some businesses in your community may have weekly or monthly newsletters or magazines. Check on getting your Jaycee Week publicity placed in the appropriate issues. MARQUEES AND PORT ABLE SIGNS - A surprising number of businessesare now using changeable-letter signs in front of their firms. Check around; you'll probably find many who'd be glad to put up a message suchas: "Congratulations to the _ Jaycees during Jaycee Week 1987." Remember, this list doesn't begin to cover all the promotional avenues available to you. Do somecreative thinking and you'll come up with at least twice as many as are listed.

Develop a flier on the history of the chapter, highlighting programs and projects, and the benefits of being a Jaycee. Distribute the fliers to homes and businesses;check with banks, utility companies and department stores to see if they will include them in their monthly bill mailings. BILLBOARDS - Outdoor advertising can have a huge impact. Billboards are available through The U.S. Jaycees Products Catalog (719-1). An outdoor advertising company may even be willing to give you free billboard space for December and January. MATCHBOOKS Have matchbooks printed and distributed to area restaurants and clubs. Thiscan be a very inexpensive way to reach a lot of people. POSTERS - Jaycee Week posterscan be made using the ad slicksincluded in this mailing. Hit as many store windows and bulletin boards as possible; pl.Jce some outdoors on utility poles if local ordinances permit. REMEMBER:Take them down as soon as Jaycee Week is over and thank the merchants who helped you. RJLLWINDOW DISPLAYS - Checkwith department stores,banks, the chamber of commerce, etc., on

GETTING YOUR MESSAGE TO THE MEDIA

RADIO AND TELEVISION mentions of your activities can have a tremendous effect toward getting your message to the largest audience. Talk to news directors or assignment editors (preferably a few days ahead of time) about planned chapter activities. If you are making news, they'll be interested in a story; if you're promoting a Jaycees get'together which is of no interest to anyone but Jaycees, don't expect coverage. Many radio and TV stations have talk shows. Contact talk show producers about placing guestswho can talk about Jaycee projects, history and purpose. Public affairs directors may be interested in doing a Jaycees program of someother type, perhaps even a "mini-documentary." The public affairs director is also your contact for placing public service announcements.

You may also be able to get a station editorial commending your chapter; check with the general manager on this. NEWSPAPERS can be a great sourceof in-depth and continuing coverage. As a general rule, they have larger staffs than the electronic media, and thus can spend more time developing a story. Supply the city editor with frequent news releases (again, only

when the subject matter is newsworthy) as well as photos and feature ideas. (Photos should be black and white glossy prints.) Talk to the managing editor about doing a congratulatory editorial. Supply him or her with plenty of background materials on your chapter, including any newspaper clippings from past projects. The newspaper's advertising manager is the person to talk to about cooperative ads paid for by sponsoring merchants (e.g., "Davis Radiator Shop salutes the Maple Ridge Jaycees for their outstanding civic endeavors"). If enough advertising is available, a special section or supplement might be possible. Just make sure enough feature storiesand photos are available to keep it from being advertising only; include stories on your chapter, your state organization and The U.S. Jaycees. And don't forget the ad slicks included with this mailing; in such a supplement, they could be placed throughout. WIRE SERVICES (Associated Pressand United PressInternational) may be interested in your Jaycee Week activities, but usually only if the stories are of statewide or of national interest. If you've signed a prominent person as a guest speaker, for instance, or you have an unusual "man bites dog" angle, contact the bureau manager about what's coming up..

PUBLIC SERVICE ANNOUNCEMENTS

Use the following PSAs or develop your own copy. PSAs should be typed double spaced, and most stations prefer all caps. Each sheet should have a telephone number at the top so station personnel can get in contact with you if a question comes up.

(RADIO)

:10

THE (cha pter na me) JAYCEES ARE HELPING DEVELOP COMMUNITY LEADERS. JOIN THE JAYCEES IN CELEBRATING JAYCEE WEEK JANUARY 18th THROUGH THE 24th.

: 10

THE (chapter name ) JAYCEES ARE HELPING DEVELOP COMMUNITY LEADERS. JOIN THE JAYCEES ... A LEADERSHIP TRAINING ORGANIZA TION.

:30

18th THROUGH THE 24th IS JAYcEE WEEK. FOR (number) YEARS, THE (chapter name) JAYCEES HAVE BEEN HELPJANUARY ING THE COMMUNITY WHILE DEVELOPING I THEMSELVES AS LEADERS. JOIN US AT (station call letters) IN CONGRATULATING THE (chapter name) JAYCEES FOR THEIR SERVICE. AS A JAYCEE, YOU CAN GET INVOLVED IN COMMUNITY DEVB.OPMENT, MANAGEMENT DEVELOPMENT AND INDIVIDUAL DEVELOPMENT. JOIN AMERICA'S GREATEST LEADERSHIP TRAINING ORGANIZA TION TODAY.

These can be used in advance of Jaycee Week. During the week itself, we suggest the angle recommended under "PROJECT IDEAS," i.e., write a PSA for each line of the creed.

SAMPLE JAYCEE WEEK PROCLAMATION

WHEREAS, the Blankville Jaycees have been a vital part of the development of young leaders for our community for the past twelve years; and WHEREAS, this organization of young people has contributed to the betterment of this community through its involvement in such programs as CPR training, Special Olympics, and Senior Citizens Day; and WHEREAS, The United States Jaycees and its affiliated state and local organizations have set aside the third week in January to observe the founding of the Jaycees sixty-seven years ago; THEREFORE, I, Ed Brownstone, Mayor of the City of Blankville, do hereby proclaim the week of January 18-24, 1987, as JAYCEE WEEK and urge all citizens of our community to give full regard to the past and continuing services of the Blankville Jaycees. Dated this fourth day of January, in the Year of

Our Lord nineteen hundred eighty-seven.

Signed, _

SAMPLE NEWS RELEASES

CONT ACT: Ralph Barnes, PR Chairman The Blankville Jaycees (H) 774-0541 (B) 774-2161 -FOR IMMEDIATE RELEASE (BLANKVILLE) - MAYOR EDWARD BROWNSTONE TODAY PROCLAIMED JANUARY 18-24, 1987, AS JAYCEE WEEK, COMMENDING THE BLANKVILLE JAYCEES FOR CONTRIBUTING TO THE COMMUNITY'S WELL-BEING THROUGH SUCH PROJECTS AS CPR TRAINING, SPECIAL OLYMPICS AND SENIOR CITIZENS DAY. THE MAYOR URGED BLANKVILLE CITIZENS TO TAKE NOTE OF THE CHAPTER'S CONTRIBUTIONS AND SUPPORTS ITS FUTURE EFFORTS. THE WEEK HAS BEEN SET ASIDE NA TIONWIDE AS A CELEBRATION OF THE BEGINNING OF THE JAYCEES IN ST. LOUIS IN 1915, WHEN FOUNDER HENRY GIESSENBIER FORMED A YOUNG MEN'S CIVIC ORGANIZATION THAT IN 1920 BECAME KNOWN AS THE UNITED STATES JUNIOR CHAMBER OF COMMERCE. IN 1965, MEMBERS OF THE ORGANIZATION CHANGED THE NAME TO THE UNITED STATES JAYCEES IN ORDER TO AVOID BEING CONFUSED WITH THE U.S. CHAMBER OF COMMERCE. GOING INTO ITS 67th YEAR, THE U.S. JAYcEES-A LEADERSHIP TRAINING ORGANIZATION BASED IN TULSA, OKLA. HAS MORE THAN A QUARTER MILLION MEMBERS IN 5,500 AMERICAN COMMUNITIES. 12 THE BLANKVILLE JAYCEES, YEARS AGO, WILL MARK CHARTERED THE SPECIAL

CONTACT: Ralph \laIn." PR Chailtnan Th. Blankvill. Jayc'" (HI 714-0541 (BI774.2161 _FOR IMMEDIATEREI.EASE-

(BlankviUe)_ Mayol Ed ld Blo .ton today a n ploclaitned JanuaIY 18-24, 1987, a.Iaycee Week, cotn tn.ndinIJ the BlankviU JaYc ' 101 contIibutinIJ to th. cotntnunilY" .b.inIJ thloulJh .uch ploiect. a' CPR U tIaininIJ, Special OlytnpiC' and Seniol Citu.n' Day. The tnaYOIUIIJedBlankville citis.n to take not. 01 the chaptel'. contlibution' and .uppott ito lutUI \lott . Th ha. bo.n t a.ide nation d a. a celabta i tion 01 th. boIJinninIJ 01 the Jayc.e in St. Loui' in 1915, en lound.' H.nIY Gi nbi., loltned a younlJ tn.n'. h civic olIJanuation that in 1920 beCatn kno a. th. n United Statu Juniol Chatnbol 01 CotntneIC. In 1965, tn.tnbolO 01 th. otlJanization chanIJed the natne to Tb United Stat Jayc'" in oldet to avoid boinIJ conlu.ed with th. U.S. Chatnb.' 01 Cotntn.tc . GainIJ into its 67th yeat, The U.s Jayc.es - a leadet hip ttaininIJ OIIJanuation ba.ed in Tul.a, Okla. - bas tnOle than a quart., tnilliontnetnboto in 5,500 Atnencan cotntnunibBB. Th. Blankvill JaYc " chatteled tw.lve y.alO aIJO,ll i tnalk tb pecial w k witb daily cotntnunilY activiti , includinIJ it. annual Di.tinIJui.b.d Service Awald banqu.t, wbicb will ,ecoQniz. outotandinlJ citizen. lot tbeil aerv\Ce to the community.
10.

WEEK WITH DAILY COMMUNITY ACTIVITIES, INCLUDING ITS ANNUAL DISTINGUISHED SERVICE AWARDS BANQUET, WHICH WILL RECOGNIZE OUTSTANDING aTIZENS FOR THEIR SERVICE TO THE COMMUNITY. (BLANKVILLE) - THE BLANKVILLE JAYCEES' ANNUAL DISTINGUISHED SERVICE AWARDS BANQUET, WHICH WILL HONOR THOSE CITIZENS DEEMED TO HAVE CONTRIBUTED THE MOST TO THE COMMUNITY DURING THE PAST YEAR, HAS BEEN SET FOR SATURDAY, JANUARY 24. THE 8:00 P.M. EVENT WILL TAKE PLACE AT McNEIL COMMUNITY CENTER, ACCORDING TO CHAPTER PRESIDENT BOB LANSING. THE JAYCEES HAVE BEEN SOLICITING NOMINA TIONS FROM COMMUNITY ORGANIZATIONS

(News releases should always be double spaced, neatly typed, and have phone numbers at the top.)

AND THE PUBLIC FOR TWO WEEKS, AND NOMINA TION FORMS ARE STILL AVAILABLE FROM CHAPTER MEMBERS.

IF YOU HAVE QUESTIONS

If you need further information or clarification, call or write The U.S. Jaycees Public Affairs department, P.O. Box 7, Tulsa, OK 74121-0007 (918-584-2481). Best of luck for a great Jaycee Week and remember - we're here to help you!

i /

JAYCEE WEEK JANUARY 15-21, 1989

Boss of the Year
Senior Citizen's
JAYCEE WEEK JANUARY 15.21, 1989

Day

JAYCEEWEEK JANUARY 15-21, 1989

Student Government Day

Mayor's Prayer Breakfast

Distinguished Service A",ard

Outstanding Young Businessperson

Personal Financial Planning SeIninar

JAYCEEWEEK JANUARY 15-21, 1989

(If you'd like more logos and camera-ready artwork for use in your newsletters or to create your own letterhead, a u.s. Jaycees Instant Art Book is available from The U.S. Jaycees' Sales department, Catalog #650-1, $7.00 each.)

We Believe ...

...SOVEREIGNTY from Organization theLeadership Creed Organization Training ALeadership NATIONS. HOOD OFJAYCEEWEEK MANFREE THATBelieve ...13-19, 1985THE AJAYCEEWEEK We ECONOMIC We JayceeMEN JANUARY THAT 1985BEST BYTRANSCENDS - FREEWON ... 13-19, ENTERPRISE BEBelieve JANUARY CANTHETraining THROUGH THE JAYCEES" @ A" THE JAYCEES" @ _OTHER~ ~ JUSTICE

A"

. . . from the Jaycee Creed

We Believe ...

... from the Jaycee ... SERVICE from LIFE. the WeWORK Creed OFBelieve ... THAT Jaycee Creed HUMANITY PERSONALITYTO EARTH'S GREAT TREASURE IS BEST ~ HUM:' THE" LlES@

JAYCEEWEEK JANUARY 13-19, 1985

A" THE JAYCEES" A Leadership Training Organization

JAYCEEWEEK JANUARY 13-19, 1985

JAYCEEWEEK JANUARY 13-19, 1985

A" THE JAYCEES" A Leadership Training Organization

A"

THE JAYCEES" A Leadership Training Organization

~.$.~.
diStingUiShed

service a~~ard
Use picture of last
year's DSA winner.

The (city) Jaycees each January honor one of the (city's) most distinguished young men as its outstanding young man for the past year. The Distinguished Service Award is presented to the man of Jaycee age who exhibits most meri torious service to his family, community, and nation. The DSA is the highest award the (city) Jaycees annually pre sent. The DSA Banquet will be held (date) in the (location). The

awards ceremony recognizes and honors the winner's achievements and IJrov;(Jc~ a stage for the honoree to challenge and inspire young men. The names of young men of all fields of endeavor may be submitted by an individual, organization, association, or in stitution. Winners will be selected by a group of distin guished citizens.

Rules governing nominations are: 1. Age limit, 35 years. Not eligible if nominee becomes 36 before January 1, this year. 2. A nominee must be aU. S. (native born or naturalized) citizen, or must have applied for U. S. citizenship by January 1, of last year. Fu rther, he must reside or work within the metropolitan area of (city). 3. Nominee must sign nomination form personally. With his signature, he will attest to all facts contained on the form, give permission for publication of the facts and ind iCiJtc willingness, barring extreme circumstances, to iJttend the DSA Banquet, if he is under final consideration. 4. All information must be contained on the pages of this form. 5. Nomination forms are to be mailed to DSA, (city) Jaycees, (address). 6. All entries must be postmarked not later than (your deadline date).

PLEASE TYPE USING BLACK Nom inee's Full Name Citizenship Address Occupation or Profession Birthdate City _ _

RIBBON

Present Age

Place State Position or Title Business Phone Home Phone

_ _

Place of Work Address . City------State Children (name and age)

_ _ _ _

Marital StiJtus (wife's name) Schools attended, degrees, academic honors, etc.:

Civic, fraternal,

religious organizations

and affiliations

(e.g., American

Red Cross, Director,

1970).

Published work: Nom inator's name Address Occupation, Business: City Signature State Business Phone _ _ _

11

DIRECTIONS Answer each of the following questions. Indicate by number where each answer begins. Attach paper (8Y.' x 11 ") for anS>yering the questions. Single spaced, typewritten answers are preferred each paragraph. Please use a black ribbon or use black ink, and be as factual as possible. QUESTIONS 1. 2. Outline Describe nation. (describe) the career of the nominee, achievement including some background, in his chosen and the scope of his work or activity. field or fields, organization, community, state or a maximum of two sheets of

with a double

space between

his exceptional

or contribution

3.

List quotations,

statements

of authorities,

honors

and awards

received which demonstrate

his achievement

or contribution.

FOR THE NOMINATOR: (city's) DSA winner

Summarize

within

this space

the reasons

why

you

believe

that

your

nominee

should

be selected

of this year.

FOR NOMINEE:

I attest

to all facts contained

on this form and give permission

for the facts to be used for publication.

With

agreement to accept a DSA award, I understand that barring extreme circumstances, a nominee must be present at the DSA Awards Banquet in (your city), on (date). In the event circumstances prevent attendance, a nominee must present the conditions to the (city) Jaycee president for his decision on the continued eligibility of the nominee for an award.

Signature

of Nominee

12

The (city) Jaycees each year honor one of the (city's) most distinguished employers as its Boss of the Year for the preceding year. The Boss of the Year Award is presented to a Jaycee employer who has given meritorious service to his family, church, community, nation, and to this organization_ The Boss of the Year Award will be presented during the Bosses' Night Banquet to be held on (date) in the (ioeation)_ The awards ceremony will recognize and honor all employers of Jaycees and nam e the boss of the Year, who will be selected on his achievements. The ceremony will also provide a setting for the honoree to challenge and inspire other employers to high levels of accomplishment.

Names of Jaycee employers in all fields of endeavor may be submitted by any Jaycee employee. Winners will be selected by a panel of judges. Rules governing nominations are: 1. Must be an employer of a Jaycee in good standing of this chapter. 2. Entry form must be completed and submitted by Jaycee in good standing with this chapter. 3. All information must be contained on the pages of this form. 4. Nomination forms will be mailed to: Boss of the Year, (city) Jaycees, (address). 5. A II entries must be postmarked (your deadline date). RIBBON --------------Age -------no later than

PLEASE TYPE USING BLACK Nominee's full name Citizenship . Address Occupation or profession .... . Birthdate City

Place State Position or Title -------------------Business Phone Home Phone

_ _

Place of Work Address Marital status (wife's name) Schools attended, degrees, academ ic honors, etc.: City _ Children State (name and age)

_ _ _ _

Civic, fraternal,

religious organizations

and affiliations

(e.g., American

Red Cross, Director,

1970).

Nominator's Address Occupation

name ---------------------_ or business City

Signature State Business Phone _

FOR NOMINEE:

I attest to all facts and information

on this form and give permission for them to be used for publication. at the Awards Congress on (date). Signature of Nominee

If I

am selected as a winner, I will be present, barring extreme circumstances,

1~

DIRECTIONS Answer each of the following questions. Indicate by number where each answer begins. Attach a maximum of two sheets of

paper (8'12" x 11") for answering the questions. Single spaced, typewritten answers each paragraph. Please use a black ribbon or black ink and be as factual as possible. QUESTIONS

are preferred

with a double

space between

1. 2.
3. 4. 5.

Outline Describe Describe Describe

{describe} the career of the nominee, his exceptional his contributions his contributions statements achievement

including

some background, in his chosen

and the scope of his work or activity. field.

or accomplishments chapter.

to your local Jaycee to your community. of authorities,

List quotations,

honors

or achievements

received

which evaluate

his contributions.

JO "

Plan Ahead for

A comic. is way wa y run successft d-libbingButait's noof lifeto for aanightclub ful project. Jaycee Week, scheduled January 1925, 1986, marks the anniversary of the founding of The United States Jaycees in 1920. It is also an opportunity for your chapter to step into the community spotlight. The plans you make now will determine whether your chapter's celebration is brilliant - or a bomb. It's your chance to let your community know just how good and important Jaycees is for your hometown. Start planning your chapter's events as soon as possible. Did you conduct Jaycee Week activities Ia<:tyear? Look over last year's chairman's planning guide (CPG) and incorporate any needed changes into this year's plan. Your activities will include work in several Major Emphasis Areas: Planning, Financial Management, Personnel Management, Public Relations and others. Depending on the events you conduct, members may also gain experience in the Community Improvement, Government Involvement and Community Fundraising MEAs. Conduct a brainstorming session for new ideas. Keep the session informal and open the floor to all suggestions. Try for one project a day. Many chapters use the Jaycee Creed as a guideline, conducting a project to illustrate each of the six lines. For those chapters that run Distinguished Service Awards (DSA) programs, now is the time to begin the preparations for your gala event. If your chapter doesn't conduct such a project, consider it. The list of project possibilities is endless: Boss of the Year program, Student Govemment Day, a mayor's prayer breakfast, Outstanding Young Businessperson and/or a Personal Financial Planning seminar. Try conducting a charity fund drive or honoring the outstanding religious leader in your community. Once you determine the projects you'll run, the planning can begin in earnest. The CPG is a proven planning tool to help you avoid last-minute scrambles on the day of your project In answering the nine questions in the planning portion of the CPG, you will determine the purpose and goals of your project and specify the manpower assignments, ---- .. n

Jaycee Week
materials and community resources you need. You'll anticipate problems and come up with possible solutions, list steps to complete your project and prepare a proposed budget. As your project work progresses, follow through on the implementation and evaluation steps of the CPG. The size of your chapter is not as critical as conducting projects. Projects such as an information booth downtown, a charity sports event or a children's participation event are easy ways to take part in Jaycee Week. This week-long celebration of Jaycees is a prime time to encourage new members to join your chapter. Each project you conduct is a membership opportunity. Make sure you are ready to answer questions. Have applications handy - aoo use them. Explain the benefits of Jaycees and then ask your guests to join.

Advance planning gives you time to prepare promotional material about your chapter, such as fliers, posters and counter displays. Billboards are even available through The U.S. Jaycees Sales department. Jaycee Week, which follows the annual U.S. Jaycees Congress of Ten Outstanding Young Americans (TOY A) in Tulsa, Oklahoma, focuses national attention on your community. Build on this with a strong local public relations campaign. Radio and television mentions of your activities can get your message to the widest audience. Make sure the newspapers get the story: Your hometown is a better place to live because of Jaycees. Assign responsibility for public relations and set a timetable to publicize your events. Jaycee Week is a golden opportunity to build a solid, positive image. Advance planning is the key in taking advantage of that opportunity. ,

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Public Relation Jaycee Week:

JanWlrYl 15-21,

1984
a high-visibility
jaycee week project
If your chapter doesn't hold an annual banquet to honor outstanding citizens of the community, you might consider adding such a function to your Jaycee Week activities. There are three logical reasons for running such an event as part of Jaycee Week: with a new year having begun, it's appropriate to recognize those who contributed to the community during the year just past; Jaycee Week immediately follows The U.S. Jaycees' national recognition ceremonies, TOYM; and, of course, there's a great potential for media publicity and public attention. When carried out properly, an event of this nature whether to honor the Outstanding Young Man, Outstanding Young Educator, Outstanding Young Law Enforcement Officer or any other worthy citizen can be an excellent image builder for your chapter, but much planning and preparation is required. It's usually best to start about ten weeks ahead on a project of this magnitude, but if several members of your chapter will commit a lot of energy and time in the weeks between now and Jaycee Week, you could pull it off.

Here's a step-by-step look at some of the details you'll need to address; there will be others, but these are some of the major ones. 1. Consult The U.S. Jaycees Committee Chairman's Workbook for guidance. 2. Determine your objectives, establish a budget and select the category or categories of awards. 3. Explain the project at a general membership meeting to get ideas and stir up interest among your members; get all responsibilities assigned immediately. 4. Determine the process for selecting winners and begin preliminary arrangements for the event (securing a site, selecting guest speakers, displays, entertainment, etc.). 5. Select nominating groups (i.e., government leaders, businessmen, school principals, etc.) and distribute nomination forms. Solicit nominations from the public as well as by making forms available at publicized locations. 6. Order plaques or trophies to be presented. 7. Select a judging panel; you might try for government officials, business leaders, etc. Distribute completed nomination forms to the judges, explaining the judging criteria and the deadline.

Firm up and finalize plans for the banquet, confirming the date, time and location, speakers, entertainment, catering arrangements, etc. 9. At least two weeks ahead of the event, gather the results from your judging panel and determine the winner or winners. Contact all honorees to determine whether they can attend the banquet. If an honoree cannot attend, select one of the runners-up. 10. Issue a news release announcing that the winners have been selected; announce location, time and ticket information (but not the honorees' names). 11. Send invitations to VIPs, such as elected government officials, Jaycee state officers, your judging panel, employers of nominees; send invitations and complimentary tickets to news media; distribute tickets through locations outlined in news release. 12. A week prior to the event, conduct a final overview of all details, making sure everything has been covered. 13. Conduct the ceremony; if all nominees are invited, make sure they each are introduced; introduce all VIPs. 14. Where applicable, submit winners to state or national recognition programs. 15. Prepare a final report on the project to make planning another such event eaSIer. As noted earlier, an event of this type can't be thrown together in three weeks; there are many details to follow up on, and it takes a lot of manpower particularly when time is getting short. But it carries many public relations benefits and will be a great learning experience for everyone involved.

8.

13

State of Florida Executive Department Tallahassee

WHEREAS, the civic bodies and service organizations of our community and the departments of government recognize the great service rendered to this State by the Florida Jaycees; and . WHEREAS, the United States Jaycees and its affiliated state and local organizations have set aside the week of January 13-19, 1985, to observe the founding of the Jaycees 65 years ago; and WHEREAS, this organization of young men has contributed materially to the betterment of our State through its participation and involvement in such programs as Individual Development and Community Service for the past year; NOW, THEREFORE, I, Bob Graham, by virtue of the authority vested in me as Governor of the State of Florida, do hereby proclaim January 13-19, 1985, as JAYCEE WEEK
in Florida,

and urge all of our citizens to give full consideration to the past and future services of the Jaycees.

c-~)6

IN WITNESS WHEREOF, I have hereunto set my hand and caused the Great Seal of the State of Florida to be affixed at Tallahassee, the /;;} day of Capital, this ~~~J~ in the year of our Lord nineteen hundred and eighty-four.

~~/,-.,.

GOVERNOR

--/ (~/~

Florida
;>00()N GILt,lORE POST OFFICE BOX

.2~

TE l E PHONE

LAKELAND. FLORIDA 33802

JAYCEEWEEK JANUARY' 18-24, 1987 AWARDS ENTRY FDRM "UNITEDSTATESJAYCEESTHEME:IT'S TIMEAMERICA" "FLORIDA JAYCEESTHEME:LEI" S MAKE EXCITEMENT" CHAPrER:

------------------------------)

POPUIATION DIVISION:

----

REGION: ---_

ADDRESS: COMPIEI'ED Y: B

TITLE:

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TELEPHONE: HOME ( DATE:

W:JRK ( -

The Florida Jaycees "Jaycee Week-1987" awards will be based u)X)n the follCMing: - Canpletion of the awards entry form indicating the single project your Chapter canpleted during Jaycee Week-1987 Canpletion of the awards entry form indicating the three projects your Chapter completed during Jaycee Week-1987 representing all three sides of the Jaycee triangle (I.D., C.D., and M.D.) Please answer the following questions concerning your Chapter's projects held during Jaycee Week-1987: (Maximum2 pages) 1) activities and

List project(s) which your Chapter canpleted during Jaycee Week-1987. Indicate project name, project chairman, date project held and what area of the Jaycee triangle (I. D., C.D. and/or M.D.) the project falls HCM did your Chapter benefit during Jaycee Week-1987? from this project (s) planned and canpleted

under.

2) 3)

Howdid your Chapter incorpJrate the theme of the United States Jaycees: "It's Time Am2rica" and/or the thane of the Florida Jaycees: "Let's Make Excitement" into your Jaycee Week-1987 projects?

Please mail your canpleted entry form to: Cyn EWald - State Chairman, Jaycee Week-1987, The Florida Jaycees, 7230 S.W. 83 Street Plaza, #A208, Miami, Florida 33143. If you have any questions or you would like to obtain sample headlines, public relations materials and/or sample press releases to pranote your Chapter's Jaycee Week-1987, please contact me: H-30S-661-2779 & W-30S-665-4866. Deadline for receipt of canp1eted Awards Entry Form is January 29, 1987 at the a.1:xJve entioned address. m Awards will be distributed at Winter Conference held on February 6, 7, and 8, 1987. !HAPPYJAYCEE WEEK-1987!

THE JAYCEE CREED

We Believe; That faith in God gives meaning purpose to human life; That the brotherhood and

of man tran-

scends the sovereignty of nations; That economic justice can best be won by free men through free enterprise; That government should be of laws rather than of men; That earth's great treasure lies in human personality; And that service to huma nity is the best work of life.

,.
..

A publication of the Public Relations department 1986, The United States Jaycees, A Leadership Training Organization P.O. Box 7, Tulsa, OK., 74121-0007 (918) 584-2481. Catalog No. 5331-0