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Creativity: basic concepts
eee
| se purpose ofthis chapter is Took in a general way atthe following
ontions
1 Howanitbe said?
(How sitdiferent from ineligence?
Wins is connection with education and cildreatng?
| © Whatiscreatvin?
‘The answers to these questions provide framework for more euied ds-
| custioaio tr cher freative thinking personal propertis connected
‘ih ceaiy and ways of eniffing and fostering.
What is creativity?
Emergence of he modern concept
Theres well-documented interest in creativity going hack tothe ancient
‘ot To tk single example, Plt’ on emphasized society's nice for =
ashe people and urged the state o foster their development, Over the ent-
fe ants selpors, poe, writes, musicians and other workers i the
{teva hae fequently discussed creativity, usualy ecg i¢as3 medion
{0r beauifjing the environment, a form of selfeexpression and commu
Sop or way of understanding, opening up or coping with the prev
‘Siimgam. Mor recently creativity has been seen by some as the only 32
"= technology suchas mireleewonics cannot go In this view crate
4
Creativity: basic concepts 5
thinking isa bastion of human digniry in an age ws
taking over.
‘Although creativity was initlly looked 238 an ati
more closely at crestiviey in mathematics andthe na
1983; Roe, 1952) as well sin the professions such
ing eg Facacara, 1985; MacKinnon, 1983). Cre
esthetic and spiritual connota
yt be applied i
recent work extends this by also giving empha
comsiderations. The term has even been bros
areas sich ar sport, where discomfing oppone
tactics is equated with creativity (eg Herrmann, 198
In 1957 the successful launching of the frst aruticial earth satelite caused
the ‘Sputnik shock’. Despite the widespread impression that the spa
programme of the United States was vastly superior to that of is rival th
apparently inferior engineers and scientists ofthe Sovies Union (st was then
had won the fist event in the space race In the couse of the so ea
tha followed, creativity began t be scen asa way of achieving world suprem
acy. Adopting a human eapral approach (sce Walberg and Staiha, 19
vn business and
‘with creative people being seen us the vital resource needed t
cussions of creativity have since become prom
antacr
meet and conquer competition for markets and market sha tan
through creative design and creative production or marketing. This has in cura
Jed to considerable emphasis on creative leadership and the management of
innovation (eg Rickards, 1994), not only in business and industry but slo i
government, the armed services and similar large organizations. Thos interest
‘ceurs despite dhe fact that there seems to be something inherently parsdonal
about applying administrative procedures or management techjuey t ere
ativgy. In technologically less developed countries where bath phase sure
vival and survival of the national idencigy are more portant than swoeld
dominance, creativity is often scen 3s the key to rapid economic and social
development, especially modernization and its hoped-for benefits of proved
«education, nutrition, health care tolerance of minorities, democracy and polit
seal stability.
The three key aspects
dis and uncer, However, sill shows ede
three elements: _
in following
educational
pate, this core has
aT ce erBa ——_
a
«creativity in education and foarning
«med (ceive pra coun oacton rie recess deers om
hat it achieves some end ~ this may be
in these
terial such as winning
J, but may also be
eed, arse o spiral
making profit
3. diy (he ter “ret
esracve behavior, cies
rive is not usually used to describe selfish or
s, warmangering and the Hike),
Creativity as cause, effect and interas
creat os ec creative products
Creat ec rey af pdt. Tex ae ofc gle nd
a eerste mac compen
sed carb errmsg ape
Se gets Thy cio be tages
Se i abana trang rsvng cbc buses,
Se Saal en ey ey on ore
an rea sannsbrcooepreting te well a
Re nical etecie dep: The en ar
Seer irlos toms hem cate were sami in ok
eosin cai) Amor deed dacnion
‘Teenie seal Te 3! on pH),
Creativity as couse: creative people
Byconeast asa cans resi iaconstllation or cluster of pyphalgil fat:
vin individual people har gives them the capacity of potenti to produce
rods with properties such as those just outlined, but docs not guarantee
their emergence. Its thus 2 necessary but not suficient cause For creative
fof Thapychdagalcaselaton noes bis rowed il
‘moses atts and values, as well as personal properties such as openness,
‘ental, o courage (for more details see later chapters, especially Chapters?
and). AsErson and Smith (199) pointed out ina discussion of expertise,
sare sec ofthis cluster involve steibutes that apparently have a song
Stet componce (pci msl or ari aii) but thers nv
rmbt tht ar lgly acquired through experience andlor taining (8
dma secc knowl, spec cognitive statis) These later ate of
Interest to educators at ll levels, The special characteristics ofee-
sve peopl ae dscused in deal in Chay
6109 128, detain Chapter 6 and are suramarized in Table
Creativity: basic concepts 7
Creativity as interaction: the congenial environment
‘Also imporant, however, s exposure to favourable or unfavourab
‘cumstances. Favourable circumstances involve factors ce for now
ley, encouragement and recognition, contact
behaviour and appropriate opportunities such as
instruments, special tools or specialized literature as wells people
treaiviey. Trelinger (1995) referred to the presence in the envio
‘Testste (people or circumstances that inhibit creativity and ‘assists’ (peo-
ple or circumstances that facilitate it), Potent assists are people who provide
models of appropriate behaviour or even merely encourage it but they an also
be uch simple things as lucky timing or accesso an important source. These
define what Csikszentmihaly (1996) called 2 “congenial” environment. The
tole of the environment in cratviy willbe discussed more lly Chapter 3
“This leads tothe idea ofceainity ar an iteration. 1 involves psychological
nats, tobe sure, However, these do not express themselves im solation but
within the framework offered by the particular person's environment. The
tnvironment, Broadly understood, includes the resources that t makes aval
thle (both human and materia), the degree of divergence of sk takin
willbe tolerated, or the kinds of rewards (or punishrents) chat it
‘eho diverge from the weal. The quality. quantity and timing of these f
iMfece acquisition (or not) ofknowledge and sills need for ereatwiy, a well
{sof fvourable (or unfivourable) sttades oF motives.
presence 0
hat
The active role of the environment
The environment is not simply a passive recipient of whatever creative peopl
offer, but itself determines what kind of novel * produced. Only cerin
solutions wil be tolerated by a particular environment. For example, novel
design for motor cars would be tarrange the seats so thatall pascenizers except
the driver faced the rea. This desgn would dramstially reduce deaths and
injuries among occupants of motor vehicles involv m serious cosine and
‘would thus not only be novel but also extremely effective. However, has
never even been tried by manufacturers because is clear chat car buyers
‘would notacceptit. The socal seting thus determanss what kinds of nev ideas
by setting limits to the degree andlor kind ofdivergence thats een, by
{tding creative thinking into particular channels, er by affecting motivation
there lite incentive wo produce novelty or surprise that noone ese is willing
tosupport Despite this, exceptional individuals who swim aguinse the cure
= such a Galle, swho was condemned for heresy ~ are stil seen
Simonton (see 1997 for a comprehensive summary) has shown hat
effets ofthe environment are not only specific, afecting the creativity of a
particular individual, bt also general in that they indlence the ind of novelSW Pewee
‘8 creativity in sducation andl learning
sy 25a whole. This occurs most obviously in the
ai onsen et uss, However, dierent paters of ny.
sem on rao seen ties FENDI PRP o epesin,
Sore Fo insane, laliconginality’ of composers ishigher dy
moto, 198)
that is produced inthe soci
ing wartime (St
Focus on person and process
The problem of defining creativity vio products
Presi errhayin tems of product aes a number of problems. ten
pened deen obervesto prec onthe creativity ofa produce or
rans agement obtained in one age future ages may come wa dif.
wreitinaen Shitepete’s ply, for instance, were judged to be ndeens
secon England had tobe edited to make them especable. tn 1818
De-Thomas Boh published the Family Shaker in which he removed
topresions tha could not wth propiry be read aloud in the fail he howd
td Shakespear’ work a5 we nw epress i). The problem of changing
Standards spesty mos obviousn the areaof fine art where what isreguded
Ssereaive may va fe scey to society and from ech to epoch vain
sce, wile the emost eer may disagree on the ret of ven
work
Siar probes alo exs renin areas thatare more objective andre es
ont or judgement In 1802, afer his death in ade atthe age of 29, the
French mathemaean Galois was ound wo have lft a body of mathematica
‘rings th were examined and pronounced wo be valueless despite the ft
that he had fenicly worked om them almost to his final moments. The
mathematical propstons were nove, erly, but were judged to have mo
bassin mathematica knowedge and tolead nowhere ithe ackingin fee.
svenes)-twasonl afer th pasage of several years daring which mahemat-
I anced ene rhe lance and efeevenss of Gal's rk
me patent dx thi cretity was recognized. Other creative sient
such s Galo have seed exreme socal disapproval even tothe extent af
Seigdecared heres caus they intdced what was infect new a=
dig whe sere ne efeivenes woe byod thea opr
age toupee: InGalie’s case this was the now commonplace ies thatthe
‘earth revolves arourd the sun, air
uy )tonand Msick (56) invodueda ater clement tothe dscsion
by dscns tween exeal rier ofthe effectiveness ofa novel rod
(8 afulnes ia aking specie problem ors) annem cera
sech slg, harmany among it clement, and plesingness. Miller (1992)
Emphasizing the human element
that simply app
Macaterme f
pint large number
the Conve Oxod
of a brilliant novel.
answer Nol, belie
involving perp o tar
edge and sail. Thus, 3d .
‘central clement of
‘Asa result, then
ple ane
thinking special problem
‘maton, problem i
igness to take rks, ofp
things propre form "
ment Parallel w approa
other authors such as Barron (196
Helson (199) " -
the product
applied direcly here knwo :
saltPree
42. creativity in education and learning
a st amateur authors who received
anil
Among
apngted
actos
Studying creativity
nitive vs qualitative opproaches
Sone ream i emething that psn citer hs odo
ee tr appmach esti research on Tab tudying the chosen
rare ne be wuched by the muse they have but he others J et
Here equine poncon adopted in this book i that there acon:
ease rt peat orlewer evel of crea ranging fom the unsung rey
Ertmeate ti sublime This approach rejects the view that some pepe
eer rer irs are pot and esumesthat everybody can ply cea
Soe as difering Sore. Wabou denying the mporance ofa
Rigel or aiblime cea the sudy of everyday erst
{Per mporance for educators nd parents and of eos, fr chilren nd
Treg sen swell for managers, administrators and leaders
‘Methods in eretvity research
FestandRunco (198) reviewed articles published in 50 issues ofthe fume
Cte Blas fom ss ncepaon in 1967 unl 1989. They found dat ee
srt out four wee nen-empircal, many ofthese focusing on they td
‘Subcomponents
The second approach i ypified by Renzulli’ ‘three-ring’ model (eg Renzulli
1986 according to which creativity and intelligence — together with motva-
tion are sparse subcomponents of more general concept of intellecrul power
that Renzulli called '[Link] (1988) adopted a similar position
and argued that what he refered to as Klugh (Iiterally ‘cleverness’ but used by
Hissenstein a abel fora more encompassing concept of intellectual abil)
incorporates both facual knowledge, accurate observation, good memory,
loge thinking and speed of information processing (eg intelligence) and
inventiveness, unustal associations, fntasy and flexibility (eg creat)
Intelligence threshold
Samming pcre andinelgnce ar either denial nor completely
ferent bt are imtercing aspect of ttellecual power. As etl a 1966 i
‘shown (Crpley 96) thatthe corlton i about 3. A combination of
theo sneeed for high evel ofereatve achievement. An erly concepial
testo ofthe way they combine was the thesld moe! (ora discussion, $=
Ronco an Albert, 1986) according to which minimum level of intelligence
{Gorespondingto an of perhaps 130 is mecesary befor creativity is poss
# Ashghtcxtnson the idea that a ineligence approaches this threshold
Creativity: basic concepts 25
from below the possibilty of creativity rises (ie cratviy and IQ are post
correlated below the threshold). When ineligence ies above the threshold
increases in intelligence have no consequences for creativity (i 1Qand cr
ity are uncorrelated once intelligence is high enough)
‘This view has been expanded somewhat by the ide
ship between creativity and intelligence (Guilford and Christensen. 1973)
Ineligence determines the upper limits of a person's 3 bem and
store information without actually being itself part of creauvity. The degree of
Creativity depends upon the amount of novel rested inthe processing ofthe
information made available by intelligence. If 52 result of either low intell-
‘gence o environmental deprivation a person does not have acces 9 informs
fon, there is nothing to be retrieved and creatively processed. An approach
‘even more cleatly oriented towards information processing isthe wea that
intelligence involves channel capacity (the amount of information flowing in,
ina given time) Creativity results from flouble and versie handling of th
information. Lack of creatiity results from merely conventional use of the
information. Channel capacity in the sense ofan upper limit on the number of
"bie of information chat can be assimilated is imeutvely compatible with the
concept of intelligence while the versatility and extent to which an individual
‘can manipulate, reorganize and recombine those bits is compatible with the
‘notion of ereauty.
Creative ‘style”
[Another approach i to regard creativity not as level a all but as syle for
applying intellectual ability. Gardner (1983) referred to aso wy of eppiying
imeligece and Runco and Alber (1986) defined it as inligence nation. App
‘ation of intellectual ability to produce novely was contrasted with using if
produce singularity or othodaxy (Cropley, 1999). The two styles are posible at
allleves of ability so thatthe crucial difference berween production of novelty
and production of orthodoxy (je berscen ‘reativnty’ and intelligence) qual-
‘native rather than quantitative. As has already been emphasized production of
nnovelry only occasionally lads to sublime products, although ve sometimes
does. Sublime products require high levels of specific and general knowlede
a strongly developed connection to realiy, wellrounded self-evaluation, 2
high level of command of a medium of expression and communication, anda
superior grasp of what the surrounding environment can tolerate All of these
are aspects of what is usually regarded as intelligence
Thus, creativity involves both intelligence and creativity. Acclaimed cre~
tivity both resembles everyday creativity and is abo different from 1. The
resemblance qualitative: both involves knd of intellectual functioning that's
different from ‘mere’ intelligence. The difference is quantitative» acclaimed26. crestiviyin educotion and learning
cs wl oon) drew tention to (producers of ordinary cryin
people Nich es most children since they may well play the Kind ot
rca di
panera meantby the term ‘creatvg.
Summary er undandng of whats meant het“
cs creativity) and thus do not offer a compreh
Fone rss However. itisthe cognitive aspects of inteligence that ae
cm pn et iene! ht etn
‘Fable LA bsamples of ifxeises berwcen creativity and intelligence
a |
aang meni | apn a
| leese Seaiecyiowtn | cangy be ore
| Eros oan) | (roduc ow)
| asios —_| lig imaging
pet hing prob nding
sa |emmrpmainling —_| den iting
| memerting cia thinking
ee ee
ma |feopitegtetar | Ung pee domain
Temucsreciiqas | brncing ne
Deine — | age sorely
ieee © foee, poor
|g | Se =a
Creativity: basi
The approach of this book
In this book the people/process approach will domina
on the production of acclaimed works but on
4 the psychological factors within the individual ~suck as thos
above ~ that give the person in question the potential obec sey. T
involves what Runco (1995) called “indindual creanity These
il be divided into two groups: on the one hand pv
personal properties
f¢- the aspects ofthe environment that prom
ative behaviour
This focus not only avoids difficulties associated with defining creativity
products butitsalso more productive fara discussion of cette tly
sn educational insiuions (both schools and colleges), a ell in busine
commerce law, polit and similar fields, Because few young peop.
accimed products during their school years emphasis on proiace sould
‘exclude almostal children fom the discussion Its alo tec that despite cep
sions high achievencut i elilood i many creative teas sic ss mone
(Howe and Sloboda, 1991) is only occasionally flowed by preg schon
ment in the aul yars so that proiet in childhood ary any cose, only
rough guide to ater aclaim for creativity. This approach vcws eesti
‘psychological potential of al people regardless of eel. In ther wads
tion of novelty canbe fostered in everybody not jst the chose foe
Focusing om person and process docs not mean tat proits will be
ignored inthe book For instance, eminent creative people can most oly be
idenitied by means of their products. The concept of effcivenesscen her
2 central to creauvty, 6 property of proves. The intrscton bene
itnermalcharacersis (thinking personality and motwation) and esternal
‘ors (the congenial environment, exposure to models, ofportunity) can
easily e studied by looking atthe emergence of products, fr in
stage or phase model (see pp 71-78). Priets ae left out of
in the sense that ~ with one or two exceptions (eg the discussion of
‘reatvity tests) ~ the book s not concerned with lying down rules o side
Fines on how to assess the creaiiy of prot, with determining the create
igy of specific products, or with comparing certain prods with others. nor
does it restrict its discussions to people with aclamicd products
Inthis book the family, schools and institutions of higher education, aswell
as businesses, ims and other practi setings are sen environments tha
need tobe made more congenial Inher word they cando more to promote8. Creativity in education and learning
sayy pepe biog spr nt
mah ner of create Behaviour Futana
sa pe don ies kno a
st pup in ace on He
ct nal oreo, nest mall et hy
ci, Ts do oy eve snes pene pose dates
Sey goo to achieve widespread acclaim.)
peep my atoms of reat have tended 0 COneC OAC On eh.
children and this is scarcely surprising, Creativity seems to be part of the
lena pesados or ease of res
See nt the word (the abu rast model) and are ina sense engaged in the
sersar presse buldingeeir own internal map ofthe external world Ce
Fe pa of didi, Fartermcrs, sven hepnees
st ald eae Wise sty tolok thing dire iy
Sai aetanpreces vo old pbs that society neds and
Ta clpngrch new approaches, Crest hide recur
sere ly crt ffs canroom approaches tht ae imei
a coed ket merc eins way of eocrng karing i posi
Sra aaag Crates ip cls er ol rc
nse ag he ey ofthe pons jut a the pes book wil
absent estan oem oppose ping some ation octet
TEGis Chap 24 dnens ons spec ofthe developmen pa
yefreiy Chater2and3dtne in ore dal he oyholopeeome
Se eer ica wots wrnides yore pope
varie ince arcalebefoemedlartpproprinecormeresens TE
socal tare of grant wl abo breast n Chae long wh
atngceste tankongand dong Copter tems
‘iene: bere rn and ade at presents a concep of he
Cry Tn oes on peopel proce and charters
akon witb guertaespprooch ound above. The pry
‘ero fora mara conned in these chapters so ena
cot gtinesonsh ts th neds tbe promi orderto foe ete
ihe cnn chaps wl fea on these uns and on aching
Kamien pled order to fst rent bth chad
set dsin hig etn
thes
cencourage the
2
The role of thinking in creativity
‘Thinking nwalves
races itera representations of he external world sch pt
‘ategories, or nerworks) that are bu upon the basis of informaiton
‘oming in fom the outside
recess such as exploring, recopnitingorganiaing interpreting. 00)
Canc end wrehing toreug which dat internation i remem
‘orl macarons such 3s percept ses, combina ce,
‘on-making rules, or ealstion srstepes tht gun the pro
iMfect the ands of structures they lead to.
“The present chapter will review the spec forms these mst take inorder to
lead to cet.
Creative cognitive structures
The nature of internal structures
CCogiive structures ae internal representations ofthe extemal world that are
built up on the bass of experience ~ they reflect and summarize the sccurma~
Inted experiences of the individual and are stored in memory. Thanks t th
phenomenon of language they also contain much of the accumulated expori=
ence ofthe whole society, passed on mainly by means of language by parents
teachers, books, media and similar sources of information. The struct
29