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Introduction

Coca-Cola was founded in 1886 by Dr. John Pemberton and has grown to become one of the most recognizable brands globally. It introduced the iconic Coca-Cola contour bottle in 1894 and established international bottling plants in Cuba and Panama in the early 1900s. Over the years, Coca-Cola has diversified its product portfolio and acquired other brands to cater to diverse consumer preferences while maintaining its position as an industry leader through effective branding, continuous innovation, and strategic acquisitions.

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2K views2 pages

Introduction

Coca-Cola was founded in 1886 by Dr. John Pemberton and has grown to become one of the most recognizable brands globally. It introduced the iconic Coca-Cola contour bottle in 1894 and established international bottling plants in Cuba and Panama in the early 1900s. Over the years, Coca-Cola has diversified its product portfolio and acquired other brands to cater to diverse consumer preferences while maintaining its position as an industry leader through effective branding, continuous innovation, and strategic acquisitions.

Uploaded by

Thashmila Nuwangi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Introduction

The Coca-Cola Company is a multinational beverage corporation headquartered in Atlanta,


Georgia, United States. Founded in 1886 by pharmacist Dr. John S. Pemberton, Coca-Cola has
grown to become one of the most recognizable and valuable brands in the world
Initially marketed as a patent medicine, Coca-Cola was developed as a tonic to provide relief
from headaches and fatigue. However, it was the carbonated beverage version that gained
popularity and became the foundation of the company's success. Asa Griggs Candler, a
businessman, acquired the formula in 1888 and established The Coca-Cola Company in 1892.
The company's early years were marked by aggressive marketing and innovative strategies. In
1894, the company introduced the iconic Coca-Cola contour bottle, which remains a symbol of
the brand's identity to this day. Effective advertising campaigns, such as the famous "Hilltop" ad
in the 1970s, further solidified Coca-Cola's position as a cultural icon and reinforced its global
reach.
Coca-Cola's success can be attributed to its ability to adapt and expand internationally. The
company's first international bottling plants were established in Cuba and Panama in the early
1900s. Since then, Coca-Cola has continuously expanded its operations, manufacturing facilities,
and distribution networks to establish a global presence in over 200 countries.
In addition to the original Coca-Cola brand, the company has diversified its product portfolio
over the years. It introduced Diet Coke in 1982, followed by other variations like Coca-Cola
Zero Sugar, Sprite, Fanta, and Dasani water. Coca-Cola has also acquired or developed other
brands, including Minute Maid, Powerade, Honest Tea, and Costa Coffee, to cater to diverse
consumer preferences and tap into new markets.
Coca-Cola's commitment to corporate social responsibility and sustainability is noteworthy. The
company has implemented various initiatives to address environmental concerns, water
conservation, and community development. For instance, it aims to recycle a bottle or can for
every one sold by 2030 through its "World Without Waste" program.
Despite facing challenges such as changing consumer preferences and health concerns related to
sugary beverages, Coca-Cola has maintained its position as a global leader in the beverage
industry. Its enduring success can be attributed to effective branding, continuous innovation,
strategic acquisitions, and a strong distribution network.
In conclusion, the Coca-Cola Company has a rich history that spans over a century. It has
evolved from a small pharmacy invention to a global beverage giant with an extensive product
portfolio. With its iconic branding and commitment to sustainability, Coca-Cola continues to be a
dominant force in the industry, striving to meet the changing needs and preferences of consumers
worldwide.

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