<TITLE OF THE STUDY>

A Feasibility Study
Presented to the Faculty of the
Business and Management Department
STI College <School Name>

In Partial Fulfilment
of the Requirements for the Degree
Bachelor of Science in Hospitality Management

<Researcher's Given Name MI. Family Name>

<Researcher's Given Name MI. Family Name>
<Researcher's Given Name MI. Family Name>
<Researcher's Given Name MI. Family Name>

<Date of Submission>

FT-CRD-119-00 | STI College <School Name> 1

 TOPIC PROPOSAL APPROVAL SHEET

This research proposal entitled: <Feasibility Study Title> prepared and submitted by
<Researcher's Given Name MI. Family Name>; <Researcher's Given Name MI.
Family Name>; <Researcher's Given Name MI. Family Name>; and <Researcher's
Given Name MI. Family Name>, in partial fulfillment of the requirements for the
degree of Bachelor of Science in <Program>, has been examined and is recommended for
acceptance and approval.

<Feasibility Study Adviser's Given Name MI. Family Name>

Feasibility Study Adviser

<Feasibility Study Coordinator's Given Name MI. Family Name>

Feasibility Study Coordinator

<Program Head's Given Name MI. Family Name>

Program Head

<Date of Topic Proposal Presentation>

FT-CRD-119-00 | STI College <School Name> 2

 ENDORSEMENT FORM FOR FINAL DEFENSE

TITLE OF FEASIBILITY STUDY: <Title of the Study>

NAME OF PROPONENTS: <Researcher's Given Name MI. Family Name>

<Researcher's Given Name MI. Family Name>
<Researcher's Given Name MI. Family Name>
<Researcher's Given Name MI. Family Name>

In Partial Fulfilment of the Requirements

for the degree Bachelor of Science in Business Administration
has been examined and is recommended for Final Defense.

ENDORSED BY:

<Feasibility Study Adviser's Given Name MI. Family Name>

Feasibility Study Adviser

APPROVED FOR FINAL DEFENSE:

<Feasibility Study Coordinator's Given Name MI. Family Name>

Feasibility Study Coordinator

NOTED BY:

<Program Head's Given Name MI. Family Name>

Program Head

FT-CRD-119-00 | STI College <School Name> 3

 <Date of Final Defense>

FT-CRD-119-00 | STI College <School Name> 4

 FEASIBILITY STUDY ACCEPTANCE SHEET

This feasibility study titled: <Title of the Study> prepared and submitted by
<Researcher's Given Name MI. Family Name>; <Researcher's Given Name MI.
Family Name>; <Researcher's Given Name MI. Family Name>; and <Researcher's
Given Name MI. Family Name>, in partial fulfillment of the requirements for the
degree of Bachelor of Science in <Program>, has been examined and is recommended for
acceptance and approval.

<Feasibility Study Adviser's Given Name MI. Family Name>

Feasibility Study Adviser

Accepted and approved by the Feasibility Study Review Panel

in partial fulfillment of the requirements for the degree of
Bachelor of Science in Business Administration

<Panelists' Given Name MI. Family Name> <Panelists' Given Name MI. Family Name>
Panel Member Panel Member

<Panelists' Given Name MI. Family Name>

Lead Panelist

Noted:

<Feasibility Study Coordinator's Given <Program Head's Given Name MI. Family
Name MI. Family Name> Name>
Feasibility Study Coordinator Program Head

<Date of Final Defense>

FT-CRD-119-00 | STI College <School Name> 5

 TABLE OF CONTENTS

Page
Title Page i
Acknowledgment ii
Abstract iii
Endorsement Form for Presentation Defense iv
Approval Sheet v
Table of Contents vi
List of Figures vii
CHAPTER I: INTRODUCTION
Background of the Study 1
Organizational Background
Statement of the Problem
Objectives of the Study
Significance of the Study
Scope and Delimitations
Operational Definition of Terms
Review of Related Literature and Studies
Research Methodology
CHAPTER II: THE MARKETING ASPECT
Objectives of the Marketing Aspect
Industry Analysis
Environmental Analysis
Market Analysis
The Marketing Program
Presentation, Analysis, and Interpretation of Data
CHAPTER III: THE MANAGEMENT ASPECT
Objectives of the Management Aspect
Pre – operating Period
Project Originators/ Promoters/ Managers
Project Schedule

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 Operating Period
Form of Business Ownership
Internal Organization
CHAPTER IV: OPERATIONAL ASPECT
Objectives of the Operational Aspect
Product/Service Specifications
Raw Materials
Production Process/Service Delivery
Building and Facilities
Machinery and Equipment
Labor Requirements for Production
Office and Plant Location
Production Schedule
Utilities and Waste Disposal
Unit Production Cost
CHAPTER V: FINANCIAL ASPECT
Objectives of the Financial Aspect
Statement of Assumptions
Total Project Capital Investment
Sources of Capital
Financial Analysis
CHAPTER VI: SOCIO-ECONOMIC ASPECT
Objectives of the Socio-Economic Aspect
Social Implications
Economic Implications
CHAPTER VII: SUMMARY OF FINDINGS, CONCLUSIONS, AND
RECOMMENDATIONS
Summary of Findings
Conclusions
Recommendations
BIBLIOGRAPHY

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 INTRODUCTION

The Little Kings is a pancake house, pancake and waffle house or waffle house is a
restaurant that specializes in breakfast items such as pancakes, waffles, and omelet’s,
among other items. Most pancake houses are dine-in, although most will offer carry-out
as well. Many are open until around 3 a.m. Exceptions to this are large chains which are
usually open 24 hours. in the meantime. Our pancake house opens at 7am and will be
closed at 9pm. We are offering budget friendly pancakes and waffles to attract the
marketplace. and we will make sure that our pancakes will also be attractive and will
satisfy our future customers.

The pancakes market is witnessing significant growth due to its wide consumption as
breakfast in different parts of the world. Pancake is a flat cake, made with ingredients
such as flour, eggs, milk and others on a flat pan. Pancakes can be made from whole-
wheat flour, rice flour and paired with fruits instead of butter and syrup to make it healthy
and nutritious. Further, the consumers these days’ demand for low-calorie and healthy
food products due to their growing health consciousness and this has supported the
pancakes market growth.

Pancakes are widely consumed as a convenience food as they require minimum time for
preparation and are also easily available in many fast-food chains and restaurants. Also,
factors such as minimal cooking-time and associated health benefits with pancakes have
increased its demand amongst the working population.

The increase in consumers’ demand for healthy and innovative variants of food products
has contributed to driving pancakes market growth. New pancake variants with healthy
ingredients such as gluten-free and vegan are being introduced by the manufacturers to
suffice the increasing demand. Further, the changing consumers’ taste preferences has led
to the introduction of new flavors such as tiramisu and Nutella pancakes and this new
launch would support its market growth.

Pancakes are high in carbohydrates and are traditionally topped with butter and syrups
that are high in fat and calories, which leads to negative health effects such as obesity,
diabetes, and others. This would negatively impact the market growth. Background of the
Study

This section describes a brief description of the proposed business venture and the
product/service it offers. This may also include the organizational type (public, non-
profit, market); organizational form (sole proprietorship, general partnership, limited
partnership, corporation); and the graphic identity of the proposed business (trademarks,
logo, copyrights, domain names, patents, slogans).

FT-CRD-119-00 | STI College <School Name> 8

 a. Description of the product/service

b. Organizational type

c. Organizational form

d. Graphic identity

Organizational Background

a. Vision

b. Mission

c. Goals and Objectives

d. Values Statement

Statement of the Problem

This part must present what the researchers seek to answer about their proposed business
venture. The problem statement must be specific to marketing, management, operational,
financial, and socio-economic aspects of the business.

A sample statement of the problem is presented below:

a. Marketing Aspect - What are the relevant marketing strategies the business should
adopt to gain a significant market share?

b. Management Aspect - What is the applicable organizational form for the

business?

c. Operational Aspect - What kind of production and distribution process should the
business employ to achieve efficient business operations?

d. Financial Aspect - What are the ways to maximize the profit and minimize the
cost incurred by the business?

FT-CRD-119-00 | STI College <School Name> 9

 e. Socio-economic Aspect - How can the business perform social responsibility
towards the environment and the government?

Objectives of the Study

This is closely related to the statement of the problem (or general objectives) and
summarizes the study's specific objectives. The specific objectives specify exactly what
the researchers will do in each aspect of the study (marketing, management, operational,
etc.); how, where, when and for what purpose. The objectives must be stated using
action verbs. Some examples include: to compare, to calculate, to assess, to determine, to
verify, to describe, to explain, etc. Avoid the use of vague non-active verbs such as: to
appreciate, to understand, to believe, to study, etc.,

Significance of the Study

It justifies the importance of the feasibility study and its contribution to new and
innovative ways of managing and marketing a business. This also discusses the possible
benefits that the society can reap from the result of the study.

Scope and Delimitations

The scope explains the extent and parameters of the study in relation to the sample size
(if surveys/interviews will be conducted), geographical location or setting (where
interviews/surveys are conducted), population traits (of the chosen respondents), among
others. Delimitations, on the other hand, explains why particular variables are included or
excluded from the study. For instance, why the researchers decided to conduct its survey
in Cainta, Rizal, or why people of particular traits are chosen as respondents. This part
must also present the medium or instruments for gathering information (such as research,
observations, interviews, surveys, among others) that will be used.

Operational Definition of Terms

This refers to a detailed explanation of the technical terms and measurements used during

FT-CRD-119-00 | STI College <School Name> 10

data collection. Operational definition of terms helps standardize the presented data to
avoid inconsistencies and possible misinterpretation by future researchers who will
conduct related studies.

Review of Related Literature and Studies

It is a detailed review of the existing publications relating to the proposed business

venture. This must include related businesses that succeed or failed in similar
undertakings. The review of related literature may also highlight the existing production
techniques and/or service delivery for the proposed business undertaking. This will give
the researchers an idea of how to competitively position their product and/or service in
the market.

This part is NOT a summary but an evaluation and synthesis of related studies. Literature
comprises a collection of published information/materials on a particular area of research,
such as books and journal articles of academic value. Internet sources may also be used
however, the researcher must only cite credible sources of information/data.

a. 10 Local Literature

b. 10 Foreign Studies

Research Methodology

This narrative details the particular procedures and/or techniques used to identify, select,
process, and analyze information relating to the study. This may cover the type of
research used, sampling procedure, subjects of the study, treatment of data, and tool/s
used in gathering information.

FT-CRD-119-00 | STI College <School Name> 11

 THE MARKETING ASPECT

Objectives of the Marketing Aspect

This presents a detailed list of objectives relating to the internal and external environment
of the business, demand and supply conditions, target market, product, price, place, and
promotions strategy, etc.

 Objective 1;

 Objective 2;

 Objective 3.

In the succeeding paragraphs, there should be no indentations, paragraphs are justified

with left alignment. Delete this highlighted section and replace it with your own
objectives.

Industry Analysis

a. Business Location Analysis (detailing reasons for choosing your location)

b. Opportunity and Threat Analysis (detailing how to maximize identified

opportunities and minimize threats)

Environmental Analysis

It presents the influences of the environmental forces below on the demand and supply of
the proposed product/service.

a. Demographic Environment

b. Economic Environment

c. Natural Environment

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 d. Technological Environment

e. Political Environment

f. Legal Environment

Market Analysis

It analyzes a potential market for the proposed product/service using the demand and
supply quantum. Using the result of your research instrument (survey questionnaires,
interview, etc.), the demand and supply quantum can be computed by deducting the
annual supply of the product/service from the annual demand.

See sample computations below:

Demand Conditions:
Household population in Cainta 110,721
Population who are not qualified as consumers (7%) 7,75O
Net Potential Market 102,971
Multiply: Average amount spent of buyers P 100
Monthly spending P 10,297,100
Multiply: Annual buying frequency 15
Annual spending P154, 456,500
Divide: Proposed average price P 28.50
Annual Demand 5,419,526 units

Supply Conditions:
Estimated Monthly Sales P 180,000
Multiply: Months in a year 12
Annual Sales P 2,160,000
Multiply: Number of competitors in the same location 13
Annual supply in pesos P 28,080,000
Divide: Average price of products based on survey of 30
supplier’s opinion
Annual Supply 936,000 units

Measurement of Demand and Supply Quantum:

Annual demand 5,419,526
Less: Annual supply 936,000

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 Measurement of Demand and Supply Quantum:
Demand and supply gap 4,483,526 units

Sample Interpretation: Based on the demand and supply quantum, it is clear that the
market is not yet fully served based on the remaining demand of 4,483,526 units.
Therefore, the proposed business has potential market feasibility since there are still
many unsatisfied demands.

The Marketing Program

a. Proposed Target Market – The group of potential customers to whom a company

wants to sell its products and services.

b. Product Strategy – It describes/illustrates the product's appearance, shape, color,

and features, which covers the label, package, brand, and trademark of the product
and/or service. Also, a discussion of the benefits and unique characteristics of the
product and/or service must be included in this part.

c. Price strategy – It determines the demand for the product to the market. Internal
and external factors must be considered in setting the demand price for the
product. Internal factors involve manufacturing cost, while external factors
involve market demand and competition.

d. Place Strategy – It describes/presents the route of the product from the producer
to the retailer and the consumers or end-users. Product distribution is important in
a business to consistently make the product available to the market. An
illustration depicting the place strategy is required on this part.

e. Promotions Strategy – It comprises strategies to inform, persuade, or remind

consumers of the proposed product and/or service. This is often used to influence
opinions and elicit responses from the market. Some common techniques or a
combination of techniques that the researchers can consider are advertising,
personal selling, sales promotion, public relations, social media, and e-commerce,

FT-CRD-119-00 | STI College <School Name> 14

 among many others. This may also include illustrations of flyers and tarpaulins
used to market the proposed product/service.

Presentation, Analysis, and Interpretation of Data

This is a comprehensive presentation of data gathered from research/interviews/surveys.

Through interviews/surveys, the researchers may identify their target market’s preference
on a particular product and/or service and consumers’ willingness to buy a new product
and/or service. Thus, survey/interview results reflect market demand and can be used as a
basis in choosing/changing the target market and setting the product, price, place, and
promotions strategies.

Some relevant points for interview/survey are as follows: respondents’ age bracket,
gender, occupation, product/service preference, factors that affect buying decisions,
willingness to purchase the proposed product and/or service. For interviews/surveys, the
researchers are encouraged to set a sample size with a minimum of 50 respondents and a
maximum of 100 respondents.

In rare circumstances that the conduct of surveys/interviews is not possible, the

researchers may simply base or benchmark their product, price, place, and promotions
strategies on practices of existing enterprises that offer similar products and/or services.

Present the gathered data in tables and graphs with comprehensive interpretation and
analysis. See the example below.

Choices Frequency Percentage 7.33%

Yes 417 92.67

Yes
No
No 33 7.33 92.67%

Total 450 100

Table 1. Willingness of the Respondents to Buy Figure 1. Willingness of the Respondents to Buy

Table 1 and Figure 1 show that majority of the respondents are willing to buy the
proposed product. 92.67 percent of the respondents answered “yes” while 7.33 percent

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 of the sample answered “no”. This means that the possibility of the business to operate
and generate sales would be feasible.

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 THE MANAGEMENT ASPECT

Objectives of the Management Aspect

This presents a detailed list of objectives relating to the project originators of the
proposed business, schedule of activities, the form of business ownership, organizational
structure, proposed compensation scheme, etc.

 Objective 1;

 Objective 2;

 Objective 3.

In the succeeding paragraphs, there should be no indentations, paragraphs are justified

with left alignment. Delete this highlighted section and replace it with your own
objectives.

Pre – operating Period

It details the activities before the actual operation of the plant. It also includes a
discussion of the necessary pre-operating requirements of the business.

Project Originators/ Promoters/ Managers

a. Business Proponents (with their initial capital investment)

b. Management (with their classifications [i.e., general or capitalist partner] and their
participation in management [i.e., general manager])

Project Schedule

The lists of activities and time allotment for each activity from the conduct of the
feasibility study to the start of the actual business operations.

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Operating Period

The schedule of operations in a week.

Form of Business Ownership

It details the business ownership of the proposed venture.

Internal Organization

a. Manpower requirements/ Job analysis (different positions, the number of

employees required in each position, and the job descriptions and specifications of
the manpower)

b. Organizational Chart

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 THE OPERATIONAL ASPECT

Objectives of the Operational Aspect

This presents a detailed list of objectives relating to the technical specifications of the
proposed product/service, raw materials needed in production, manufacturing process,
machinery and equipment required, plant location and design, office and production area,
etc.

 Objective 1;

 Objective 2;

 Objective 3.

In the succeeding paragraphs, there should be no indentations, paragraphs are justified

with left alignment. Delete this highlighted section and replace it with your own
objectives.

Product/Service Specifications

It details the technical requirements of the proposed product and/or service.

Raw Materials

A list of direct and indirect raw materials used in the production process must be
presented in this part. Corresponding quantity and prices needed to produce a single
product or deliver a unit of service must also be presented.

Production Process/Service Delivery

A flow chart that presents the manufacturing process of the product or the delivery of
service to the consumers. A detailed step-by-step procedure presenting product
manufacturing/service delivery with corresponding photos and descriptions must be

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included.

Building and Facilities

A complete illustration and discussion pertaining to the provision of space in the facility
must be included in this part.

Machinery and Equipment

A comprehensive list of factory equipment, including furniture and fixtures. Each item
must be presented with its required specifications, quantity needed, and estimated prices.

Labor Requirements for Production

The schedule of labor required to sustain monthly operations. Personnel must be

classified as direct and indirect laborers with corresponding gross earnings per person.

Office and Plant Location

This section includes business address and amount rental for lease or capital investment if
the facility will be purchased.

Production Schedule

It presents the target number/quantity of products and/or services that the proposed
business should produce in a span of a day, month, and year.

Utilities and Waste Disposal

This section covers the estimated amount of annual utility expense (electricity, water,
telephone, internet, etc.). The waste disposal plan must also be discussed in this part.

Unit Production Cost

This presents the cost of raw materials and labor needed to produce/deliver a unit of
product/service.

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 THE FINANCIAL ASPECT

Objectives of the Financial Aspect

This presents a detailed list of objectives relating to assumptions for projected financial
statements, project capital investment, sources of capital, financial projections, and ratio
analysis, etc.

 Objective 1;

 Objective 2;

 Objective 3.

In the succeeding paragraphs, there should be no indentations, paragraphs are justified

with left alignment. Delete this highlighted section and replace it with your own
objectives.

Statement of Assumptions

This detail the amount of initial capital investment; date of the fiscal year; operating days
per annum; percentage of annual production that will be sold; rent expenses; salaries and
wages; additional expenses for 13th-month pay, SSS, PhilHealth, and Pag-Ibig
contributions; depreciation method for fixed assets; utility expenses; supplies and indirect
materials expense; and the cost of sales.

The cost of sales presents the total annual production units of the product and/or service.
This can be derived by listing the daily production output (derived from production
schedule) of the proposed business multiplied by the number of workers, multiplied by
the number of workdays in a week, multiplied by the number of weeks in a month, then
in a year.

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A sample is presented below:

Daily production output 2,400

Multiply: No. of Workers 3
Total daily production units 7,200
Multiply: No. of working days in a week 6
Total weekly production units 43,200
Multiply: No. of weeks in a month 4
Total monthly production units 172,800
Multiply: No. of months in a year 12
Total annual production units 2,073,600 pcs

Statement of Assumptions

It presents the estimated expenditures of the firm in building and site facilities, machinery
and equipment, furniture and fixture, salaries and wages, among others. A brief narrative
specifying the basis of the assigned cost/amount for each area must be included.

A sample is presented below:

Expenditures Estimated Amount

Building and site facilities P10,000
Machinery and equipment 54,500
Furniture and Fixture 50,530
Salaries and Wages 200,000
Registration, taxes and licenses 10,000
Training and Development 10,000
Direct Materials 150,000
Direct Labor 255,500
Factory Overhead 150,000
Advance Expenditures 10,000
Contingency Fund 50,000
Working Capital requirements 50,000
Total Project Capital Investment Php 1,000,000.00

Sources of Capital

This indicates the source of the initial capital investment (i.e., a partnership business must
present the classifications of each partner [general, capitalist] along with their capital

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contribution [if the source of capital is through own funding or savings]).

Financial Analysis [see Feasibility Study Guide (Financial Aspect).xlsx for full
details]

a. Five (5)-year Projected Statement of Comprehensive Income

b. Five (5)-year Projected Cash Flow Statement

c. Five (5)-year Projected Statement of Financial Position

d. Ratio Analysis (liquidity, solvency, activity, and profitability ratios)

e. Comparison of the results of the ratio analysis to industry averages

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Projected Statement of Comprehensive Income

ABC Partnership
Projected Statement of Comprehensive Income
for the period ending December 31, 201A - 201E

201A 201B 201C 201D 201E

Sales 4,000,000.00 4,080,000.00 4,161,600.00 4,244,832.00 4,329,728.64
Less: Cost of Sales 999,747.01 1,021,341.95 1,041,768.79 1,062,604.16 1,083,856.25
Gross Profit 3,000,252.99 3,058,658.05 3,119,831.21 3,182,227.84 3,245,872.39
Less: Operating Expenses
Salaries and wages 624,000 636,480 649,209.60 662,193.79 675,437.67
13th month pay 52,000 53,040 54,100.80 55,182.82 56,286.48
SSS, Phil heath and Pag-ibig 22,350.00 22,797.00 23,252.94 23,718.00 24,192.36
Taxes and licenses 7,500.00 7,650.00 7,803.00 7,959.06 8,118.24
Rent 120,000.00 122,400.00 178,282.94 127,344.96 129,891.86
Utilities 168,000.00 171,360.00 174,787.20 178,282.94 181,848.60
Advertising 40,000.00 40,800.00 41,616.00 42,448.32 43,297.29
Depreciation 10,450.00 10,659.00 10,872.18 11,089.62 11,311.42
Total 1,044,300 1,065,186 1,086,489.72 1,108,219.51 1,130,383.92
Net income before taxes 1,955,952.99 1,993,472.05 2,033,341.49 2,074,008.33 2,115,488.47
Income Taxes 586,785.90 598,041.62 610,000.45 622,202.50 634,646.54
Net income after taxes 1,369,167.09 1,395,430.43 1,423,341.04 1,451,805.83 1,480,841.93

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Projected Cash Flow Statement

ABC Partnership
Projected Cash Flow Statement
As of December 31, 201A - 201E

201A 201B 201C 201D 201E

Cash Balance Beginning 0 1,323,650.00 1,350,123.00 1,377,125.46 1,404,667.97
Add Receipts
1,000,000.00 1,020,000.00 1,040,400.00 1,061,208.00 1,082,432.16
Initial Investment
Sales 4,000,000.00 4,080,000.00 4,161,600.00 4,244,832.00 4,329,728.64
Total cash available 5,000,000.00 5,100,000.00 5,202,000.00 5,306,040.00 5,412,160.80
Less: Payments
Purchase of Assets 104,500.00 106,590.00 108,721.80 110,896.24 113,114.16
Purchase of raw materials 500,000.00 510,000.00 520,200.00 530,604.00 541,216.08
Payment of direct labor 450,000 459,000 468,180 477,543.60 487,094.47
Payment of Factory overhead 583,400 595,068 606,969.36 619,108.75 631,490.92
Income Tax 586,785.90 598,041.62 610,000.45 622,202.50 634,646.54

Operating Expense 1,044,300 1,065,186 1,086,489.72 1,108,219.51 1,130,383.92

3,268,985.90 3,333,885.62 3,400,561.33 3,468,574.60 3,537,946.09
1,731,014.10 1,766,114.38 1,801,438.67 1,837,465.40 1,874,214.71

FT-ARA-020-00 | STI College <School Name> 25

Projected Statement of Financial Position

ABC Partnership
Projected Statement of Financial Position
As of December 31, 201A - 201E

201A 201B 201C 201D 201E

Current Assets:          
Cash 1,731,014.10 1,766,114.38 1,801,438.67 1,837,465.40 1,874,214.71
Finished Goods end 199,971.89 202,371.33 206,418.76 210,547.14 214,758.08
Work -in process end 133,302.10 135,968.14 138,687.50 141,461.25 144,290.48
Raw materials end 50,000.00 51,000.00 52,020.00 53,060.40 54,121.61
Total current assets 2,114,288.09 2,155,453.85 2,198,564.93 2,242,534.19 2,287,384.88

Non-current assets:
Furnitures and Fixtures 50,530.00 45,477.00 40,923.30 36,830.37 33,147.33
Less: Accumulated Depreciation 5,053.00 4,547.70 4,092.93 3,683.04 3,314.73
Book Value 45,477.00 40,929.30 36,830.37 33,147.33 29,832.60
Machineries and Equipment 54,500.00 49,050.00 44,145.00 39,730.50 35,757.45
Less: Accumulated Depreciation 5,450.00 4,905.00 4,414.50 3,973.05 3,575.75
Book Value 49,050.00 44,145.00 39,730.50 35,757.45 32,181.71
Total non current assets 94,527.00 85,074.30 76,560.87 68,904.78 62,014.31
TOTAL ASSETS 2,208,815.09 2,070,379.55 2,275,125.80 2,311,438.97 2,349,399.19

Current Liabilities:
Income Tax Payable 586,785.90 598,041.62 610,000.45 622,202.50 634,646.54

FT-ARA-020-00 | STI College <School Name> 26

 Partner's Equity:
Beginning 1,000,000.00 1,020,000.00 1,040,400.00 1,061,208.00 1,082,432.16
Add Net income 1,369,167.09 1,395,430.43 1,423,341.04 1,451,805.83 1,480,841.93
Total 2,369,167.09 2,415,430.43 2,463,741.04 2,513,013.83 2,563,274.09
Less: Drawing 747,137.90 943,092.50 798,615.69 823,777.36 848,521.44
Partner's Equity end 1,622,029.19 1,472,337.93 1,665,125.35 1,689,236.47 1,714,752.66
TOTAL LIABILITIES AND EQUITY 2,208,815.09 2,070,379.55 2,275,125.80 2,311,438.97 2,349,399.19

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 THE SOCIO-ECONOMIC ASPECT

Objectives of the Socio-Economic Aspect

This presents a detailed list of objectives relating to persons and entities that will benefit
from the proposed business, social benefits of the venture, and the undertaking's social
responsibilities and economic implications.

 Objective 1;

 Objective 2;

 Objective 3.

In the succeeding paragraphs, there should be no indentations, paragraphs are justified

with left alignment. Delete this highlighted section and replace it with your own
objectives.

Social Implications

It describes the social responsibility of the proposed business. This part may focus on the
social benefits that can be derived from the proposed business.

Economic Implications

It presents the possible contributions of the proposed business to the economy and the
local community where it operates.

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 SUMMARY OF FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

Summary of Findings

This includes a summary of all the aspects of the business plan. It synthesizes the five (5)
aspects of the study to prove the viability of the proposed product and/or service.

Conclusions

The conclusion part must provide answers to the given statement of the problem
involving marketing, management, technical, financial, and socio-economic aspects of
the business.

Recommendations

The recommendation part may highlight suggestions/courses of action for existing firms
that succeed/failed in similar undertakings (as compiled under the review of related
literature section). This may include recommended strategies relating to the five (5)
business aspects. This part may also provide recommendations for future
researchers/students who would simulate or study the viability of a similar business
undertaking.

FT-ARA-020-00 | STI College <School Name> 29

FT-ARA-020-00 | STI College <School Name> 30
 BIBLIOGRAPHY

Your reference list should appear at the end of the paper. It provides the information
necessary for a reader to locate and retrieve any source cited in the body of the paper.
Each source cited in the paper must appear in the bibliography; likewise, each entry in the
reference list must be cited in the text. The references should begin on a new page
separate from the text of the manuscript; label this page BIBLIOGRAPHY centered at
the top of the page (bold, but do not underline or use quotation marks). All text should be
double-spaced just like the rest of the text.

Basic Rules

 All lines after the first line of each entry in your reference list should be indented
one-half inch from the left margin. This is called hanging indentation.

 Authors' names are inverted (last name first); give the last name and initials for all
authors of a particular work unless the work has more than six authors. If the
work has more than six authors, list the first six authors and then use et al. after
the sixth author's name to indicate the rest of the authors.

 Reference list entries should be alphabetized by the last name of the first author of
each work.

 If you have more than one article by the same author, single-author references or
multiple-author references with the exact same authors in the exact same order are
listed in order by the year of publication, starting with the earliest.

 When referring to any work that is NOT a journal, such as a book, article, or Web
page, capitalize only the first letter of the first word of a title and subtitle, the first
word after a colon or a dash in the title, and proper nouns. Do not capitalize the
first letter of the second word in a hyphenated compound word.

 Capitalize all major words in journal titles.

 Italicize titles of longer works such as books and journals.

 Do not italicize, underline, or put quotes around the titles of shorter works such as
journal articles or essays in edited collections.

FT-ARA-020-00 | STI College <School Name> 31

The following rules for handling works by a single author or multiple authors apply to all
references in your reference list, regardless of the type of work (book, article, electronic
resource, etc.)

Single Author: Last name first, followed by author initials.

Example:

Berndt, T. J. (2002). Friendship quality and social development. Current Directions

in Psychological Science, 11, 7-10

Two Authors: List by their last names and initials. Use the ampersand (&) instead of
"and."

Example:

Wegener, D. T., & Petty, R. E. (1994). Mood management across affective states: The
hedonic contingency hypothesis. Journal of Personality & Social Psychology, 66,
1034-1048.

Three to Six Authors: List by last names and initials; commas separate author names,
while the last author name is preceded again by ampersand.

Example:

Kernis, M. H., Cornell, D. P., Sun, C. R., Berry, A., & Harlow, T. (1993). There's more
to self-esteem than whether it is high or low: The importance of stability of self-
esteem. Journal of Personality and Social Psychology, 65, 1190-1204.

More Than Six Authors: If there are more than six authors, list the first six as above and
then "et al.," which stands for "and others." Remember not to place a period after "et" in
"et al."

Example:

Harris, M., Karper, E., Stacks, G., Hoffman, D., DeNiro, R., Cruz, P., et al. (2001).
Writing labs and the Hollywood connection. Journal of Film and Writing, 44(3),
213-245. Organization as Author: Name of Organization. (year)

Example:

American Psychological Association. (2003).

FT-ARA-020-00 | STI College <School Name> 32

Unknown Author:

Example:

Merriam-Webster's collegiate dictionary (10th ed.).(1993). Springfield, MA: Merriam-

Webster.

NOTE: When your essay includes parenthetical citations of sources with no author
named, use a shortened version of the source's title instead of an author's name. Use
quotation marks and italics as appropriate. For example, parenthetical citations of the two
sources above would appear as follows: (Merriam-Webster's, 1993) and ("New Drug,"
1993).

Two or More Works by the Same Author: Use the author's name for all entries and list
the entries by the year (earliest comes first).

Example:

Berndt, T.J. (1981).; Berndt, T.J. (1999).

When an author appears both as a sole author and, in another citation, as the first author
of a group, list the one-author entries first.

Example:

Berndt, T. J. (1999). Friends' influence on students' adjustment to school. Educational

Psychologist, 34, 15-28. Berndt, T. J., & Keefe, K. (1995). Friends' influence on
adolescents' adjustment to school. Child Development, 66, 1312-1329.

References that have the same first author and different second and/or third authors are
arranged alphabetically by the last name of the second author, or the last name of the
third if the first and second authors are the same.

Example:

Wegener, D. T., Kerr, N. L., Fleming, M. A., & Petty, R. E. (2000). Flexible corrections
of juror judgments: Implications for jury instructions. Psychology, Public Policy,
& Law, 6, 629-654.

Wegener, D. T., Petty, R. E., & Klein, D. J. (1994). Effects of mood on high elaboration
attitude change: The mediating role of likelihood judgments. European Journal of
Social Psychology, 24, 25-43.

FT-ARA-020-00 | STI College <School Name> 33

Two or More Works by the Same Author in the Same Year: If you are using more than
one reference by the same author (or the same group of authors listed in the same order)
published in the same year, organize them in the reference list alphabetically by the title
of the article or chapter. Then assign letter suffixes to the year. Refer to these sources in
your essay as they appear in your reference list, e.g.: "Berdnt (1981a) makes similar
claims..."

Example:

Berndt, T. J. (1981a). Age changes and changes over time in prosocial intentions and
behavior between friends. Developmental Psychology, 17, 408-416.

Berndt, T. J. (1981b). Effects of friendship on prosocial intentions and behavior. Child

Development, 52, 636-643.

Article in Journal Paginated by Volume: Journals that are paginated by volume begin
with page one in issue one, and continue numbering issue two where issue one ended, etc.

Example:

Harlow, H. F. (1983). Fundamentals for preparing psychology journal articles. Journal

of Comparative and Physiological Psychology, 55, 893-896.

Article in Journal Paginated by Issue: Journals paginated by issue begin with page one
every issue; therefore, the issue number gets indicated in parentheses after the volume.
The parentheses and issue number are not italicized or underlined.

Example:

Scruton, R. (1996). The eclipse of listening. The New Criterion, 15(30), 5-13.

Article in a Magazine

Example:

Henry, W. A., III. (1990, April 9). Making the grade in today's schools. Time, 135, 28-
31.

Article in a Newspaper: Unlike other periodicals, p. or pp. precedes page numbers for a
newspaper reference in APA style. Single pages take p., e.g., p. B2; multiple pages take
pp., e.g., pp. B2, B4 or pp. C1, C3-C4.

FT-ARA-020-00 | STI College <School Name> 34

Example:

Schultz, S. (2005, December 28). Calls made to strengthen state energy policies. The
Country Today, pp. 1A, 2A.

Note: Because of issues with html coding, the listings below using brackets contain
spaces that are not to be used with your listings. Use a space as normal before the
brackets, but do not include a space following the bracket.

A Translation

Example:

Laplace, P. S. (1951). A philosophical essay on probabilities. (F. W. Truscott & F. L.

Emory, Trans.). New York: Dover. (Original work published 1814).

Note: When you cite a republished work, like the one above, work in your text, it should
appear with both dates: Laplace (1814/1951).

Edition Other Than the First

Example:

Helfer, M. E., Keme, R. S., & Drugman, R. D. (1997). The battered child (5th ed.).
Chicago: University of Chicago Press.

Article or Chapter in an Edited Book: When you list the pages of the chapter or essay in
parentheses after the book title, use "pp." before the numbers: (pp. 1-21). This
abbreviation, however, does not appear before the page numbers in periodical references,
except for newspapers.

Example:

O'Neil, J. M., & Egan, J. (1992). Men's and women's gender role journeys: Metaphor for
healing, transition, and transformation. In B. R. Wainrib (Ed.), Gender issues across the
life cycle (pp. 107-123). New York: Springer.

Government Document

Example:

FT-ARA-020-00 | STI College <School Name> 35

National Institute of Mental Health. (1990). Clinical training in serious mental illness
(DHHS Publication No. ADM 90-1679). Washington, DC: U.S. Government
Printing Office.

Report From a Private Organization

Example:

American Psychiatric Association. (2000). Practice guidelines for the treatment of

patients with eating disorders (2nd ed.). Washington, D.C.: Author.

Conference Proceedings

Example:

Schnase, J.L., & Cunnius, E.L. (Eds.). (1995). Proceedings from CSCL '95: The
First International Conference on Computer Support for Collaborative
Learning. Mahwah, NJ: Erlbaum.

Electronic Sources- Article From an Online Periodical: Online articles follow the same
guidelines for printed articles. Include all information the online host makes available,
including an issue number in parentheses.

Example:

Bernstein, M. (2002). 10 tips on writing the living Web. A List Apart: For People Who
Make Websites, 149. Retrieved from
http://www.alistapart.com/articles/writeliving

Newspaper Article

Example:

Parker-Pope, T. (2008, May 6). Psychiatry handbook linked to drug industry. The New
York Times. Retrieved from http://www.nytimes.com

Online Lecture Notes and Presentation Slides: When citing online lecture notes, be sure
to provide the file format in brackets after the lecture title (e.g. PowerPoint slides, Word
document).

Example:

FT-ARA-020-00 | STI College <School Name> 36

Roberts, K. F. (1998). Federal regulations of chemicals in the environment
[PowerPoint slides]. Retrieved from http://siri.uvm.edu/ppt/40hrenv/index.html

FT-ARA-020-00 | STI College <School Name> 37