Wolkite City Mid-Star Hotel Proposal
Wolkite City Mid-Star Hotel Proposal
PHONE:-0906777747
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
1. Basic information
Contact address:-0911534595
Type of the project:-G+4 three star hotel and mixed used business center
Source of finance:-the total investment capital of the project is to be financed from the promoter’s
equity and bank loan of birr
Man power requirement:-120 employer will be benefited with in this project out of which 45
permanent (25 graduate and 20 above 8th grade) and 75 casual workers during construction time
Land requirement:-the total area of 500m2 of land required for the project.
1
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Executive summary
The project feasibility study proposed G+4 three-star hotels and general business center has been
promoted by Merehed Nasir in south nation nationality people region Gurage zone Wolkite town
Wolkite is one of the fast-growing local towns and one of zonal level city found in south nation
nationality people region Gurage zone. We provide in our hotel were service like standard bed room
catering beauty men’s and women bed room game zone bar and restaurant.
In this profile study a three star tourist standard hotel is considered to provide the following service
1.15 standard double bed room 20 standard single bed room totally 35 standard bed room
6. Conference hall
8. Swimming pool
9. Parking
The total area of this investment is about 500m 2 the area covered the following infera structure such
as main building (G+4) hotel service ,store, gourd house, parking (basement),and on the important
activity. This land will be acquired from Wolkite city administration
The total investment capital of the project is estimated at birr 25,987,525 of which 80% birr
20,790020 is fixed investment and 20% birr 5,197,505 will be will be financed bank loan
2
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Profitability:-the financial analysis of the envisaged project is carried out for the following ten year
based on the 5 year financial projections using the income statement, cash flow statement and
financial internal rat.
Income statement:-according to the project income statement the project will generate profit
beginning frame first year of the operation
Cash flow statement:-also show substantial amount of cash surplus right from the first year of
project operation life the cash flow balance for birr 9,747,525 in the first year to cumulative balance
of birr 16,780,500 during five year of the operation
Firr computation:-the computation of the project internal rate of return shows the project will
profitability generate reasonable return on investment. Before tax financial internal rate of return is
calculated 80% this net present value 1104999.25 discount rate 20%
Socio economic benefit:-the socio economic benefit of the project is also very high the project will
provide job opportunity for 40 permanent employees generate revenue to government in the form of
taxes facilitate and give good service for local and international customers.
Conclusion and recommendation:-the project is found to be operationally profitable, viable and has
significant socio economic benefits. We recommended that according to this attractive financial and
economic benefit of the project all concerned office and financial intuition should give their support
to facilitate the implementation of this plan.
3
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
2. Introduction
Ethiopia has had its own share of political and social up heals in the as that both destroyed social
cohesions and threatened peace however a lot of strides have been mad and the country is now
generally peaceful and politically stable as result the number of tourists visiting the country has
gone up. This has paved way for the formulation and implementation of the truism transformation
plan. Give the country’s present peace full environment the ministry of culture and tourism has put
in place a strategic plan to make Ethiopia atop tourist destination by 2024.
The government of Ethiopia has devised a long term strategy that gives due regarded to the
preservation development and promotion or the country’s tourist attraction. This include plan for
expansion of tourist facility and necessary infra structures. ended in the wider sense the country has
a good potential for the development of high standard hotels, recreation and market center and there
is growing realization that this sector hold significant development perspective, which should be
fully exploited in the planned and controlled manner.
The promoter Merehed Nasir has a long-time work experience in hotel business activities in
Ethiopia during this time the promoter gained a vast knowledge and skill. With this reliable
experience Merehed Nasir knows how to manage and lead hotel business organization to generate
profit.
The purpose of the loan is built G+ 4 hotels and general business center. Beside this the promoter
believes that the loan will strengthen and relations ship between the investors and the bank. The
source of the project finance is from the promoter’s equity and bank loan. Out of the total
investment capital of birr 25,987,525 birrs 20,790020 80% contributed by the promoter (Merehed
Nasir) while the remaining balance of 5,197,505 20% is covered by local bank
4
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
3. The company
The long term goal of the project is to become the best choice in Wolkite and its surrounding area
by creating a differential experience capitalizing on personal service .the proposed project will have
a total area of 500m2, designed to reader hotel and general business center which will in turn plays
significant role toward solving shortage of hotel service and other business areas in Wolkite town.
Modern hotel and restaurant are facilitating where food bed room drink and other services are
provided in an efficient and pleasant manner and style. Operating hotel and general business center
requires cleanliness and neatness of service to be provided and efficiency, cordiality and good
manner on the part of hotel and general business center workers.
The main objective of the project is aimed at to maximize the return on invested capital in the form
of profit of the promoter, however, its implementation will benefit the employee, the consumer
society and the government at different levels, in this project is aimed to promote the following
objectives.
In general, the project is believed to have significant social and economic benefits that accrue to
that society, the region and the country beyond the financial returns to its owner.
5
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
To provide outstanding hospitality facilities and services to our guest. Our hotel focuses on
individual business and leisure travel, as well as travel associated with groups meetings.
We emphasize quality standard in our rooms and food and beverage division.
We provide a fair return on investment for ours owners and recognize that this cannot be done
without well trained, motivated and enthusiastic employees.
Goal
Objective are the goal toward which activates of the business are directed and one of the most
important function the business owner must perform is setting objectives. These important aims of
this sole proprietorship business among others include the following highly interrelated general
goals with each other’s.
Increase the hotels average occupancy level 2 percent above the previous year’s level
Increase the volume of repeat guest business by 10 percent
Increase the market share of our hotel by 5% by opening additional restaurant.
Wolkite is a small city found in the southern Addis Ababa 150 KM, it is very near to Addis Ababa
so if your are thinking to have a weekly visit it is about 4 hours’ drive so you could start any time
during the day by transport. The city is under southern nation & nationality sate. The people live the
where are the Gurage people. You will be lucky if arrive there during meskel. This town has a
latitude and longitude of 8’17N 37 47’E and an elevation between 1910 and 1935 meters above
levels.
The climate
Subtropical highland climate or temperate oceanic climate with dry winters temperate, dry winter
warm summer the coldest month averaging above 0 Ct52. At month with average temperature
below 22 C716 F, and at least four month averaging above 10°c (50°f). AT least ten times as much
as rain in the wettest month of summer as in the driest month or winter tam alternative definition is
70% more of average annuals precipitations received in the warmest six months) .
6
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
4. Market study
In general the hotel industry composed of different services, including accommodation, cafes and
catering. The market for hotel industry, especially hotels in a developing country like Ethiopia, is
closed linked to the tourism industry, because a majority of consumers for the sector services come
from international counties. Therefore, except in one or two major urban centers of the zone are no
modern hotels and restaurants with acceptable standards in the whole zone. Most towns in all
woreda capital do not have hotels and restaurants which meet minimum standards. What they can
hotels and restaurant in these urban centers are filthy facilities with dirty bed rooms, unwashed bed-
sheets, unhygienic food preparation facilities, workers with dirty clothes and halls and rooms filled
with swarms of files. In short, almost all the so-called hotels and restaurants found in most urban in
the zone are well below accepted standards.
Clearly there is a need to establish modern hotel and restaurant at least in zone and woreda capital
of the region. Government employees, merchant and restaurant, travels in the region residents and
tourists will be the main customer of catering businesses.
The feasibility study conducted for this project deals with the demand and supply analysis for the
hotel project to be established in the area by taking the international and national tourist, investor,
employers and government directly related with the level of development of the economy in general
and the tourism sector in particular. It is a function of the number of both domestic and foreign
tourist travelers for the commercial or business purposes, travelers for conference and other
assembly purposes, resident in the area in fact it depends up on the hotel and living status of the
residents etc.
7
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
The following are some of the methods which can be used to evaluate the demand of the services.
By use of customer feedback follow up from high GDP growth and increasing corporate entry is
driving hotel demand in the business and conference segment
4.4 pricing
The pricing service depends considerably on the quality of services rendered and its location. In
Wolkite relatively there is no high standard hotel that charges high price of birr. For this envisaged
project a price of birr 200, for single bed and
300 for bed room per room per single night is proposed. The hotel service will also earn revenues
from the sale of good and other hotel services including from rent of offices for other business
sector.
4.5.1 Capacity
From the market study, it is observed that there is a great demand gap between the demand and
supply of tourist standard hotel services.
Therefore, taking in to account the market study and economic scale provision the envisaged
international tourist hotel will have capacities as shown below.
8
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
4.5.2 .At the initial stage of the service provision period, the hotel would require some years to
penetrate in to the market and capture a significant market share. Therefore, in the first and second
year of services the capacity utilization rate will be 755 and 90%, respectively full services
provision shall be attained in the third year and then alter. The proposed services provision program
is shown in table 4.5.1
As discussed earlier the major target group of hotel sector are local communities and tourists who
arrives the country for business, leisure, conference and other purpose. Providing quality services
and consistently improving with the changing situation should be the promoter’s objectives hence
according to the feasibility study, the promoter has the following marketing strategies.
Contacting government and private agencies affiliated with tourism on a regular basis informing the
of any corporate rate discount program availability of services etc.
Special effort will be made to emphasize the price value relationship of the services
Working with local people to establish a competitive amenity package responsive to specific
requirement
As we know in Wolkite in there is few hotel those give standard service to their customers. That is
why we need to build tourist standard hotel in this town.so our hotel provide all the necessary
facilities to do quality and clean services.in conclusion my service compared to the competitors
look like
The promoter long term experience and good will that she has achieved from her respected
customer will allow me to win the competitor. In addition to the above, the failure stories that we
have observed from others and the comments collected from our customers will help us to wing our
competitors.
9
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Transparent price setting and fair price will be bases to win the competitors
5. Technical study
The project owner interest, as regards to how the overall building design looks like and the level of
services to be rendered by the envisaged project, independent on the area at which the building to
be placed the owner has already decided to commit self to construct a G+4 hotel having the full
knowledge what is required by the national and international standard of hotel in Ethiopia. The
standard by the way it’s exhaustive as well as being explicitly specific on the level of the services
excepted under the selected category determine also the physical and finical requirement of the
project. Hence, in effect the contents of project components to be described below are the derivate
of the requirement mentioned above.
The hotel have G+4 building plaice on an area of 500 m 2 the architecture of the buildings are
influenced by the modern design setting holding the characters of attracting customer from out ward
and allowing the maximum comfort it can be provide from services point of view. Apart from the
need to add a new look within the locality, exterior of the building will be dominated by a glass
panel at the strategic corners to provide a maximum opportunity for guest to have, a look at the
important lands escape scenery of the area the outer space is allocated to have an open garden,
children’s playing, ground parking area, fountains and inter campus paving with a medium size
swimming pool adjoining the front side of the building’s.
The envisaged hotel should have sufficient and comfortable spare to accommodate the core services
as per the requirement of G+ 4 hotels. Actually this has been considered seriously at the design state
of the building along with the location of appropriate area and placement of each component not
only from the perspective of having compliance for the standard but for the benefit exploiting of
brining complementary Services under the same location and allow maximum convenience in the
work process. The size (area) of each service, which will be explained blow, determine the holding
capacity of guests as it determines the level and quality of services. Other than the critical factors
10
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
mentioned above the market aspect i.e. customer need and resources availability are considered in
which case they are the determinates to give the final set up of the facilities.
A hotel of 35 class are allotted for room services with option to avail two different types of
accommodation in the second and the third floor of the building in the interest of following the
trend in the industry dingle and double bedrooms. Actually the standard requires allowing
maximum 30% from the total while the rest can remain with big double bed rooms or any other
smaller rooms. On the bases of the above consideration under this component, the hotel will have
25 single and 10 double bedrooms.
This hotel one bar, cafeteria and restaurant with a superior comfort and services quality. The
furniture and equipment, as being the sources of customer attraction, need to be fashionable of
higher quality commensurate with the expectation of guest who happen to prefer this class.
Therefore, the envisaged hotel, having the requirement considered too, will have one bar cafeteria
and restaurant at the first floor.
Hence the hotel must prove the maximum range of varieties at all times the hotel will have the
capacity entertaining 50 guests and allow maximum efficiency in the service by having the
restaurant located nearer to the main kitchen.
In this hotel the conference hall if found in the third floor of the building which can be used banquet
or conference interchangeable. This project considers this component at the second important
function next to the room services as this area has a higher poetical for such services, the holding
capacity of the conference hall will be 200 person.
The ground floor of the used for business center with the services that would the customer need for
such a services, the envisaged project will allocate a relatively bigger areas preferably separate
rooms at the ground floor. Rooms are allocated to secretarial services, executive rooms for business
11
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
meeting and shopping corners the secretarial services will furnished with all the machines and
equipment to handle any business enquiry that may be raised by hotel guest. The shopping corner
also accommodates mini boutique, cosmetic and d/t type shop to generate additional income for the
hotel.
(G) Supports
Kitchen
Two kitchens ,with the process of multiple varieties of food preparation and proportional capacity
to handle the maximum gusts to be served in the main restaurant as well as in banquet hall, is the
critical requirement for the proposed hotel is should be large enough also to accommodate the
working area of cold and hot meal on the one hand and pastries and bakery on the other.in order to
allow reasonable space for worker to move around as well as to avoid the possibility of
contamination and spoilage, the pastries and bakery should be proved with a space to add a small
store with flexible structure to contain butchery and cold room.
Power house
For the service of the hotel to contain uninterrupted, a power house is already planned to be placed
in the under gerund or back to the building hence, the power house will be supplied with a general
planned to be fixed for emergency service.
Store
Alike the capacity projection made one the kitchen, the envisage project requires to a store as big as
the varieties of items that are needed to be kept as stock. The store will need management for stock
properly placed and identified at the time of delivery and inventory hence; it is required procedure
12
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
to organize the stock items in separate sections so that the proper handling of stock shall be
maintained.
Car parking
The hotel must provide the service of car parking with 24 hours protection at least for those
costumer who have checked in again, it should be large enough to accommodate as many vehicles
as the hotel is going to entertain a large crowed in view of this a parking space for about 10 vehicle
is to be allocated with the standard width and height of the drive in routes.
35 bed room that is ,20 standard double bed rooms and 15 standard single bed rooms
Special bar and cafeteria
Traditional and modern restaurant
Conference room
Rental room for different business purpose
Indoor and outdoor game facilities
Children’s playing space
Management office and store
Other civil work including land escaping parking area fountain and inter campus paving.
13
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
5.2.2 Utilities
Annually requirement of electricity water and fuel is estimated at 240,000birr from which 6,000 birr
5,000 and 6,000 birr are electric city water fuel and telephone and broad band internet respectively
the total cost of utilities are, therefore about birr 270,000birr per annum.
14
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Furniture and equipment required for double bed rooms (qty 20 beds)
15
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
16
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Kitchen materials
17
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
18
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
A properly designed building construction starting in last year before and insures smooth
functioning of all operation. The building will have well ventailed appropriate standard hotel
service are at the structures includes separate service and other different activity the detail show as
follow
The project will seriously involve itself protecting conserving and developing the natural and flora
of the project area in line with the millennium development goal. For this to will play a vital role in
19
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
participating the varies organization and the community around the project area to from an
environmental commute in charge of all environmental issues to be handled in accordance to
varies environmental and water polies of 97/99. The owner of the project believes to undertake
several environmental issues for the conservation development and creation of sustainable
environmental around the project area.
The actual implementation of this hotel is planned to begin immediately after we have got the land
on 2022. The major activates envisaged are processing of land preparation, constriction and
delivery installation and commissioning undertaking of civil design work and execution of
construction work.
Which will be carried out by side which opening and processing of L/C will take 3 months. The
delivery of plant machinery and equipment will take 4 month. Allowing additional one month for
sea freight and clearing, the delivery of plant of project site and thus commencement of installation
requires 9 month. Plant installation and commissioning will take place for 4 month. His provision
of infrastructural facilities such as electric power and water will be carried out in the course of
project implementation schedule. Other activities such us man power recruitment and
development, and procurement of raw and other supplies will also be duty performed to ensure that
everything is in place by the time the plant is ready for operation. All in all the project is expected
to take 12 month for completion as per the below detailed implementation schedule.
Month to be started
Description 10 11 12 1 2 3 4 5 6 7 8 9
Acquisition of investment land October 2020 X
Opening & processing of letter of credit X X X
Building construction X X X X X X X X X X X
Delivery materials & clearing X X X X X X X
Installation & commissioning X X X X
Recruitment of human power arranging tor other X X X X X X
Customer, timely availability all the week including week end days, customer care, and quick response
to the feedback from client
20
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
G/manager
Secretary cashier
As depicted on the structure, the integrated project center has mainly the owner, the internal auditor &
the advisor directly contact with him and under the general manager there are three departments and
secretary cashier. All departments have their own human resources under them.
6.2 Management
As to management of the project is concerned the owner will be responsible for the overall project
planning co-ordination, and implementation. After project implementation the promoter serves as a
top management body and frequently visits and supervise the organization. As explained in the first
section of this proposal the owner has more than five years experiences in managing this business and
other related business activates. Therefore, the extensive experience she has enables her to organize and
properly manage the envisaged hotel services.
21
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
For smooth and efficient operation of the organization, it has been anticipated that each unite will
have adequate number of qualified and human power. The qualified and experienced G/manager is
hired by the owner and whose main responsibility is to coordinate the overall activity of the project,
the distinct units have their own operational teams under them and recruited accordingly for all the
necessary vacant posts.
The project will provide 111 employees for these 31 permanent (20graduate & 11 above 8th grade
compiled) and 80 casual skilled and unskilled workers, for smooth operation of the project,
employees will be given on job training, clear duties and responsibilities under the direct supervision
of their respective units.
Salary Salary
S/ Job title position Qualification QT month annual
N Y
1 General manager BA in hotel management 1 7,000.0 84,000.0
0 0
2 Internal auditor BA in accounting 1 5,000.0 60,000.0
0 0
3 Advisor & supervision BA in business adm./mgts 1 5,000.0 60,000.0
0 0
4 Secretary & cashier BA in secretarial science 1 3,000.0 36,000.0
0 0
5 Receptionist Diploma in management 2 2,000.0 24,000.0
0 0
6 Waiter Diploma /certificate (any) 10 10,000. 120,000.
00 00
7 Cooker diploma in food 4 12,000. 144,000.
preparation 00 00
8 Coffee machine 10th / 12th 1 2,000.0 24,000.0
22
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
operators 0 0
9 Janitor 6 to 8 grade
th th
4 4,000.0 48,000.0
0 0
10 Game zone entertainer 10th grade & above 1 1,000.0 12,000.0
0 0
11 Children’s playing Certificate in child care 1 1500.00 18,000.0
area keeper 0
Guard Trained in military 4 4,000.0 48,000.0
0 0
Total 31 56,500. 678,000.
00 00
The hotels provide the basic orientation for all recruited staffs at the time of they are hire. In addition
if there is new technological changes existed related to with hotel management and services the
owner facilitates training for the concerned staffs to upgrade their knowledge.
7. Financial study
Financial analysis of the proposed project of hotel & general business will be protected to test
financial visibility the investigated organization quantifying both project cost and benefits assumed
project life, which is five years, made the project visible. Besides it has been tried to realistic
forecasting or costs and the benefits based in current market price of all necessary materials. Once
the anticipated hotel business operation has been attained both projects cost and revenue is estimated
to be consuming to be compensated by increasing in sales revenue.
The cost of the project is classified as fixed investment cost and initial working capital with regards
to fixed investment cost of the project, construction of building and civil work cost machinery and
equipment cost, office furniture cost and fuel costs will be required. As to working and operating
cost and the other related cost.
23
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Fixed cost that include constructing the building and civil work, machinery equipment and vesicles
and office furniture are estimated birr 8,047,200.00
24
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
total 1,471,000.00
Production cost of the project includes direct production and costs, the major cost item under this
category includes cost of material and labor, inputs fuel and lubricants, repair and maintenance,
employee’s salary and benefit, insurance, office supplies and other miscellaneous expense, the total
estimated production cost is birr 3,797,200,000.00 project.
Direct cost
25
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
Administration cost
- Employee benefits; it includes medical expense, uniform and other incentive package and
assumed to 25% of annual salary expense = birr 165,000.00
- Travel expense; it is assumed to be 2% of annual salary i.e. birr 13,200.00
- Repair and maintenance 0.2% of building & construction cost birr 10,146.20
26
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
The required finance to materialize the establishment of the envisaged project will be mobilized
mainly from two sources. Equity contribution is one and dominant source of finance to be solely
contributed from the promoters' pocket. However, in case the land acquired and other related
factors lead to investment of the large magnitude, the portion of the investment cost will be
covered through bank loan in the form of long -term loan facility. The proportion of fund is 80%
own equity and 20% will be bank loan. The information gathered from all the private and
governmental institutions indicates that all are ready to finance such projects which would be
instrumental in cutting foreign currency expenditure, and helping the development endeavor of the
country .the loan procedure at private financial institutions is found to be relatively easy to go
27
PROJECT PROPOSAL OF MID STAR HOTEL PROJECT IN THE WOLKITE CITY
through than those of the government financial institutions. The loan payment will be at long term
basis with interest rate of 8.5% according to the payment policy of Ethiopian Commercial bank.
8. RECOMMENDATION
Experiences from many developing countries have proved that increasing with the economy of the
people and increasing living standard of the people small shops and small markets are replaced by
single building unit which not only give the facilities to the people but also became the good public
place where thousands of people gather and work in a single roof. In our town context also, many
commercial buildings projects has proved it as successful business for both the users and investors.
In the light of this, our project would bring this dream in to reality as a model of good and
profitable commercial complex and paved the way for the future built environment of
Wolkite town as a promising city.
In our context also Commercial Center may prove as the good investment for the business house
and better for the users by giving a one stop service also.
Hence, the project is very much feasible from both technical as well as financial purpose in wolkite
city center.
8.1 CONCLUSION
Many responsible private sector investors are hesitating to come in this sector due to
various constraints such as restrictive land ceiling, not beneficiary by laws for the investors,
less public awareness, different laws and restriction by Municipalities and very narrow road
condition. These problems should be addressed and appropriate amendments should be made
in related rules and regulations to increase the efficiency and effectiveness of private
sectors in commercial center development.
28