JOLLIBEE SWOT ANALYSIS
Jollibee SWOT Analysis: A Detailed Report!
Under the trade name Jollibee, Jollibee Foods Corporation controls, franchises, and
operates a network of fast-food restaurants. Jollibee Foods Corporation, also known as
Jollibee Group or simply Jollibee—after its main fast food brand—is a multinational
corporation with its headquarters in Pasig, Philippines. Tony Tan Caktiong established
the Jollibee Group in 1975. He began everything with a small family company selling ice
cream on the streets of Manila with the aid of his wife Grace, family, and in-laws. The
family realized they could have hot dinners three years after they first started. They
transformed the ice cream shops into the Jollibee fast food corporation that they are
today.
JFC operated more than 6,300 shops as of September 2022. System-wide retail sales
reached 210.9 billion yen. The largest fast-food chain in the Philippines, Jollibee, has
more than 1,500 locations across 17 different nations. Jollibee is a market leader in the
Philippines, holding a larger share of the domestic market than all of the other
international fast food companies put together.
Jollibee serves great-tasting, high-quality, and affordable food products, including its
superior-tasting Chickenjoy, mouthwatering Yumburger, and deliciously satisfying Jolly
Spaghetti, among other delicious products, with strict adherence to the highest
standards of food quality, service, and cleanliness. With over 270 international branches
in the United States, Canada, Hong Kong, Macau, Brunei, Vietnam, Singapore,
Malaysia, Saudi Arabia, the United Arab Emirates, Qatar, Oman, and Kuwait, Jollibee
has started a vigorous global expansion strategy.
Jollibee Competitors
JFC acquired some of the Jollibee competitors in the fast food industry in the
Philippines and overseas, including Chowking, Greenwich Pizza, Red Ribbon, and
Mang Inasal, as a result of the success of its flagship brand. Other Jollibee competitors
and similar companies include Burger King, McDonald’s, Subway, KFC, and Etiler
Marmaris. Jollibee faces some serious threats from strict government regulation, new
companies that taking over the fast food market, and changes in consumer tastes and
preferences.
Contents
Jollibee Company- AT A Glance 2
Jollibee SWOT Analysis 2
Strengths of Jollibee in SWOT Analysis 2
Weaknesses of Jollibee in SWOT Analysis 3
Opportunities for Jollibee in SWOT Analysis 3
Threats for Jollibee in SWOT Analysis 4
Conclusion and Recommendations for Jollibee 4
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Jollibee Company- AT A Glance
Company: Jollibee
Founders: Tony Tan
Year founded: 1978
CEO: Ernesto Tanmantiong
Headquarters: Pasig, Philippines
Employees (2022): 12,831
Type: Public
Ticker Symbol: JBFCF
Annual Revenue (FY 2021): PHP 153.5 Billion
Profit | Net income (FY 2021): PHP 5.98 Billion
Jollibee SWOT Analysis
SWOT analysis is a framework used to assess a company's competitive situation and to
create strategic planning. It stands for strengths, weaknesses, opportunities, and
threats. By taking Jollibee’s strengths, weaknesses of Jollibee threats of Jollibee’s as
well as opportunities of Jollibee into account, we may better gain in-depth knowledge
about Jollibee’s company. In this article, we’ll be taking a look at Jollibee’s SWOT
framework to better understand its competitive position and potential for future growth.
Read on to learn more about their Strengths, Weaknesses, Opportunities, and Threats!
Strengths of Jollibee in SWOT Analysis
A company's areas of strength are those in which it performs above average or in a
manner that differentiates it from its competitors. Jollibee’s strengths are outlined in this
section of the Jollibee SWOT analysis.
Excellent meals: Jollibee does not simply sell any food. Because of its delicious and
high-quality food, the business is able to attract loyal customers. The company
continues to produce high-quality food with the aid of its unique recipe.
24/7 service: One of the few businesses that offer fast meal services around-the-clock
is Jollibee. The company would stay open to serve its customers whether it was early in
the morning or late at night. However, the business hires workers for a variety of shifts
and continues switching them out.
Company Loyalty: Over the years, Jollibee has gathered a sizable number of loyal
customers. It is due to the services that the company has consistently provided over
time. Because of the high standard of the food and service provided, the business has a
very loyal customer base.
Powerful brand identity: Jollibee stands out in part due to its well-known brand
identity. The company's name and logo are both readily recognizable. Customers are
therefore more likely to remember the goods and services that are being offered.
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Best employers worldwide: Jollibee is ranked as one of the top employers in the world
by the F&B Report. That is important for the business because it means it can keep its
staff for a very long period. In exchange, management has more time to concentrate on
business growth and less time to find new employees.
Weaknesses of Jollibee in SWOT Analysis
A company's weaknesses are those that restrict its potential, reduce its
competitiveness, and keep it from accomplishing its objectives. In this section of the
Jollibee SWOT, we'll look at Jollibee’s weaknesses.
Lack of technology: Jollibee continues to prepare meals using outdated techniques,
which are effective but time-consuming. The business does not use the most recent
technologically automated culinary techniques. The company's operations would
become more effective.
Supply/Demand imbalance: Despite the large number of Jollibee branches
countrywide, the high demand may cause a reduction in the food supply. Food items
occasionally run out of supply because of demand.
Health awareness: People around the globe are paying closer attention to what they
eat. As a result, some of the items on the Jollibee menu are classified as unhealthy,
which can lead to obesity and other health problems. The company's revenues are
impacted as a result.
Expensive rates: Jollibee's meal selection carries a hefty price tag. The bulk of
customers lacks the financial resources necessary to purchase some of these foods.
They ultimately shop at discount retailers.
Opportunities for Jollibee in SWOT Analysis
The Jollibee Company exists in a world that is rich with possibilities. Some of the
Jollibee opportunities will be examined in the following section of the Jollibee SWOT:
Technological innovation: The popularity of internet food ordering and delivery
services has grown. In order to debut its online food ordering platform and collaborate
with delivery service providers, Jollibee should adopt the technology.
Globalization: As marketing raises consumer knowledge of Jollibee, entering new
markets presents the opportunity to serve the fresh clientele. As Jollibee boosts sales,
the growth potential will help the company gain more recognition globally. Jollibee has
added 314 additional locations around the world.
Technology Environment Change: The rise in machine learning and artificial
intelligence is changing the technological environment in which Jollibee Foods
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competes. Christopher A. Bartlett claims that Jollibee Foods can use these
advancements to boost productivity, cut expenses, and change processes.
Lowering product release cost: lowering the price of new product releases through
specialized social networks and independent retail partners. The new pattern of starting
small before scaling up after a new product's initial success can be used by Jollibee
Foods ADR.
Threats for Jollibee in SWOT Analysis
Threats put each company's stability and profitability in danger. Jollibee’s threats that
are crucial to consider will be covered in this article on the Jollibee SWOT analysis.
Economic disaster: All outdoor, social, and recreational activities have been put on
hold due to the pandemic and the world economic disaster. Because of this, Jollibee's
yearly revenue and net income have decreased by 28.01% and 257.52%, respectively.
Healthy diet trend: People are saying no to unhealthy fast food because they are
becoming much more conscious of their diet and health. Such trends are seriously
detrimental to Jollibee's company.
Immense competition: Among Jollibee's main competitors are McDonald's, Starbucks,
Burger King, Unilever, Chipotle, and Nestle. They operate internationally, enjoy a
sizable market position, and enjoy devoted customers. Most importantly, they interact
with the markets of their customers through a variety of marketing and promotional
campaigns.
Growing Protectionism: Jollibee Foods should diversify its risk by operating in nations
with various economic cycles in order to mitigate the risk associated with growing
protectionism.
Conclusion and Recommendations for Jollibee
We have come to the conclusion that Jollibee is, in fact, the most well-known fast-food
franchise brand in the world after carefully examining the swot analysis of the company.
The main difficulties include limited technology use, rising rivalry, lockdown, and social
isolation. Jollibee should introduce an online food ordering service and broaden the
range of its offerings. If Jollibee keeps adjusting and developing, Jollibee can retain its
dominant position in the Philippines. Despite the competition, Jollibee stands out from
everyone else in their nation thanks to its distinctive selling proposition.
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To face the competition in the market, Jollibee must introduce innovative
technology in its processes. Jollibee should do product diversification to reduce
exposure to market risk.
Jollibee should expand its operations in adjacent markets to increase company
profits. Also, company should offer more products and increase range of its
offerings.
Jollibee higher authorities have to be concerned about the supply and demand
imbalance that the company currently facing.
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