MODULE 5 - Analyzing Propaganda Techniques
Summative Test
A. Directions: Analyze the questions carefully. Choose the letter of the correct answer.
1. What particular technique is used which is intended to make consumers accept or approve
something without looking closely at evidences?
A. Advertisement C. Announcement
B. Commercial D. Propaganda
2. What propaganda technique is intended to damage the image of the competitor by using
names that evoke fear or hatred such as, “racist, dictator, and communist”?
A. Card Stacking C. Glittering Generalities
B. Name-Calling D. Plain Folks
3. What propaganda technique is used by drug manufacturers in their advertisements that
seems to hide the possible harmful side effects of their products?
A. Plain Folks C. Name Calling
B. Card Stacking D. Transfer
4. A famous person (athlete/celebrity) endorses a new product.
A. Plain Folks C. Testimonial
B. Card Stacking D. Name Calling
5. Newspaper Advertisement: A message that appeals to ordinary people, like you and me.
A. Testimonial C. Glittering Generalities
B. Card Stacking D. Plain Folks
6. What type of propaganda makes you want to jump in and follow everyone else.
A. Card Stacking C. Testimonial
B. Bandwagon D. Transfer
7. Which propaganda technique attempts to influence an audience by using words with strong
emotional appeal or may also portray stereotypes that cannot be supported by concrete
evidences?
A. Testimonial C. Loaded Words
B. Plain Folks D. Transfer
8. It relates a person, idea, or thing to the product, service, or idea to another that is
considerably appealing to the audience.
A. Card Stacking C. Testimonial
B. Bandwagon D. Transfer
9. Whose speech is most likely to contain propaganda techniques?
A. Valediction C. Candidate running for election
B. Teacher D. Doctor
10. What do you think is the right thing for you to do if you see a propaganda of a slimming
tablet with a promo sale of buy 1 take 1 and sold at a very cheap price and you really want
to lose weight?
A. Not buy the product until I can prove that it is effective.
B. Immediately buy the product for its very good offer.
C. Buy the product because of its convincing promotion.
D. Conduct a thorough research on the product especially for possible negative side
effects of the product before buying it.
B. Directions: Analyze and identify the propaganda technique used in each situation
below. Select your answer from the word bank.
WORD BANK
Card Stacking Transfer Name-Calling
Loaded Words Plain Folks Testimonial
Bandwagon Glittering Generalities
1. _________ A beach resort has its poster with a picture of a beautiful view and a
tagline that says, “Experience real paradise!,” designed to attract tourists.
2. _________ A political candidate is labelling his opponent a “corrupt leader”.
3. _________ A common family is shown in an advertisement happily or excitedly
having noodles for their dinner.
4. _________ A make-up brand says that its products will make you look young
and beautiful but it doesn’t tell you the possible side effects of the chemicals in
products do to your skin.
5. _________ An avid fan feels good about herself as she uses the shampoo patronized
by her favorite model endorser.
6. _________ Maria has doubts about buying products online, but since most of her
friends are doing it she dismisses her doubts and went ahead to buy some products
online.
7. _________ Holding a toothpaste, a beauty queen smiles and tells everyone that the
product can really whiten teeth and freshen one’s breath.
8. _________ Be a part of our school as it boldly faces ongoing challenges in the new
normal of education.
9. _________ Margie joined a rally against a student leader in their school, holding a
placard with the word hypocrite written on it.
10. ________ Art’s Fried Chicken: Crunchy, crispy chicken!
C. Directions: Apply your understanding to real-life situations. Read the
paragraph carefully and answer the questions that follow.
1. What propaganda technique is used in the situation? What words or phrases do
you think helped convince the customer to patronize the product?
2. In terms of language used, does the propaganda achieve its purpose? How?
3. Did the teenager make the right decision of immediately buying the product
online? Why or why not?
4. If you were the customer, would you do the same thing as the teenager did
in the situation? Why?
5. How have your knowledge about propaganda technique so far influence your
decision-making in supporting ideas, buying products, and availing services?
