USAMAH MOHSIN

Address: 17-Poonch Road, Samanabad, Lahore.

Phone : 0301-9175555
E-mail: usamahmohsin@[Link]

Objective:
“To work as an effective team-member for the development and progress of the organization with the best
capabilities vested in me by God”.
Work Experience:
 Regional Sales Manager – (Faisalabad/ Jhang Region)
PEPSI COLA BOTTLERS (14th Feb 2021 – Till-to-date)

 Regional Sales Manager – (North)

PEPSI COLA BOTTLERS (1st Feb 2021 – 10th Feb 2022)
 Declared as a "BEST RSM" of Pepsi Franchise in 2021on YTD performance.
 Responsible for the Annual Sales Turnover of Rs. 3.5 Billion.
 Responsible for leading the team for the achievement of sales targets, brand availability targets
collections, consumption and demand creation targets.
 Providing the leadership and direction to the human resources and motivate them to be independent
and committed contributors to the success of the region.
 Responsible to propose and implement fieldwork action plans & allocate the fieldwork activities
targets amongst the regional team.
 Responsible for develop and implement sales strategies based on the “Brand Plan” with the sales
management; distribute product wise and net sales targets on territory basis based on potential.
 Propose the manpower plan/budget for the region in accordance with the sales potential of the
territories / sub-territories.
 Assess the training needs of team and plan required training / coaching programs.
 Ensure implementation of Company’s guidelines for working, credit and HR policies.

 Head of Sales & Marketing – (Diversified Business Division)

RM Food & Beverages Private Limited (1st Oct 2016 – 30th Nov 2020)

Launched successful brands in the market:

1. “TRU BRU” Coffee 2.“Doraemon Dora” Cake 3.“Naturelle” Cooking Oil
4. “Perfect Pani” & “Pureit” (Drinking Water)
 Establishes sales objectives by creating a sales plan and quota for districts in support of national
objectives.
 Responsible for the development of the districts by distribution induction through sales team.
 Meets national sales financial objectives by forecasting requirements; preparing an annual budget;
scheduling expenditures; analyzing variances; initiating corrective actions.
 Accomplishes national sales human resource objectives by recruiting, selecting, orienting, training,
assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts;
communicating job expectations; planning, monitoring, appraising, and reviewing job contributions;
planning and reviewing compensation actions; enforcing policies and procedures.
 Achieves national sales operational objectives by contributing regional sales information and
recommendations to strategic plans and reviews; preparing and completing action plans.

 Regional Sales Manager – (Central & North)

 Qarshi Industries Private Limited
(11th June 2015 – 31st July 2016)
 Responsible for leading the team for the achievement of sales targets, collections,
consumption and Fieldwork / demand creation targets.
 Providing the leadership and direction to the human resources and motivate them to be independent
and committed contributors to the success of the region.
 Responsible to propose and implement fieldwork action plans & allocate the fieldwork activities
targets amongst the regional team.
 Responsible for develop and implement sales strategies based on the “Brand Plan” with the sales
management; distribute product wise and net sales targets on territory basis based on potential.
 Propose the manpower plan/budget for the region in accordance with the sales potential of the
territories / sub-territories.
 Assess the training needs of team and plan required training / coaching programs.
 Ensure implementation of Company’s guidelines for working, credit and HR policies.

 Area Sales Manager – (Lahore)

DALDA FOODS LIMITED
(25th Oct 2011 – 31st March 2012)

 Responsible for the SKU wise target achievement of the area.

 Set the distribution wise sales targets and facilitate sales team to achieve them.
 Monitoring of distribution wise targets of each sales person.
 Responsible for the “Team Coaching”.
 Monitoring of the company projects like EBP, Trade Club.
 Designing, monitoring and execution of Market Activities like Shop Fascia & Promotional
Activities.
 Forecasting and planning of SKU-wise weekly sales of the area.
 Comparison and analysis of the competitor activities.
 Daily market visits.
 Build relations with the shopkeepers and whole sellers.
 Listen shopkeepers’ complaints and solve them.
 Responsible for weekly closing of the area.

 Senior Trade Marketing Officer - (Rawalpindi)

PAKISTAN TOBACCO COMPANY LIMITED
(5th Jan 2009 – 30th Sep 2011)
 Overall sales and distribution management of assigned area.
 Responsible for the development of key accounts.
 Responsible for the execution of marketing activities through team.
 Responsible for the training and development of the team.
 Responsible for the development of the market.
 Responsible for the achievement of district assigned sales targets
 Responsible for the identification of right personnel / business partners for the development of
region
/ territory.
  Zonal Sales Manager – (Central)
LAFARGE PAKISTAN CEMENT
LIMITED (15th Dec 2006 – 31st Dec 2008)
(Lahore, Sargodha, Khushab, Gujranwala, Nankana, Sheikhupura and Kasur).
 Distributors’ handling of 7 districts.
 Regular visits of distribution and market to ensure availability, complaints handling, analyze
competition information and visualize distribution functioning.
 Responsible for the development of the market.
 Responsible for the achievement of district assigned monthly sales targets.
 Work with the distributors / dealers, sales planning, sales admin, dispatch personnel and trade
associations to ensure smooth operations of business.
 Overall sales management of entire district.
 Assist the Regional Sales Manager in identification of right personnel / business partners for the
development of region / territory

 Area Sales Manager / Territory Development Manager – (Lahore)

PEPSI COLA BOTTLERS
RIAZ BOTTLERS (PVT) LIMITED (23rd Aug 2002 – 30th Nov 2006)
 Develop and maintain customer relationships and manage assigned accounts to result in continued
revenue generation and high levels of customer satisfaction.
 Regular visits on targeted key accounts for the development and retention.
 Gather and monitor competitors’ activities and take prompt action.
 Develop and implement specific strategies for major accounts.
 Prepare and deliver proposals to prospective and potential clients - Perform contract negotiations.
 Identify and solve problems at key account level.
 Ongoing management and retention (includes reporting and analysis on utilization, risk evaluation
and other relevant information) and prepare a coverage plan for key accounts.
 Lead monthly, quarterly, and/or annual contracts reviews with key clients.
 Work closely with the sales team that supports and manages each key client – maintain proactive
and consistent communication with the team and client.
 Handling of sales team.
 Responsible for the development of the market.
 Responsible for the development of the key accounts.
 Set the route wise sales targets by the company and facilitate sales team to achieve them.
 Monitoring of route wise targets of each sales person.
 Daily market visits, build relations with the shopkeepers and whole sellers.
 Listen shopkeepers’ complaints and solve them.
 Responsible of making daily sales reports.

Internships:
 Marketing Department in ICI Paints Pakistan
 Conducted survey of GLIDDEN PAINTS.
 Made analysis of that survey & gave recommendations.
 Client Services Department in WOL (CYBER SOFT TECHNOLOGIES)
 Attended the customers on front desk for opening of new accounts and also attended
customers on phone for renewal of accounts.
 Handled cash and got experience of WOL BILLING SOFTWARE.
Qualification:

− Jan 2001– Dec 2002 Hamdard University

MBA−P (Marketing)

− Jun 1998– Jul 2000 Punjab University

B. Com

Trainings Attended:
 Business Communication Skills
 7 Habits of Highly Effective People
 Selling Excellence
 Merchandising
 Measurable Coaching
Project Skills:
 Research study on declining sales of KFC ice cream
 SWOT analysis of ICI Paints Pakistan

Computer Skills:
 Working experience in Windows, MS Word, MS Excel, Power Point, Adobe Acrobat, Front Page,
SPSS, SAP & Accounts Pro.

Teaching Experience:

 “Advertising & Sales Promotion” in University of Management & Technology (UMT) as a

visiting faculty.

Personal Profile:
 Confident, Motivator, Committed, Enthusiastic, Team leader
 Proficient in English, Urdu and Punjabi.
 Interest in Computers, Listening Music, Watching Movies.
 Debates, Athletics and Bodybuilding.

References:
 Mr. Esar Ahmad Butt, General Manager Decorative Paints, ICI Pakistan
 Mr. Farhan Akram, Sales & Distribution Manager, Pepsi