Scribd
Upload
80 views3 pages

IKEA Belapur: Navi Mumbai Mall

The out-of-town shopping centre is Ikea Belapur located on the Thane-Belapur highway in Navi Mumbai. Built in 2020 by Inter IKEA Holding, it is a 5.3 lakh sq ft store offering furniture shopping as well as a kids play area and cafeteria. The shopping centre aims to make shopping easy and enjoyable for visitors with wheelchair accessible parking, a large cafeteria, and free parking. It is located within 15 minutes of various residential areas in Navi Mumbai. Some local residents protested demanding jobs for locals when the store opened.

Uploaded by

Sumair Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
80 views3 pages

IKEA Belapur: Navi Mumbai Mall

The out-of-town shopping centre is Ikea Belapur located on the Thane-Belapur highway in Navi Mumbai. Built in 2020 by Inter IKEA Holding, it is a 5.3 lakh sq ft store offering furniture shopping as well as a kids play area and cafeteria. The shopping centre aims to make shopping easy and enjoyable for visitors with wheelchair accessible parking, a large cafeteria, and free parking. It is located within 15 minutes of various residential areas in Navi Mumbai. Some local residents protested demanding jobs for locals when the store opened.

Uploaded by

Sumair Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

out of town shopping mall: Ikea Belapur

Instructions

Task:
Produce a detailed case study for an ‘out-of-town shopping centre’. The sort of out-of-town
shopping experience we are looking at may be called a ‘mall’ – a large, covered shopping
centre that has lots of different big-name stores. The shopping centre will probably have
additional leisure facilities such as restaurants, cinemas etc. The shopping centre will be
located on the edge of a large urban area, not in the CBD.

Your case study should answer the following questions:

Where is the out-of-town shopping centre?


- The shopping centre is located on the thane-belapur highway in Navi-Mumbai

Describe the out-of-town shopping centre?


- It is 5.3 lakh sq ft and is a singular shop. In addition to just shopping for furniture and
other amenities in the IKEA store you can also eat and drink beverages in the IKEA
Cafe. Kids can also enjoy the store as apart from shopping there is a Kids Play area
called Smaland where they can relax and have fun.
When was the out-of-shopping centre built? and by whom?
- The shop was built on December 18 of 2020 and its building was done by Inter IKEA
Holding.

What was there before the out-of-town shopping centre was built?

What facilities/services are available to make the shopping experience easier and more
enjoyable?
1. To make the shopping experience easier and more pleasurable there is:
- Instore shopping
- Wheelchair accessible car parks / lift and entrance
- Cafeteria
- Free car parking, etc.

Can you find any information about the number of people who live with a certain distance or
drive time (i.e. one hour)?
- It is 11 minutes from the Sidhi Vinayak Society and is about 4.9KM away from it. It is
6 minutes from Indira Nagar and is 2.6KM away. Lastly it is 14 minutes away from
Gaondevi Maidan Road and is approximately 6KM away.

Has the out-of-town shopping centre caused any conflict in the local/regional/national area?
- The newly-opened IKEA store in Navi Mumbai, witnessed protests by residents of
Turbhe on Wednesday demanding jobs for the locals on priority. ( source:
thehindu.com)

Try doing a news search for the out-of-town shopping centre you are studying. Give at least
four ‘amazing’ facts about the out-of-town shopping centre:
1. Ikea's Navi Mumbai store was set up with an investment of ₹1,500 crore
2. It houses the largest kid's area 'Småland' in Ikea across the world, along with one of
its largest 1,000-seater restaurants with almost 100% locally-sourced food range, as
per the firm.
3. IKEA has also introduced ‘Click & Collect’ service where the customers can
order online and pick up their orders in a contactless way from the store parking lot.
4. The store houses the largest kid's area 'Småland' in Ikea across the world, along with
one of its largest 1,000-seater restaurants with almost 100% locally-sourced food
range, as per the firm.

You might also like