Name Surname E: xyz@[Link], M: (+91) 9999999999, [Link].

com/in/xxx

Marke ng professional with over 3 years of experience in crea ng and successfully execu ng brand
campaigns through both online and o ine channels, consistently achieving business objec ves

PROFESSIONAL EXPERIENCE

SEM Manager, Social Beat, Chennai Aug '16-present

Social Beat is a digital marke ng services company that provides search engine marke ng and web design services.
• Designed paid search campaigns for 10+ clients (+$10m revenue); increased tra c by 75% year-on-year on
average

• Created a web metrics applica on to improve the conversion rates on the company website by 3.2%

• Formulated editorial guidelines to ensure be er indexing by search engines and standardizing of processes,
leading to an organic website tra c increase of +30% year-on-year

Assistant Manager-Marke ng, [Link], Mumbai Jan '14-Aug

'16
MakeMyTrip is India’s leading travel portal for ight & hotel bookings with +1,000 employees & INR +600 cr. in revenue
• Conceptualised over 20 integrated marke ng campaigns; developed microsites, XID, and lis ngs on the website

• Owned content crea on for campaigns across 8 online & o ine channels, leading to 5,00,000 app downloads
within 10 months of the campaign launch

• Managed paid digital marke ng through Facebook ads, achieving the lowest CPL in the company’s history

PROFESSIONAL CERTIFICATION

Digital Marke ng Cer ca on Program, MICA and UpGrad

Started in Aug’17, a comprehensive 5-month program on digital marke ng created by industry experts from leading
digital corporates
• Men on 2-3 points on your performance in the course (you can talk about assignments, case studies, learnings,
grades/rank, extra projects, etc; do include links to all relevant work)

• Scored 86% in the rst 3 modules (Marke ng and Digital Fundamentals) and 76% in the overall evalua on

• Under top 8 performers for the UTI Mutual Funds case study (Evolu on of Digital) and Star case study

Google AdWords and Analy cs Cer ca on Nov '15-Dec '15

EDUCATIONAL QUALIFICATION

Quali ca on Ins tute Year CGPA/%

PGDM, Marke ng IMT Ghaziabad 2013 7.46/10
B-Tech (ECE) Ambedkar Ins tute, AICM 2011 73.22%

LEADERSHIP ROLES AND EXTRACURRICULARS

Coordinator of Placement Commi ee, IMT Ghaziabad May '12-May

'13
• Organized batch placements for 150 students; received par cipa on from 38 companies for 57 pro les

• 87% of the batch got placed in a record me of 5 days, equa ng to a 15% improvement year-on-year

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 Name Surname E: xyz@[Link], M: (+91) 9999999999, [Link]/in/xxx

Head of Cultural Commi ee, Ambedkar Ins tute Sep '08-Feb '11
• Led a team of 51 students; organised the na onal cultural fest ‘eSparx’ (foo all 1,000, budget INR 10,00,000)

SKILLS AND INTERESTS

Technical Skills: MS-Excel, CleverTap, Mixpanel, GA, Facebook ads
Languages: English ( uent) ● Spanish (conversa onal) ● Hindi (na ve)
Misc. Experiences: Marke ng Intern, IndiaKart, Mumbai ● Intern, Swanini Ini a ve
Interests: Travelling (over 12 countries), scuba diving, hiking, football


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