UNIVERSITI TEKNOLOGI MARA KAMPUS KUALA TERENGGANU

FACULTY OF COMPUTER AND MATHEMATICAL SCIENCES

BACHELOR OF INFORMATION SYSTEMS (HONS) BUSINESS

COMPUTING
CS264

ELECTRONIC COMMERCE APPLICATION DEVELOPMENT

ISP641

PROPOSAL

PREPARED BY:
STUDENT NAME STUDENT ID
NORAINAH BINTI KAMAL 2020827806
NUR HAMIZAH BINTI BAHARUDIN 2020862366
MAJIDAH BINTI BIDIN 2020862174

PREPARED FOR:
DR. WAN SAFRA DIYANA BINTI WAN ABDUL GHANI
 Table of Contents

CHAPTER 1: INTRODUCTION 1
1.1 ORGANIZATION PROFILES 1
1.2 OBJECTIVES 4
1.3 TARGET USER 4
CHAPTER 2: COMPARISON OF MAJOR FUNCTIONALITIES OF SIMILAR WEBSITE 6
2.1 E-Marketplace & Mechanism 6
2.1 Standards & Metrics 9
2.3 CRM Applications & Tools 11
2.4 Transactions of the E-Commerce 12
CHAPTER 3: GENERAL THEME AND DESIGN 13
CHAPTER 4: SYSTEM DESIGN 17
4.1 Context Diagram (DFD Level 0) 17
4.2 DFD Level 1 Diagram 18
4.3 Functional Hierarchy Diagram 20
CHAPTER 5: CONCLUSION 21
5.1 CONCLUSION 21
5.2 APPENDIX 22
 CHAPTER 1:
INTRODUCTION

1.1 ORGANIZATION PROFILES

Figure 1.1 Logo of Khepok Tokku Food Express

Fish cracker begins decades ago when the fisherman got a lot of seafood. The abundance
of fish caught made the people on the coast creates new food. Food that originally had no name
was given a name in conjunction with the way it was made. In the early days of making fish
crackers, the villagers used fish filling mixed with sago flour. When the two ingredients are
mixed and kneaded, the mixture is pounded and produces a “kelepok” sound. Over time, the
word “keropok” was used and became the name of this special dish. There are two types of fish
crackers in Terengganu which are Lekor crackers and Chip crackers. Chip crackers are produced
by thinly slicing the fish mixture and drying it in the middle of heat to produce instant crackers
that can be stored for a long time.

Khepok Tokku Food Express is one of the subsidiaries under the Keropok lekor company
which is one of the traditional foods of the state of Terengganu. It is a snack-type food that is
usually served during afternoon tea in the state of Terengganu. It has delicious taste makes it a

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popular food among Malaysians, especially in Terengganu. This can be proven by the rows of
buses and cars that visit stalls that sell fish crackers during the school holidays and other public
holidays when groups from outside the state of Terengganu come. Khepok Tokku Food Express
is a Bumiputera company established on 3 May 2018 doing business in the fish-based food
industry of Lekor crackers, Chip crackers, and instant crackers that are located at Lot No. 3058
Terengganu Halal Park Chendering, 21080 Kuala Terengganu, Terengganu.

Figure 1.2 Chip Crackers from Khepok Tokku Food Express

The idea of setting up this business was started by Miss Norainah binti Kamal who is the
manager of Khepok Tokku Food Express. To boost the product sales, Khepok Tokku Food
Express has a marketing team that is led by Nur Hamizah binti Baharudin, and Majidah binti
Bidin for finance. The business organization has decided to implement an E-Commerce for the
Khepok Tokku Food Express for the process of selling and buying because there is no official
online store for the business operation. Where the customers need to contact through mobile
phones such as Whatsapp to get product information.

The type of organization for Khepok Tokku Food Express is industry vertical because its
focuses on the specific consumers that meet the needs of customers in the food industry only.
Generally, in vertical markets, the business organization may sell only one or multiple products.

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For example, Khepok Tokku Food Express makes and sells products made from fish. It shows
that the Khepok Tokku Food Express is a very specific vertical market.

There are a lot of competitors in the food industry. When compared to the website market,
Khepok Tokku Food Express needs to compete with others business organization that produce
products from fish and make fish crackers such as fateha keropok lekor and kita sama food.
Nevertheless, Khepok Tokku Food Express is confident that they are one of the best food
company that produces fish crackers and compete with the other brands in terms of offering
cheap prices, the best quality fish crackers, and attractive designs. Hence, Khepok Tokku Food
Express needs to boost its marketing strategies through social media and make advertisements.
They also offer a combo set for product purchases and give a discount price to the customers.

Figure 1.3 Organizational Chart of Khepok Tokku Food Express

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VISION

To be the leading producer of instant fish crackers in the Malaysian and international markets.

MISSION

To be the largest manufacturer and supplier of instant fish crackers in Malaysia by offering high-
quality products to customers by maintaining the original taste of Terengganu fish crackers.

1.2 OBJECTIVES

1. To develop a user-friendly interface for the e-commerce of Khepok Tokku Food

Express with accessibility and effortless navigation
2. To reach the maximum number of customers at the right time to increase sales and
profitability of Khepok Tokku Food Express
3. To understand and implied elements of e-commerce specification.

1.3 TARGET USER

E-commerce systems have revolutionized the way people shop for goods and services. These
systems provide a convenient and efficient way for customers to browse, select, and purchase
products from the comfort of their own homes. The target users of e-commerce for Khepok
Tokku Food Express can be broadly classified into several categories.

The first target group of e-commerce for Khepok Tokku Food Express are online
shoppers. These are individuals who prefer to shop online rather than in physical stores. They
value the convenience and ease of use that e-commerce systems provide. Online shoppers
appreciate the ability to browse through a wide variety of products and compare prices without

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having to leave their homes. They also appreciate the ability to purchase products at any time of
the day or night, without the need to worry about store hours.

Another target group of e-commerce for Khepok Tokku Food Express are busy
individuals. These are people who may not have the time or ability to visit physical stores. They
may have busy work schedules, family obligations, or physical limitations that make it difficult
for them to shop in person. E-commerce systems provide a convenient alternative, allowing them
to shop at any time of the day or night, without the need to worry about store hours.

A third target group of e-commerce for Khepok Tokku Food Express is people living in
remote areas. These are individuals who may not have access to a wide variety of goods and
services in their local area. E-commerce systems provide a way for them to access products that
may not be available locally. This can include specialty products, hard-to-find items, or products
that are not available in their local area.

In conclusion, e-commerce for Khepok Tokku Food Express has a wide range of target
users. These include online shoppers, busy individuals, and people living in remote areas. E-
commerce systems provide a convenient and efficient way for customers to shop for goods and
services, making it easy for them to find what they need and when they need it.

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 CHAPTER 2:
COMPARISON OF MAJOR FUNCTIONALITIES OF SIMILAR WEBSITE

2.1 E-Marketplace & Mechanism

No Features Availability

Website 1 Website 2 E-Commerce Description

(fatehakeropoklekor) (kitasamafood) (TokkuFood)
Type of E- https://www.fatehakerop https://www.kitasamafood https://tokkufood.wixsit Our website applied e-
1
Marketplaces oklekor.com/ .com.my/ e.com/my-site marketplace B2C.
Our website has an e-catalog
for customers to analyze
2 E-catalog
before purchasing the
product.
Our website provides a
search engine to help the
3 Search Engine
customer to search for what
item they need.
Intelligent An intelligent agent is not
4 Not Available Not Available Not Available
Agent available on our website.

6
5 Shopping Cart Our website provides a
shopping cart to show the
customer’s purchase items.

6 Online Our website is not available

Classified Not Available Not Available Not Available
Advertisement
7 Online Our website provides an
Advertisement/ Not Available Not Available Available advertisements page like new
Promotions arrival products
8 Online Our website provides an
Registration online registration for
(Membership) membership

9 Personalization Our website has

of Website Available personalization of website.

10 Customization Not Available Not Available Not Available Our website does not provide

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 of Product customization of products.
11 Customer Our website provides a
Purchase Available customer purchase history.
History

12 Online Ordering Our website provides an

System online ordering system for
Available Available Available
the ease of business
operations.
13 Online Payment Our website provides an
System online payment system to
help the customer to make
purchases.

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2.1 Standards & Metrics

No. Availability
Features Website 1 Website 2 E-Commerce Description
(Fatehakeropoklekor) (Kitasama) (Tokku Food)
1 Response time Not available Available Available Our website provides it so
the customer can ask
anything according to our
website directly.
2 Site availability Available Available Available Our website will be available
24 hours in order to explore
the menu and make the
purchases.
3 Page loading time Available Available Available Each page is very fast
according to an internet
connection.
4 Timeliness Available Available Available The customer still can access
the website and purchase at
any time.
5 Security policy Our website provides it to
gain the trust of customers in
addition protect their data.

6 Privacy policy Our website provides it to

explain on how a corporation
gathers, handles, keeps,
shares, and protects personal
and frequently sensitive
information obtained through
a website’s interaction.

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7 Return policy Our website accepts back any
item that is defective also the
customers have three days to
change their minds about the
products.
8 Order fulfilment Our website provides it via
WhatsApp and Wix Chat.

9 Navigability Available Available Our website provides tools

bar to ease the customers for
viewing about our product in
our website.
10 User-friendliness Available Available Available Our website is easy to
explore by having the user
interface that easy to
understand.

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2.3 CRM Applications & Tools

Availability
No. Features Website 1 Website 2 E-commerce Description
(fatehakeropoklekor) (kita sama) (Tokku Food)
1 Customer-facing In the Khepok Tokku Food
application Express, there is live chat
Not available Not available
feature that allows to directly
interact with customers.
2 Customer touching On the FAQ feature, it is
application listed of the common
Not available Available Available
questions that users might
ask and are very useful.
3 Online networking The website has provided the
and other media social of Khepok
Available Available Available
applications Tokku Food Express to
attract more customers

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2.4 Transactions of the E-Commerce

Availability
No. Features Website 1 Website 2 E-commerce Description
(fatehakeropoklekor) (kitasamafood) (Tokku Food)
1 Online ordering Our website provides online
transaction Available Available ordering transactions for ease
of business operations.

2 Payment
transaction Payment transactions are
available, where customers
Available Available need to complete the
payment transaction through
the website.

3 Shipping The website has a shipping

transaction transaction which is the
Available Available
record of products that are
being shipped from a store.

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 CHAPTER 3:
GENERAL THEME AND DESIGN

3.1 General Themes

Availability
No. Features Website 1 Website 2 Proposed E- Description
(fatehakeropoklekor) (kitasamafood) Commerce
(Tokku Food)
1 Background Color White White Grey We choose the
#fff #fff #fff white color as our
company website
background color
as the neutral color
so it can match with
our company
website themes in
order to make it
clear to our
customer on it.
2 Font Style Menu and Body: Menu and Body: Menu: The font style that
Roboto POPPINS BOLD DIN Neuzeit Grotesk we chose for our
menu is Din
Content: Content: Body: Neuzeit Grotesk,
Forte Trade Gothic Inline Georgia and content website
is Belinda and
Content: Helvetica Bold

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 Belinda because it was a
Helvetica Bold fancy and suitable
for modern website.
While the body font
that we’ve been
choose is Georgia
because it suitable
as a focus text.
3 General Layout The overall design
of our website
makes it simple and
inviting for visitors
to navigate up and
down through the
products we
provide.
4 Other Features  Categories  Categories  E-catalog In accordance with
 Search box  Search box  Search box its features, our
 Ads  Ads  Online website has been
 Shopping cart  Shopping cart classified improved from
 Social media  Social media advertisement competing websites
preference preference  Promotion that purport to be e-
 Customer login  Customer login &  Personalization commerce websites
registration of website to make it more
 Online ordering user-friendly and
system friendly to our
 Online payment clients.
system

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3.2 Story Board

1. Customer View

1 2 3 4 5 6

1- Customer view Tokkufood.com

2- Customer scroll the website to look on the product
3- Customer read product description
4- Customer add to cart
5- Proceed to payment
6- Ordering success

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2. Admin View

1 2 3 4 5

1- Admin Login
2- Admin homepage
3- Admin update the product
4- Admin manage order
5- Admin logout

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 CHAPTER 4:
SYSTEM DESIGN

4.1 Context Diagram (DFD Level 0)

Figure 4.1 DFD level 0 of Khepok Tokku Food Express

Figure 4.1 above shows a DFD level 0 for Khepok Tokku Food Express. It is a basic overview
that presented the whole system and the process being analyzed for the system with incoming
and outgoing arrows indicating input and output data. It have 2 entities which are customer and
amin. According to the diagram, the customers can purchase any product that is available on the
website and make payments after the purchase order of the product. All the transactions will get
the order receipt and order status via their email. Besides, the admin can update the stock of the
product and manage the customer’s order. The system will notify the admin for the product
purchases to take action for the status order such as paid or unpaid. However, the admin can
generate the sales report from the system.

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4.2 DFD Level 1 Diagram

Figure 4.2 DFD Level 1 diagram of Khepok Tokku Food

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The context diagram is divided up into multiple processes. Figure 4.2 above shows the
DFD level 1 diagram of Khepok Tokku Food, it illustrates the system's necessary tasks and
divides the high-level process of DFD level 0 into subprocesses. The first level of the process is
admin can manage the products and update the products in the system. The input data of the
products will be stored in the product details database.

Next is the view products process, the customers will search for the product that they want and
the system will display the product details including product price. They can choose the products
and move to the create order process which is customers can make a purchase and purchase
details will store in the purchase details database.

The fourth process is the customers must make a payment after they proceed with the order
through cash of delivery or online banking. Therefore, after the payment process is completed,
the system will generate the receipt for the customers through their email.

In the sixth process, the admin will manage the customer’s order which is preparing the orders
and taking action for the order status such as paid or unpaid. The order history including order
status will be stored in the system database. However, the last process in DFD level 1 is to allow
the admin to generate sales reports.

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4.3 Functional Hierarchy Diagram

A functional hierarchy diagram is one that demonstrates how all the functions in the system have
developed in a hierarchical form. It does not demonstrate how organizational units have
developed to participate in activities like data flows or storage. All that is specified are the parent
function and its child functions. The following below is the functional hierarchy diagram of the
Khepok Tokku Food Express system.

Figure 4.3 : The functional hierarchy diagram of Khepok Tokku Food

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 CHAPTER 5:
CONCLUSION

5.1 CONCLUSION

In conclusion, Khepok Tokku Food Express is a business that sells the product
which instant fish crackers. The purpose of the e-commerce website is to increase the
profitability of the business and allow it to reach out to more customers which can
expand the business. To build an e-commerce website, we have done research and
observation from several similar existing systems to get an idea for designing and
developing the system. As a result, we have implemented the functionalities and features
as listed in the E-Marketplace and Mechanisms, Standards and Metrics, Customer
Relations Management and Tools, and Transactions of the E-Commerce on our e-
commerce website.

Therefore, this website was created by using wix.com and easystore.co as our
business platforms where it allows customers to buy the product online and manage the
business process through multiple sales channels. Hence, with the existence of the system,
it can increase sales revenues, reduce costs, and be able to expand the business into
global markets.

Hence, e-commerce development is a vital aspect of modern business operations.

It provides businesses with the ability to reach a wider audience, improve customer
satisfaction, and increase revenue. E-commerce systems are designed to provide
customers with a convenient, efficient, and personalized shopping experience. They are
also designed to integrate seamlessly with other business systems and processes, such as
inventory management, logistics, and customer relationship management. Developing an
e-commerce system requires careful planning, design, and testing to ensure that it meets
the needs of the business and its customers. With the right approach, e-commerce
development can help businesses to grow and thrive in today's competitive marketplace.

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5.2 APPENDIX

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Figure 5.1 : Weekly Sales Report

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Figure 5.2 : Reciept for first batch

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 Figure 5.3 : Reciept for secondt batch

Figure 5.4 : Modal price for Khepok Tokku Food Express

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Figure 5.5: Products of khepok tokku food express

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