Module 3 Pillar # 2

8-FIGURE ECOM SELLING (FACEBOOK ADS)

“Pillar #2: Acquisition Asset - Page And Creatives”

FACEBOOK PAGE ASSET

1. Number of Page Followers
● Hit 1k Followers
● More of the following will minimize doubts:
○ “Is this a legitimate business?”
○ “Is it safe to make transactions with this store?”
● Run a Page LIKE Campaign

2. Have at least 10 content post

● Don’t run ads if your page has no POST
● Will help you get more Facebook like even without needing to run a Page
LIKE Campaign

3. Review Section
● Good reviews will help increase your chance of a sale
● Negative reviews would affect buying decision
● If no reviews, the customer will look for more possible resources and might
hold him from buying.

HOW TO GET MORE GENUINE POSITIVE REVIEWS?

1. If your product is new: Sending products to friends, network and family
2. If you’ve sold a product before: Best to reach out to your existing customers

HOW TO GET MORE GENUINE POSITIVE REVIEWS?

● Their experience ordering the product
● How’s the shipping? Is it fast?
● What do they think about the quality?
● Did they get the result they wanted?
(Ex: Whitening [Link] they achieved whiter skin so far?)
● How likely are they going to recommend the product to their friends?

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

OTHER ATTACHMENTS ON THEIR REVIEWS:

● Product Photo
● Customer holding the product
● Customer actually using the product
Note: These assets create more organic looking retargeting campaigns!

AD CREATIVES ASSET
1. Everything Starts with Research
● Product Research Document
○ Product descriptions and features
○ Unique Selling Proposition (USP)
○ Benefits
○ Problem being solved
○ List of customer objections
○ Legitimacy, effectiveness, pricing and quality

2. Creative Production
● Big budget and huge efforts are NOT required.
○ Do product shoots
■ Studio Shoot or Phone Camera (depends on the budget)
○ Use Videos and Photos sent by customers
■ Facebook Review section
■ Inbox
■ IG Stories
■ Tags
○ Youtube Micro-Influencer Campaign
■ Sebd product marketing package via X-deal
○ Hire and Pay Model
■ Be truthful and genuine as much as possible

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 Module 3 Pillar # 2

8-FIGURE ECOM SELLING (FACEBOOK ADS)

PUTTING THEM ALL TOGETHER

● Put your message and creative assets with the help of a video editor or
graphic designer.
○ For the Photos: You can brand all the visual graphics
○ For the Videos: You can write the scripts as a guide for visual
execution
● WARNING: Not all editors are marketers.

Exercise:

Check your available Acquisition Assets from the list below.

ACQUISITION ASSETS CHECKLIST

FACEBOOK PAGE ASSET

1. Number of Page Followers

2. Have at least 10 content post

3. Review Section

AD CREATIVES ASSET

1. Good Research

2. Creative Production

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 Module 3 Pillar # 2

8-FIGURE ECOM SELLING (FACEBOOK ADS)

“Conversion Asset #1: Sales Team Training”

CONVERSION ASSETS
Sales Team Training
Website Store Optimization
Email Marketing Automation

REQUIREMENT:
eCom Business Owners: You will handle the inquiries yourself or you can hire, train and
create a system for your chat support.

Marketers: Require your client to provide you the sales support (with system and training)

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 Module 3 Pillar # 2

8-FIGURE ECOM SELLING (FACEBOOK ADS)

4 BEST PRACTICES WHEN PREPARING THE SALES TEAM TO GET HIGHER

CONVERSION RATE:
1. Master the Sales Script
Elements included in the script:
● Product Unique Selling Proposition
● Specific mention of target audience
● Benefits
● Link the benefits to the pain points
● Screenshot of customer testimonials
● Introduction of bestseller
● Upsell and cross sell

2. Know the Product FAQs

● If custom asks more questions, it only means that they’re interested in the
product.
● Random frequently asked questions encountered:
○ Do you have a promo? Discount?
○ Is this free shipping? How fast is the shipping?
○ Is it safe to consume while pregnant?
(if supplement or for body consumption)
○ How many days before I see the effect?
○ Do you have customer reviews?
○ Made from China?
○ I’ve seen the products from Shoppe and Lazada? How is your product
different from them?

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

3. Don’t forget to Follow-Up

● Ensure that at least 1-2 members are covering the custom follow-up task

Here are some scenarios when follow-up is needed:

SCENARIO WHAT TO DO

The prospect sent a message. Follow-up within 6 hours.

The Sales Team replied.
Got no feedback.

The prospect sent a message. Follow-up within 6 hours.

The Sales Team replied. If no reply again, follow-up after 24
Customer replied but was lost in the hours.
middle of the conversation.

The prospect sent a message. Follow-up within 6 hours.

The Sales Team replied. If no reply again, follow-up after 24
Customer replied and committed to hours.
buying but was lost in the middle of If no reply, follow-up after 48 hours.
finalizing the order or filling out the
form.

The Sales Team converted the customer Follow-up after 3 days

from a prospect to a buyer. (depending on your delivery date)
And you want to ensure product Ask if they received the item in good
delivery. condition.

The Sales Team converted the customer Follow-up after 15 days

from prospect to a buyer. Ask for feedback by sending the link to
And you want feedback. your Facebook Review page.

The Sales Team converted the customer Follow-up after 30 days

from prospect to a buyer. (depending on how long your product
And you want to push repeat orders. will be consumed)
Ask if they’re running out of the
product already.
Introduce discount or freebie to
repeat customers.

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

4. Develop your Leaders

● It’s super important that your team will be trained in all aspects of product
selling.
● They will become the foundation of your business.
○ Offer a commission or incentives when your member HIT its weekly or
monthly quota
○ Set-up a shifting schedule to all your members. Spread them between
9am and 2am
○ Continuous investment on learning of all the Sales Team members

Exercise:

1. How do you usually encourage sales among your team members? If you don’t have
a team yet, what did you learn from this lesson that stood out to you?

2. What are the top FAQs about your product?

#1:

#2:

#3:

3. How do you do your follow-up with your prospects? If you don’t have this in place,
follow the guide in this lesson and set one up.

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 Module 3 Pillar # 2

8-FIGURE ECOM SELLING (FACEBOOK ADS)

“Conversion Asset #2: Shopify Store Optimization”

SHOPIFY
- A website platform that enables you to sell your physical or digital products online.

CONVERSION RATE OPTIMIZATION (CRO)

- It’s a procedure of increasing the percentage of your website visitors to paying
customers, also known as conversion.

BASIC SHOPIFY STORE OPTIMIZATION CHECKLIST

1. Offer free shipping and discounts
● Free Shipping is a type of discount that can help a business boost its sales
through increasing your Average Order Value (AOV)
● Average Order Value shows how much each custom spends in an order, on
an average
● TIPS:
○ You can require a minimum amount of purchase to receive the free
shipping.
Example:
“FREE SHIPPING NATIONWIDE ON ORDERS WORTH $100+.”
○ Engaged online shoppers love FREE SHIPPING.
Thus, they’ll purchase more products to reach $100 to get the free
shipping. That means more money in your pocket or higher AOV.
● Discounts or coupon codes are powerful weapons for you to drive and
increase customer loyalty.
○ Loyal Customers = Good product reviews
○ Good product reviews = new customers or buyers
○ Helpful Tool: Privy

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

2. Have a short Domain Name

● Domain
○ The name you register for your online address
○ Name by which Internet users locate your website, which is included
in your URL
Example: [Link]
● WHY HAVE A SHORT DOMAIN NAME?
○ Easier to type on mobile
○ Easier to remember
○ Easier to share

3. Use high quality and compressed photos

● WHY USE HIGH QUALITY PHOTOS?
○ Tell a story of your products and help create trust between your
business and your customers
○ Build brand and credibility
○ Help to Convert Leads
■ Increasing user engagement
■ Decreasing bounce rate
■ Earning more views to your site
■ Helps customers visualize the products better
● WHY COMPRESS YOUR IMAGE?
○ Image compression can benefit users by having pictures load faster
and webpages use up less space on a web host.
○ Helpful Tool: TinyPNG
○ Images size recommendations:
■ Website Banners: 1200x628px
■ Product Images: 1000x1000px

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

4. Add testimonials or reviews

● It helps on organic growth
● Builds trust and credibility
● Provides social proof
● Shows how a product can solve a problem
● Insights into Benefits
● Increases conversions
● Helpful Tool: [Link]

5. Include important pages only

● Standard Pages
○ Homepage
○ Collection Pages
○ Reviews
○ Frequently Asked Questions (FAQs)
○ Contact Us
○ About Us / Why Buy From Us
○ Terms of Service & Privacy Policy
○ Shipping Policy
○ Refund Policy

6. Upsell
● Upselling is a Sales Technique used to get customers to spend more by
buying an upgraded or premium version of what’s being purchased.
● Importance of Upselling
○ Higher overall revenue
○ Increase Average Order Value
○ Build deeper relationships with customers
○ Tip: Personalize and make your upsell recommendation relevant
○ Helpful Tools:
■ Candy Rack
■ Frequently Bought Together
■ Reconvert

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

7. Optimize your product page

● Building your product page with all the information necessary for a
purchasing decision and making the process as intuitive and straightforward
as possible.
● By doing so, you have a greater chance of driving conversions on your
website.
● HOW TO BUILD AN OPTIMIZED PRODUCT PAGE:
○ Have the right product photography and add more than one image
○ Increase Trust with Customer Reviews and Ratings
○ Have a clear call-to-action (CTA)
○ Be upfront with your pricing and shipping costs
○ Include product guarantees
○ Have a great and aspirational content and detailed product
description
○ Add frequently asked questions

8. Optimize your check-out page

● One of the most important pages of any e-commerce store
● There are limited changes you can make to the checkout pages
● TIPS:
○ Upload your logo and update the colors (Accents and Buttons)
○ Making the Progress Bar and or Breadcrumbs more visible
Cart > Information > Shipping > Payment
○ Custom Upsells, Cross-Sells and Thank You pages
○ Adding Card Badges and “Why choose Us” Section
○ Enable address auto-completion - Dashboard > Settings > Checkout
○ Creating accounts should be optional

9. Avoid errors
● Error 404
● Blank Pages
● Broken Links
● Grammatical Errors
● Wrong Spelling
● Tip: Do a final site audit before launching

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8-FIGURE ECOM SELLING (FACEBOOK ADS)

Exercise:

1. Check the below Shopify Optimization Requirements if you already have them
available.

Free Shipping and Discounts

Domain Name

High Quality Photos and Compressed Images

Testimonials and Reviews

Important Pages

Upsells

Optimized Product Page

Optimized Checkout Page

Avoid Errors

2. Work on the ones that you don’t have yet by following the TIPS discussed in this
lesson.

Notes:

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 Module 3 Pillar # 2

8-FIGURE ECOM SELLING (FACEBOOK ADS)

“Conversion Asset #3: Email Marketing Automation”

2 TYPES OF EMAILS FOR ECOMMERCE:

FLOWS CAMPAIGNS

Sent automatically Event-based

Based on custom actions Manually sent

Set-it-and-forget-it

Exercise:

Navigate through Klaviyo Dashboard by watching the video demo and set-up an
Abandoned cart email sequence.

Notes:

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