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com September 8, 2019

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PRODUCTION HOUSE
GUIDE 2019
GUID
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PRODUCTION
HOUSE
GUIDE 2019
LEADERSHIP PANEL

Founded 2008
Headquartered Paris Otman Meriche Hortense de Valroger
Managing director Deputy managing
Ownership Agence France-Presse (AFP) director
Number of Staff 45
www.afp-services.com
[email protected]
+ 961 7 631 0631
SERVICES video production, filming and editing; photo production, shooting,
editing; on-demand news coverage, institutional filming; brand storytelling; sports &
entertainment events coverage; documentaries

KEY CLIENTS European Commission, European Parliament, Publicis, WPP, Auditoire, Fleur Laurent Patrick Baz
Coca-Cola, Dubai Media Office, Orange, Tencent Sales and marketing Regional director
director for MENA
AFP-Services is a production company serving brands and institutions. We give
access to the quality of services, responsiveness, know- how and experience of a
major worldwide news agency (AFP). Hundreds of journalists, photographers, video
journalists, audiovisual crew and graphic designers bring their expertise to your
service across the world.
PRODUCTION HOUSE GUIDE September 8, 2019 15

LEADERSHIP PANEL

Shane Martin Rory McLoughlin

Founded 2002 Executive producer In-house director
Headquartered Dubai, with satellite offices in Cape Town and founder
and London
Head of company Shane Martin, executive producer and founder
boomtown-productions.com
[email protected]
+971 4 390 3970
KEY CLIENTS ADNOC, Expo 2020, Emirates, Netflix, VW, Lincoln, Aldar Properties,
Abu Dhabi Department of Tourism & Culture, LG, ENOC, Masdar, Sky News
Mannu Singh Daniel Kilalea
Arabia, DTCM Director’s producer and Senior producer
post-production manager
PARTNER AGENCIES All About Brands, Impact BBDO, MEMAC Ogilvy, M&C
Saatchi, Face to Face, Perfect Storm, Leo Burnett, GTB, Focus Advertising

In-house production, creative team with gear (RED, Sony, DJI drone) and post
production facilities. Ranging from TVC campaigns and high-end content
production through to documentaries and snackable content. We have access to
a huge database of quality international film directors. Strong ties to production
partners regionally and around the world, backed up by being this region’s
Production Service Network (PSN) partner.
Boomtown resized.pdf 1 9/3/19 11:06 AM
PRODUCTION HOUSE GUIDE September 8, 2019 17

BIG KAHUNA FILMS

Founded 2007
Regional offices Dubai, Beirut
www.bigkahunafilms.com
[email protected]
+971 4 432 9399 (Dubai)
+961 1 201 334 (Beirut)
SERVICES Producers of high-end advertising films, creation of digital content,
events management and brand activations

Big Kahuna Films is a commercial production house that has been working
regionally and internationally since 2007. It has offices in Dubai and Beirut,
each being run by a full-time production and post-production team. While the
two offices complement each other, they both work independently, catering to
different markets. With a great reputation of crafting great content and being
able to deliver on the most challenging projects with the highest standards,
we are proud to have been awarded the Dubai Lynx Golden Palm Award in 2019.

AWARDS Ranked 3rd Best Production house in Middle East & Africa at the
Loeries awards in 2015; awarded Best Production House of the year, Golden
Palm at the Dubai Lynx 2019

INDUSTRY SNAPSHOT

How is the regional production market What high-level reform would most
changing? improve the industry?
We would probably be one of the few who For a reform, we are already moving in the
would tell you that we are, to a certain extent, right direction. The complexity of some of the
enjoying the change. It shook creativity and the briefs, makes them no longer a one-man-
way ideas are born and developed. The company job and it is setting a trend around
industry needed this change; it was starting to which brief goes to who. So unless you have full
become old and boring. in-house support and a creatively oriented
team, it will not be possible to deliver on some
What is the biggest challenge to regional projects while still maintaining the highest
production houses? standards of quality and crafting.
How new briefs are being designed nowadays;
they push us to think of new ways, different What changes are you most excited to see in
solutions and smarter approaches. the coming few years?
Adding to that, it’s been a couple of years
How is demand changing? since we started working closely with some
You are no longer limited to a 30-second spot for agencies prior to ideas being submitted. We
television. You can work on a million-dollar are now more involved at the early stages of a
campaign of several 6 seconders, or a much project, to evaluate cost and to make sure the
lesser budget for a longer format. It’s an open ideas will work within clients’ budgets. It will
EDDY RIZK, book, and this what’s making it much more be for the benefit of all if, moving forward,
interesting. Of course it is also becoming more this becomes the standard way of working.
Managing director, challenging, but the strength is how quickly you
Big Kahuna Films adapt, and what, as a production house, you can
bring in terms of creative added value.
18 September 8, 2019 PRODUCTION HOUSE GUIDE

Air 3 Creative Bigfoot Films

Founded 2011 Founded 2011
Headquartered Dubai Headquartered Cairo, with an office in Dubai
www.air3.tv www.bigfootfilms.tv
+971 4 454 2729 [email protected]
SERVICES Air3 creates engaging video content from social media through to Bigfoot Films is one of the region’s leading production houses. Founded in 2011,
high-end commercials we are currently listed as the MENA region’s most awarded Production house.
Whether a television commercial, a music video, TV programme, documentary
Air3 Creative is an independent content-creation agency that brings global
or online content, our aim is to cater effortlessly to the needs of our partners,
storytelling to the UAE. Fluent in every form of visual media, Air3 is here to help
in a quest to create award-winning films and quality content that stands the
your business ideate and execute its next TVC, snackable social or digital promo,
test of time and leaves an indelible mark on the industry. Our success has never
corporate video, animation, VR experience, 360-degree video, event shoot
dimmed our enthusiasm and determination to improve and evolve, and only
or documentary.
encourages us to stay focused on providing an exceptional service, which helps
our talents thrive and achieve their artistic and creative potential.

Central Films Collective

Founded 2005, Dubai; 2000, UK Founded 2012
Regional headquarters Dubai Headquartered Dubai
Centralfilms.com www.collective.ae
[email protected] [email protected]
[email protected] SERVICES TVC commercials; online/made-for-the-internet videos; corporate
SERVICES International service facilitation and local clients; we specialise in cars videos; live videos; animated videos; event content; AR and VR 360 content;
but we do a whole load of other work too production servicing for international companies; concept development

KEY CLIENTS Apple; Jaguar Land Rover; Hyundai; Toyota; Save The Children; Korea Collective is a content-creation company based in Dubai that specialises in
Telecom; Uniqlo; LG; Sunrise Insurance; BBC; National Georgraphic commercial, creative, immersive and made-for-the-internet content. Founded in
2012 by partners Reem Hameed and Omar Abbas, Collective has created some
of the region’s most memorable content experiences. It has the most affordable
packages for social media content and offers free content consultation so
brands can determine how to localise global content.

LEADERSHIP PANEL

Founded 2018
Owner Walid Fareed
Headquartered Dubai, with a branch in Beirut
camouflageproduction.com
Walid Fareed Dania Salha Quaglio
[email protected] CEO Executive producer
+971 56 300 8070
SERVICES Production services for TVCs; branded content; music videos;
documentaries and any other short or long formats; events

KEY CLIENTS Coca-Cola, Mars, Emirates NBD , Dubai Holding , Presidential Guards,
Yas Waterparks, Unilever

Camouflage is a boutique production house founded by a collective of filmmakers

whose love and passion for filmmaking crossed paths throughout our professional
years, blending into each other’s lives and striving to always raise the standards of our Elsa Amm Khalid Jabaly
Producer Post-production
productions with no compromise.
producer and
We manage an exceptional roster of talent from all over the globe and work closely director-researcher
with them along with our highly motivated partners to achieve their goals in any type
of production belonging to any genre.
We guide our vision and careers with confidence and aim to grow our reputation
alongside our distinguished clients to ultimately create distinct work for the
betterment of the media industry.
PRODUCTION HOUSE GUIDE September 8, 2019 19

Dejavu Dubai Film

Founded 2014
Founded 2007
Headquartered Dubai
Headquartered Dubai, with offices in Mumbai and Beirut
www.dubaifilm.ae
www.dejavu.ae
+971 4 328 5276
+971 4 375 7410
SERVICES Equipment rental (cinematographic lenses; cinematographic
SERVICES Production and post-production for feature films, commercial and cameras; broadcast cameras; tracking vehicles; helicopter aerial gimbals;
digital content drones). Full production facilitation capabilities; film permits; bespoke aerial
stock footage library.
We specialise in state-of-the-art equipment that is completely customisable as
per the vision of the filmmaker. With the sole aim of taking filmmaking to the next
level, our team of dedicated experts is constantly striving to turn the impossible
into reality. From small projects to large productions, we have you covered. Be
it land, water or air, no location is inaccessible for our troop of professionals.
Digital Studio Awards Best Live Action 2016 and Best Content Capture 2017.

Epic Films
Founded: 2012 Filmmaster MEA
Headquartered: Dubai, with offices in Abu Dhabi
epicfilms.com Founded 2007
[email protected] Regional offices Dubai, Abu Dhabi, Riyadh
Holding group Italian Entertainment Network
SERVICES Film production servicing and facilitation; feature films; TV commercials;
still photography; documentaries. Specialised in car commercials
filmmastermea.com
[email protected]
Epic Films is a boutique film production company, which was established in 2012
and quickly became known as one of the most trusted production servicing and SERVICES Production; content strategy; creative
facilitation companies in the Middle East. It is headed by Irish managing partners
and producers Robbie McAree and David Murphy, who have more than 25 years of
collective experience in the film industry.
We are passionate film makers and love producing powerful films and content.
Our meticulous attention to detail and absolute dedication to each and every project
has lead to the worthy reputation we proudly hold today.

LEADERSHIP PANEL

Founded 2016 Dia Hassan

Holding group Create Media Group Founder and director
Regional offices Dubai and Abu Dhabi
createproductiondxb.com
[email protected]
+971 4 442 5674
SERVICES Cinematography; videography; 4k video; drone filming; storyboarding; animation;
design; concept; social media content production tailored for mobile consumption;
photography; live event coverage; live-streaming; large-scale events such as Red Fest DXB

KEY CLIENTS Emirates Airline, EXPO 2020, Coca-Cola Arena, Audi Middle East, Red Bull, Visa, Tom Otton
Co-founder
EMAAR, EGA, W Hotels, Qasr Al Hosn, REEL Cinemas, Nespresso, Accenture

People crave content in today’s mobile society. If you’re not delivering it to them, your
competitors will be. As part of Create Media Group, one of the leading digital agencies in the
region, we understand social consumption like few other production houses, and can create
the content you need to get your message seen, heard and remembered.
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Founded 2010
Regional headquarters Dubai + Singapore + Sydney
electriclimefilms.com
[email protected]
+971 950 383 9544 (Chaza Said)

SERVICES Rep | Shoot | Cut | Colour

KEY CLIENTS DDB, BBDO, Ogilvy, Geometry, Vice, M&C Saatchi, Mcgarrybowen

electriclimefilms was established to bring an expression of art to commercial film,

through innovation and vision. The film house represents emerging international
Directors + Directors of Photography from diverse artistic disciplines.

electriclimefilms

BRINGING AN EXPRESSION OF ART INTO COMMERCIAL FILM

A L S E R KA L AV E NU E
22 September 8, 2019 PRODUCTION HOUSE GUIDE

Founded 2017
Regional headquarters Dubai
www.hanzofilms.com
[email protected]
+971 55 138 6461
SERVICES Live-action and animation films

AWARDS Dubai Lynx, New York Festivals, Loeries

Hanzo is a boutique production company based out of

Dubai, making award winning content across live action
and animation mediums. Since its inception in 2017, Hanzo
has produced some of the region’s most awarded and
globally watched campaigns, including work for Emirates
NBD, IKEA, Apsara Pearl and Samsonite.

LEADERSHIP PANEL

Founded 2004
Owner Kinjal Jagdish Tanna Kinjal Jagdish Tanna
Offices Dubai and Mumbai CEO/producer
www.kkddfilms.com
www.whackyfilms.com
[email protected]; [email protected]
+971 4 396 6999; +971 50 246 0999
SERVICES TV commercials; digital films; documentaries; OTT content; service production;
line production; radio commercials; dubbing; post production; animation

We are a creative content production house based in Dubai since 2004 with two post suites,
two audio suites and a colour grading suite in-house since 2010. We have shot commercials
across all genres in FMCG, automobiles, retail, food, etc. for brands including Jeema, Dettol,
Kelloggs, Dabur, Toyota, Colgate, Fanta, Eveready, Noor, Blackberry, McCain Foods, Domex and
Zain. KKDD Films has been set up with the intention of servicing our client base in the Middle
East and Africa.
PRODUCTION HOUSE GUIDE September 8, 2019 23

Filmquip Media Filmworks

Founded 2007 Founded 1998
Headquartered Dubai, with offices in Abu Dhabi Headquartered Dubai, with offices in Abu Dhabi, South Africa
filmquipmedia.com and Jeddah
[email protected] www.filmworksgroup.com
Film and TV equipment rental supplier. Camera, grip and electrics departments +971 4 457 3132
covered. The world’s best brands in the hands of the world’s best crew. Cameras, SERVICES Production of TV commercials, feature films, documentaries,
lights, dollies, track, cranes, trucks, tracking vehicles, motocrane, generators, corporate videos, TV series, digital content
supertechno, polaris and much, much more. The largest active freelance crew list in
the UAE. Equipment and crew with one phone call. Filmworks produces US studio features, TV commercials, TV series,
documentaries and digital content. A full-service production entitry respected
locally and internationally for its professional teams and ability to deliver a quality
product on time.

FLC Production & Model Management Giga Works Virtual Reality Film Studio
Founded 2009 Founded 2013
Ownership Ganesh Iyer and Adriana Usvat (FLC Group) Headquartered Dubai, with offices in Beirut
Regional offices Dubai www.gigaworks.ae
flc-me.com +971 50 350 2735
[email protected] SERVICES 3D and 360 video content capture; VR content creation; VR post
SERVICES Print and video shoot production; producer; stylists; line-production production; VR apps and games production; VR Cardboards production
support; talents, actors and models KEY CLIENTS Daimler, Red Bull, MAF, Emirates, Jumeirah, Dewa, GDFRA, Tecom/
KEY CLIENTS Landmark Group, Apparel Group, Partnership, Y&R, Orangerie, P&G, DIFF, Etihad Rail, DP World, TS&S, Strata, YahSat
Huawei, Hisense, MMI, Bacardi, Iffco Giga Works is a VR film studio offering 360-degree content capture and
storytelling and virtual reality experiences. We have undertaken many virtual
reality experiences across the UAE and worldwide since 2013.

LEADERSHIP PANEL

Founded 2013 Ahmed El Ganiany Abdallah Mohamed

Ownership MBP Group Producer Executive producer
Regional offices Cairo, UAE
www.mbeans.tv
https://vimeo.com/magicbeansproductions
[email protected]
+20 111 600 0006
SERVICES Production for TV commercials, feature films, short movies, TV Series,
documentaries, TV programmes, music videos, digital content
Ramy Abdallah Basma Gomaa
Having been created with creativity, passion and team work, Magic Beans has Head of production Line producer
succeeded in establishing its own territory in Egypt over the past six years. Its scope
of work is not restricted to TV commercials; Magic Beans has co-produced more than
six TV series and more than three TV shows. In addition, Magic Beans co-produced
one of the most trending TV Shows in the Middle East, SNL Arabia. Furthermore,
Magic Beans produced the Gouna Film Festival, 1st edition.
24 September 8, 2019 PRODUCTION HOUSE GUIDE

Joy Films Good people

Founded 1995 (UK); 2008 (Dubai) Founded 2017
Headquartered Dubai, with offices in Lebanon Offices Beirut, Cairo
joyfilmsme.com www.goodpeople.film
+971 4 435 6019 +961 1 133 5996
SERVICES Commercial productions; online content development and production; +20 226 174 001
film production services; photography production SERVICES Production house
Joy is not a name. It’s an experience. It is about the magic of the moment. Since
it was founded in 1995 in London by Mehdi Norowzian, Joy Films has won many
awards, including an Oscar nomination for the short film Killing Joe. We stand for
creativity because it makes a difference and it also makes perfect business sense.
Joy Films is unique in having in-house, experienced creative resources with a
thorough understanding of the strategic needs of clients.

Liwa Content Driven Lizard

Founded 1987 Founded 2013
Headquartered Dubai, with offices in New York, Colorado Headquartered Cairo
and Mumbai Head of company Karim Mira, founder
liwa.tv lizardvfx.com
[email protected] [email protected]
[email protected] [email protected]
SERVICES Animation and live-action videos; corporate introductions; thematic SERVICES Editing; colour-grading; VFX
campaigns; product/service explainers; how-tos; internal communications; branded
KEY CLIENTS Bigfoot Films; Excuse My Content; Rhino Productions; Nojara
content; retail screens; seasonal greetings; VR with intelligence; interactive videos
Productions; DéjaVu; JWT; Impact BBDO; Leo Burnett; FP7; Kairo
KEY CLIENTS ENBD, DEWA, Injazat, Mashreq Bank, Smart Dubai, NBF( National
bank of Fujairah) , Damac, Dubai Customs, Taleem, Gulf Craft

LEADERSHIP PANEL

Dev Vaswani
Managing director and
executive producer
Founded 2009
Headquartered Dubai
[email protected]
+971 4 457 2021/2
+971 50 469 2267

Tom Gattos
SERVICES We specialise in production of commercials, visual content, stills photography International marketing
and animation director and creative head

Milkshake Media is a creatively grounded content creation and production house, offering directors
and writers to suit any budget and style. In-house post capabilities help craft stories. With a discerning
eye and deep understanding of budgeting, we work hard to delight our clients. Some of these are:
Mubadala, Landmark Group, Unilever, GSK, Bosch, Samsung, Subaru and Jotun Paints.

AWARDS MENA Cristal Best Film with Dubai Islamic Bank, 2010/2011; Loeries Best Film with
Samsung Kalima Lock, 2016; D&AD Creative Excellence with Samsung Kalima Lock, 2016; Dubai Lynx
Best Content with Lipton Green Tea Fit Cart, 2017; Digital Studio Excellence in Post Production with Ikea Wijnand Ott
Shadows, 2017; MENA Cristal Best Use or Integration of Experiential Events with Lipton Green Tea Animator and total
Fit Cart, 2017 post-production wizard
PRODUCTION HOUSE GUIDE September 8, 2019 25

Magnet Connect Meraki

Founded 2012 Founded 2015
Headquartered Dubai Headquartered Dubai, with offices in London
Holding group N2 Media www.merakiproduction.com
[email protected] +971 50 559 0 558
magnetconnect.com Meraki is a production house based in London and Dubai, with more than 10
SERVICES Creative; film; photography; facilitation; talent; post-production; locations years’ experience in the industry. At Meraki we specialise in photo and film
production in Europe, the Middle East and Asia. We’ve produced for clients
KEY CLIENTS Jumeirah; Emirates; TBWA; Emaar; Etihad; Hogarth; Memac Ogilvy; including Wunderman, Y&R, Havas, Horizon FCB, BMW, Nike, Samsung, Rimmel,
Dnata; Atlantis Max Factor, Bourjois, Wella, Saatchi & Saatchi, Ogilvy, Hogarth, Porsche, COS,
Dior, P&G, Publicis, Commonwealth, Audi, Momentum, MullenLowe, Linkedin,
M&S, Warner Bros, McDonalds and many more.

Motivate Connect Nomad Productions

Founded 1979 Founded 2009
Headquartered Dubai Regional offices Dubai and Abu Dhabi
Holding company Motivate Media Group nomadmediatv.com
www.motivate.ae [email protected]
[email protected] SERVICES Documentaries, TVCs, branded content, corporate films, motion
We are a team of producers, directors, cameramen, writers and editors who create graphics, high-end production and post production
a vast range of engaging – and often viral – content, corporate videos and animation. KEY CLIENTS DTCM, ADNOC, ENOC, Disney, Emirates, EY, Mubadala, Masdar,
Our services include everything from conception and story generation, script writing Flash, Abu Dhabi Media Office
and storyboarding to full-range production.

LEADERSHIP PANEL

Founded 2012
Headquartered Dubai, with offices in Abu Dhabi John Sammon
Director and
www.salukimedia.com executive producer
[email protected]
+971 4 375 2435
+971 50 103 9117
SERVICES Corporate films; documentaries; TVCs; episodic television; opening ceremony films;
foreign facilitation; aerial cinematography; event coverage; radio commercials; animated
content creation

KEY CLIENTS ADNOC, EXPO 2020, Masdar, Vox Cinemas , Majid Al Futtaim Group, National
Nancy Saade
Geographic, Image Nation, CNBC, NBC Universal, BBC, Abu Dhabi Media Company, Fairmont Hotel
Executive producer
Group, DMG Events

We’re Saluki Media. Storytellers and moviemakers. We believe in creating emotional stories with a
distinctly human touch. We’re a diverse team of filmmakers specialising in corporate, documentary,
TVC, episodic television and animated content creation. Having filmed in more than 40 countries,
our award-winning work plays on international networks, in theatre chains throughout the MENA
region, and at Expos and major events worldwide. From development through delivery, Saluki
collaborates with agencies and works directly with our diverse client base to create films that make
an impact. Because the audience deserves it.
Bashir Wagih
AWARDS Winner of 2018 Transform Awards MENA Creative director
26 September 8, 2019 PRODUCTION HOUSE GUIDE

Odeum Rahbani Productions

Founded 2019 Founded 1977
Headquartered Dubai, with an office in Riyadh Head of company Marwan Rahbani, president/CEO
Holding company Augustus Media Holding Offices Dubai, Lebanon
weareaugustus.com rahbaniproductions.com
[email protected] [email protected]
SERVICES Video; social; written; content; events; audio; online advertising; SERVICES Theatre production; feature films; TV programmes; events; TV
show sponsorship commercials; corporate/documentary films; music videos; music composition
and design; graphics and animation; dubbing; subtitling
KEY CLIENTS Lavazza Middle East
Rahbani Productions is the leading creative source in the Middle East in the
Odeum, the in-house content studio of Augustus Media, owners of Lovin’ Dubai,
world of theatre production, feature films and events. The company produces
Lovin’ Saudi and Smashi TV, is powered by data and insights, designed to produce
and organises mega events for the Arab and international world. In-flight
new media formats, in real time for clients that live across our brand channels. We
entertainment (Rahbani - X) is another independent major company providing
connect brands with communities and culture.
Western, Hollywood, Arabic and Asian content. It was established in 1996 and
services more than 25 airlines.

Seven Production Truffle

Founded 2011 Founded 2017
Offices Dubai, Riyadh Headquartered Beirut
7production.net www.truffle.film
[email protected] +961 1 321 455
SERVICES Video production; film and broadcast services; studio facilities SERVICES Production house focusing mainly on TV commercial productions
KEY CLIENTS MBC; Al Jazeera; Imagic; OSN; Dubai Media; Abu Dhabi Media; Truffle was founded by Michel Abou Zeid and Cynthia Chammas with the aim of
TwoFour54; BeIn Sports; IEC In Sports; Studio Vision; Talpa producing world-class work and setting a new standard in the market. Truffle has
received accolades from regional and international shows including The Loeries,
One Club for Creativity, MENA Cristal, Lynx and Cannes Lions.

LEADERSHIP PANEL

Founded 2013
Headquartered Beirut, with offices in Dubai
Heads of company Charbel Aouad and Rita El Hachem, co-founders Charbel Aouad
[email protected]; [email protected]; [email protected] Co-founders
www.stokedfilms.com
+961 1 587 890
+961 3 824 192
+961 3 360 023
SERVICES Creative production; film production; post production; audio production; TV and digital
content; documentaries; photo-shoots and feature films. We specialise in integrated campaign
production, working with agencies from inception to completion
Rita El Hachem
KEY CLIENTS UN-WFP; International Committee of the Red Cross; Nestle; Johnson & Johnson; Co-founders
PepsiCo; Visa; Mercedes; GM; Toyota; Infiniti; Nissan; Ford; Nike; McDonald’s; Emirates NBD; HSBC;
Ooredoo; Omantel; Etisalat; Alfa Telecom; Diageo; Canon; Garnier; KFC; Bic

Stoked is a creative production company with main offices in Beirut and the UAE.
Stoked produces and facilitates commercials, TV and digital content, short films, documentaries,
photoshoots, activations and feature films across the Middle East.

AWARDS 6 Cannes Lions; 14 Awards at the Dubai Lynx including 4 Grands Prix; 3 Awards at the
Loeries including 2 Grands Prix and 1 Gold; 1 award at the One Show; 1 Gold at Kinsale; 1 Silver at the
Clio awards; 1 Grand Prix at the WARC; 3 awards at NY Festivals; 3 Golden Drum; 4 Red Apple Awards; 1
Facebook Award; 11 Cristals; 2 Silver and 2 Bronze in the Clios 2019 for the Toxic Flag
PRODUCTION HOUSE GUIDE September 8, 2019 27

Viola Producers Wild Media

Founded 2001 Founded 2013
Headquarters Abu Dhabi Headquartered Dubai, with offices in Delhi
Head of company Ammar Sharaf, CEO and board member Ownership Wild Beast Media
Holding group Viola Communications wildmedia.com
viola.ae [email protected]
[email protected] KEY CLIENTS Google, DTCM, Etisalat, Louvre Abu Dhabi, BBC, NatIonal
Creatively inspired, we develop and deliver meaningful corporate Geographic, Emirates, Tencent, She’s Mercedes, Conde Nast, Hala (Careem)
communications, specialising in high-quality video production, 2D and 3D We are a creative production and research agency specialising in content for the
animated videos, virtual reality videos, interactive media, branded assets, CSR, cultural, arts and luxury markets. We produce everything from digital content
health and safety, events and theme videos. to documentaries, commercials to campaigns, exhibitions to events. From
our offices in Dubai and Delhi, we work across the Middle East and South Asia,
collaborating with partners and creative talent to bring a constant stream of
fresh ideas, engaging stories and insight into regional cultural trends.

ZIA Studio
Founded 2009
Holding group ZIA Creative Network
Offices Abu Dhabi, Dubai, Halifax
zianetwork.com
[email protected]
SERVICES Filming and video production; photo shooting; 2D/3D animation;
scriptwriting; storyboarding; motion graphics; special effects
KEY CLIENTS Dubai Police; Ministry of Interior; Al Tayer Motors Jaguar Land
Rover; Abu Dhabi Retirement Pension & Benefits Fund; Guinness World Records
Middle East; Sharjah Charity International

LEADERSHIP PANEL

Founded 2001 (Dubai); 1972 (Beirut)

Owner Rafic Tamba
Regional offices Dubai and Beirut
[email protected]
+971 4 391 4789 (Dubai) Rafic Tamba
CEO/Executive Producer
+961 1 669 360 (Beirut)

SERVICES Film and video production for platforms including cinema, television and social media

VIP Films is an award-winning production house in the Middle East, producing films and videos for
more than 40 years. We have catered to the refined audience of the GCC and MENA region, gaining
insight into the variety of regional and local tastes dictated by clients’ markets.

AWARDS ADSports TV idents – Promax BDA Europe 2016 Gold; Dubai Lynx 2015 Shortlist – Film Paula Tamba
Craft Achievement in Production; Sharjah Tourism Film – International Tour Film Fest Bulgaria’s Executive Producer
Special Award of the Team 2016; Toyota TRD – Dubai Lynx 2015 Shortlist, Film Craft, Cinematography;
QNB Achievers – Dubai Lynx 2015 Shortlist; Beirut Aftershave – Golden Cesar Award for Best Short
Feature, France; Fnac Award in Clermont Ferrand France; Nominated for Best short feature at Cannes;
Mabrouk Again (short feature) – more than 10 awards for Best Film in international festivals; Ksara
Wine – IAA Awards, Lebanon; Exotica ‘Pencil’ – IAA Awards, Lebanon (Silver); Asthma Awareness – IAA
Awards, Lebanon; Chevrolet Trailblazer ‘Kung Fu’ –IAA Awards, Dubai (Gold); DDIA ‘Invest in Dubai’
– IAA Awards, Dubai (Silver); MBC television –IAA Awards, Dubai; Nissan Patrol ‘Conquering the City’
– Sword Awards, KSA (Silver); Cadillac Escalade ‘The Chase’ – IAA Awards, Dubai; Al Wasat Magazine
– IAA Awards, Dubai; Toyota Corolla – IAA Awards, Dubai; Dubai Sports Bumpers – Gold Award at Martha Nassar
Promax BDA Arabia 2011, Dubai; Mention D’Honneur web award at the 2011 FICTS, Milan Regional Producer
 September 8, 2019 33

Private View
CAMOUFLAGE ALEX
PRODUCTION SKIDMORE Burger King
Title: The Genuine
Production house Associate creative director, Taste of Localisation
Filmmaster MEA Agency: J. Walter Thompson KSA
ECD: Rayyan Aoun
Director: Aziz Al Jassmi
Production house: Mis/Nojara

BURGER KING (1) Creativity is a risk-taking business. When you win, you win.
A very nice and comedic piece that resonates with many people When you lose, you learn. But the biggest risk you can take
across the region, even though it targets the Saudi Market. The as a creative is to take no risk at all.
execution of it is straight to the point and very simple, yet a lot Burger King is a brand that knows all about taking
of work had been put on directing the cast to bring out their risks, from the introduction of the Impossible Whopper
comedic and well-timed performances. The comedic beats are to the ‘Whopper Takeover’ and every whopper of a HSBC
on-point and convey the nuances of the script convincingly. campaign in between. Title: #PlaygroundEarth
Agency: Rain Creative
The visual style of the TVC portrays the genre really well with But to pull off a campaign that truly talks to your
the quirky and exaggerated camera set ups. With regards to local audience elevates risk-taking to a whole new level.
the visual identity, it is constructed through details using Luckily for BURGER KING: THE GENUINE TASTE OF
all conventions – faces, colour and location – although the LOCALISATION (1) , the risk paid off.
cinematography could have paid more attention to creating Saudi Arabia is – apparently – split down the middle; half
more texture and depth. All in all, a lovely comedic piece that of Saudis pronounce it ‘burger’ and the rest say ‘burjer’. But
engages the viewer from start to finish. who’s right? Apparently neither: “It’s called WHOPPER!”
  clarifies the unseen drive-through employee.
HSBC PERSONAL LOANS (2) The base insight was strong, the creativity was sound, Absolut
This ad looks like it was initially driven by natural the execution was simple, spot-on and comedically perfect. Title: Global Creative Competition
Agency: Interesting Times
performances, almost verging on an observational identity; And the risk translated into millions of social media views,
however, as soon as it grabs you in, it pushes you away as it parodies, and a genuine connection between brand
falls into the traditional sense of the typical vignette, where and consumer.
everything is staged to spoon-feed the viewer. The supers are On the other hand, it seems HSBC is quite happy to play it
distracting round-ups of a message that is inconsistent with safe with their latest #PLAYGROUNDEARTH (2) campaign.
the scenes that have gone before. The music is also extremely They say: “A recent poll revealed that 79 per cent of
generic. It tries hard to provoke the viewer; however, it adds a parents say their kids spend too much time indoors during
layer of incompetency to the edit and mistrust to its content. It the summer holidays.” That may be true, but what does
seems that it’s constructed with the assistance of stock footage, HSBC offer to these parents as an antidote? Dancing with
AutoPro
which disrupts the mood, especially with its slow tempo. an African tribe, spray-painting a wall or heading to your Title: AutoPro EnviroMat
  nearest white-water rapids. Agency: C2 Communications
Creative director: Leslie Paul
ABSOLUT (3) It’s 2019, not 1999. A US teen just walked away with $3
ACD: Tameem Sankari
An Intriguing and thought-provoking illustration. This million after winning a Fortnite world championship. Kids Sr. English copywriter:
challenges the global undertones of advertising.  are trading Bitcoin and building apps before breakfast. Theo von Aspern
Art director: Luan Cesar
I’m not buying the forced negativity of ‘being indoors’, De Almeida
AUTOPRO (4) especially when the blistering heat of the Middle East is Designer: Ravishankar
Pottavatri
Nice to see that such a thing exits. However, it is visually out there.
inconsistent and editorially repetitive. It lacks a cinematic The ABSOLUT GLOBAL CREATIVE COMPETITION (3) is
or production identity and consistency. For what the ad is, it an interesting concept, but it’s one that’s tried and tested:
serves its purpose; however, it is very fast-paced and cluttered the world looks better through ‘the bottle’. It’s a good start,
with lots of information, cuts and supers that don’t give the but could have been pushed further; after all, it’s a brief for
viewer enough time to absorb the content.  a creativity competition.
And finally, I’m a sucker for environmentally conscious
campaigns (or enviro-tising if you will), so the ENVIROMAT
FROM AUTOPRO AND ENOC (4) is definitely my kind of
campaign. Swapping car wash paper mats with a ‘100 per cent
recycled rubber mat made from old AutoPro tyres’ can only be
a step in the right direction – let’s keep stepping forward!
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