LifeMode Group: Uptown Individuals

3B
Metro Renters
Households: 1,911,500

Average Household Size: 1.67

Median Age: 32.5

Median Household Income: $67,000

WHO ARE WE? OUR NEIGHBORHOOD SOCIOECONOMIC TRAITS

Residents in this highly mobile and educated market live • Over half of all households are occupied • Well-educated consumers, many currently
alone or with a roommate in older apartment buildings and by singles, resulting in the smallest average enrolled in college.
condos located in the urban core of the city. This is one of household size among the markets, 1.67. • Very interested in the fine arts and
the fastest-growing segments; the popularity of urban life • Neighborhoods feature 20+ unit strive to be sophisticated; value
continues to increase for consumers in their late twenties apartment buildings, typically surrounded education and creativity.
and thirties. Metro Renters residents income is above the by offices and businesses.
US average, but they spend a large portion of their wages • Willing to take risks and work long hours
on rent, clothes, and the latest technology. Computers and • Renters occupy close to 80% of to get to the top of their profession.
cell phones are an integral part of everyday life and are all households. • Become well informed before purchasing
used interchangeably for news, entertainment, shopping, • Public transportation, taxis, walking, and the newest technology.
and social media. Metro Renters residents live close to their biking are popular ways to navigate the city. • Prefer environmentally safe products.
jobs and usually walk or take a taxi to get around the city.
• Socializing and social status very important.

TAPESTRY
TM

SEGMENTATION
esri.com/tapestry Note: The Index represents the ratio of the segment rate to the US rate multiplied by 100.
Consumer preferences are estimated from data by MRI-Simmons.
 LifeMode Group: Uptown Individuals
TAPESTRY
TM

3B
Metro Renters SEGMENTATION
esri.com/tapestry

AGE BY SEX (Esri data) RACE AND ETHNICITY (Esri data) INCOME AND NET WORTH
The Diversity Index summarizes racial and ethnic diversity. The index Net worth measures total household assets (homes, vehicles,
Median Age: 32.5 US: 38.2 shows the likelihood that two persons, chosen at random from the investments, etc.) less any debts, secured (e.g., mortgages)
Indicates US $21,000
same area, belong to different race or ethnic groups. The index Esri Median Net Worth
or unsecured (credit cards). Household income and
Age by Sex - Male Chart Title
ranges from 0 (no diversity) to 100 (complete diversity). net worth are estimated by Esri.
$93,300
85+ Female Age 85+ Male Age 85+

80–84 Female Age 80-84 Male Age 80-84

Diversity Index: 61.9 US: 64.0
75–79
70–74
Female Age 75-79 Male Age 75-79
Median Household Income
Hispanic*
Female Age 70-74 Male Age 70-74

65–69 Female Age 65-69 Male Age 65-69

60–64 Female Age 60-64 Male Age 60-64

$67,000
55–59 Female Age 55-59 Male Age 55-59 Multiple Esri Median HH Income

50–54 Female Age 50-54 Male Age 50-54

$56,100
45–49 Female Age 45-49 Male Age 45-49
Other
40–44 Female Age 40-44 Male Age 40-44

35–39 Female Age 35-39 Male Age 35-39

Asian and 0
$0
$100K
$100,000
$200K
$200,000
$300K $300,000
$400K
$400,000
$500K
$500,000
$600K+
$600,000

30–34 Female Age 30-34 Male Age 30-34

Pac. Islander Series2 Series1

25–29 American Median Net Worth

Female Age 25-29 Male Age 25-29

20–24 Female Age 20-24 Male Age 20-24

Indian
15–19 Female Age 15-19 Male Age 15-19

10–14 Female Age 10-14 Male Age 10-14

Black $21,000
5–9 Female Age 5-9 Male Age 5-9
Esri Median Net Worth

<5 Female Age 0-4 Male Age 0-4

12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%

0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%
White $93,300
Series2 Series1 Series2 Series1

12% 6% 0 6% 12% 0 20% 40% 60% 80% 0 $100K $200K $300K $400K $500K $600K+
Male Female US Average. *Hispanic Can Be of Any Race. US Median.
$67,000
Esri Median HH Income

AVERAGE HOUSEHOLD BUDGET INDEX OCCUPATION BY$56,100

EARNINGS
The index compares the average amount spent in this market’s household budgets for The five occupations with the highest number of workers in the market are displayed
$0 $100,000 $200,000

Series2
$300,000

Series1
$400,000 $500,000 $600,000

housing, food, apparel, etc., to the average amount spent by all US households. An index by median earnings. Data from the Census Bureau’s American Community Survey.
of 100 is average. An index of 120 shows that average spending by consumers in this market
is 20 percent above the national average. Consumer expenditures are estimated by Esri.
$140,000

Housing 125 $120,000

Food 126 Median Earnings

$100,000
Apparel & Services 128
$80,000
Transportation 119

Health Care 100 $60,000

Entertainment & 115 $40,000

Recreation
Education 137
$20,000
Pensions & 118
Social Security
0
Other 113
100,000 20 200,000 40 300,000 6
0 50 100 150 200 250 300 350 Workers (Age 16+)
 LifeMode Group: Uptown Individuals
TAPESTRY
TM

3B
Metro Renters SEGMENTATION
esri.com/tapestry

MARKET PROFILE (Consumer preferences are estimated from data by MRI-Simmons.) HOUSING
• Enjoy wine at bars and restaurants. Median home value is displayed for markets that are primarily
owner occupied; average rent is shown for renter-occupied markets.
• Shop at Trader Joe’s and Whole Foods for groceries; partial to organic foods. Tenure and home value are estimated by Esri. Housing type and average
Chart Title
rent are from the Census Bureau’s American Community Survey.
• Own a Mac computer and use it for reading/writing blogs, accessing dating
websites, and watching TV programs and movies.
• Favorite websites: Facebook, Twitter, YouTube, and LinkedIn.
• Use a tablet for reading newspapers and magazines.
• Participate in leisure activities including yoga, Pilates, and downhill skiing. Home-
Own
ownership Rent
• Shop for clothes at Banana Republic, The Gap, and Nordstrom.
US Percentage: 79.8%
20.2%
62.7% Own
Typical Housing: 37.3% Rent

Multiunit Rentals
Average Rent:
$1,430
US Average: $1,038

Own Rent

POPULATION CHARACTERISTICS ESRI INDEXES

Total population, average annual population change since Census 2010, and average Esri developed three indexes to display average household wealth, socioeconomic status,
density (population per square mile) are displayed for the market relative to the size and housing affordability for the market relative to US standards.
and change among all Tapestry markets. Data estimated by Esri.

900,000 Population 11,000,000

3,373,900
0 75 350
Wealth Index
-0.5% Population Growth (Annual %) 3.0%

0 57.5 100
1.8%
Socioeconomic Status Index
0 Population Density (Persons per sq. mile) 25,000

1000 0 88 350
5,308 Housing Affordability Index
 LifeMode Group: Uptown Individuals
TAPESTRY
TM

3B
Metro Renters SEGMENTATION
esri.com/tapestry

SEGMENT DENSITY
This map illustrates the density and
distribution of the Metro Renters
Tapestry Segment by households.

High

Low

For more information

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