CLC’S NATURAL BUKO JUICE

MEMBERS:
KADUSALE, JOHN RAPHAEL P.
VAILOCES, NEZILL D.
MIOT, CHERELYN C.
BATI-ON, DIANA JANE M.
BALDADO, DANIELLE B.
ARAW, ROSALINDA C.
RAMIREZ, JENA MAE A.
ASENTISTA, JENNIFER B.
CALORING, ANGEL MAE J.
TUANDA, IRISH G.
ROMANO, CLAIRE C.
CADAYONA, MARIA FE M.

SUBMITTED TO:
MS. MARIA LOURDES A. ALCANSE

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Table of Contents

Title Page…………………………………………………….1
Table of Contents…………………………………………….2
I. Introduction…………………………………………..4
Business Concept and the Business Model…………..5
Vision………………………………………………...6
Mission………………………………………………6
Goal………………………………………………….6
Objectives……………………………………………7
The Business Offering and Justification…………….8
II. Executive Summary……………………………...…10
III. Business Proponent…………………………………12
John Raphael Kadusale……………………………..12
Nezill Vailoces……………………………...………12
Cherelyn Miot…………………………………...….13
Jennifer Asentista…………………………………...13
Angel Mae Caloring………………………………...14
Maria Fe Cadayona…………………………………14
Daniella Baldonado………………………………....15
Jena Mae Ramirez…………………………………..15
Irish Tuanda……………………………………...…16
Claire Romano……………………………………...16
Rosalinda Araw…………………………………….17
Diana Mae Bati-on………………………………….17
IV. The Target Customers and the Main Value Proposition
to the Customer………………………………….…18

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V. The Market, Market Justification based on the

Industry, Dynamics and the Macro Environmental
Factors and Threats in the Market…………………19
VI. The Product and Service Offering: Description,
Evolution, and Justification……………………….21
VII. Marketing Report………………………………….23
Business Name…………………………………….23
Business Logo……………………………………..24
Alternative Business Logo………………………...24
Description of the Logo…………………………...24
Description of the Business……………………….25
Business Slogan……………………………….......26
Business Tagline…………………………………..26
VIII.The Enterprise Strategy and Enterprise Delivery
Systems: Business Competitiveness………………27
The Enterprise Strategy……………………………27
Enterprise Delivery System……………………….28
IX. The Financial Forecast and Expected Returns, Risks
and Contingencies…………………………………29
Income Statement…………………………………29
Simplified Income Statement……………………..30
X. Environmental and Regulatory Compliance……...32
XI. The Capital Structure and Financial Offerings……33
XII. Simplified Feasibility Report……………………..34
Location Strategy…………………………………35
Projected Income Statement……………………....36
XIII.Acknowledgement……………………….………..37

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I. INTRODUCTION

This business plan is a compilation and organization of

all the business strategies, techniques, plans and actions that
CLC (Crème de La Crème) Partnership, young entrepreneurs
of “Natural Buko Juice” has created and organized. Natural
Buko Juice is a micro business created by a group of young
aspiring individuals that are currently studying at Benedicto P.
Tirambulo Memonal National High School.

The components of an overall design and objectives of

the above mentioned micro business, as well as the actions
employed to achieve their intended aims, are all contained in
this business plan. You’ll find all of their business’s specific
details within this plan.

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BUSINESS CONCEPT AND THE BUSINESS MODEL

Our business serves and offers buko juice with variety

of different flavors as well as some pastries such as maja
blanca to accompany their fruitful drink. Our business
guarantees that our products are clean, tasty, and affordable to
the general public. We prefer to sell those foods because they
are not only great for the human body but also it is budget-
friendly, simple to prepare as well as tasty and delectable.
Furthermore, by analyzing through our feasibility report, it
seems that those fruity drinks and appetizing pastries will be
in demand and will satisfy the cravings of our target
customers. The business is a form of partnership. We as a
group have twelve members who agree that we will share
equally in the purchases and we unite everything we do about
our business.

We, build our micro business not just to gain profit but
also to provide satisfaction to our target or valued customers.
The target market in this business are senior high school
students and teachers. The business is located at Brgy.
Paniabonan, Mabinay, Negros Oriental.

We, CLC PARTNERSHIP, owner of Natural Buko

Juice, satisfying cravings that are health benefiting.

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VISION

We dream of a future of having a productive, sustainable and

a progressive business that upgrades and innovates as time
pass by. A business that will bring happiness and satisfaction
as we serve and offer our products to our valued customers.
We aim of not only having an excellent business but we also
aspire a team that has unity, cooperation, respect and
fortitude.

MISSION

The mission of this business is to serve people with the best

qualities of buko juice and maja blanca that will satisfy their
cravings as well as benefit their respective health.
Subsequently, we aim to make our product very affordable so
that many can afford it. It is also our obligation to treat and
serve customers with value and respect.

GOAL

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The goal of this micro business is to learn valuable skills that

are useful in the business industry and apply those learnings in
daily life.

OBJECTIVES

1. To have a successful business that aims not only to gain

sales but also to help our customer in the aspects of
health.

2. To satisfy and supply the growing needs of customers

and gain profit at the same time.

3. To listen to customer’s feedback and suggestion in order

to innovate and improve products and services.

4. To maintain cleanliness and organization in the

workplace.

5. To expand our business.

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THE BUSINESS OFFERING AND

JUSTIFICATION

Natural Buko Juice by CLC Partnership will strive

to provide quality buko juice and pastry products that can
benefit their respective health. In our business, rest
assured that we will serve every customer with
importance, honesty and respect

CLC’s Natural Buko Juice offers the following

products:

1. Maja Blanca- this is our first experimented

product/pastry before the idea of submerging into the
business of buko juice. We offer this since it is a
delicious pastry that can truly satisfy our valued
customers. Moreover, this pastry includes different
type of add on ingredients such as pineapple slices,
peanuts and corn kernels that has many benefits to the
human health as well as improving one’s immune
system.

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2. Buko Juice (plain)- we offer this product after further

discussions amongst ourselves. This is a highly
demand product because it can aid with the thirstiness
of students under the scorching hot sun. It can also
benefit a person’s health especially his or her
gallbladder problems.

3. Buko Juice (flavored)- we decided to innovate and

think that if we can present various flavors to our
customers they will not be bored because there is a
possibility that they will after trying out something as
time pass by.

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II. EXECUTIVE SUMMARY

CLC's Natural Buko Juice is a start-up pastry and

fruit drink micro business of the young entrepreneurs in
Benedicto P. Tirambulo Memorial National High School
(BPTMNHS) at Paniabonan, Mabinay, Negros Oriental.
This food business serves and offers for the people who
love to drink buko juice and like to eat pastry to satisfy
their cravings or to improve their health.

Our business offers and serves plain buko juice

with a variety of flavors to pick from. This is one of the
most favorite panghimagas of Filipinos because it has a
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delectable taste, improves your health aspect as well as it

is very affordable. It contains some nutrients, including
the B vitamins Riboflavin (B2), Niacin (B3), pantothenic
acid, folic acid, biotin, as well as trace amounts of
thiamin (B1), Vitamin C, potassium, and sodium that’s
why it is very healthy to drink. It is also good for the
appetite and gallbladder as it contains electrolytes and
amino acids.

Moreover, we also offer Maja Blanca as an

accompaniment of buko juice. It is also very affordable
and has various health benefits as it contains the add ons
peanuts, pineapple slices, and corn kernels. Each add-on
contains different vitamins and minerals as well as great
nutrients that can help improve your health.

We encounter a lot of challenges and changes to

adopt for the improvement of our product. We deal with
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that by working as a team and by listening to customers’

feedbacks and suggestions. In conclusion, our business
will improve if we will work together. Customers’
feedback and suggestion is one of our bases for the
success of our Natural Buko Juice micro business.

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III. BUSINESS PROPONENT

JOHN RAPHAEL KADUSALE

 Leader – governs and manages his co-workers and
considers the suggestions and recommendations
from them in order to formulate better ideas.
 Planner – plans the actions to be implemented.
 Applicator and Information Provider.
 One of the Operating and Support Team.

NEZILL DEPALAS VAILOCES

 Vice-leader – assists the leader in managing the co-
workers. Governs the group when the leader is not
around.
 Time-keeper – the one who sets out schedule or date
of action.
 Applicator and Information Provider.
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 One of the Operating Team.

CHERELYN CADELIÑA MIOT

 Treasurer – holds and keeps the money.
 Sets out to replenish resources, materials and
ingredients.
 Saleslady.
 One of the Working and Operating Team.

JENNIFER BALAURO ASENTISTA

 Secretary – handles the paperwork.
 Networker and administrator of the Group Chat
 Cook and Saleslady
 One of the Online Networking and Support Team
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ANGEL MAE JACOME CALORING

 Secretary – writes the minutes of the meeting and
also handles some paperwork.
 Helps in replenishing goods and resources.
 Natural goods provider and Saleslady.
 One of the Support and Working Team.

MARIA FE MARIÑAS CADAYONA

 Overall assistant – assists each and every one of us.

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 Helps in gathering information and ideas in order to

improve the business.
 Saleslady.
 One of the Support and Operating Team.

DANIELLE BALDONADO BALDADO

 PIO – informs and reminds us of our duties and
schedules.
 Online information provider.
 Saleslady
 One of the Online Networking Team.

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JENA MAE ABELLA RAMIREZ

 Auditor -one who audits and records all
transactions.
 Calculates the money if it matches to her
observation.
 Designer.
 One of the Support Team

IRISH GENEL TUANDA

 Assistant – assists the other members in their work.
 Valuable Saleslady
 One of the Operating Team

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CLAIRE CANSICO ROMANO

 Gives the team a nice sense of humor that can help
the group to relax.
 One of the designers.
 Responsible and trustworthy.
 One of the Working Team.

ROSALINDA CALLAO ARAW

 Natural Goods Provider.
 Financial Backer.
 A great groupmate and supports all of us.
 One of the Working Team.

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DIANA JANE MINGUITO BATI-ON

 A great co member that helps out almost in every
tasks.
 Responsible and strong-willed.
 Saleslady
 One of the Support Team.

IV. THE TARGET CUSTOMERS AND THE MAIN

VALUE PROPOSITION TO THE CUSTOMER

Our target customers mainly are the senior high school

students and teachers in Benedicto P. Tirambulo
Memorial National High School (BPTMNHS). Most of
the students and teachers really like buko juice as their
beverage whenever they eat their snacks. Our buko juice
is best for them for their craving. Moreover, we made
sure that the products are budget-friendly so that
everyone could afford them.

Our main value proposition is to provide what are the

needs and wants of our target customers. We believe that
it is crucial to understand consumer behavior by
analyzing their personalities, lifestyles or social status.

Therefore, we use psychographic segmentation and the

art of persuasion in order to innovate our business and
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for a unique selling method. This is important in order to

customize products and services. Moreover, we also
listen to customers’ recommendations and suggestions in
order to innovate our business and improve our services.

In addition, we use strategies such as building rapport to

customers and by using persuasive strategies like
convincing them why they should buy our street foods.

V. THE MARKET, MARKET JUSTIFICATION BASED

ON THE INDUSTRY, DYNAMINCS AND THE MACRO
ENVIRONMENTAL FACTORS AND THREATS IN
THE MARKET

It is normal for a business to have expansions in

terms of products and services in order to attract more
customers and compete with others in a big market. This
business plan should know its competitors and forecast
the future demand and supply.

Business proponents should look at all of the

opportunities in the larger market to discover what
exactly influences it. It is necessary to identify factors
and variables. If these factors are projected to remain
constant, the future projection will most likely follow the
same patterns as the past. If this is not the case, the
demand and supply estimates should be modified to
account for the new variables impacting demand and
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supply. The current and potential consumptions should

be quantified as a result of the market study and
forecasting exercise

The identified competitors in the industry is the

canteen that is already established in the school campus
area that sell other beverages/drinks within the vicinity
of BPTMNHS. Their competitive advantage over our
company is the location where they are based.
Furthermore, because they are well- established in terms
of location, they can produce more products.

Their downside is that, because they remain in a

stable condition, they have limited target market. Unlike
our business, we ramble or walk around it to the different
classrooms enabling our schoolmates to rest and won’t
tire themselves to walk over to the canteen. We can
basically go from one location to another if we wish to.
Morever, it is also our advantage that we offer and serve
buko juice that are budget-friendly and easy to prepare
and is also quite refreshing.

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The industry’s providers are the proponents

themselves. Their art of persuasion is their edge or ability
to convince consumers to buy street cuisines. The type of
channel distribution being use by the business industry is
a direct distribution channel. This channel is where the
producer sells its product directly to the end consumer.

VI. THE PRODUCT AND SERVICE OFFERING:

DESCRIPTION, EVOLUTION, AND
JUSTIFICATION

CLC’s Natural Buko Juice is offering delicious,

refreshing and palatable buko juice that will satisfy every
customer’s craving. Our business sells and serves a
variety of buko juice, plain taste and flavored, which is
one of the most popular panghimagas among Filipinos
since it is both tasty and inexpensive. It contains some
nutrients, including the B vitamins Riboflavin (B2),
Niacin (B3), pantothenic acid, folic acid, biotin, as well
as trace amounts of thiamin (B1), Vitamin C, potassium,
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and sodium that’s why it is very healthy to drink. It is

also good for the appetite and gallbladder as it contains
electrolytes and amino acids.

Moreover, we also offer Maja blanca, that is also

good for a snack. Since it’s a pastry we can guarantee
that you will be full after eating some slices of it. They
are indeed perfect for snacks since they taste delicious as
well as they are good appetizer and a good
accompaniment of buko juice. Those street foods are
budget-friendly, simple to prepare and also yummy,
appetizing and delicious.

The success of the business leads to another

innovation. We’ve decided to sell buko juice with
different flavors since it will be in demand because most
people want to try something new. We could justify that
our business provides happiness to customers. We have

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achieved customer-satisfaction. In addition, our net profit

could guarantee of the success of the business.

VII. MARKETING REPORT

This part of our business plan contains and

discusses the business name, logo, and description of the
business.

Business Name
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“CLC’s Natural Buko Juice” is the name of the micro

business. Firstly, we decided to name our partnership
organization Crème de la crème, in short CLC, which
means the best depicting our efforts to make the best
product with the best quality and with the best customer
service. As for our business name, Natural Buko Juice,
we made sure that our business name does not lead to
confusion and will introduce our product right away after
knowing our business. It also depicts the simplistic
approach of our business to our customers . We made
sure that the name is captivating, simple yet classy, easy
to read and remember, and unique among the rest. The
business name signifies that the quality of products that
the owner sells are of best quality. Moreover, it depicts
that every product is delicious and yummy.

Business Logo

Alternative Business Logo

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Description of the Logo

The logo symbolizes how our buko juice had a high

quality in taste that captivates customers to buy and
crave for more. Since the name of our business indicates
the business connectivity to nature, we decided to color it
green to give a simple yet refreshing look.

Description of the Business

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Many people nowadays often search for delicious

beverages and drinks to accompany their snacks that are
not harmful for their health. CLC's Natural Buko Juice
aims to offer the best quality buko juice that people will
look for in BPTMNHS Senior High School.

We, Grade 12 Accountancy, Business, and Management

students of Benedicto P. Tirambulo Memorial National
High School found out about this particular business and
optimistic to be known for having the best, delicious,
health benefitting buko juice and offer a great service to
people in the Cave Capital of the Philippines, Mabinay,
Negros Oriental.

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Business Slogan

We, CLC PARTNERSHIP, owner of Natural Fruit Juice,

satisfying cravings that are health benefiting. This
business is best for your taste buds and improves your
health. Under the scorching heat of the sun, Natural
Buko Juice, here we come. Stay hydrated, and be
refreshed.

Business Tagline

CLC’S NATURAL BUKO JUICE, satisfying cravings

that are health benefiting.

VIII. THE ENTERPRISE STRATEGY AND

ENTERPRISE DELIVERY SYSTEMS: BUSINESS
COMPETITIVENESS
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The Enterprise Strategy

CLC’s Natural Buko Juice focuses on meeting the

requirements and desires of its target customers. As a
result, the company will focus on its marketing strategy.
Direct selling and conversational marketing are the
marketing strategies adopted. Before the business was
implemented, we develop ideas and methods for
attracting customers to buy our items. During the run of
the business, we also formulate ideas and strategies on
how to improve products and services. Through
feasibility report, we also identify our strengths and our
weaknesses. To achieve our goals and objectives, the
enterprise generates variety of activities such as
advertising through posting on social media what we sell
and offer. This is one way of promoting our business.

Enterprise Delivery Systems

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DESIRED
THROUGHPU OUTPU MARKETIN
INPUT OUTCOME
T T G
S
Harnessing Conversion of Buko Product Customer
of human, input into output juice satisfied
money, and Price
physical Maja Sales volume
resources Blanca Place attained

Resoureces Promotion Profits

mobilized generated
People
Money People’s
Physical performance
(capital) Evidence
People Packaging
(proponents)

Kitchen
tools,
equipment,
and
materials.

Ingredients

Methods
(Procedures)

Managemen
t
(Manpower)

IX. THE FINANCIAL FORECAST AND EXPECTED

RETURNS, RISKS AND CONTIGENCIES
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SIMPLIFIED INCOME STATEMENT

CLC (CRÈME DE LA CRÈME)

NATURAL BUKO JUICE
INCOME STATEMENT
2023

Total Revenues………………………. PHP 870

Cost of Goods Sold…………………. . PHP 450
________
Gross Profit…………………………. . PHP 420

Operating Expenses
Disposable Cups……………….. PHP 20
Gulaman……………………….. PHP 25
Condensed Milk……………….. PHP 40
_______
Total Operating Expenses………. PHP 85

Net Income……………………….
Net Income………………………. PHPPHP
335
335

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X. ENVIRONMENTAL AND REGULATORY

COMPLIANCE

The following are the rules and the Regulations

articulated with regards to our micro business:

 Proper Waste Disposal and Segregation.

 Ensure that our for sale products are safe and clean.
 Sell only during Mondays.
 Ask permission to our teachers before selling.
 Ensure that our micro business wouldn’t affect our
environment.

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XI. THE CAPITAL STRUCTURE AND FINANCIAL

OFFERINGS

The Natural Buko Juice of CLC (Crème de La Crème)

has an equity of PHP 557. The members of this micro
business are the main laborers and providers of money to
successfully operate and establish this micro business. Each
member has contributed an equal amount of money for our
micro business capital.
The negotiators of this business are accountable and
obligated to accomplish and perform well the terms and
conditions of any debts that we are constructed to. When it
comes to the business assets, the members of this organization
who are also the main capitalists of this micro business, are
liable for providing all the ingredients and materials that are
essential in the business.
CLC’s Natural Buko Juice is a great business, for we
serve delicious, healthy and refreshing buko juice and treated
our customers with love and respect. We have an excellent
objective and purpose, and that is to serve and satisfy our
customer with the best and refreshing natural Buko juice.
Moreover, it is also our goal to bring refreshment and joy to
our dear customer.
We, CLC (Crème de La Crème) Partnership exert to
make a positive impression and serving people and helping
out community through this micro business. We strongly

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believe that the essence of creating a business is not just to

gain profit but also to satisfy and serve our dear customers.

XII. SIMPLIFIED FEASIBILITY REPORT

This feasibility report is a simplified one. This section is

in relation to CLC’s Business Plan. It will tackle about
location Strategy as well as the projected Income Statement.

LOCATION STRATEGY

We have chosen Benedicto P. Tirambulo Memorial

National High School (BPTMNHS) Senior High School
Department, Brgy. Paniabonan because there are plenty of
supplies and raw materials that can be bought in many stores.
Moreover, there are a lot of students that needs refreshment
because of the summer heat making our buko juice in
demand.

Furthermore, BPTMNHS is a safe and secured school campus

and that is why we chose to sell our products here. Buko juice
is the most common and favorite panghimagas of Filipinos
because it is both delicious and healthy at the same time. In
addition, it is also clean and budget friendly making it
affordable to buy. There will be no reason why tis product
would not be in demand.
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