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Assignment Questions: Cottle Taylor Case

Cottle Taylor Case is a case study that discusses Cottle's efforts to increase sales of toothbrushes in India. It poses 5 questions for students to consider: 1) What factors determine toothbrush demand and how can demand be increased? 2) How is Cottle doing in India and has it enjoyed a first-mover advantage? 3) How should Cottle accelerate the toothbrush market and what target segments make most sense? 4) How to forecast sales of a new product in a market. 5) How to develop sales territory for a new product category. The case aims to stimulate class discussion on Cottle's market strategy in India.

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29 views1 page

Assignment Questions: Cottle Taylor Case

Cottle Taylor Case is a case study that discusses Cottle's efforts to increase sales of toothbrushes in India. It poses 5 questions for students to consider: 1) What factors determine toothbrush demand and how can demand be increased? 2) How is Cottle doing in India and has it enjoyed a first-mover advantage? 3) How should Cottle accelerate the toothbrush market and what target segments make most sense? 4) How to forecast sales of a new product in a market. 5) How to develop sales territory for a new product category. The case aims to stimulate class discussion on Cottle's market strategy in India.

Uploaded by

MAJ. ASHUTOSH RANA DGR Batch 10
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Cottle Taylor Case

Assignment Questions
To help stimulate an engaging class discussion, instructors should ask students to consider
the following questions as they read the case and prepare the aforementioned assignment:

1. What factors determine demand for toothbrushes? How can demand be increased?

2. How is Cottle doing in India? Has Cottle enjoyed a first-mover advantage?

3. How should Cottle accelerate the development of the toothbrush market in India?
 What are Cottle’s target market segments?
 Which of these segments makes the most sense for Cottle to reach?
 Should Cottle spend advertising dollars promoting battery-operated
toothbrushes? Why or why not?
4. If you have to forecast the sales of such a product in a market, what should you do
5. For the sales scenario of such a product category how to develop your terriotory.

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